Dr Tony Aitchison Paradelta Strategy
by Podcast City Business & Lifestyle Network
Dr Tony Aitchison (MBA) has travelled the world and worked in France, USA, and Australia. Providing business strategy advice, brand equity building services, and new venture development and management to his clients, and within his own ventures. This has seen him develop a cure for cataract blindness, develop renewable energy sources, develop rechargeable batteries that work as low as -60C, and has accelerated the growth of many businesses. A strategist and implementer, he leads a team of experienced consultants and has worked in industries such as FMCG, pharmaceuticals, cosmetics, food, financial, chemical, plastics, finance, beverages, wholesale, energy, retail, med tech, not-for-profits, automotive, toys, festivals, technology, allied health, software, insurance, education, law, virtual reality and more. This global and diverse range of experience provides a dynamic approach to his work that creates unparalleled growth for his clients.
Episodes
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Do Slogans, Taglines and Catchphrases Still Work in Business Today?
In this episode of Paradelta Strategy, we tackle a question many business owners are asking in today’s fast-moving, digital-first world: do slogans, taglines and catchphrases still work, or have they become outdated? Host Ron Fiedler, from the Podcast City Business and Lifestyle Network, is…
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How LEGO Rebuilt Its Empire: A Masterclass in Business Repositioning
How LEGO Rebuilt Its Empire: A Masterclass in Business Repositioning In this episode of Paradelta Strategy, we explore one of the greatest business turnarounds of the modern era: how LEGO went from the brink of collapse to becoming one of the most recognisable and profitable brands in the world....
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What’s Next on the Horizon for Successful Businesses
In this episode of Paradelta Strategy, we explore one of the most important questions business owners eventually face. After building a successful business, establishing steady sales, refining your systems and creating a strong team, what should you do next? It is a common moment of uncertainty....
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I Don't Like Tax, So What Should I Do About It
Let’s be honest — when most people hear the word “tax”, very few of us jump for joy. Whether you’re running a small business, freelancing, or growing a company, tax can often feel confusing, unavoidable and, at times, frustrating. Yet understanding it, planning for it and managing it correctly…
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How Can I Manufacture A Product
In this episode, Dr Tony Aitchison from Paradelta Strategy delves into the intricacies of product manufacturing with Ron Fiedler from Podcast City Radio. As a business growth strategist with Paradelta Strategy, Dr Tony's goal is to equip aspiring business owners and entrepreneurs with the tools…
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A.I. - It's Not Ill Be Back
Artificial intelligence has become one of the most talked about topics of our time. From Hollywood’s killer robots to bold claims of machines taking over the workplace, the hype often overshadows the reality. In this episode of Paradelta Strategy, host Ron Fiedler from the Podcast City Business &...
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How to recognise the early signs of underperformance
In this episode of Paradelta Strategy, host Ron Fiedler is joined by resident business expert Dr. Tony Aitchison to explore one of the most challenging issues in business leadership: underperforming employees. Every organisation will encounter this problem at some point, but how leaders respond…
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Dealing with Nasty Conflict: Dr Tony Aitchison
Dealing with Nasty Conflict — Internal or External? Hosted by Ron Fiedler (Podcast City) and Dr. Tony Aitchison (Paradelta Strategy – Resident Expert) In this episode, I sit down with Dr. Tony Aitchison, our resident business growth strategist from Paradelta Strategy, to unpack one of the most...
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Steps to Building a Diverse and Thriving Workforce
Can workplace diversity really boost your business revenue by 19%? Dr. Tony Aitchison from Paradelta Strategy joins us to share compelling insights on how embracing a range of perspectives and ideas can lead to remarkable business growth. From defining diversity beyond race and gender to…
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Navigating the Business Valley of Death: Strategies for Overcoming Financial Pitfalls with Dr. Tony Aitchison
Ever wondered why some businesses crumble while others soar despite similar challenges? In this episode of Paradelta Strategy, we welcome Dr. Tony Aitchison to shed light on the crucial phase known as the "Valley of Death." Dr. Tony uncovers the reasons why startups and established companies…
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Cialdini Principle: Putting all of Cialdini's Principles Together
Unlock the secrets to business growth with the final instalment of our series on the Cardini Principles of Influence, featuring the brilliant Dr. Tony Aitchison from Paradelta Strategy. Discover how integrating principles such as likeability, reciprocity, social proof, consistency, authority, and...
