Culture. Brand. Connect.
by Employer Branding Australia
Dive deep into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands. Employer Branding Unplugged helps leaders in talent acquisition, people & culture, brand, marketing and communications uncover what truly drives employer brand — with practical insights you can apply in your organisation straight away. Hosted by Mark Puncher, CEO and founder of Employer Branding Australia, the podcast dives into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands with episodes around 45-60 minutes.
Episodes
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See it, Shape it, Live it: Busting the myths of a career in local government
If you’re looking for a job where your work actually means something to the person living next door, there is no better place to be than local government. But the purpose and pride of a career in this sector is often over-looked, and reduced to stereotypes like ‘slow-moving’, ‘bureaucratic’ and...
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The brightest minds on the map: Why TA and Marketing need a shared compass
On the surface, Geospatial technology sounds like a niche world of maps and coordinates. But when you’re representing a global tech powerhouse, how do you find the human heart behind the high-tech software? On this episode, Mark Puncher is joined by Christina Brown (CMO) and Tibo Torche (TA Lead)...
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Gloss vs Grit: Why authenticity beats the ‘cool factor’
Fashion. Sports. Hospitality. On the surface, these industries sell themselves. But what happens when the ‘cool factor’ isn't enough to keep talent going through the day-to-day grind? Mark Puncher is joined by dynamic duo (and former colleagues) Gareth Brown (Schnitz) and Gina Selak (SEN) for a...
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Where Purpose Meets Possible: Shifting the narrative at Bupa
Bupa is a household name, but the reality inside this global health giant is shifting. As the organisation evolves into a customer-centric healthcare provider, bringing a workforce 84,000 strong on the journey, their employer brand has never been more critical. In this episode, Mark Puncher sits...
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Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison
This episode feels less like a podcast recording and more like a pub chat! Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and Ivan ‘Harry’ Harrison (Toll) to dismantle the clichés holding employer branding back. The trio plays a ruthless game of “Kill,...
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Hiring for heart: the reality of recruiting in Human Services
There’s arguably no sector that brings as many challenges, and as many rewards, as human services. It’s a tough gig, let’s be honest. There’s no hiding that. But, as this week’s guests can attest, sharing the reality - warts and all - is critical to attracting the right people and deterring the...
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The ABC's of Great Employer Branding
In this episode, Employer Branding Australia’s Dave, Marci and Hannah explore what employer branding really means in practice: the long-term pursuit of being intentional, deliberate and consistent in how your organisation is perceived by current and future talent. The conversation tackles one of...
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Curiosity, Collaboration and the Evolution of Employer Brand
In this episode, host Mark Puncher chats with Daniel Connelly, Head of Employee Brand and Employee Experience at Nine Entertainment (at the time of recording). Daniel shares his journey of building Nine’s employer brand over the past three years, starting with no EVP, no career site and no...
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The Evolution of Work: Balancing Tech and the Human Element in Modern Organisations
In this episode, host Mark Puncher sits down with Melissa Toa, Talent Acquisition Manager at Kimberly-Clark, who brings a wealth of experience from brands like Campos Coffee and Sephora. You’ll discover how Kimberly-Clark is future-proofing its talent by building new skills and capabilities…
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The Nobility of Purpose: Authentic Employer Branding in Human Services
In this episode, host Mark Puncher talks with Aoife Brady, Talent Acquisition Manager at Fresh Hope Communities, a not-for-profit organisation working across aged care, retirement living, outdoor adventure and affordable housing. The conversation explores the unique challenges of recruiting in...
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Culture in Motion: How Cuscal Stays Ahead of the Game
In this episode, host Mark Puncher sits down with Clare Robinson, Head of Internal Communications, and Melissa Norton, Talent Acquisition Manager, from Cuscal. Clare and Mel share the story behind their transformative journey to create Cuscal's employee value proposition (EVP). They don’t…
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Authenticity Over Optics: Creating Inclusive EVP with Heart
In this episode, the team from Employer Branding Australia sits down with Belinda Leon, Employer Brand Specialist at Bendigo Bank, to explore the deeply personal and strategic layers of employer branding. From falling into talent acquisition by chance to leading one of the sector’s most…
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What is Employer Branding, really? And why does it matter so much?
Welcome to Culture. Brand. Connect., a podcast from Employer Branding Australia where we show you how to win with and through your people. In our pilot episode, CEO and Founder Mark Puncher, COO Dave Concannon and Client Success Lead Hannah Brink kick us off by tackling the biggest, most...
About this show
Dive deep into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands. Employer Branding Unplugged helps leaders in talent acquisition, people & culture, brand, marketing and communications uncover what truly drives employer brand — with practical insights you can apply in your organisation straight away. Hosted by Mark Puncher, CEO and founder of Employer Branding Australia, the podcast dives into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands with episodes around 45-60 minutes.
Hosted by
Employer Branding Australia
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