PODCAST · business
Ecommerce & Brand Growth
by Michael Campanaro
A complete guide to the art of scaling your ecommerce business and scaling your established brand with Shopify & Shopify Plus. Ecommerce expert, Michael Campanaro discusses important topics surrounded running a brand online and growing businesses with Shopify.
Episodes
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Why your brand needs to start producing video content asap
An enormous amount of content is being consumed through video content and more people are going to platforms where video content exists to get answers to the questions they're trying to solve. Whether that be finding a new product or finding valuable resources that can help them with their every...
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How marketing personas can help brand growth
Taking your brand to the next level will ultimately depend on how well you know your audience and how well your content relates to them. There are a ton of brands out there that think of their customer as, well, 'their customers' and that's where it ends. But there is so much more to learn and…
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How can LinkedIn be used for brand growth?
LinkedIn is one of the channels that seems to be often overlooked by brands, especially for those who are not doing strictly b2b business. However, there's so much that is left on the table in terms of opportunity on this platform that it would be pointless to not discuss it. In this episode, I...
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Get Started With Dropshipping - But First Know This
Dropshipping has a lot of benefits but where we see a lot of people making mistakes is when they get into it with the wrong perception of what's possible. There's a massive amount of ads going around, telling people how easy it is to start making 7 figures with dropshipping. They tend to make it...
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Amazing Customer Experiences Need Insanely Good Customer Service
The challenge for brand growth in the future is going to come down to whether or not you uniquely stand out against your competition. With so many people focused on the trend of automations and ai, there is going to be a time where human relationships are valued even more since they may not be...
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How To Start A Podcast For Your Brand Or Business
Starting a podcast can seem like a pipedream or be one of those things that's left on your to-do list for years. One of the most common problems we see with brands and companies is that they don't have the band-width or time to put into this but they could be missing out on an opportunity to…
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Improve Brand Authority, Trust, And Site Conversions For Your Brand
Building your brand can be a daunting process but it's important to integrate these key tactics onto your site in order to increase authority, improve conversions, and strengthen your ecommerce brand. In this episode, Michael Campanaro dives into some of the top ways to increase conversions on…
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Creating Long-Term Ecommerce Growth With Content Creation
Content creation is everything right now when it comes to low cost growth strategies for your brand. Of course, there are paid content strategies that can be used to scale your business faster but those are not as sustainable as content that can be leveraged across channels with little to no…
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Leveraging Google Tools To Increase Your Sites Visibility
Google's robust ecosystem of tools are often overlooked or under utilized by store owners but are some of the most useful resources you can be using. Even if you are managing an outside agency or partner, it's great to have some understand of how the top tools function and what you can get out of...
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Increase Conversions With Purposeful Landing Pages For B2C & B2B
In this episode, Michael Campanaro from Porters discusses the importance of creating more purposeful landing pages in order to increase conversions and lower acquisition costs in advertising. Broadly discusses various types of landing pages, these tips are meant to get your brain thinking about…
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Why you should leverage ambassadors to grow your ecommerce brand
In this episode, Michael Campanaro discusses the reasons you should be thinking about introducing an ambassador program into your brand's strategy and how you can leverage affiliates to increase your revenue and your brand's reach. Affiliate Apps: Refersion: https://www.refersion.com Referral...
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Getting Your Brand Started With TikTok & TikTok Ads
In this episode of Ecommerce & Brand Growth, host, Michael Campanaro discusses some of the key things you should be focusing on when you are first getting started on TikTok or with TikTok advertising. From creating organic profile posts to engaging TikTok ads, he'll help you better understand how...
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Regain Focus & Make The Right Moves For 2023
In this episode, we quickly chat about some ways to take a step back and approach this year with a new mindset. Host, Michael Campanaro, discusses ways to plan and consider new tactics for the new year while elaborating on some specific ideas that could help your brand's ecommerce growth in 2023....
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5 apps you should be using on shopify
In this episode, Michael Campanaro, discusses some of the top apps to add to your Shopify site and how you can benefit from having them.
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How I started my career in e-commerce and marketing
In this episode, Michael Campanaro talks about his career and gives a short run through of the steps he took to make it where he is now.
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Increase online revenue with a better retention strategy
In this episode, Michael Campanaro discusses the importance of retention strategy and some tactics to help grow your revenue around this. Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelcampanaro/ Twitter: https://twitter.com/m_campanaro Visit Website: https://porters.io/
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Don't underestimate the power of great video production
In this episode, Michael Campanaro talks about the benefits of hiring an experienced video production team for your brand. Follow Michael: LInkedIn: https://www.linkedin.com/in/michaelcampanaro/ Twitter: https://twitter.com/m_campanaro Michael is the owner of Porters, an e-commerce consulting...