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Cialdini Principle: Scarcity, Strategic Scarcity for Marketing Success
Ever wondered why limited-edition items fly off the shelves? Join us as we chat with Dr. Tony Aitchison from Paradelta Strategy to uncover the secret weapon of marketers: scarcity. We discuss how limited availability creates urgency and desire, using real-world examples from limited edition...
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Cialdini Principle: Mastering Authority
Can you imagine a world where your professional authority could make or break your career? Join us as we uncover the secrets behind building authority in business with Dr. Tony Aitchison from Paradelta Strategy. Through the lens of Dr. Robert Cialdini's fifth principle of persuasion, find out how...
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Cialdini Principle: Consistency, How Consistency Can Drive Your Business to Success
Can small commitments really lead to substantial customer loyalty and business growth? Dr. Tony Aitchison from ParaDelta Strategy joins us to unpack Robert Cialdini's powerful principle of consistency and its transformative impact on business strategies. We explore how incremental buy-ins, even...
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Cialdini Principle: Mastering Social Proof: Transform Your Business Strategy with Dr. Tony Aitchison
What if the key to skyrocketing your business's success lies in the opinions of others? Join us as we engage in a compelling conversation with Dr. Tony Aitchison from Paradelta Strategy, uncovering the profound impact of social proof on consumer behaviour. We break down the Chardini Principle and...
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Cialdini Principle: Being Likeable With Dr Tony Aitchison
Ever wondered how a dash of likability can transform your sales strategy from mediocre to magnetic? That's exactly what Dr. Tony Aitchison and I, Ron Fiedler, unpack in our latest Paradealta Strategy podcast episode. We're dissecting the Chaldini Principle, that golden key to persuasion, starting...
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The Innovation Process
Have you ever wondered how businesses propel to great heights amidst a rapidly evolving landscape? Look no further as Dr. Tony Aitchison from Paradealta Strategy unravels the magic of innovation, a crucial catalyst for business growth. We'll decode the complex world of innovation and discuss why...
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Retail Businesses Need To Prepare For Christmas
Ready for a holiday season that will boost your business to new heights? Join us as we sit down with Dr Tony Aitchison, a renowned expert from Paradelta Strategy, who is here to share his treasure trove of advice on preparing your business for a successful Christmas season. Whether you're a...
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Why Your Company Should Focus on Sustainability
In this episode of Paradelta Strategy, Dr. Tony Aitchison delves into the crucial topic of sustainability, emphasizing its significance in the face of environmental challenges. Sustainability goes beyond being a mere buzzword; it represents a profound shift in our values and actions, encompassing...
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Remote, In Office, & Hybrid Work: Which Is Better?
What if you had the tools to catapult your business to greater heights using technology and data? That's exactly what we're serving up in this enlightening conversation with Dr Tony Aitchison, a seasoned business growth strategist from Paradelta Strategy. We tackle a myriad of issues, from...
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The Growth Of Technology & Data In the Coming Years
What if you had the tools to catapult your business to greater heights using technology and data? That's exactly what we're serving up in this enlightening conversation with Dr. Tony Aitchison, a seasoned business growth strategist from Paradealta Strategy. We tackle a myriad of issues, from...
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The Growth Of E-Commerce In The Coming Years
Ever wondered how e-commerce will shape our future? Brace yourselves as we go on a thrilling ride into the world of e-commerce with our esteemed guest, Dr Tony Aitchison, from Paradealta Strategy. We dive deep into the latest trends, challenges, and opportunities in this ever-evolving industry,...
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The Growth Of AI In Boosting Business Productivity
Get ready to unveil the powerful potential of Artificial Intelligence (AI) with Dr. Tony Aitchison from Paradelta Strategy. You'll be amazed as we unveil how AI is not only revolutionizing business productivity but also enhancing the accuracy of decision-making. We will discuss how AI can analyze...
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How To Improve Your Business Operations
Can you imagine the transformation of your business with efficient and streamlined operations? Unearth the answers with our insightful conversation with Dr. Tony Aitchison, a seasoned business growth strategist from Paradealta Strategy. We venture into the intricacies of setting up business...
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The importance of Omni-Channel Marketing
Ever wonder why your business isn't growing as fast as you'd like? It might be because you're not focusing on Omni Channel Marketing. We had the pleasure of hosting Dr. Tony Aitchison from Paradealta Strategy, who enlightened us on the tremendous impact and importance of Omni Channel Marketing…
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Do's & Don'ts When Selling A Business (Part 3)
Looking to sell your business but have no idea where to start? Let Dr Tony Aitchison, a strategic business consultant from Paradealta Strategy, provide you with a roadmap. We unravel the intricacies of selling different types of businesses - from e-commerce platforms to brick-and-mortar stores,...
