PODCAST · business
Employer Content Marketing
by Chris Le'cand-Harwood
Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.
Episodes
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The Fastest Way to Raise Employer Branding's Profile? Show Up Yourself First
Employer branding still has to shout for a seat at the table as a strategic business asset - and the people who can change that fastest are the practitioners themselves, by using their voice. Sang-Kyun ("Sanny") Park, Global Expert for Employer Branding and Talent Attraction at KWS, is one of…
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My Field Notes on RecFest 2026
RecFest 2026 was my fourth year going, and Jamie Leonard and the team knocked it out of the park once again. Taking a recruitment conference and mashing it together with a summer festival is no small task — but thousands of talent acquisition and employer brand people in a field at Knebworth…
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What’s the role of employer branding agencies in the future?
I had a conversation with Nick Homer at Chapter 2 about the future of employer branding — it was such a good one that we decided to do a shorter episode on the future of employer branding agencies. This article covers the things we talked about. Watch the episode above, or listen to it below. The...
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Why Your Company Culture Is Actually a Profit Center (Not a Cost)
In Episode of 155 of Employer Content Marketing, Chris Le’cand-Harwood is joined by Crista and Matt Vance - co-founders of Mobrium and hosts of The Culture Profit podcast - to explore the powerful link between company culture and business performance.With global employee disengagement on the rise...
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Employee Advocacy: From Distribution Channel to Business Driver
Employee advocacy is growing - and that's a good thing for employer brand.But there's a gap between where most organisations are and where they could be. Right now, the dominant model is using employees as a distribution channel. Brand creates content. Employees reshare it. A bit more reach, not...
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The Role of Agencies in Employer Branding's Future
Nick Homer has done employer branding in-house and in agencies across his career, most recently at Chapter 2. In this conversation, we get into where agencies genuinely add value, where the current model is falling short, and what a more relevant version of the relationship between agencies and...
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Is Your Employer Brand Ready for What's Next?
Most employer brand content is built to attract - too often built to fix underlying business issues. Nick Homer has been making this argument for a while - and his case is that until EB teams start treating reputation as something to be improved rather than marketed around, they'll keep filling a...
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Understanding Workplace Happiness with Matt Phelan, The Happiness Index
Do you want to understand workplace happiness? Get your sleeves rolled up and see what motivates and engages people at work?Understanding this isn’t a nice to have - it’s a strategic business imperative. It’s what makes businesses succeed.I was fortunate enough to be invited to the launch of The...
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Turning Workplace Culture Into Content: My Conversation on The Culture Profit Podcast
Recently I had the pleasure of being a guest on The Culture Profit Podcast, hosted by Crista and Matt Vance, to talk about something I believe more organisations should be doing: turning workplace culture into meaningful content. The Culture Profit Podcast focuses on something that really…
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Employer Branding at Scale: Aligning Stakeholders, Teams & Technology
How do you scale employer branding when multiple teams, stakeholders and regions are involved?Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex.In this episode, I chat with Jane Mehringer, Global Head of Talent...
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Employer Branding at Scale: Aligning Stakeholders, Teams & Technology
How do you scale employer branding when multiple teams, stakeholders and regions are involved? Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex. In this episode, Chris Le’cand-Harwood speaks with Jane Mehringer,...
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Scale Your Employer Brand With This Approach
Employer branding is often portrayed as large campaigns, polished EVP launches, and big budgets. But the reality inside most organisations looks very different.Employer branding often grows organically - it evolves through experimentation, testing ideas, learning what works, and adapting along…
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AI isn’t replacing employee stories. It’s finally letting us use them properly.
AI has become one of those topics that risks an automatic eye-roll. Another tool. Another trend. Another thing we’re supposed to care about. But when it comes to employer branding and talent attraction, AI isn’t a gimmick. It’s solving a problem teams have struggled with for years. I was…
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Turning Workplace Culture into Content: Why Advertising Sells, but Content Builds Trust
In the world of employer branding, we can fall into the trap of polishing the truth until it shines like a commercial. But after 20+ years in workplace content, I’ve learned a fundamental truth: Advertising sells, but content builds trust. When candidates or employees are considering your...
