Ecommerce Society Podcast
by Kerrie A. Fitzgerald
How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast.Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Episodes
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Updates: I Launched a New Product Business + Final Episode & Farewell
I have an update my friends- this is the final episode of The Ecommerce Podcast- totally bittersweet. After taking a short hiatus, I realized my vision was going in a different direction. Almost four years, 259 episodes and a million hours later- it's time to say goodbye:) I've loved every single...
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I Quit Business Coaching- Major Life Changes, Why & What's Next For Me
Welcome back to episode 258 of the Ecommerce Society Podcast! After a little break (which feels so odd for me), I’m sharing some big life updates that have been in the works. For over four years, I’ve been pouring everything into my business, and now I’m stepping away from some things to explore...
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Quickie: 20 Behind The Scenes Content Ideas That Ecommerce Businesses Can Use to Build Customer Trust
In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok! Learn From Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram...
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10 Things Disney World Does To Make Customers Wildly Obsessed With Them
10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND ( And Why You Need To Pay Attention, Learn And Implement To Your Own Business) Lets talk about, The OG of cult brand- Disney World. Last week I spent two days in Disney World and the entire time I was there, I was legit making…
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How She Built a 7 Figure Fish Subscription Business with Sena Wheeler of Sena Sea
This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a…
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Coaching Session: Increase Conversion, Traffic and Website Audit with Swimwear Brand Naked Summer
Welcome to the Ecommerce Society Podcast! In this podcast episode, I’m doing a coaching session with swimwear brand, naked summer. This feels like a REAL coaching session with me, so bear with me as its a long one. We talk through typical questions that brands always come to me with help on- how…
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From The Dorm Room To Your Doorstep, Launching a Period Subscription Box with Monthlies
Welcome to the Ecommerce Society Podcast, episode 253. In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their...
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10 Reasons Shopify Is The Best DTC Ecommerce Platform
Welcome to the Ecommerce Society Podcast! In this episode I do a deep dive on the top 10 reasons Shopify is the best platform for starting an e-commerce business. It’s no shocker here that I am a WILDLY OBSESSED customer superfan of Shopify and since I’ve never dedicated an entire episode on why…
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The Power of Shopify, Starting a Pet Business and How to Stand Out with Ecommerce Savvy
Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online. We dive into the challenges of expensive...
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60 Second Rapid Fire Questions with Deonnah Carolus, Founder of Ecommerce Savvy
Welcome to the Ecommerce Society Podcast! In this episode, we’re doing something brand new- rapid fire questions. I ask Deonnah of Ecommerce Savvy 5 questions where she has 60 seconds MAX to answer them. I ask her things like- how would she spend $500 to start a business What her fave ecomm...
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I Spoke at a Big Expo- My Experience, How to Pitch Yourself for Speaking Gigs, My Takeaways & What I Learned
Hey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value...
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What's Your Next Big Move? 4 Ways To Manifest Your Business "what if's" into Reality
In this episode, I discuss the concept of making big moves in business and how to leverage your business experience to create new opportunities. I share my personal experiences, insights, and actionable steps for turning ideas into reality. I also introduce the idea of in-person retreats and seek...
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From Brick-and-Mortar to Selling Business For Millions with Pet Boss Nation’s Candace D’Agnolo & Her Journey in the Pet Industry
Welcome to the Ecommerce Society Podcast! In this episode, we sit down with Candace D’Agnolo, founder and CEO of Pet Boss Nation. Candace shares her extensive experience in the pet industry, offering actionable advice for entrepreneurs at any stage of their journey. Key Topics Discussed:...
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Case Study: Would Poppi Be a Cult Brand If They Had Boring Packaging?
This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage,...
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Case Study: Stellar Packaging & Experience with "who gives a crap" brand
The power of customer experience and packaging and how powerful a role they play in getting a customer to stop their scroll in a sea of crowded and saturated brands but get them to choose YOU to buy from. IN this case study style podcast I use an adorable toilet paper brand, who gives a crap and...
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How to Get Mega Loyal Repeat Customers To Buy Again & Again
JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Repeat customers are the bloodline of your business- you need them and you want more of them. Customer Loyalty is kind of this weird buzzword but it can be hard to actually know HOW to get it- what do you need to do. In...
