Drill Down Podcast

In today’s market, speed and communication matter just as much as clinical skill. This training shows how AI can help your practice respond faster, operate more efficiently, and convert more patients—without adding staff.Inside, you’ll learn:How to use AI for faster patient responses and follow-upsA simple prompt framework for high-quality outputHow to automate emails, texts, and internal documentsWhy AI is shifting the game from “being found” to “being chosen”If your practice isn’t responding instantly—especially after hours—you’re losing opportunities. AI becomes your 24/7 front door.

If you’re an oral surgeon, you already know reviews matter.But most practices are still relying on inconsistent, one-off requests… and hoping patients leave feedback.That approach doesn’t work anymore.In this webinar, we break down a proven system to consistently generate high-quality reviews — without making it awkward for your team or adding more work to your plate.You’ll learn:Why reviews directly impact your visibility, trust, and conversionsThe Triple-Touchpoint Strategy to ask for reviews at the right timeThe 5 key principles behind a consistent review systemHow to respond to reviews (including negative ones) the right wayHow to implement this so it runs in the backgroundThis is not about doing more.It’s about building a system that works consistently — so your reputation becomes a growth asset, not something left to chance.

Want to attract more dental implant patients using Google?Check out our latest video where we break down proven strategies to get high-quality implant leads straight from Google — perfect for practice growth in 2026! Learn how to: Get seen by patients actively searching for implants Use Google tools to increase visibility Convert online traffic into booked consultationsWhether you’re just starting with digital marketing or looking to scale your implant services, this guide gives you actionable insights you can apply today.

🦷 Your 2026 Surgeon Marketing PlanStop guessing and start planning your growth with clarity.Your 2026 Surgeon Marketing Plan is a strategic, numbers-first training built specifically for independently owned oral surgery practices that want a clear, measurable path to growth in 2026.In this session, we focus on helping you work on your practice, not just in it. December is the ideal time to step back, review performance, and intentionally plan what success should look like next year.This is not theory or vague marketing advice. It’s a math-based, practical framework that connects patient inquiries, consultations, case acceptance, and average case value to real revenue outcomes, then shows you how marketing supports each stage.🔍 What You’ll LearnKnow Your Numbers The five core KPIs every oral surgeon should track monthly, and how they directly influence revenue growth.From Goals to Reality How to translate annual revenue targets into inquiry volume, consultation targets, and case acceptance benchmarks.Smart Marketing Budgeting How much to invest in marketing for maintenance vs. growth, and how to allocate budgets across online marketing, referrals, retargeting, and patient nurture.Online Strategies That Actually Drive Patients Where Google Ads, Local Service Ads, SEO, reviews, and local visibility fit into a modern oral surgery growth plan.Trends Shaping 2026 Automation, AI, texting, online scheduling, and how patients are increasingly finding and choosing oral surgeons through platforms like ChatGPT and Google.Three Clear Action Targets Walk away with specific, actionable priorities you can implement immediately to improve patient flow and marketing performance in 2026.🎯 Who This Is ForThis training is ideal for oral surgeons who:Run a small to mid-sized, independently owned practiceWant clarity around inquiries, consultations, and revenueAre tired of “hoping” marketing works instead of measuring itWant a realistic, executable plan for 2026 growthPrefer data, structure, and strategy over hypeWhether your growth comes from referrals, online marketing, or a mix of both, this session helps you connect the dots between marketing spend, patient behavior, and real revenue, so you can plan 2026 with confidence.Hosted by the founder of Oral Surgeon Marketing Pros, author of Drill Down: Digital Marketing Strategies for Oral Surgeons, and a Google Partner with over a decade of experience helping medical practices generate consistent, high-quality patient inquiries.

New Training Replay: How to Get More 5-Star Reviews Your online reputation can make or break your practice. In this powerful new training, Bill Crawford breaks down exactly how to: Build trust and consistency with a Triple Touchpoint StrategyLeverage the 5 Pillars of Trust to strengthen your reputation Turn reviews into higher local SEO rankings and more new patients Protect your brand and respond to every review the right way Implement tools and habits that make getting reviews effortless Fun fact: Increasing your Google rating by just one star can boost conversions by 44% — and it’s easier than you think when you build reviews into your culture. Become the go-to oral surgeon in your area — let your 5-star reputation do the marketing for you.#OralSurgeonMarketingPros #ReputationManagement #5StarReviews #DentalMarketing #BillCrawford #DigitalMarketing #PracticeGrowth #OnlineVisibility