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Do's & Don'ts When Starting A Business (Part 1)
Ever dreamt of launching your own business and becoming an entrepreneur? Are you unsure of where to start, or perhaps you're wrestling with the fear of failure? Buckle up for an insightful ride with Dr. Tony Aitchison, a respected authority on entrepreneurship and business management, as we…
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Improving Inclusivity In The Workplace With Dr Tony Aitchison
Join us on this episode as we take a journey into the world of inclusivity in the workplace with Dr. Tony Aitchison from Paradelta Strategy. Listen in as we discuss the crucial need for diversity and inclusivity in today's business environment, and how it can empower teams, unlock individual...
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Do's & Don'ts When Growing A Business (Part 2)
Could you unlock the keys to not just starting, but growing a successful business? With the invaluable insights from our guest, Dr. Tony Aitchison of Paradealta Strategy, we delve into the critical strategies that could redefine your entrepreneurial journey. We discuss everything from building a...
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How Your Business Budget Can Accelerate Your Growth
Can you imagine your business not just surviving but thriving in its current market? The answer lies deep within your financial plans - it's budgeting, the often overlooked yet crucial pillar for business success. Welcome Dr. Tony Aitchison from Paradealta Strategy, our expert guest for this...
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How Does Management Affect An Organisations Performance
Ready to unravel the complexities of management styles? Join us on a fascinating journey with management consultant extraordinaire, Dr. Tony Aitchison, promising to equip you with a nuanced understanding of the influence and impact of management styles on your organization. We demystify the...
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Bridging Hollywood and the Boardroom: Unraveling Business Lessons from Blockbuster Films
Ever wondered what The Wolf of Wall Street and your own corporate journey have in common? Today, we unravel this intriguing connection with Dr. Tony Aitchison from Paradealta Strategy. We journey through the fascinating world of Hollywood and discover the hidden business lessons in blockbuster...
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Unlocking the Power of Retained Earnings with Dr. Tony Aitchison
Imagine having a roadmap to financial success right at your fingertips. That's what we're bringing you in this enlightening discussion with Dr. Tony Aitchison, a seasoned business growth strategist. We delve into the world of retained earnings, unearthing their potential, and outlining strategic...
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Updating Your Electricity As A Way To Be More Profitable
In today's episode, we discuss the importance of reducing electricity costs in the competitive business landscape with our guest, Dr. Tony Aitchison from Paradealta Strategy. Listen in as we explore practical ways to reduce these costs, such as switching to energy-efficient light bulbs…
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How To Make A Million Dollars Tomorrow With Dr Tony Aitchison.
In this engaging episode, we had the pleasure of talking to Dr Tony Aitchison from Paradealta Strategy about realistic business growth strategies and the journey towards making a million dollars. Dr Tony shares his insights on the importance of having a well-defined business plan and strategy for...
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Business Growth Strategist Dr. Tony Aitchison Shares Tips on Increasing Employee Happiness in the Workplace
On this new episode Dr Tony Aitchison, business growth strategist from Paradelta Strategy, joined Ron Fiedler Podcast City Radio to discuss the importance of profitability and sales, as well as having a happy and cohesive workplace to ensure productivity and avoid potential insolvency. Employee...
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Decision trees and business growth strategies for the financial year ahead
Welcome to a new podcast episode with Ron Fiedler from Podcast City Radio and Tony Aitchison from Paradelta Strategy, in this episode Dr Tony discusses with Ron decisions trees and the financial year ahead. Dt Tony joined Podcast City radio to discuss tips for the end of the financial year. He...
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The Power of Business Networking: A Conversation with Dr. Tony Aitchison
Welcome to a new episode with Ron Fiedler and Dr Tony Aitchison. With years of experience under his belt, Dr Tony can advise you and help grow your business to take it to the next level. In our conversation, we discussed the importance of business networking and how to make the most of it. The...
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Franchising as way to grow your business
In this episode, we'll be discussing the importance of growth in a business by franchising and how you can turn your business around with the right strategies and advice. The Importance of Growth in a Business Ron Fiedler and Dr Tony point out, the recent success story of Qantas, which reported...
