PODCAST · business
Embodied CEO
by Emily Hirsh
MARKETING THAT ACTUALLY WORKS.If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process. Want us to create a custom strategy plan for your business? Visit get.embodiedmarketing.com/app. Emily Hirsh
Episodes
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What I'm Stopping in Q4 (and the 30-Day AI-Proof Cohort I'm Giving My Clients for Free)
This quarter I'm not overhauling a single thing. I'm sharing what we're stopping in Q4, what we're doubling down on, and the 30-day live AI-proof cohort I'm building for our clients. Plus the 30-day face-to-camera challenge I'm doing because I know I'm not good at it yet. Tune in now.
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I Think Every Coaching Business Is Going to Become a Software Business
In this episode, I'm sharing where I think coaching and digital products are heading and why I believe every offer is about to include some form of simple software. I talk about why I've stopped using the word "coach," why speed and ease matter more than ever, and how you can turn your lived...
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How to Make Q4 Your Best Months Ever (My Exact Planning Process)
"It's the holidays, nobody's buying" is a story, not a fact. In today's episode, I'm walking you through how I plan Q4 so it becomes one of our best quarters. I share how I get every idea out of my head, decide which few are worth my team's time, and why the people joining your audience right now...
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When Is It Time to Run Paid Ads? The 3-5 Sales Rule
Paid ads are the fastest way I know to get in the driver's seat of your business growth, but only if you're ready for them and go in with the right mindset. In this episode, I'm breaking down when it's actually time to run ads, why most people are ready sooner than they think, and why ads are an...
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Creator vs. Business Owner: Why Going Viral Isn't the Same as Building a Business
In today's episode, I'm sharing a conversation I had with my content manager that I couldn't stop thinking about: creators and business owners are not the same thing. I break down why I see today's biggest creators as the new Hollywood movie stars, why there's an element of luck and algorithm in...
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The Emotional Patterns That Built My 7-Figure Business (And How I'm Untangling Them)
In today's episode, I'm sharing one of the most profound experiences I've had yet: an 11-hour somatic immersion. I get honest about the emotional patterns I picked up as a kid, when I was labeled "too much," and how they turned into the hypervigilance, accommodating, and constant doing that…
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When You're Freaking Out About Sales: How I Stay Grounded In Bad Months
A slow sales month or a launch that doesn't go as planned can send even successful entrepreneurs spiraling: What if this doesn't last? What if the rug gets pulled out from under me? In this episode, I share how I coach my mastermind clients through those moments and how I handle them myself, even...
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10 People and 40 AI Agents: What I Think the Future of Business Looks Like
In today's episode, I'm back after a short break and diving into the perspective on AI that's been consuming my thoughts lately, all sparked by one line a friend sent me: "Have AI do your chores, not your art." I break down what that actually means for how I'm using AI in my business and with my...
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The Real Strategy Behind My First $100K (no BS)
In today's episode, I'm breaking down the real strategy behind my growth, and it's not a fancy framework or a perfect plan. I'm walking you through how I went from a $22/hr virtual assistant to running ads for people like Marie Forleo and Amy Porterfield, and the thing that actually got me there...
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I Went 60 Hours Without My Phone… and Accidentally Cracked the Content Code
In today's episode, I'm sharing what happened when I went 60 hours completely without my phone. My content manager and I took a surprise trip you guys voted on (New York won), and for almost three days I had no idea where we were going or what was next. I'm getting into what that disconnection…
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What Losing $19K Overnight Taught Me About Resilience
In today's episode, I share the one trait I believe separates entrepreneurs who build lasting success from those who don't: how fast you get back up when something doesn't work. I open up about a recent scare in my own business, where a white-label client deal turned into an unexpected $19,000...
