PODCAST · business
Driven Ops Power Talk
by Jazmine Moore & Rebecca Heyse
Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.
Episodes
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Ep. 29 - Being technical is great, but being understood is better
Technical folks, this one's for you! We're unpacking why technical messages don't always land and how to fix it. Skip the technical jargon and instead learn how to better align with business teams, communicate clearly, and keep projects moving without all the back-and-forth. Plus, we're…
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Ep. 28 - The new era of the MQL
Join us as we break down why the MQL isn't dead, but has just been misunderstood. We dig into what a modern MQL should look like, how to align it with today's buyer journey, and why gating strategy and sales collaboration matter more than ever. Forget the MQL goals of 500 every month and other...
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Ep. 27 - Let's talk about making AI your marketing power partner
What if your next big promotion doesn't come from working harder, but from teaming up with AI? Today we're diving into how AI is transforming the workplace, not by replacing humans, but by amplifying our creativity and productivity. Unpacking the myths fueling AI anxiety, share real-world…
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Ep. 26 - When security breaches hit your sales tools
We're talking about the recent breach impacting SalesLoft and Drift customers, which forced the shutdown of critical integrations. Join us as we share what admins should do when systems go dark, why transparency and communication matter during a crisis, and practical prevention tips like MFA,...
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Ep. 25 - Sales process that works: aligning reps, data and leadership
Join us as we dig into one of the most important parts of sales operations, building a sales process that reps want to follow. We're exploring how to design workflows that feel natural, keep CRM data clean, and give leadership the clarity they need. It's all about practical strategies for…
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Ep. 24 - Smarter Segmentation Is the Fix for Your Cold Database
We're diving into the all-too-common problem of database fatigue in email marketing, where engagement starts to fall and unsubscribes start to rise. Let's unpack why the "spray and pray" approach needs to die for good and look at smarter strategies for segmentation, re-engagement, and governance…
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Ep. 23 - Navigating change at work as an ops professional
Change is hard. Whether you're in the middle of a rebrand, launching a new product, or rolling out new tech, it can feel overwhelming. Especially if you're the one expected to make it all happen. We're talking about managing organizational change without losing your mind. From getting buy-in to...
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Ep. 22 - Marketing vs. Sales: The Sibling Rivalry Slowing Your Revenue
You know that tension between marketing and sales? Yeah, we're talking about it. In this episode, we get into the real reasons teams butt heads: missed follow-ups, lead quality complaints, broken feedback loops, and more. We've seen it all, and chances are, so have you. We also break down how to...
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Ep. 21 - From Chaos to Clarity: Rebuilding Sales Pipeline and Forecasting with HubSpot
In this special case study episode of Power Talk, Jazmine and Lindsey are joined by Mike Chasteen, SVP of Sales and Customer Success at Base64, to share how the Driven Ops team partnered with his organization to elevate their sales operations. Together, they walk through the process of refining…
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Ep. 20 - Rippling vs. Deel Spy Scandal, Part 2
Today we are back with part two of the drama between Rippling and Deel. Becca breaks down explosive new details from a public affidavit that confirms what was once only rumor: there was a spy. We reveal how Deel 'ALLEGEDLY' paid a Rippling employee to leak sensitive data and how a honeypot Slack...
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Ep. 19 - We've all got too many tools in our tech stack, how do we control the chaos
With hundreds, or even thousands, of tools entering the market every year, it's easy to end up with an overloaded tech stack. You see a shiny new application that promises to solve all your problems "out of the box," but it often ends up complicating your processes instead. Today, we're talking...
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Ep. 18 - Data Wars: LinkedIn Tightens the Reins on Third-Party Tools
Join us as we unpack LinkedIn's recent crackdown on Apollo.io and Seamless.Ai, and explore what it means for the future of B2B sales. From concerns over data scraping to the ripple effects on outbound strategies, legal compliance, and sales engagement tools — we're diving into the big questions....
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Ep. 17 - Corporate drama?! Rippling vs. Deel Lawsuit breakdown, with our thoughts
Welcome to our new segment Corporate Scandals and Tech Tea, where we're talking about the wild lawsuit between HR tech competitors Rippling and Deel. There's allegations of corporate espionage, a fake Slack channel trap, leaked internal communications, and a dramatic attempt to wipe evidence in…
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Ep. 16 - Making your work in Marketing Operations visible, and proving your value to leadership
In this episode, we're tackling how to make sure leadership truly sees and values the impact of Marketing Operations. Breaking down why MOPs work often goes unnoticed, how to proactively showcase contributions, and the key areas where MOPs drives business success. Learn how to share practical...
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Ep. 15 - Managing Up Without Losing Your Mind
We're back, y'all! Season 2 of Driven Ops Power Talk is officially here, and we're kicking things off talking about managing up. Ever had a boss throw last-minute changes at you like it's no big deal? Or been asked for a "quick report" that actually takes hours of work? Yeah, us too. Today, we're...