Unlock the Facebook Ads Blueprint for Oral Surgeons | Patient Acquisition & Growth StrategiesAre you an oral surgeon who has tried Facebook ads before—only to waste money without seeing real results? In this training, we reveal a proven Facebook Ads Blueprint designed specifically for oral surgery practices of all sizes.From solo practitioners to multi-office groups, this step-by-step system shows you how to:✅ Build a patient journey funnel that nurtures trust from awareness to consultation✅ Leverage top, middle, and bottom-of-funnel campaigns that convert high-value patients (dental implants, full arch, All-on-4, etc.)✅ Create remarketing strategies that re-engage interested patients for less cost✅ Scale your practice using lookalike audiences and advanced targeting✅ Run HIPAA-compliant campaigns with safe tracking and third-party tools✅ Use split testing to optimize results and maximize your return on ad spend (ROAS)💡 Whether you’re looking to increase dental implant consultations, attract more high-value cases, or simply improve the ROI of your ads, this blueprint gives you the roadmap to consistent, predictable growth.📌 Your 90-Day Action Plan:Month 1: Build & launch your funnel with a modest budgetMonth 2: Optimize campaigns, split test, and refine targetingMonth 3: Scale winning campaigns to dominate your market👉 If you’d like a complimentary strategy session, we’ll review your current marketing, HIPAA compliance, and patient acquisition funnel—and give you a customized 3-step plan to grow.

How to Become the Best-Known Oral Surgeon | Omnipresence Marketing Framework for Oral SurgeonsAre you an oral surgeon looking to grow your practice, stand out in your community, and dominate local search results? In this video, we dive deep into omnipresence—the strategy of being everywhere your ideal patient is looking—and how you can implement it to become the best-known oral surgeon in your area.✅ Whether you’re just starting your online marketing efforts or looking to take things to the next level, this training breaks down a practical 90-day action plan that covers:📍 Google Business Profile optimization🌟 Systematic 5-star review generation🌐 Creating a fast, educational, mobile-friendly website🎥 Leveraging short-form video and patient testimonials📣 Community marketing and local sponsorships🎯 Advanced remarketing strategies & patient retargeting📈 Google Ads and Local Service Ads for oral surgeons📬 Email/postcard follow-ups and behavioral retargeting🤝 Building and nurturing high-value referral relationshipsLed by the founder of Oral Surgeon Marketing Pros, this session combines over 14 years of real-world experience, coaching 30+ digital agencies, and helping oral surgeons grow their practices using proven, trackable strategies.👉 Want personalized help or a competitor analysis?Visit https://www.oralsurgeonmarketingpros.com#OralSurgeonMarketing #PracticeGrowth #DentalMarketing #LocalSEO #GoogleReviews #GoogleAds #VideoMarketing #DigitalMarketingForDoctors

Welcome to our latest training hosted by Oral Surgeon Marketing Pros—your trusted partner in growing a thriving oral surgery practice through smart digital marketing.In this session, we dive into proven strategies to attract more high-quality patients, increase booked consultations, and fix the most common website conversion mistakes oral surgeons make.🔍 What You’ll Learn:- How to convert more website visitors into scheduled patients- The top 13 conversion mistakes (and how to fix them)- How to define your ideal patient and speak directly to their needs- Website and landing page optimization strategies- Lead nurturing tactics that turn inquiries into booked proceduresWhether you're looking to improve your practice’s online presence or get more out of your existing marketing efforts, this webinar is packed with actionable insights and real-world examples that will give you the competitive edge.📈 Get ready to elevate your marketing, book more consultations, and build a stronger online brand for your oral surgery practice.👉 Visit https://www.oralsurgeonmarketingpros.com/monthly-webinars to sign up for our next free training!#OralSurgeryMarketing #DigitalMarketingForSurgeons #PracticeGrowth

🦷 Turn Clicks into Consultations: Proven Marketing Strategies for Oral Surgeons 📈In this high-impact training session by Oral Surgeon Marketing Pros, we break down exactly how to turn your practice’s website into a patient-converting machine.Whether you're a solo oral surgeon or running a multi-location practice, this webinar will help you unlock the strategies top-performing practices use to generate more inquiries, consultations, and booked surgeries.🚀 What You’ll Learn in This Training:How to convert more website visitors into new patient inquiriesEasy ways to optimize your website to DOUBLE your lead flowThe top 13 conversion-killing mistakes we see oral surgery sites make—and how to fix themHow to identify your ideal patient and tailor your messaging for maximum relevanceHow to connect with patients’ pain points and emotional driversSmart ways to nurture leads from inquiry to consultation…AND MUCH MORE!📊 This isn’t theory. These are proven techniques our team has used to help oral surgeons across the country grow faster and smarter—without wasting money on ineffective ads or outdated SEO tricks.Visit www.oralsurgeonmarketingpros.com