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Creating Hell Yes Offers From Your Embodied Experience - My Exact Process
In today's episode, I break down exactly what happened during my first VIP day in the new office, and why I almost talked myself out of charging what I'm worth. I walk through the real process I used to get a client crystal clear on his ideal customer, his offer, and his messaging in just one…
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Why You Keep Getting in Your Own Way (This Will Grow Your Business The Most)
In today's episode, I'm getting real about something I've been sitting with all week: self-sabotage, and how it shows up in ways I never expected. I always thought self-sabotage meant doing something on purpose to work against your own goals, until I realized how wrong that definition actually…
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Why a Downsell Can Massively Sabotage Your Main Offer
Everyone tells you to create a downsell for the leads who say they can't afford your main offer. I'm telling you why that's usually the wrong move, using a real conversation from a hot seat at Embodied Marketing Live with an entrepreneur who was maxed out and about to make that exact mistake. I'm...
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The Skill That'll Get Me to 8 Figures (The Hardest Thing I've Done)
In this episode, I'm sharing the one 30-minute rule that's completely changed how I start and end my day, and why I almost didn't do it because it meant fighting my own phone addiction. I also get into something I don't think I've talked about before: what happens when ideas hit you so fast you...
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How I'm Converting Cold Traffic With a Weekly Live Webinar ($28K In One Week)
In this episode, I'm giving you the full breakdown of my weekly webinar funnel, the exact system I've run for 25 straight weeks that's brought consistency to my business without relying so heavily on live launches. I'm walking you through everything, from the ads and landing page, to the…
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Lessons From Embodied Marketing Live: Messaging, Showing Up When It's Hard, and Creating Offers People Want
In today's episode I'm coming off Embodied Marketing Live and unpacking everything that's been on my mind since. I'm breaking down the exact messaging mistake I kept seeing in live coaching and hot seats, the one that's making your ideal customer work way too hard to understand why they should…
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How We Turned $6K in Ads Into a $100K+ Launch
In this episode, I'm breaking down the exact behind-the-scenes numbers from our most successful launch to date, over six figures in cash from just $6K in ad spend. I'm walking you through the entire funnel, from the landing page conversion rates to the VIP upgrade offer that ended up funding more...
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What 7 & 8 Figure Entrepreneurs Do Differently From Everyone Else
In today's episode, I break down what I believe are the two biggest traits separating our most successful clients from everyone else, traits I see over and over when I look at seven and eight figure founders. I also share how I use deadlines and urgency in my own business, even when it means…
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Record-Breaking Months, Personal Struggles, and Learning to Trust the Unknown
In today's episode, I open up about the season of duality I'm in right now, experiencing record-breaking months in business while navigating one of the most personal and challenging chapters of my life. I talk honestly about what it's like to feel grief and fear in one moment and excitement about...
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If Your Marketing Is 'Convincing' People, You're Doing It Wrong
In this episode, I'm sharing why so many business owners lose sight of the actual point of marketing and get buried in tactics instead. I'm breaking down why good marketing isn't about convincing or persuading anyone, it's about making a real connection between where someone is and where they…
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The 2 Levers I Used to Add $100K in Revenue Without More Traffic
What if the next level of growth in your business isn't about doing more? In this episode, I'm sharing why simplifying your strategy and focusing on the biggest needle movers can create far more momentum than adding another offer or funnel. I'm also talking about a mindset shift that's helped me...
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The Delusional Goal-Setting Formula I Use to Build Multi-Million Dollar Businesses
In today's episode I'm breaking down the exact formula I use to set goals that most people would call crazy, and why that's actually the point. I'm sharing the two things that have to be true at the same time for it to work: you have to believe the goal is possible, but you also have to be...
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How Do You Know You're Ready for Ads? My Answer After 10 Years Running Them
I get asked this question more than almost any other: how do you actually know when you're ready to run ads? After 10 years and countless client launches, I finally broke down the real answer, and it's not about revenue or how long you've been in business. There's a specific sequence most people...
