PODCAST · business
Employer Branding Podcast
by Jorgen Sundberg
Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Netflix, Salesforce, Walmart, L'Oréal, and, Unilever.Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.Subscribe: https://employerbrandingpodcast.comContact: [email protected]
Episodes
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How to Approach Employer Branding Content in the Age of AI, with Bryan Chaney of People Brand Collective
AI is changing the way that we approach employer branding content. In this episode, we talk to Bryan Chaney about what matters most, and why it’s OK to say that you’re not for everyone. Bryan Chaney is the Founder of People Brand Collective. Bryan Chaney on LinkedIn:...
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Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson
EVP activation is one of the more elusive goals for employer brand professionals. You can nail the positioning statements and brand pillars, but unless people feel them in their day-to-day, you haven't really activated anything. Authenticity is what bridges that gap — and authenticity, almost...
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How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer
At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they measure their progress as they go and weave employer brand concepts into the recruitment process. Anne Kennedy Dotson is the Global Head of Employer Brand,...
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Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi
When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office. Anne Adam is the Global Employer Brand Marketing...
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How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE
As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are. Rachel Duran is the Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise.…
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What Are Tailored Talent Brands and How Do They Replace the Persona With Stuart Hazell, of Workday
Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand. Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday. Stuart Hazell on...
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How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group
Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for their brand ambassadors. Laura Masters is the Director of Global Employer & Talent Brand at…
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Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG
IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets. Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG.…
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Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon
Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon. Tara Orlando…
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An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen
Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand....
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Creating an Employer Brand Around Remote Work and Flexibility, with Kim Wilkes of Zapier
Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent. Kim Wilkes is the Head of...
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Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia
Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business....
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How to Measure Your Employer Reputation, with Debbie Celado of CBRE
CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and...
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Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE
RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil...
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Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens
Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and...
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Defining Your Employer Brand, with Sandra Petschar of Booking.com
Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing &…
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Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group
Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group....
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Metrics for Employer Brand Success, with Doug Kelsall of Experian
Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn:...
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Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific
Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of...
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Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard
Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent. Alex Horner is the Global Head of Talent Attraction at Activision...
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How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google
The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region. Glynnis Quek is the APAC Online Marketing Lead at Google. Glynnis...
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When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix
Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture? Sergio Ezama is the Chief Human Resources Officer at Netflix. Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/...
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How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars
Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works. Marie Codet is the Global Employer Reputation...
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Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh
At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand. Carolina Guillen is the Head of Global…
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Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group
With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit. Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World...
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How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT
Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. Kayla Branham is the Marketing Manager of Talent Acquisition at ADT....
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Employer Branding That Resonates with Younger Talent, with Monica Kielawa of Wish
For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging. Monica Kielawa is the Manager of...
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How a Bangalore Tech Company Built Their EVP, with Malliga Rajkumar of Flipkart
Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP. Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart. Malliga...
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Employer Brand Activation at a Multinational Media Organization, with Anne Hurley of NBCUniversal
We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a unique pitch to candidates. Anne Hurley is the Director of Talent Branding at NBCUniversal. Anne...
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Creating an Authentic Employer Brand, with Chris Woods of Mars, Inc.
Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization. Chris Woods is the Employer Reputation &...
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How to Treat Your Candidates Like Customers, with Kellie Buckley of ZoomInfo
We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers. Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo. Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/ ZoomInfo Careers:...
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Employer Brand at a Leading Pharmaceutical Company, with Cristal Mikenas of Takeda Pharmaceuticals
We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets. Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals. Cristal Mikenas on LinkedIn:...
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Why Collaboration Is Crucial for Employer Brand Activation, with Natalie Bodus of Zebra Technologies
We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Natalie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra...
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When Anti-Racism Is a Core Company Value, with Stephanie Alofoje of Twilio
We find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they need to succeed. Stephanie Alofoje is the Director of Global Employer Brand and Recruitment Marketing at Twilio. Stephanie Alofoje on LinkedIn:...
