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PODCAST · business

Earned Media Podcast

by Eric Schwartzman

Eric Schwartzman interviews earned media marketing and digital public relations leaders. Show blog: https://www.ericschwartzman.com/blog/

Publisher-supplied feed metadata · PodParley refreshed Mar 7, 2025 · Source feed

Episodes

  1. News SEO for Publishers with Barry Adams

    In this episode of the Earned Media Podcast, I sit down with Barry Adams, an SEO consultant from Polemic Digital, to discuss news SEO for publishers. We explore Barry’s journey from a webmaster to an SEO specialist for news websites, and he shares invaluable insights into the unique challenges…

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  2. Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies

    Ecommerce SEO consultant Aleyda Solis discusses what’s up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast. As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online...

  3. Google Algorithm Secrets with Mike King

    Google algorithm secrets are rarely leaked. But in this special episode of the Earned Media Podcast, Mike King – who runs SEO consulting services provider iPullRank – discusses the future of SEO in the age of AI. This podcast is being released just days after Mike’s bombshell blog post, which is...

  4. Lily Ray on Google’s Generative-AI Web Spam Problem

    In this exclusive episode of the Earned Media Podcast, Lily Ray, VP of SEO strategy and research at Amsive, explores the challenges Google faces with the influx of AI-generated content. Ray discusses Google’s March 2024 Broad Core Update, which addresses the deluge of low-quality AI content…

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  5. Top Google Ads Agency CEO on the Impact of AI on PPC

    Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending...

  6. 2023 Affiliate Marketing Roadmap from Anna Gita

    In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the...

  7. Winery Marketing Case Study

    Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online...

  8. SEO for News Sites and Headlines with ESPN.com SEO Director Louisa Frahm

    SEO for news websites is critical to audience development. If your news can’t get found, it can’t generate advertiser impressions, leads, revenue, or make a difference. This post is a summary of a podcast interview I recorded with ESPN.com director of SEO Louisa Frahm about best practices when it...

  9. Ex-Google Search Quality Team Member Fili Wiese Opens Technical SEO Kimono

    Fili Wiese is a former Google Search Engineer and member of the search quality team. I spoke to him after his marketing keynote at the Affiliate Meet Market in Berlin. Tech SEO Topics Covered: Next up is an exclusive interview with ESPN SEO Director Louisa Frahm, so subscribe here. And don’t miss...

  10. Outsourcing Content Marketing with Laura Smous (Verblio Review)

    I did not write anything below the subhead in this blog post about content marketing agency outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketing agencies outsource to. If you’re wondering...

  11. Content Marketing at Scale with Enricko Lukman at ContentGrow

    How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As the expert in your field, one way is to draft creative content marketing that entertains, engages and educates your readers. But what if you’re too busy building your company, and…

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  12. Overcoming Content Marketing Agency Challenges with Writer Access CEO Byron White

    If you’re in the content marketing agency business and you’ve never heard of the Writer Access content marketing marketplace, this episode will help you generate more revenue for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online...

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ABOUT THIS SHOW

Eric Schwartzman interviews earned media marketing and digital public relations leaders. Show blog: https://www.ericschwartzman.com/blog/

HOSTED BY

Eric Schwartzman

Frequently Asked Questions

How many episodes does Earned Media Podcast have?

Earned Media Podcast currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Earned Media Podcast about?

Eric Schwartzman interviews earned media marketing and digital public relations leaders. Show blog: https://www.ericschwartzman.com/blog/

How often does Earned Media Podcast release new episodes?

Earned Media Podcast has 12 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Earned Media Podcast?

You can listen to Earned Media Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Earned Media Podcast?

Earned Media Podcast is created and hosted by Eric Schwartzman.
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