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My Plan to Build a "Boring Business" to 7 Figures
In today's episode I'm breaking down the brand new business I've been secretly building behind the scenes and why I'm putting myself right back into day-one entrepreneur mode after 10 years of leading my company. I'm sharing the real strategy behind why we're starting with free jobs and why…
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What I Learned After Posting 2x/Day For 3 Months
In today's episode I'm breaking down what actually happened after three months of posting twice a day, six days a week. I'm sharing the real flow behind how I'm creating that much content without losing my mind, what's working and what's not, and the biggest mindset shift I had to make around...
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What I'd Tell Every Entrepreneur Who's Scared To Hire
In this episode, I'm sharing what building a team has actually given me, starting with the upside almost nobody talks about (and no, it's not the freedom of a business that runs without you). I'm not going to pretend it's easy, because it's the hardest part of my business, but the horror stories...
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BTS of Building an AI-Proof Company in 30 Days + My Plan to Reach Six-Figures
Have you ever wondered what you could build if you started with everything you know now? In this episode, I take you behind the scenes of a brand-new company I'm launching and the marketing lessons that are accelerating its growth from day one. As I build this business from the ground up, I'm...
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The #1 CEO Skill in the Age of AI (Not What You Think)
In this episode, I'm breaking down what I think is the most important CEO skill in the age of AI, and it's not what you think. I move insanely fast and I'll defend that as one of my greatest strengths, but I'm watching everyone use AI to take the shortest path possible, and there's a hidden cost...
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If I Wanted to Build an 8-Figure Brand, This Is Exactly What I'd Focus On
In this episode, I'm breaking down the exact two-part strategy I'd build if my goal was an 8-figure brand. There's the short-term game that pays the bills and brings in consistent leads and sales every single week, and then there's the slow burn I'm investing in knowing it won't pay off tomorrow....
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The 1 Question I Ask Before Every Big Business Decision
In this episode, I'm sharing a moment from a recent VIP call with a multiple seven-figure CEO where the room was full of smart people and big ideas, and you could feel the overthinking setting in. So I paused everything and asked her one question that brought instant clarity and simplified a...
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Navigating Mom Guilt as a 7-Figure Entrepreneur
In this episode, I'm opening up about a struggle I rarely talk about publicly: the mom guilt that comes with building a business during a demanding season. I share what it really looks like to leave the house before my kids are up and not return until dinner, and the spiral of questions that hits...
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While Everyone's Obsessed With AI, We Rebuilt Our Client Experience
While everyone is focused on AI, I share why we chose to rebuild our entire client experience from the ground up instead. In this episode, I take you behind the scenes of a week-long overhaul of our delivery systems, revealing how we improved every touchpoint, streamlined operations, and made...
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Mid-Year BTS: AI Implementation, Team Growth, and Staying Focused as a CEO
In this episode, I'm taking you behind the scenes of one of the busiest stretches I've had in a while, including the AI realization that's changing how I run my company and why I believe every business owner is about to be forced to choose a side. I'll share what it's been like building out my...
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How to Scale Your Business Without Doing Anything New
In this episode, I'm sharing the reminder I keep having to give myself and almost every entrepreneur I coach who's past the early stages of building their business. There are two completely different operating modes you need to grow a company, and most people get stuck using the wrong one at the...
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What I'm Doubling Down on to Make My Business Unrecognizable in 6 Months
In this episode, I talk about why pausing before you act is one of the most underrated CEO skills, the difference between making decisions from alignment versus pure reaction, and the exercise I use to cut through the noise and figure out what actually deserves my all-in energy. If you're tired…
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It's Not AI Vs Humans (Hot Take on Russell Brunson Firing His Copywriting Team)
In this episode, I'm sharing my honest, unfiltered take on Russell Brunson firing his entire copywriting team and why the reaction from both sides of the debate is missing the point entirely. I break down why AI replacing humans is the wrong conversation to be having, what the integration…
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The 'No Time' Lie Keeping You Stuck + Why You Should Delegate Even If You're Not Ready
In this episode, I'm breaking down the real reason you feel like you're constantly reacting to your day instead of running it, and why the "no time" story is keeping you stuck in exactly the place you're trying to get out of. The most successful entrepreneurs I know have one thing in common: they...
