PODCAST · business
Ecommerce Savvy™
by Deonnah Carolus
Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus. Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify marketing, ecommerce trends, brand development, brand growth, traffic strategies, ways to increase your sales, and the latest insights from industry professionals. Prepare to be inspired, empowered, and equipped with the latest strategies in ecommerce. Whether you're a seasoned pro or just starting out, tune in to unlock profit and growth for your online store.
Episodes
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039: When is the right time to start Facebook Ads?
If you have ever wanted to run paid ads to your Shopify store, but aren't sure if it's the right time, or if you have the right things in place, this episode will help clarify which stage you are in and when the time might be right for you! Tune in to this week's episode where I chat about when…
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038: Mindset in Business - Part 3
In this final episode of our Mindset in Business series I give you a framework for getting out of your head spiral and into action. All it takes is a willingness to brain dump everything out of your head, onto paper and create a plan of action. Sometimes easier said than done, but this super…
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037: Mindset in Business - Part 2
Welcome back to the Mindset in Business Series - Part 2! In this episode I talk about getting out of your own way and how to snap out of it when you see yourself start to spiral. I talk about: ✔ How confidence isn’t something you wait for—it’s something you build. ✔ The more you practice the…
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036: Mindset in Business - Part 1
This week I'm diving into a different topic than normal and sharing how mindset in business can take you far, or keep you struggling. I'm kicking off this mindset series by diving into why we tend to focus on external problems (algorithms, ad costs, the economy) when the real shift starts...
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035: Controlling Your Brand’s Narrative in the Age of Virality
What can we learn about the Justin Baldoni and Blake Lively case that is taking the internet by storm in recent months? For ecommerce brands, the lesson is clear: If you don’t control your brand’s story, someone else will. Tune in to this weeks episode as I break down 3 essential strategies for…
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034: How to get your Product Brand Ready for Wholesale with Kristin Fisher
If you are thinking about wholesale, this weeks episode is for YOU! In this episode I sit down with Kristen Fisher of Kristin Fisher Coaching. Corporate Media Buyer turned product brand and Faire coach, Kirstin walks us through preparing your business for wholesale, pricing for whole sale…
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033: 5 Trends in Ecommerce for 2025
We are officially back! In this episode I talk about what Ive been up to over the last 9 months, where the podcast is headed moving forward and what my predictions are in Ecommerce for 2025. If you have any suggestions, comments or want to hear about a particular topic email the team at...
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032: How to Research a Market Niche
How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going...
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031: Starting a New Ecommerce Business From Scratch
This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up! Yes, I am coming back into the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you…
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030: Safeguarding Your Brand: Expert Insights with Chandler J. Esq.
In this episode, we dive deep into the world of brand protection with Chandler J. Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-based business, safeguarding your brand is paramount in...
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029: How to get started on Etsy with Giulia Ruozzi
On this week's episode I sit down with Giulia Ruozzi, Business & Etsy coach, and long time Etsy seller. With 10+ years of Etsy under her belt, Giulia dives deep into Etsy SEO, Etsy pricing strategies, competition on the platform, what makes good product photos for the platform, how to get found…
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028: Solo Episode | 4 Things to Consider if You are Struggling to Make Sales.
In this episode we dive into 4 areas to target if your shop is struggling to make sales. We dive into targeting, SEO, website copy, shop design, sales and marketing, and more! Enjoy this quick 10 minute episode on how to improve your Shopify store. Also, the Ecommerce Savvy Membership is opening...
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027: Why Shopify Isn't the Problem and How to Overcome this Common Misconception
On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify. I also dive into the importance of taking action over striving for perfection and how this plays...
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026: How to Run your Biz like a Game of Chess with The Estie Bestie
This week I sit down with The Estie Bestie™ Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world! She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based...
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025: The Future of AI and Product Marketing with Hattie Dunstan
Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey, how she happened into FB Ads, and owning a marketing agency. Hattie also runs an AI Marketing Membership, helping...
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024: How to Use LinkedIn to Sell More of your Products with RT Custer
RT Custer is the co-founder and CEO of Vortic Watch Company. Vortic is a high-end wristwatch engineering and manufacturing company that pairs classic watch making techniques with innovative modern technology, where each piece of a Vortic watch carries a unique story and a part of American…
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023: Solo New Year Episode
Welcome 2024! In this episode I cover a bit about my story, and when I knew it was time for a change in my business. I also reflect on 2023 and things I did to move my business forward in 2024. This episode I also talk about: Embodying the vision you have for your business Why it's important to...
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022: Brand Packaging and Design with Lisa Juarez
Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers. In this...
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021: Email Marketing for Ecommerce with Shlesha Pandey
In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future...
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020: All things Meta Ads with Jenny Parulski
On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked! From high school math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks for what's working now, and include what you can do for 2024...
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019: Marketing on Social Media as a Product Based Business with Jessica Sheehy
On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small businesses grow on social media through content that...
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018: How to Approach Growth as a Product Biz with Sandy Dedeian
On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy…
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017: How to Launch a New Product into the Market with Alicia Long
In this week's episode we sat down with co-founder Alicia Long. Alicia is the founder and CEO of the product Nutr, a product that makes nut milk from scratch. We talk about how she started her company, how she ended up on Shark Tank, how TikTok was instrumental in their brand growth, and how she...
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016: Podcast Resuming and Announcing My New Group Program!
Summer is finally over and we are bringing the podcast back! Im so excited to have fresh new episodes coming up. I have some very special guests and new ttrends for ecommerce you wont want to miss. Also, my new program, the Shopify Traffic Accelerator is officailly open! Take a lilsten to learn...
