PODCAST · business
Empowered Weddings Podcast
by Rachel Jordan
Hey there! My name is Rachel Jordan and I’m a wedding photographer and business coach on a mission to help wedding professionals elevate the quality of clients you attract, craft a luxury client experience by focusing on what matters and profitably automating everything else.
Episodes
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How to Position Your Wedding Services as Luxury
In today's episode, I’ll be sharing the results of my research and my own experience with luxury wedding brands and showing you the exact steps to position your brand correctly to attract clients with elevated taste and bigger budgets. If you want personalized help turning your business into a...
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How to Structure Your Homepage for Better Inquiries
In today's episode, I’ll be sharing my formula for structuring the homepage of your website (the most important page in your brand!) so you can elevate the quality of clients you attract, showcase your value and welcome better inquiries (and close better sales!) If you would like personal help on...
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The Secret to 100-300% Increase in Your Wedding Business Income
In today's podcast, I’m going to share with you the exact steps that my clients and I are using to consistently increase the income from our wedding businesses 70-100-300%. Doing this isn’t hard, but there is an art and strategy to it, so join me and get your questions answered. If you'd like…
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Why Knowing Your ideal Client is The Most Important Thing You Can Do For Your Business
Knowing your ideal client is something that pretty much all photographers have heard that they need to understand, yet so few actually understand the importance of REALLY knowing your ideal clients at the heart level. This is THE KEY to upleveling your business and elevating the quality of…
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Cultivating a Magnetic Mindset
The practical steps you take are only as good as your mindset. If your mindset is keeping you stuck, all the practical help in the world won’t open you up to receiving what you desire. I know you are ready to uplevel bigtime… So make time to listen to today’s podcast where I’ll be talking all…
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Write Copy That Attracts
Has writing copy for your website always been a struggle? Maybe you’ve even paid to work with a web designer or copywriter and while they did a beautiful job, your website is not attracting soulmate clients. And now you are ready to uplevel bigtime… You need to listen to today’s podcast, because...
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Reliably Attract People Who Can Afford You
Attracting people that can’t afford you? If you’re a wedding photographer wanting to make 5K+ per wedding and you're not CONSISTENTLY attracting ready-to-invest, high-end clients… You need to listen to this week's podcast, because I’m going to share with you exactly WHY that is happening and what...
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Effective Lead Generation for Wedding Photographers
So many photographers struggle to get the right leads in the door, even though they KNOW they provide world class service to their clients. So today I’m going to talk about what does and does not work for effective lead generation for high end leads, and the steps you need to take to book…
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3 Important Marketing Lessons from the movie "ELVIS"
My new obsession is the ELVIS movie (you should totally go see it), and there’s so many good lessons about marketing our wedding businesses that we can learn from this movie. Today I’m going to talk about the difference between mediocrity and superstardom and how to stand out in a crowded market…
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Are You in a Pricing Dead Zone?
Have you been wondering if you are in a pricing dead zone? Things were going great and now that you’ve raised your prices, it’s crickets? You are an incredible photographer and you KNOW that your work is worth what you want to charge, but something is wrong, and you’re starting to worry. Today…
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How to Get More of the RIGHT Clients
You are booking clients, hustling, and filling up your calendar, but are you booking the RIGHT clients? The ones who value you, pay more for your services, and treat you like the valued expert? In this training, I’m talking all things client attraction, so you can learn what you need to do to not...
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A Call to Wedding Professionals to Get Serious About Vendor Relationships - With Zohe Felici
Having a network of incredible vendors that refer you to high end clients is a massive key to having a six figure business- yet cultivating those relationships is often neglected. So today I’m talking all things relationship-building with Zohe, an expert in helping wedding and event professionals...
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3 Ways to Attract High End Wedding Clients
I see photographers spending years trying to work out why they are getting so many budget inquiries or clients ghosting, or just a poor fit, especially when you are trying to raise your rates! So today I'm going to walk you through what you should be focusing on to magnetically attract high end...
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Why Creating a "Client Avatar" Doesn't Work (and what to do instead)
I hear all the time, “I don’t get this ideal client avatar thing, and I don’t know how to get it to work for me”, so today I'm going to walk you through the big reasons why focusing on creating an ideal client avatar doesn’t work, and what you should be focusing on instead to magnetically attract...
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3 Keys to Stay Out of Burnout and Restore Creative Energy in Your Business
At the end of the day - creating from an empty gas tank doesn’t serve our clients and it’s a detriment to our health and happiness, and today I'm going to walk you through the 3 steps I take to get out of and avoid burnout and stay in creative energy in my photography. If you want some…
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3 Keys to Elevate the Quality of Clients You Attract
At the end of the day - booking those high end weddings at that higher price point is what will make all the difference so you can work less and make more, and today I'm going to walk you through the 3 things you need to know to receive those clients. If you would like my help in attracting…
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The HUGE Mindset Shift that Changed My Business
There’s ONE specific shift that THE most successful wedding entrepreneurs are implementing into their business that makes ALL THE DIFFERENCE in whether they succeed or not. It’s EXACTLY the SAME shift I experienced and am still experiencing to help me continue on to higher and higher levels in my...
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How to Save Yourself Hours of Work Per-Week and Detangle Yourself from Your Business
At the end of the day - our business processes will make or break us and today I'm going to walk you through the 3 things you need to know that will help you detangle your time from your business.
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How to Make Your Website Magnetic
At the end of the day - our website should be a client attraction machine and today I'm going to walk you through the 3 things you need to know that will help you elevate the quality and quantity of leads you get from your website. If you want help making your website more magnetic, here's a link...
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Pricing for Profit - with Special Guest Heather Roberts Wanninger
Today, I'm talking with Heather, an expert in working less and making more! Learn how you can price for profit and work with clients you love while still having time for the things that are important in your life.
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The Key to My Successful Wedding Business (and How You Can Use it Too)
There was a decision that defined my business, started adding an extra zero to my sales, and brought in quality clients with no extra effort. Let's talk about it, and how you can do it in your business too!
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Your Money Mindset
What you think becomes reality, so in order to change your reality you need to change how you think. What's keeping you from making the money you want and need for your life, your family, and your future?
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3 Keys to Booking Ideal Clients
You feeling lost on how to get your ideal clients to book? Let's talk about three keys to help get you unstuck and booking more ideal clients!
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How to Get Clients to Stop Saying, "You're Too Expensive"
Hearing "you're too expensive" even though you know you're not? Let's talk about what you can do to change the narrative and book clients who are happy to pay your rates!
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Crafting an Unforgettable Client Experience
Imagine your clients becoming raving fans of your business, 5-star reviews coming in on autopilot and becoming known as THE BEST photographer to go to in your city. How do you do this? It all comes down to the client experience you give and how you market that experience to your potential…
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Why Your Facebook Ads Didn't Work
Have you run a Facebook Ads campaign before or are you thinking about running one, and feeling a little lost? Let's talk about why it may not have worked and some of the pitfalls that wedding professionals can run into when running ads!
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ABOUT THIS SHOW
Hey there! My name is Rachel Jordan and I’m a wedding photographer and business coach on a mission to help wedding professionals elevate the quality of clients you attract, craft a luxury client experience by focusing on what matters and profitably automating everything else.
HOSTED BY
Rachel Jordan
CATEGORIES
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