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The 5 Pillars of Employer Content Success: Final Episode in our "Co-Created" Series | Employer Content Club
From October to December I had the pleasure of recording a series with my Employer Content Club co-host, Chris Murdoch [Host of the Employer Bland podcast and Co-Founder of Voyse]. And after conversations with practitioners like Ally Brown from VCA Animal Hospitals and Erik Rivas from Police Now,...
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5 Pillars of Employer Content Success in 2026 | Co-Created Series Finale with Employer Content Club
Welcome to the final episode of Employer Content Club's Co-Created series! 🎙️In this special studio session, me and Chris Murdoch wrap up the series by revealing the five essential pillars for creating authentic employee content over the next 12 months. Whether you're a solo practitioner or part...
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Getting the Balance Right in Employer Brand Video Productions
While Employee Generated Content is essential, it’s important [and realistic] to balance high-production content with employee-generated stories. While it would be great to be able to go on multiple film shoots, the real world doesn’t always have the budget for that. So employee generated content...
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The Agile Content Engine: Balancing High-Production & Employee Videos for Maximum ROI
In this episode of the Co-Created Series, Erik Rivas, Head of Employer Brand and Recruitment Marketing at Police Now, reveals how building an efficient employee content engine - balanced with high-production content - drives authenticity, agility, and measurable ROI for their employer branding…
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We’re Building a Content Community for Employer Branders. Yesterday Reminded Us Why.
Yesterday reminded me and Chris Murdoch why building Employer Content Club matters. We spent the morning in a London studio filming the final episode of our “Co-Created” series about how to build authentic content with your employees. In just one hour, we grabbed loads of valuable conversation,...
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Inside AI: How AI is Helping Employer Branders [Interview with Ally Brown]
You might think AI is a threat to creative work. But in a recent conversation me and Chris Murdoch had with Ally Brown [Employer Branding lead at VCA Animal Hospitals] you’ll see AI as a “sidekick” — especially as a solo practitioner. For her, AI isn’t a rival, it’s a friend and force‑multiplier....
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How to Successfully Co-Create Content With Employees | Inside VCA, Co-Created Series
Want to see how an organisation co-creates authentic content with employees? Go behind the scenes with us at VCA Animal Hospitals. Ally Brown, who leads employer brand at VCA (1,000+ veterinary hospitals across the US and Canada), reveals the strategies and tactics she uses to get busy veterinary...
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What Does The Grand Prix Winner at The Recruitment Marketing Awards Look Like?
What does Award-Winning work at the Recruitment Marketing Awards look like? Employer Content Club took a look recently. As part of the latest episode in our series “Co-Created: How to build authentic content with your employees,” I chatted with Chris Murdoch about BP’s “We’re Making BP Work for...
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A look at the Employer Brand Award Winner at the Recruitment Marketing Awards
I’m loving Employer Content Club - me and Chris Murdoch set it up so that we could elevate the role and importance of employer content creation. And our series “Co-Created: How to build authentic content with your employees” is well underway. So when I went to the Recruitment Marketing Awards a…
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Episode 2 of “Co-Created: What I Learnt at the Recruitment Marketing Awards
Events are brilliant for learning, connecting, and seeing what’s happening in the industry. That’s why Episode 2 of the Employer Content Club’s Co-Created series takes you behind the scenes of the Recruitment Marketing Awards — where creativity meets strategy, and employer brand work gets the...
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Recruitment Marketing Awards Debrief | Co-Created Ep. 2, with Employer Content Clu
In this episode of Co-Created, I sit down with my Employer Content Club co-host Chris Murdoch to debrief the Recruitment Marketing Awards (RMAs). Fresh from a night of celebrating great work, rubbing shoulders with the EB community, and yes, a decent-sized dance floor, we dive into the...
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At the Recruitment Marketing Awards | Co-Create Series with Employer Content Club
Last Thursday, I was at the Recruitment Marketing Awards and it was packed full of in-house and agency folk in employer branding, talent acquisition and recruitment marketing. The vlog above gives you a taste of the night - the celebrating together, the challenges and the opportunities facing the...