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015: How to Use ChatGPT in your Product Biz
In this week's episode we are talking about how to integrate ChatGPT into your product business. I talk about how to use it to help you streamline your workflows, gather insightful data about your customers, and how it can save you heaps of time in your daily, weekly and monthly marketing tasks.…
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014: On Being Multipassionate and Moving Through Failure with Madison Tinder
Are you multi-passionate? If so, this episode is for you. This week, I sit down with business and marketing mentor Madison Tinder aka The Pivot Queen! We talk about following your passion, how to avoid burnout and the importance of finding the gaps in your market. Madison started off successful…
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013: Wholesale 101: How to Approach your Wholesale Strategy with Katie Hunt of Proof to Prodcut
There is a room in the market for your unique product and perspective! This week, I sit down with Katie Hunt, founder of Proof to Product. Katie brings her business savvy and over 12 years of wholesale experience. She is a podcast host, business strategist, marketing mentor, and community builder...
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012: The Podcast has a New Name! And other updates you'll want to hear about.
The time has officialy come (and gone) the Podcast has a new name and I am so excited about where the vision for this new change will be taking us. On this episode I talk about: Why the new name change The next chapter in my business journey How to identify GREEN FLAGS in your business and when…
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011: Facebook and Instagram Ads for eCommerce
In this episode I speak with CJ of Vibing Social. We talk about Ads Manager likes and dislikes, writing for your own brand and how TikTok is giving Meta a run for their money. On this episode you will learn Why paid ads just work better for eCommerce, instead of service based businesses Why...
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010: The Top 3 Ways to Boost Traffic to Your Storefront
On this weeks episode of I celebrate 10 episodes and 100 downloads! This week, I break down the three ways you can boost traffic to your online store. Traffic is the lifeblood of your business. If you don't have traffic, you don't have sales, you don't have helpful data, you aren't building your...
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009: How to Approach building your Shopify Website with Erin Alexander
In this episode, I sit down with Erin Alexander of Product Powerhouse. Erin helps shop owners show up online with confidence. She believes that running a product-based business is a whole different ball game than what’s being taught by all the online gurus. If you’re ready to grow your visibility...
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008: How to Use Pinterest for Products Shops with Elaine Timms
My guest this week is Elaine Timms of elaintimmscreative.com, who does Pinterest marketing for e-commerce businesses. In this episode, we talk about the pros and cons of Pinterest, and how to get the most out of the platform. Learn how to test and tweak to increase your visibility, traffic, and...
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007: 5 Lessons I've Learned in Business - Solo Episode
In this episode, I dive into the top 5 lessons I've learned in business. I also go a bit into my origin story and discuss how to navigate things like learning to trust yourself, being your own advocate, and how you can avoid beating yourself up if things are going south. Enjoy! Send a text…
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006: Building a Beauty Brand from $0 - $100k on Etsy with Monica Little
Monica Little is the founder of Plant-Based Beauty, an organic small-batch skincare brand made from superfood ingredients. Monica grew her business to multiple six figures by focusing on Instagram and Etsy where she has over 5,000 orders and almost $100,000 in sales in one of the most saturated...
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005: SEO for Product Based Businesses with Mariah Magazine
In this episode, I sit down with Mariah Liszewski of Mariah Magazine. Mariah is an award-winning SEO & Visibility Strategist for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your business doesn’t have to be as difficult &...
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004: How to Track the ROI of Social Media
When it comes to social media for business, it's important to remain strategic, and intentional. But how do you know if what you are doing is working? What do you need to track in order to stay aligned with your goal outcome? In this week's solo episode, I dive deep into the ROI of Social Media…
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003: Cycle Hacking and Productivity with Athena Simpson
This week I sit down with Athena Simpson, productivity and high-performance business coach. Athena specializes in brand strategy and high-performance implementation. After having a total life and health transformation in 2019, which included giving up booze and losing nearly 50 lbs, Athena left…
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002: How to Leverage TikTok as a Product-Based Business, with Wave Wyld.
In this episode, I sit down with TikTok Coach and Marketing Expert, Wave Wyld. Wave Wyld has helped thousands of creators grow their TikTok accounts with a “Community over Virality” approach. Her background in personal branding and photo/video creation helped her launch a brand on TikTok as the...
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001: Welcome to the Inspired Ecommerce Podcast
Welcome to the Inspired E-Commerce Podcast, a show dedicated to product-based businesses and online shop owners. My name is Deonnah Carolus and I am an e-commerce marketing consultant and educator with over ten years of digital marketing experience. This show was made to give you the tools, tips,...
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ABOUT THIS SHOW
Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus.
Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify marketing, ecommerce trends, brand development, brand growth, traffic strategies, ways to increase your sales, and the latest insights from industry professionals.
Prepare to be inspired, empowered, and equipped with the latest strategies in ecommerce. Whether you're a seasoned pro or just starting out, tune in to unlock profit and growth for your online store.
HOSTED BY
Deonnah Carolus
CATEGORIES
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Frequently Asked Questions
How many episodes does Ecommerce Savvy™ have?
Ecommerce Savvy™ currently has 39 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Ecommerce Savvy™ about?
Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus. Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify...
How often does Ecommerce Savvy™ release new episodes?
Ecommerce Savvy™ has 39 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Ecommerce Savvy™?
You can listen to Ecommerce Savvy™ on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Ecommerce Savvy™?
Ecommerce Savvy™ is created and hosted by Deonnah Carolus.
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