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The 7-Figure Void: Why You Can Have It All & Still Feel Empty
In today's episode, I'm getting vulnerable about something I think so many entrepreneurs can relate to: reaching a point where you've built everything you dreamed of and realizing the real work is just beginning. I talk about the moment I asked myself who I really am underneath all the labels and...
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You Don't Need More Leads, You Need an Ecosystem (Here's How I Actually Hit My Sales Goals)
In this episode, I'm pulling back the curtain on how I actually think about my marketing when we're behind on a sales goal, and the framework I use to decide what actions to take. I share my thoughts on why the answer is never just "get more leads," and why building a full marketing ecosystem…
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You Don't Have a Real Business Until It Runs Without You
In this episode, I dive into what it really looks like to build a business that doesn't depend on you for every single task, and the mindset shifts required to get there. I share my thoughts on hiring, delegating, and stepping fully into the CEO role, especially when it comes to valuing your time...
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The Thoughts That Stop Me From "Burning It All Down"
In this episode, I open up about a tough morning that had me questioning everything, and the truths I come back to when business feels hard. I share why your natural strengths are an advantage you might be underusing, why challenges never fully go away, and how embracing the 50/50 nature of life...
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People Will Get Triggered by Your Content and Why You Should Share It Anyway
In today's episode, I share the story of what happened after I spoke honestly on the podcast — and why I'd do it again. I walk through how I think about sharing real experiences in my content, including how to know when you're ready to share something versus when you're still too emotionally...
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You Make the Rules: Why You Don't Have to Be Like Other Entrepreneurs to Win
In today's episode, I reflect on what's been on my mind lately in both life and business, from the busyness of this season to the deeper importance of staying connected to myself. I talk about how easy it's becoming to rely on AI and outside noise for validation, and why that can lead to...
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What I'm Doing Right Now to Scale: Content Days, In-Person Team, and Building a Headquarters
In today's episode, I'm sharing what's actually happening behind the scenes right now as I scale — from launching our new Embodied headquarters, to hiring in-person for the first time, to testing twice-a-day content posting. But more than the updates, I want to talk about the mindset behind all…
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AI Will Replace 70% Of What You Do - Here's The Other 30% I'm Focusing On
In today's episode, I share my honest perspective on how I'm currently using AI in my business, including what's working, what feels overwhelming, and where I think things are headed. I break down how we're using AI to increase capacity and streamline operations, while still relying on humans for...
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Scaling to 8 Figures BTS: Weekly Webinars, Buffer CEO Time, and The Offers Selling Right Now
In this episode, I share the key shifts driving major growth in my business, from moving to implementation-based offers to creating consistent sales through weekly live webinars. I also dive into how I've changed the way I operate as a CEO by slowing down, planning ahead, and staying grounded so…
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What No One Tells You About Running a 7+ Figure Business (And Why I Do It Anyways)
In today's episode, I'm sharing a real conversation that highlights a truth most people avoid. Business is not easy and it does not get easier as you grow. I talk about what happens when expectations don't match reality, the pressure that comes with success, and the mindset shifts that have…
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Dropping Lead Costs From $16 to $8 And The Real Game of Marketing
In today's episode, I'm sharing a behind-the-scenes look at what it really takes to navigate curveballs in business and marketing. I open up about recent launches that didn't perform perfectly out of the gate and how I used data to pivot quickly, refine messaging, and improve results. I walk you...
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Run Toward the Storm: The Choice You Have to Make as a CEO
In today's episode, I'm getting into something that I think is one of the most underrated reasons businesses aren't growing the way they should be.The energy you show up with in your business is creating your reality, whether you realize it or not. On calls, in your content, with your team…
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ABOUT THIS SHOW
MARKETING THAT ACTUALLY WORKS.If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process. Want us to create a custom strategy plan for your business? Visit get.embodiedmarketing.com/app. Emily Hirsh
HOSTED BY
Emily Hirsh
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