PODCAST · business
Elevate Your Ad Game
by Lauren Deighton
I too often hear "Facebook Ads don't work for me". Do they not work for you? Or are you running ads without strategy & patience? In this poddy, we will debunk ad myths & show you how to get the Facebook algorithm working for you! You got this!
Episodes
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Episode #12: Myth-busting Advantage+ Lies!
This episode was sparked by a conversation with a client who had received some very BAD advice when it came to her ad strategy. With so many fake "gurus" out there, I thought it was important to sit down & bust some myths about Advantage+ campaigns, audiences and enhancements within Meta. Whilst...
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Episode #11: How to Split Your Monthly Ads Budget
How to split your monthly $1000 ad budget in 2025! Here's a framework that can work for both lead and sales conversions. This framework will help you decide how much money to allocate to cold/vs warm audiences, how much to allocate to testing and the complementary campaign types you should look…
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Episode #10: Meta Watch: Latest Updates + What I'm Testing
Unless you've been living under a rock, you've probably noticed some massive changes in Ads Manager. In this episode I'll take you through the main ones - what they are, what you need to know and what it means for your ads. I'll also dive into the importance of ongoing testing in the current ads...
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Episode #9: Mastering a Positive Ads Mindset
Success with ads isn’t just about tactics—it’s about how you think. In this episode, I'll break down the Ads Mindset: the strategic and psychological approach that separates profitable marketers from those who burn money on ineffective campaigns. You'll learn how to embrace data-driven decisions,...
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Episode #8: 7-Figure Success with Smart Systems & Ads, Featuring Marina Soicher
In this episode, I speak with Entrepreneur and 7-figure Business Leader Marina Soicher on taking an ad-centric approach to building a successful affiliate marketing business. Marina takes us on her journey from “ads-newbie” to Business Leader and Mentor, shares her tips for learning, testing and...
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Episode #7: Instagram Updates Rolled out in 2025
Welcome to 2025! In this ep, we'll chat through 5 x instagram updates that have launched this year: why they were launched and how you can use them! I'd love to hear what you struggle with, what's worked (or hasn't worked) for you in the past and what you'd like help with moving forward, so…
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Episode #6: Lookalikes: The What, The Why, The How
In this episode we are going to cover Lookalike audiences - what they are, why you would use them and how you should build them. We'll clarify the differences between retargeting & lookalike audiences (as many people get these mixed up) and we'll discuss the different types of Lookalikes you can...
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Episode #5: Driving Low-Cost Engagement Before Launching
In this episode, I'm sharing a secret strategy I use all the time to launch ads into a brand new campaign with comments, like and shares already populated!! We will dive into how to build an engagement campaign, optimised to post engagements, use it to generate comments & likes and then pull it...
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Episode #4: Back to Basics - Understanding Campaign Objectives
In this episode, we're going back to basics baby! Let's chat about the six campaign types within Meta- when, why & how to use them. If you're choosing any old objective without understanding how the algorithm can benefit you, you're wasting $$$! Going back to basics and revisiting your strategy...
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Episode #3: Leads That Convert: Quality Over Quantity
Are you bringing in cost-effective leads, but not seeing the conversions you’re after? In this episode we’re focusing on quality over quantity because a more expensive lead that converts is worth ten times more than a lead that’s dead in the water! We’ll look at 3 on-platform and 3 off-platform...
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Episode #2: Creative Tips For Unstoppable Ads 🤩
In episode 2 we are going to dive into creating ads! What's trending in 2024? Images, videos? What do you put in your ad? How do you write a script? How do you know what will resonate with your audience? If you're feeling overwhelmed, you're not alone, but we've got your covered! We'll dive into...
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Episode #1: The Funnel Ad Strategy
Welcome to Ep #1 of Elevate Your Ad Game! If you're here, you're probably looking to master ads to help generate leads or sales for your small business! I'm Lauren Deighton and I'm your host. In weekly bite-sized episodes, we are going to explore ad strategy and implementation together, debunk ad...
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ABOUT THIS SHOW
I too often hear "Facebook Ads don't work for me". Do they not work for you? Or are you running ads without strategy & patience? In this poddy, we will debunk ad myths & show you how to get the Facebook algorithm working for you! You got this!
HOSTED BY
Lauren Deighton
CATEGORIES
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Frequently Asked Questions
How many episodes does Elevate Your Ad Game have?
Elevate Your Ad Game currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Elevate Your Ad Game about?
I too often hear "Facebook Ads don't work for me". Do they not work for you? Or are you running ads without strategy & patience? In this poddy, we will debunk ad myths & show you how to get the Facebook algorithm working for you! You got this!
How often does Elevate Your Ad Game release new episodes?
Elevate Your Ad Game has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Elevate Your Ad Game?
You can listen to Elevate Your Ad Game on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Elevate Your Ad Game?
Elevate Your Ad Game is created and hosted by Lauren Deighton.
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