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Ep. 14 - An introduction to Lead Lifecycle Architecture
In the season finale of Driven Ops Power Talk, we break down a key element of marketing and sales success: the lead lifecycle architecture. Join us as we talk about how to streamline your lead management processes, align teams across the customer journey, and leverage data to identify…
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Ep. 13 - Ship It or Skip It: Ops Edition
Listen in on our spin on the fun "Ship It or Skip It" game. From attribution models and data hygiene to AI and knowledge management systems, we talk about what we would "Ship" and what we would "Skip".
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Ep. 12 - Managing Chaos as an Admin: Tips for Staying Sane
In this episode, we talk about the chaos that comes with being a platform administrator in the GTM world. From managing permissions and access to streamlining intake processes and handling last-minute fire drills. Listen as we share our strategies to minimize chaos, stay organized, and tackle...
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Ep. 11 - Mastering Email Deliverability in Marketing Operations
In this episode, we talk everything email deliverability. Discussing how to build a strong sender reputation to ensure your emails land in the inbox—not the spam folder. We also share best practices for list segmentation, consistent engagement, and compliance with email regulations. Tune in to...
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Ep. 10 - Tech Review Series: Asana vs. ClickUp
In this episode, we continue our tech review series with a head-to-head comparison of Asana and ClickUp. Join us as we discuss the hits, misses, and overall performance of each platform, breaking down everything from ease of use to customization. Whether you're managing a marketing team or are a...
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Ep. 9 - Is Marketing Ops Really Marketing?
In this episode, we dive into a hot topic that's been a big debate in the marketing operations community: Is Marketing Ops truly a part of marketing? Inspired by a viral discussion led by Mike Rizzo on LinkedIn, we discuss the role marketing operations plays in the marketing ecosystem and how...
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Ep. 8 - Tech Review Series: Salesloft
In this episode, we have another tech review adding to our Tech Review Series. This time, we're diving into Salesloft! Salesloft is a sales engagement tool designed to simplify, analyze, and streamline the sales process. From conversation intelligence and AI-driven prioritization to Chrome...
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Ep. 7 - Effective Prioritization Strategies for Marketing Ops Success
In this episode, we dive into prioritizing an overwhelming workload within marketing operations. With endless to-do lists and constant demands, figuring out what to tackle first can be daunting. Listen as we share practical strategies for deciding between urgent fire drills and less critical…
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Ep. 6 - Navigating AI in Marketing Operations: Insights and Real-World Uses
In this episode, we talk about a topic that's top of mind for many, AI. Join us in exploring the variety of uses of AI in marketing operations, from enhancing reporting and data analytics to troubleshooting and automation. We share real-world examples and discuss the pros and cons of integrating…
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Ep. 5 - Marketo Unveiled: An In-Depth Tech Review
In this episode, we kick off our tech review series with a deep dive into Marketo, one of the leading tools in the marketing operations space. Join us as we explore the hits and misses of this powerful platform, discussing its scalability, usability, and data & analytics capabilities. We will...
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Ep. 4 - How to Become a Strategic Partner in Marketing Operations
In this episode of Power Talk, hosts Jazmine Moore and Rebecca Heyse discuss the transition from being a marketing operations practitioner to becoming a strategic partner within your organization. Sharing insights and strategies on how to leverage tools like Marketo and Salesforce to align more...
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Ep. 2 - Adding Tools To Your Tech Stack in Revenue Operations
In this episode, Jazmine and Rebecca explore the strategies that they like to leverage with adding tools to a tech stack. From evaluating the latest platforms to integrating new tools, this episode is a must-listen for anyone looking to enhance their operational capabilities. Discover how to...
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Ep. 3 - Mastering Reporting in Marketing Ops
In this episode, we discuss the world of reporting within Marketing Operations. From CRMs to Marketing Automation Platforms, we explore the strategies that ensure data accuracy and elevate campaign performance. Join us as we talk best practices for reliable reports and making data-driven…
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Ep. 1 - Our Top 5 Best Practices for Documentation
In our inaugural episode, hosts Jazmine Moore and Rebecca Heyse dive into the role of documentation in within marketing operations. Discover why thorough documentation is the backbone of any successful Go-To-Market strategy, and learn practical tips to streamline your documentation processes....
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Driven Ops Power Talk - Trailer
Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.
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ABOUT THIS SHOW
Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.
HOSTED BY
Jazmine Moore & Rebecca Heyse
CATEGORIES
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Frequently Asked Questions
How many episodes does Driven Ops Power Talk have?
Driven Ops Power Talk currently has 30 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Driven Ops Power Talk about?
Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.
How often does Driven Ops Power Talk release new episodes?
Driven Ops Power Talk has 30 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Driven Ops Power Talk?
You can listen to Driven Ops Power Talk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Driven Ops Power Talk?
Driven Ops Power Talk is created and hosted by Jazmine Moore & Rebecca Heyse.
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