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Understand The Difference Between Business Zebras And Unicorns In Business With Dr. Tony Aitchison
Dr. Tony Aitchison from Paradelta Strategy was featured on Podcast City Radio to discuss the difference between Zebras and Unicorns in business. Zebras and Unicorns are often used to describe different types of companies and how they are managed. Zebras typically focus on growth and…
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Navigating the Difficult Decision to Let Employees Go
Welcome back to another episode with Ron Fiedler from Podcast City Radio and Dr Tony Aitchison from Paradelta Strategy Dr. Tony, talk to us today about the difficult decision to let employees go. As a CEO or business leader, you often find yourself in a lonely position, unable to have open...
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Part 2: Interview tactics: Finding The Right Talent: Tips For An Effective Interviewing Process With Dr Tony Aitichison
In this episode, Dr Tony Aitichson from Paradelta Strategy talks to Ron Fiedler from Podcast City Radio about the importance of preparation when it comes to interviewing candidates for a job. Dr Tony outlines the importance of being prepared, noting that it is respectful to know who you are...
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Part 1: How to find new staff: Business Growth Strategist Dr. Tony Aitchison Shares Expert Advice On Staff Recruitment"
Dr Tony Aitchison is a business growth strategist from Paradelta Strategy. He advises businesses on how to take their operations to the next level. Dr Tony was on the line with Podcast City radio to discuss how to find new staff for businesses. He explained that business owners often make the...
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Board games can teach us a lot with Dr Tony Aitchison
Dr Tony Aitchison is a business growth strategist from Paradelta Strategy. In this episode, Dr Tony discussed with Ron Fiedler from Podcast City Radio how board games can teach us essential business lessons. Board games can be a great teaching tool as they involve multiple players, rules and the...
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Outsourcing vs insourcing with Dr Tony Aitchison
Dr Tony Aitchison is a business growth strategist from Paradelta Strategy, offering advice and guidance to help grow businesses. On this episode of mornings with Ron Fiedler on Podcast City Radio, where he is discussing the differences between insourcing and outsourcing. Dr Tony explains that...
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Advising Businesses On Just In Time Vs Just In Case: Dr. Tony Aitchison Of Paradelta Strategy
Dr Tony Aitchison joined Ron Fiedler from Podcast City Radio to discuss business advisory. He is a business growth strategist from Paradelta Strategy and offers advice to help businesses reach their full potential. The conversation focused on the differences between just in time and just in case....
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Is It Better To Be The First Mover or The Second Mover In Business With Dr. Tony Aitchison
Dr Tony Aitchison is a business growth strategist from Paradelta Strategy and joined Ron Fiedler on Podcast City Radio. Dr Tony provides advice and help to businesses to help them reach their goals and take them to the next level. Ron talks to Dr Tony about the Holy Moly Group's entertainment...
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Part 3: How much money does it take to EXPAND a business.
Dr Tony Aitchison joins Ron Fiedler from Podcast City Radio to talk about business strategies. Tony's global and diverse range of experience provides a dynamic approach to his work, creating unparalleled growth for his clients. In this episode, Tony discusses how much money does it take to E…
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Part 2: How Much Money Does It Take To SAVE a business
Dr Tony Aitchison joins Ron Fiedler from Podcast City Radio to talk about business strategies. Tony's global and diverse range of experience provides a dynamic approach to his work, creating unparalleled growth for his clients. In this episode, Tony discusses how much money does It take to save a...
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Part 1: How Much Money Does It Take To START A Business
Dr Tony Aitchison joins Ron Fiedler from Podcast City Radio to talk about business strategies. Tony's global and diverse range of experience provides a dynamic approach to his work, creating unparalleled growth for his clients. In this episode, Tony discusses How much money does It take to start…
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About this show
Dr Tony Aitchison (MBA) has travelled the world and worked in France, USA, and Australia. Providing business strategy advice, brand equity building services, and new venture development and management to his clients, and within his own ventures.
This has seen him develop a cure for cataract blindness, develop renewable energy sources, develop rechargeable batteries that work as low as -60C, and has accelerated the growth of many businesses.
A strategist and implementer, he leads a team of experienced consultants and has worked in industries such as FMCG, pharmaceuticals, cosmetics, food, financial, chemical, plastics, finance, beverages, wholesale, energy, retail, med tech, not-for-profits, automotive, toys, festivals, technology, allied health, software, insurance, education, law, virtual reality and more.
This global and diverse range of experience provides a dynamic approach to his work that creates unparalleled growth for his clients.
Hosted by
Podcast City Business & Lifestyle Network
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