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Welcome to "Co-Created: How to Build Authentic Content with Employees."
Welcome to Employer Content Club and our Autumn Series! In this episode, we're launching our exciting Autumn Series: "Co-Created: How to Build Authentic Content with Employees."Chris Le'cand-Harwood and Chris Murdoch [co-hosts of Employer Content Club] discuss why employer content is the beating...
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Employer Content Club is Back 🫶🏻 Introducing “Co-Created” - Our Autumn Series
Employer Content Club is back! Over the coming weeks, we’re excited about doing a series “Co-Created: How to Build Authentic Content with Your Employees.” This isn’t just another series about employer branding theory. It’s about the real and rewarding process of creating content with your people…
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The AI Checklist for Employer Brand Leaders
That’s why I’ve pulled out this segment of my chat with Amit Parmar, CEO of Cliquify. We recorded a two-part series about the evolution of employer branding and AI. I asked him to give me a quick AI checklist: three key questions EB leaders should answer before adding AI tools to their stack. 1....
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Beyond the AI Hype: What I Discovered At IHR London Live
It was IHR London Live 2025 this week and it was another full day in conference land. Everyone’s talking about AI taking over HR, but that’s not the whole story. The real stuff happening is way more interesting. Check out the video above for everything, but here’s what I gathered from my...
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IHR London Live 2025: Key Takeaways on AI, Human Touch & High Performance
Just wrapped up an incredible day at IHR London Live! Here are my top takeaways from this year's event:🔗 LinkedIn Networking Power: Being active on LinkedIn before events transforms your experience - within minutes I was reconnecting with familiar faces and building on existing conversations🤖…
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I Made a Documentary About My Motivations in Business - The Run
If you’ve been reading this newsletter for a while, you’ll know I’m a big believer in conversations as the fuel for great content. And I’ve always loved the documentary format for capturing those conversations in a way that feels real, human, and revealing. That’s why I wanted to share something…
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AI Won’t Replace Employer Branding. But It Will Redefine It
AI isn’t here to take over employer branding—but it is reshaping the way teams approach it.In this episode of the Cliquify mini-series, Chris sits down with Amit Parmar, CEO of Cliquify, to explore how AI is changing the role of employer branding. From early adoption to advanced use, we unpack...
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The Employer Branding Shift: How to Prove ROI (+ Free Tool)
Employer branding is changing fast. It’s no longer just about creative campaigns, job posts, or a flashy career site - it’s about proving ROI, winning leadership buy-in, and connecting EB to real business impact. In this episode, Chris sits down with Amit Parmar, CEO of Cliquify (with 20+ years…
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Doing More With Less: The Reality Facing Talent Acquisition Leaders in 2025
Whether you're in talent acquisition or employer branding right now, you're probably feeling the squeeze. The lines between these disciplines are blurring, and the stakes have never been higher. In my latest podcast episode, I sat down with Mike Bradshaw, VP of Talent at Pinpoint, who's spent 15...
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Doing More With Less: The Reality of Talent Acquisition in 2025 | Mike Bradshaw, Pinpoint VP of Talent
Whether you're in talent acquisition or employer branding right now, you're probably feeling the squeeze. The lines between these disciplines are blurred, and the stakes have never been higher. In my latest podcast episode, I sat down with Mike Bradshaw, VP of Talent at Pinpoint, who's spent 15...
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Why Your Best Employer Branding Ideas Never Come at Your Desk (And What to Do Instead)
Often the best content strategies and ideas happen when you step AWAY from your desk. This really helps me, so I wanted to share my tricks! This has become a really helpful approach throughout my career, especially since running my own business.Here's my routine: I'll start work in different...
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Create content for them, not you: The golden rule in employer content creation
Schools say: "We've prepared you for work - off you go!"Employers say: "We need people who can do X, Y, and Z."Young people think: "But what on earth do I actually want to DO?"This is the challenge we tackled with our RAF content series with Not Going To Uni - and it's why authentic employer...