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Create an Easy Sales Funnel To Make "Passive Income" For Product Businesses
JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Passive income is all the rage these days but is it actually possible to make it happen in your ecommerce business? My answer is YES it is. You can 100% set a few marketing channels or systems up in your business to…
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How to Stand Out Against Competitors (and Amazon) So They Buy From You
JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of...
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Cultish Product is Back- Updates, New Pricing, Who It's For
www.kerriefitzgerald.com/cultish Join by May 23rd. In this bonus episode of the Ecommerce Society Podcast, updates and changes to the signature mentor coaching education program, the Cultish Product Program, are discussed. The program is now a three-month group coaching mentor program focusing on...
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Four Surprising Things I'm Struggling With As I'm Starting My 2nd Product Based Business
In this episode, I share my struggles and internal battles as I start my second product-based business. I discuss the pressure to make everything perfect, the challenge of overthinking every decision, the fear of failure, and the difficulty of managing multiple businesses simultaneously. I...
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I Worked With a Visual Branding Agency For My New Product Business- Inside Look & Was It Worth The Money?
In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing…
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How She Built a Jewelry Business To Last- 20 years in Business with Julia Winter of Jewel Ya
In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of...
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From Neuroscientist to Pet Industry’s Up and Coming Reality TV Star, with Amanda Shaw of Barkday Planner
In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her...
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BONUS:New Website Audit Service & Balancing Business Burnout
Grab a website audit https://www.kerriefitzgerald.com/audit In this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also...
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Mastering Shopify Websites with Sarah Jansel
Grab a website audit https://www.kerriefitzgerald.com/audit In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to...
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3 Of The Biggest Problems You Are Making In Your Product Based Business & How I Can Help You Fix Them
Grab a website audit https://www.kerriefitzgerald.com/audit Ok listen up my friends, after 8 years of having my own ecommerce and product based businesses, working with 500+ students and clients, I’ve identified 3 main problems most ecomm shop sare facing each and every day. These problems are…
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Surprise- I’m Starting a New Product Based Business! Answering All Your Q’s about Amusejoy Poo Bags
Grab a website audit https://www.kerriefitzgerald.com/audit I’m starting a new product based business, called Amusejoy Poo bags and I’m sharing all the details about my new business, including why I decided to start a new business and all the dirty details in between. On Instagram you submitted a...
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How To Sell Your Business: What To Do Before with Christine McDannell of The Magnolia Firm
In this conversation, Christine from The Magnolia Firm shares insights on how to prepare a business for sale. She emphasizes the importance of reputation, reviews, and brand awareness in attracting buyers. Christine also discusses the value of having a team and recurring revenue in a business…
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If you were to start all over again, what would you do differently?
I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today…
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Should you close your business or should you sell?
In this episode, Kerrie discusses the option of selling your business instead of closing it. She shares the story of a friend who closed her e-commerce store and explains why she believes selling is a better option. Kerrie emphasizes the value of the assets and systems you have built in your...
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7 Ways to Ensure Your Biz' Finances & Quickbooks are Set Up For Success in 2024 with Crystalynn Shelton
Crystalynn Shelton, a QuickBooks expert and CPA, shares valuable insights on using QuickBooks effectively for small businesses. She emphasizes the importance of proper training and avoiding common mistakes in QuickBooks. Crystalynn also provides tips for overcoming the fear of numbers and offers...
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When to DIY Verse Hiring Out Work In Your Ecommerce Business
In this episode, Kerrie discusses the decision-making process of DIYing versus hiring for various aspects of a business. She highlights the importance of knowing when to DIY and when to hire, considering factors such as time, expertise, and budget. Kerrie explores the pros and cons of both...
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Creating the #1 Female Entrepreneur Subscription Box to Selling it & Transitioning Into New Business Venture with Julie Ball
In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation...
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The Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand Awareness
In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to...
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BONUS {Quick Tip} 2 Ways To Increase Your Average Order Value & Conversion Rate TODAY
Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top! 🚀 Unlocking the Secrets of AOV:...
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Pivoting, Evolving & Starting Two New Businesses in 2024
Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of...
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BONUS: Your 2024 Guide To Google & Yahoo's New Requirements for Email Senders
Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024 In this episode of Ecommerce Society podcast, we're diving into the new requirements...
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From A Pandemic Hobby To Dreaming of a Taylor Swift's Collab - with Maddie McNabb of Maddie About Cake
In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her...