🚀 Unlock the Secrets to Google Ads Success for Oral Surgery Practices!In this power-packed video, we reveal game-changing Google Ads strategies that have helped dental and oral surgery practices dramatically boost their visibility, conversions, and ROI. Whether you're managing your ads in-house or working with an agency, this is a must-watch for anyone looking to grow their practice through smart, targeted digital marketing.🎯 What You’ll Learn:Proven tips to improve your Google Ads Quality ScoreWhy implementation is everything when it comes to marketing successHow to use feedback loops to continually optimize campaignsA real story: from Google Ads skeptic to marketing believerLanding page tweaks that dramatically increase conversionsThe overlooked power of call tracking in ad performanceHow Google Ads transformed a dental practice's patient flowWhy having a professional manage your ads makes all the differenceAn insider explanation of how Google ranks your adsHow targeted advertising beats generic campaigns every time📈 Ready to take your practice marketing to the next level? This video is your roadmap to turning clicks into patients.👉 Subscribe for more marketing tips just for oral surgeons and dentists!🔗 Learn more at https://oralsurgeonmarketingpros.com#GoogleAds #OralSurgeonMarketing #PracticeGrowth #DigitalMarketingTips

AI for Oral Surgeons - The Competitive Edge You NeedIn this insightful webinar, we explore how oral surgeons can harness the power of AI—specifically ChatGPT—to streamline operations, enhance communication, and save time.What is a Prompt? (3:19 – 3:55) We kick things off by explaining the concept of a "prompt" and why it’s essential for effectively interacting with AI tools like ChatGPT. Learn the basics and how prompts serve as the foundation for getting accurate, helpful responses.The Four-Step Prompt Formula for Oral Surgeons (3:57 – 5:50) Discover a simple but powerful four-step framework tailored to oral surgeons. This section breaks down how to structure prompts that are clear, specific, and optimized to get the best AI responses—whether you're writing patient instructions, marketing content, or insurance documentation.Prompts for Emails and Insurance Tasks (6:16 – 8:04)See real examples of how AI can assist with day-to-day tasks like crafting professional emails or communicating with insurance companies. This section is full of practical use cases that will immediately boost efficiency in your office.Custom ChatGPT Bots for Oral Surgeons (23:44 – 27:17) Learn how to go beyond one-time prompts by creating custom-trained ChatGPT bots that understand the unique needs of your practice. From pre-op instructions to follow-up messages, discover how AI can become a reliable assistant tailored to your workflow.This webinar is a must-watch for oral surgeons looking to modernize their practice with AI and start working smarter—not harder.Learn more about us:https://www.oralsurgeonmarketingpros.com/Listen to additional episodes:https://www.oralsurgeonmarketingpros.com/training/

Join us for an insightful webinar tailored specifically for oral surgeons looking to enhance their online presence and optimize their practice's profitability. This training session will cover key strategies for attracting more patients, increasing revenue per procedure, and leveraging real-world case studies to drive business success.Key Topics Covered:Most Searched Keywords for Oral Surgeons (1:57-3:23) – Discover the top-performing search terms patients use when looking for oral surgery services. Learn how to integrate these keywords into your website and marketing strategy to boost search engine rankings and increase patient inquiries.Average Revenue Per Procedure for Oral Surgeons (3:36-4:16) – Understand the revenue potential of various oral surgery procedures and how to optimize pricing strategies. Gain insights into maximizing profitability while maintaining top-tier patient care. Successful Dental Office Strategies (14:13-19:05) – Explore a real-world case study showcasing a dental office that successfully improved patient acquisition, optimized procedure pricing, and leveraged digital marketing to grow their practice.Who Should View This Training? Oral surgeons looking to expand their patient basePractice managers seeking to optimize revenue per procedureMarketing professionals in the dental and oral surgery industryAnyone interested in boosting their practice’s online visibility Learn more about us:https://www.oralsurgeonmarketingpros.com/Listen to additional episodes:https://www.oralsurgeonmarketingpros.com/training/

Check out our replay from our monthly training. Discover how to utilize Local Search for Oral Surgeons -- powerful strategies to increase online visibility, attract more patients, and dominate local search results.From Google Business Profile optimization to winning local SEO tactics, we covered everything you need to stand out in your area!Highlights:Why is Local Search Important for Oral Surgeons: 3:14-5:18The Impact of Utilizing Google Ads for Oral Surgeons: 7:34-9:30Why Are Signals Valuable In SEO for Oral Surgeons and Their Practice? 9:33-11:43Responding To Customer Reviews For Oral Surgeons: 26:59-28:57Visit Oral Surgeon Marketing Pros:https://oralsurgeonmarketingpros.com/Check Out Our Other Trainings:https://www.oralsurgeonmarketingpros.com/training/

Bill Crawford our host discusses digital marketing strategies to help your practice grow and attract high-value patients.Learn more about us:https://www.oralsurgeonmarketingpros.com/