PODCAST · business
eCommerce Deep Dive
by John Ghiorso, Orca Pacific
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major podcast platforms and YouTube.
Episodes
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Amazon News & Trends: March 2023
In this episode of eCommerce Deep Dive, Nate Hogle, Director of Program Development at Media.Monks, covers the latest Amazon updates for the month of March 2023.
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Amazon News & Trends: February 2023
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of February 2023.
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Amazon News & Trends: January 2023
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of January 2023.
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Amazon News & Trends: December 2022
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for December 2022.
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Amazon News & Trends: November 2022
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for November 2022.
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Amazon News & Trends: unBoxed 2022
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest updates from this year’s unBoxed conference by Amazon Ads in New York.
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Amazon News & Trends: July 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management at Media.Monks, covers Amazon news & trends for the month of July 2022.
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Amazon News & Trends: June 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Media.Monks, covers Amazon news and trends for the month of June 2022.
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Amazon News & Trends: May 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of May 2022.
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Amazon News & Trends: April 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of April 2022.
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Amazon News & Trends: March 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of March 2022.
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Amazon News & Trends: February 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific covers Amazon news & trends for the month of February 2022. He discusses Amazon’s updated brick and mortar strategy, new advertising functions and optimizations with bulk...
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Amazon News & Trends: January 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy and David Grill, Director of Advertising from Orca Pacific cover Amazon news & trends for the month of January 2022. They discuss Amazon prime membership price changes, the upcoming launch of Amazon Style…
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Amazon News & Trends: November and December 2021
In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy at Orca Pacific covers Amazon news & trends for the months of November and December 2021. Nate will be recapping the monthly Amazon insights including Amazon’s expansion of the Climate Pledge Friendly...
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Amazon News & Trends: October 2021
In this episode of eCommerce Deep Dive, we brought on a special guest, Claire O‘Donnell, Director, Customer Trust and Partner Support at Amazon, to accompany Nathan Hogle. Nate will be will recapping the monthly Amazon news & trends for the month of October including the Amazon Gift-Giving…
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Amazon News & Trends: September 2021
This month, John and Nate discuss updates such as the Amazon October Beauty Sale, New Listing Quality Dashboard, Release of Performance-Based Budget Rules and so much more.
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Working with the Top 1% of Micro-Influencers with inBeat‘s David Morneau
John and David discuss using influencer marketing to do market research, decentralizing ad creative through micro-influencer marketing, and how to make micro-influencer marketing a viable marketing channel.
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Amazon News & Trends: August 2021
This month, John and Nate discuss updates such as the A-Z Guarantee, Amazon partnering with Affirm, Free Amazon-led Advertising Webinars and so much more.
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Amazon News & Trends: July 2021
This month, John and Nate discuss updates such as The Seller Reviews Tool, 17 new FCs set to open in August, the launch of the Brand Referral Bonus Program and so much more.
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eCommerce for Brewing Companies with Pabst's Will Yen
John and Will discuss the state of the rapidly changing online alcohol business, regulatory barriers to shipping alcohol, and how brewing companies should be thinking about Amazon as of today.
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Amazon News & Trends: June 2021
In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as insights from Prime Day 2021, Amazon anti-counterfeit efforts, continued container shortages and so much more.
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Defining the eCommerce Skill Set with SureWerx's Stacy Hanks
John and Stacy discuss, her experience working at Amazon, MasterLock, and now SureWerx, misconceptions that brands have about Amazon, and where the eCommerce team should sit within an organization.
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Winning Digital Experiences with Bloomreach's Raj De Datta
In this episode, John talks with Raj De Datta, CEO and Co-Founder of Bloomreach, A digital experience platform for e-commerce that powers brands. John and Raj discuss his new book (The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences), learning why your customers seek your...
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Amazon News & Trends Live: May 2021
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, Vine Changes, The Brand Crackdown and so much more.
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People, Process, and Platform with Bayer's Alana Feldman
In this episode, John talks with Alana Feldman, Manager of Content Strategy & Activation at Bayer. John and Alana discuss having a holistic content strategy, the importance of companies avoiding the soiled mentality, and her experience working on the eCommerce side of a healthcare company during...
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Amazon News & Trends: April 2021
This month, John and Kyle discuss updates such as FBA Storage Limits, A/B Testing Product Image, Amazon Explore and so much more.
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Setting Brands Up For Success At Every Retailer with Syndigo's Chris Barnes
John and Chris discuss how having a consistent presence across the eCommerce landscape, anticipating how shoppers can be different platform to platform and future content experience opportunities.
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Amazon News & Trends: March 2021
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates such as Prime Day 2021, FBA fee increses, Whole Foods in-store attribution and so much more.
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Protect Your eCommerce Margins with clean.io's Kathleen Booth
John and Kathleen discuss how online retailers can increase profit margins by adjusting their discounting and coupon strategy, how coupon browser extensions interfere with marketing revenue attribution reporting for online retailers and what action retailers can take, and the overall risks that...