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How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International
We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working. Allison Kruse is the Head of Global Employer Brand at Baxter International. Allison Kruse on LinkedIn:...
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The Metrics Behind Employer Brand at a Global Organization, with Shana Andrews of PepsiCo
In this live session from the Employer Branding Strategies Conference, we talk about data-driven measurement of employer brand and how that happens at a huge global company like PepsiCo. Shana Andrews is the Senior Manager of Global Employer Brand at PepsiCo. Shana Andrews on LinkedIn:...
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An Employer Brand That Puts Values First, with Charlotte Anderson of Canva
We talk to Charlotte Anderson about “passing the Lego” and how Canva centers their employer brand on doing good in the world. Charlotte Anderson is the Talent Brand Lead at Canva. Charlotte Anderson on LinkedIn: https://www.linkedin.com/in/charlotteelizabethanderson/?originalSubdomain=au Canva on...
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How to Use EBI to Revamp Your Employer Brand, with Catherine Adenle of Elsevier
Catherine Adenle of Elsevier explains how they used the Link Humans Employer Brand Index to revamp their EVP and build a powerful brand ambassador program. Catherine Adenle is the Director of Global Employer Brand at Elsevier. Catherine Adenle on LinkedIn:...
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Why Finding the Right Candidate Is Like Dating, with Nicole Parish of Qualtrics
We talk to Nicole Parish of Qualtrics about why they have a People Departments, how they build scaling, organic employee stories, and how recruitment sites are like dating apps. Nicole Parish is the Global Talent Attraction Manager at Qualtrics. Nicole Parish on LinkedIn:...
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How Career Coaching Can Strengthen Your Employer Brand, with Kristin McMillen of Citizens
We learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they bring into their organization. Kristin McMillen is the VP of Employer Brand Marketing at Citizens. Kristin McMillen on LinkedIn:...
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How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price
The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention. Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price. Julie Wolf on...
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Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo
With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social proof to attract applicants to hard-to-fill roles. Briana Gosselin is an Employment Brand Manager at...
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How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow
Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track. Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow. Liz Du on LinkedIn:...
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How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom
Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel. Katja Wohlwend is the Employer Branding Manager at Swisscom. Katja Wohlwend on LinkedIn:...
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How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame
We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization. Elena Aylott is the VP of Global...
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Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes
When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested. Neil Daly is the Global Employer Brand…
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New Research on Sustainability and Employer Branding, with Olivia Thompson of Link Humans
We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future. Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/ Olivia Thompson on…
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How a Global Brand Changes Its EVP with Xavi Martinez Salcedo and Delfina Stabile, of Uber
When Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a new EVP, employer brands, and values. Find out how they successfully made the shift in a large, global organization. Xavi Martínez Salcedo is the Head of...
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Working with Creative to Amplify Your Employer Brand, with Anthony Jones of Rockwell Automation
Working well with creative can make or break your employer branding efforts. We talk about what works, how to inspire your collaborators to think outside the box, and when to invest in upskilling your team. Anthony Jones is the Director of Talent Brand & Employee Experience at Rockwell…
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How to Appeal to Hires Outside Your Industry, with Mayu Iwasaki and Lisa MacNeill of L’Oreal
With large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organization. There are a lot of advantages to being established but overcoming perceptions and assumptions can be a big hurdle. Mayu Iwasaki is the Global Product...
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ABOUT THIS SHOW
Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Netflix, Salesforce, Walmart, L'Oréal, and, Unilever.Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.Subscribe: https://employerbrandingpodcast.comContact: [email protected]
HOSTED BY
Jorgen Sundberg
CATEGORIES
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Frequently Asked Questions
How many episodes does Employer Branding Podcast have?
Employer Branding Podcast currently has 318 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Employer Branding Podcast about?
Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies....
How often does Employer Branding Podcast release new episodes?
Employer Branding Podcast publishes regularly with 318 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Employer Branding Podcast?
You can listen to Employer Branding Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Employer Branding Podcast?
Employer Branding Podcast is created and hosted by Jorgen Sundberg.
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