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How to Build Employee Generated Content Programmes To Attract Top Talent | Vouch CEO Gary Zurnamer
Transform your talent attraction with authentic employee-generated content. Welcome to a special episode that combines the podcasts, Employer Content Marketing with Chris Le'cand-Harwood and Employer Bland with Chris Murdoch. Welcome to Employer Content Club, where we help people in the employer...
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Do this to help you attract the best talent into your organisation
Schools say: "We've prepared you for work - off you go!" Employers say: "We need people who can do X, Y, and Z." Young people think: "But what on earth do I actually want to DO?" This is the challenge we tackled with our RAF content series with Not Going To Uni - and it's why authentic employer...
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What does it take to get award nominations and wins?
That's the gap Roger Cayless and I wanted to fill.As judges across multiple awards, we've had the unique privilege of seeing behind the curtain - not just the polished final work, but the strategy, insights, and decisions that separate winning content from the rest.So we got into the studio a…
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🏆 Lifting the Lid on Award-Winning Employer Branding Video
Ever wonder what it takes to create employer brand content that actually wins awards? Chris and Roger have both been judges at multiple awards and have been involved in more submissions than they can remember over their careers. And they've had nominations and won some awards recently. So they…
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Rory Sutherland Came to RecFest to Change the Way You Think About Talent Acquisition
"Do you shop at TK Maxx?" That's the interview question Rory Sutherland says you should be asking every candidate. His RecFest keynote was packed full of contrarian thinking that can change the way TA influences organisations. The 20% Rule in Nature and Recruitment Rory shared a splendid bee...
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What I Learned at RecFest 2025 ☀️🎡
I spent a blazing hot day at RecFest 2025 talking to talent acquisition leaders about the one thing keeping them up at night: CHANGE.From Rory Sutherland's brilliant keynote on behavioural science and hiring "weirdos" to game-changing AI tools that are transforming interviews, here's what I...
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Unlocking Productivity Through Creative Flow: Lessons from Hollywood
Struggling to be productive rather than just busy? The film industry might just hold the answer to achieving true strategic productivity through creative flow. I recently chatted with Steven Puri, founder of The Sukha Company, whose unique journey from IBM engineer to Academy Award winner to tech...
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Unlock Your Creative Flow: Revealing the Secrets to Strategic, Intentional Productivity
Struggling to find your creative flow at work? Want to be more strategically productive instead of just busy? In this flow state episode, Chris sits down with Steven Puri, founder of The Sukha Company, who reveals how to unlock your creative potential and work with true intention.Steven has one…
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Inside one of Europe's Largest Employer Branding Conferences | EB Con Highlights 🎥🇷🇴
Join me as I take you behind the scenes of EB Con, one of Europe's largest employer branding conferences. I share insights from my talk on employer content creation and feature conversations with other speakers on topics such as AI, employee advocacy, and strategy activation. Learn how companies...
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Vox Pops at EB Uncut 🎥 The Employer Branding Unconference
Being the The EB Space's first Employer Branding Unconference was great!EB Uncut promised to be a different kind of conference for the EB community. And it lived up to it for sure.As part of my coverage of the conference, I did some Vox Pops with some of the panelists and attendees.We talk about…
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Employer Content Tip: How to help creativity find you
I’m a big fan of creating an environment where creativity finds you.And it’s almost always somewhere that’s not my desk in my office.Because a blank screen on your computer is not where your best ideas come from.So I find different places to work inside and outside of my office.And one of the big...
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Three tips to help your employer content creation
I attended The Podcast Show London 2025 - my third time - to discover the latest trends in content creation. I returned with some valuable tips to help you create engaging employer content for your target audience. Check out the video above. The landscape has transformed since my first visit in...
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ABOUT THIS SHOW
Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.
HOSTED BY
Chris Le'cand-Harwood
CATEGORIES
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Frequently Asked Questions
How many episodes does Employer Content Marketing have?
Employer Content Marketing currently has 153 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Employer Content Marketing about?
Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood -...
How often does Employer Content Marketing release new episodes?
Employer Content Marketing publishes regularly with 153 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Employer Content Marketing?
You can listen to Employer Content Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Employer Content Marketing?
Employer Content Marketing is created and hosted by Chris Le'cand-Harwood.
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