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Maximizing the Experience of Luxury eCommerce with BORN'S Jean-Christophe Chopin
John and Jean-Christophe discuss design-led lifestyle and why it matters in eCommerce, digital transformation accompanying existing businesses, and BORN's ambitions for the e-commerce space.
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Amazon News & Trends: February 2021
John and Kyle discuss updates such as extreme weather impacts, DSP video creative builder, A+ content API and so much more.
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Breaking Down Barriers in the Grocery Category with Profitero's Sarah Hofstetter
John and Sarah discuss how brands can design and develop a strategy around eCommerce, the dynamics of eCommerce grocery delivery, and how high funnel tv advertising connects to the actual purchase online.
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Amazon News & Trends: January 2021
John and Kyle discuss updates such as purchase order changes, browser support, payment service provider program and so much more.
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This is Where Your Branding Needs To Be with Salsify's Rob Gonzalez
John and Rob discuss how a multi-channel content strategy engages consumers wherever they come across your brands and products, understanding your sales channels' fullest potential, and how to avoid the pitfalls of playing digital catch up.
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Amazon News & Trends: December 2020
John and Kyle discuss updates from December 2020 such as The Subscribe & Save Dashboard, Seller-Central Fees, catalog updates and so much more.
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Where is Amazon's Flywheel Leading Them Next with eMarketer's Andrew Lipsman
John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.
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Accessing the Full Breath of Your CPG Business with Profitero's Mike Black
In this episode, John talks with Mike Black, SVP of Global Marketing at Profitero—a platform brands use to accelerate their eCommerce sales. John and Mike discuss the ins and outs of the digital shelf, the importance of eCommerce education, the massive shift brands are making to eCommerce, and so...
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Amazon News & Trends: November 2020
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from the past dangerous goods requirements, Amazon Pharmacy, image requirement enforcement and so much more. ----- Hosted by: John Ghiorso -...
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Amazon's Day One Mentality with Alex Kantrowitz
John and Alex talk about Amazon's commitment to replace mundane tasks with creative opportunities, the 'hands off the wheel' ideology, building leadership qualities, and so much more.
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Advice Every CPG Brand Needs to Hear with Sri Rajagopalan
John and Sri discuss topics that every CPG brand needs to hear—such as, Click and Collect - Selling DTC or 3P on Amazon, Profitability, and the difference of being an incumbent (Legacy) vs Digitally Natives (and Small Brands) in the industry.
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Amazon News & Trends: October 2020
John and Kyle discuss what to updates from the past Prime Day, Amazon staff & operation changes, Amazon's new Shopper Panel and so much more.
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Where to Spend Your Digital Advertising Dollars with Kenshoo's Nich Weinheimer
retail and their ad platforms, where digital advertisement dollars are best spent, and the future of display advertising.
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Building Online Shopping Experiences through Personalization with Octane AI's Matt Schlicht and Ben Parr
They discuss what they believe is the potential of creating personalized experiences for consumers online.
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Amazon News & Trends: September 2020
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon.
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Using Amazon DSP to Find the Right Audience with MightyHive's Nich Seo
Endemic versus non-endemic brands can utilize the ad tactic to target audiences with relevant display ads
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Strategies for Home and Furniture Brands on Amazon with Ashley furniture's Dan Stack
They discuss the current state of e-commerce in the home category and the stickiness of customers shopping online for furniture after the pandemic. They also explore how large enterprise companies can compete in online retail along side digitally native brands.
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Strategies for National Brands on the Amazon Marketplace with eComEngine's Jay Lagarde
In this episode of eCommerce Deep Dive, John talks with Jay Lagarde, Founder and CEO of eComEngine. The two discuss advantages that digitally native brands have over national brands on the Amazon platform and methods for narrowing that gap.
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Amazon News & Trends - August 2020
A monthly recap of the latest news and trends from Amazon.
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Rethinking the Future of Retail and eCommerce
“What happens next? And what does it mean for my business?” Since COVID-19 made its introduction, that’s been the question on the collective conscious of all manufacturers and brands. Customer behavior is changing, and the world of eCommerce is changing with it. To tackle these questions and...
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Leveraging Opportunities Beyond the World of Amazon
Though Amazon is certainly a behemoth, many opportunities exist outside of the platform to drive serious business online. To explore these opportunities and discuss the future of online shopping, we’ve assembled an impressive panel of thought leaders, including: Rick Watson, Ross Cully, and Dan...
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ABOUT THIS SHOW
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major podcast platforms and YouTube.
HOSTED BY
John Ghiorso, Orca Pacific
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Frequently Asked Questions
How many episodes does eCommerce Deep Dive have?
eCommerce Deep Dive currently has 71 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is eCommerce Deep Dive about?
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the...
How often does eCommerce Deep Dive release new episodes?
eCommerce Deep Dive has 71 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to eCommerce Deep Dive?
You can listen to eCommerce Deep Dive on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts eCommerce Deep Dive?
eCommerce Deep Dive is created and hosted by John Ghiorso, Orca Pacific.
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