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5 Do’s and Don’ts of Pitching the Media with Amy Bartko of Chatterbox
Welcome to this week’s episode of Ecommerce Society podcast. In this episode we’re serving up the "5 Do's and Don'ts of Pitching the Media" – consider it your PR survival guide with PR pro- Amy Bartko of Chatterbox. . You'll learn how to grab those reporters' attention without stepping on any PR...
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How to create a marketing, sales and conversion funnel
Welcome to this week’s episode of the Ecommerce Society podcast. In this episode, I’m diving into the four fierce stages of an e-commerce funnel. First up, it's the "Awareness" stage – think of it as the virtual catwalk where you strut your stuff to grab your audience's attention. Your fabulous...
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2024 Master Planning Session - Plan Your Year Out To Create a Profitable Business you Love!
Welcome to this week’s episode of Ecommerce Society podcast. Are you feeling like your business is a drag, or suddenly unmotivated by all the crappy tasks you have to do. It’s time to reflect on what you can do to create a DREAM business and one that doesnt leave you feeling unmotivated and…
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7 Indicators You Need a Website Makeover or Redesign
Welcome to this week’s episode of Ecommerce Society podcast. In this episode, I’m spilling the tea on the seven telltale signs that scream, "Girl, you need a website makeover ASAP!" By the end of this episode, you'll be tossing your old website design like last season's fashion and strutting into...
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Multi Passionate & Starting Mutiple Businesses with Lyndi Gallegos, founder of Para Ti Handbags
Welcome back to the Ecommerce Society Podcast! In today's episode, we dive into the world of entrepreneurship with the incredible Lyndi Gallegos, a true multipassionate businesswoman who has founded several successful ventures, including a Jeep-inspired apparel company and a thriving hair…
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8 Ways a Small Business Can Create a Cult Brand In 2024 (without a massive following or huge social accounts)
Welcome back to another exciting episode of the Ecommerce Society! In today's episode, we're diving deep into the world of small businesses and uncovering the secrets to creating a cult brand in the ever-changing landscape of 2024. Whether you're just starting out or looking to elevate your brand...
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I Changed The Podcast Name- The “Why” Behind the Name Change, & What My Business Looks Like in 2024
Welcome to the Ecommerce Society Podcast" You may have noticed something different about this week’s episode- the name, the intro and the cover art- all different. I changed the name and couldn’t be happier! Say peace out to “the 6 figure product business podcast” and say hello to Ecommerce…
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{Female Founder} How She Created a Cult-Like Jewelry Brand with Crystalyn Aucoin Jewelry
Welcome to the Ecommerce Society Podcast" In this episode we’re talking with Crystalyn Aucoin, CEO and founder of Crystalyn Aucoin jewelry. We dive deep into how she has created her own cult-like brand, how she gets repeat customers and how she wows the sh&t out of her customers with her…
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Two Reasons Why You Didn’t Get Sales For Black Friday And How To Fix It
Welcome back to the 6-Figure Product Business Podcast, where we dissect the secrets of success in the world of e-commerce. Today's episode is a must-listen if you found yourself scratching your head wondering why your Black Friday sales didn't skyrocket. Grab a Copy Of My New Book- Customer...
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The Importance of Supply Chain and Inventory Management: Learn why effective supply chain and inventory management are make-or-break factors for e-commerce success with Jared Ward, founder of Luminous
In this episode, we're diving into two crucial pillars of e-commerce success: the game-changers that are Supply Chain and Inventory Management, and the fascinating journey of building a SAAS Company, as exemplified by the remarkable story of Luminous, with founder Fared Ward. Episode Highlights:...
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How This Beauty Biz Founder Built a Cult-Like Brand with Chanla Chau of Chanla Chau Cosmetics
Absolutely thrilled to welcome you to another episode of the "6 Figure Product Business Podcast"! Today, I had the pleasure of diving into an enlightening conversation with the brilliant Chanla Chau, the mastermind behind Chanla Chau Cosmetics. Brace yourself as we uncover the nitty-gritty…
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BONUS: How To Squash Moments Of Self Doubt & Last Minute Prep For Black Friday
Shop Our Black Friday Sales https://kerriefitzgerald.com/blackfriday Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish...
About this show
How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast.Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
Hosted by
Kerrie A. Fitzgerald
Categories