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How Project Management Can Help You Crush It
In this episode, Michael Campanaro talks about the benefits of incorporating project management into your workflow. Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelcampanaro/ Twitter: https://twitter.com/m_campanaro Michael is the owner of Porters, an ecommerce consulting company…
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Is Wordpress a good choice for my business?
In this episode, Michael Campanaro discusses some of the top reasons why Wordpress may be the right choice for your online business and the benefits behind using this platform. Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelcampanaro/ Twitter: https://twitter.com/m_campanaro Michael...
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What to do before starting to advertise your site
In this episode, Michael Campanaro talks about optimizing your website before beginning to advertise. Follow Michael: Linkedin: https://www.linkedin.com/in/michaelcampanaro/ Twitter: https://twitter.com/m_campanaro Michael is the owner of Porters, an ecommerce consulting company that is dedicated...
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Why is Shopify a good choice for my business?
In this episode, Michael Campanaro discusses some of the top reasons why Shopify should be considered when choosing an ecommerce platform for your brand. Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelcampanaro/ Twitter: https://twitter.com/m_campanaro Michael is the owner of…
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Who To Hire? Agencies, Ecommerce Managers, Consultants
In this episode, Michael Campanaro talks about his experience with agencies, ecommerce managers, and consultants.
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Tips To Improve Your Ecommerce Advertising With Paid Search & Social
In this Episode, Michael Campanaro talks about Tips To Improve Your Ecommerce Advertising With Paid Search & Social
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Thoughts on the future of Black Friday / Cyber Monday after 2022
In this episode, Michael Campanaro discusses his thoughts around Black Friday / Cyber Monday and the future of these marketing events in the following years
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How to increase your site's sessions with SEO tactics
In this episode, Michael Campanaro discusses some of the top SEO related tips to increasing your site sessions and site's visibility in google search.
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Tips to increase conversions with a better homepage experience
In this episode, Michael Campanaro talks about tips to increase conversions with a better homepage experience
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How to find problems with your ecommerce site before your customers do
In this episode, Michael Campanaro talks about the importance of testing your site and how to organize this like a pro. With a focus around Quality Assurance, he touches on information about user experience, functionality, and bug tracking.
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Tips for better content creation strategy for ecommerce brands
In this episode, Michael Campanaro discusses tips to help you with better content production for your website and how to think like a content creator.
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What to do when your daily site sales drop significantly
In this episode, Michael Campanaro talks about what steps you can take to troubleshoot your site when your sales are oddly low for the day or your conversion rate is almost non-existent.
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Don't waste your time with this big ecommerce mistake
In this episode, Michael Campanaro discusses the importance of not wasting too much time with granular metrics before focusing on a big picture plan for your company and your ecommerce goals
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Top email flows to setup for scaling your CPG brand's growth
In this episode, Michael Campanaro talks about the top email flows to setup when starting email automation for consumer product goods brands.
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Common mistakes that could be crushing your ecommerce store's growth
In this episode, Michael talks about the common mistakes he sees brands making on their ecommerce stores and chats about things that you can do to improve
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Are your advertising expectations killing your brand's growth?
In this episode Michael Campanaro discusses the common issues that arise when working on advertising accounts and while trying to scale your online, ecommerce business.
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ABOUT THIS SHOW
A complete guide to the art of scaling your ecommerce business and scaling your established brand with Shopify & Shopify Plus. Ecommerce expert, Michael Campanaro discusses important topics surrounded running a brand online and growing businesses with Shopify.
HOSTED BY
Michael Campanaro
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Frequently Asked Questions
How many episodes does Ecommerce & Brand Growth have?
Ecommerce & Brand Growth currently has 33 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Ecommerce & Brand Growth about?
A complete guide to the art of scaling your ecommerce business and scaling your established brand with Shopify & Shopify Plus. Ecommerce expert, Michael Campanaro discusses important topics surrounded running a brand online and growing businesses with Shopify.
How often does Ecommerce & Brand Growth release new episodes?
Ecommerce & Brand Growth has 33 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Ecommerce & Brand Growth?
You can listen to Ecommerce & Brand Growth on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Ecommerce & Brand Growth?
Ecommerce & Brand Growth is created and hosted by Michael Campanaro.
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