PODCAST · business
Enabling Effective Sales & Customer Experiences
by Craig Nelson
This podcast focuses on the many different factors that enable great experiences for sales and the customer throughout their journey. The scope of the discussion starts at first customer contact and ends with successful customers that buy more and promote your brand to others.
Episodes
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Self Serve Customer Success Microsites
Topics: Here we go again: do more with less is back for 2023 B2B embrace customer-centric strategies once the preserve of B2C firms like Amazon B2B customers demanding more enablement in a frictionless manner Without a large budget to hire CS roles, must find ways to stay connected with customers...
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Sales Enablement + Customer Enablement = Revenue Enablement
Craig Nelson and Tom Pisello cover topics pertaining to the evolution to Customer Enablement: Early Sales Enablement Business model change Customer Enablement definition Enabling customer facing roles SE + CE = Revenue Enablement
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Don’t Get Kicked in the SaaS
Craig Nelson and Tom Pisello cover topics pertaining to SaaS vendor and customer success: Market volatility impact on SaaS solutions, Tracking value promised vs value delivered to reduce churn, SaaS solution adoption, Customer success role in driving adoption, Role analytics play in adoption
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The Future of Enablement with Tamara Schenk and Craig Nelson
In this podcast Tamara Schenk and Craig Nelson discuss the future of sales enablement in broader context, the entire customer journey. We have learned over the years that enabling all customer facing roles in both pre and post sales are vital to consistent messaging. Also, we know that focus on…
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Emotionally and Digitally Connect to Those You Serve
Podcast notes CX Definition: understanding what is happening throughout the customer’s journey Enlighten leaders view CX as a way to do business, develop a strategy not a set of tactics like doing a journey map Understand all interactions that leave impressions What are interactions: every...
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Sales Enablement & Customer Experience as One with Walter Pollard
Topics Discussed: · Sales enablement and CX as one, a holistic view · What Customer Value Experience means · Working backwards from the customer outcomes · Shift from product focused GTM to customer centered GTC · Sales leading with value to have more meaningful conversation · Being in sales…
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Enabling Success in an Experience Generation with Juliana Stancampiano
Topics discussed: · Experience Generation, going beyond the customer to include staff · Dramatic increase in experiences online · Staff experience starts day one, need to invest in people · Staff as strongest brand ambassador · Holistic experience throughout customer journey – marketing to sales…
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Managing Customer Success Through Health Scores with Dean Thompson
Topics discussed:
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Defining a Technology Ecosystem and GTM with Dan Cilley
Summary Aligning technology to GTM and company ecosystem Stakeholders’ analysis to verify importance of technology Start with people and processes that work, then introduce technology Gap analysis and overlap done before technology selection # reason for slow technology adoption: communication of...
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Value Acceleration – A Customer Lifecycle Approach with Tom Pisello
Podcast Summary Why value is so critical in more challenging times like today | The rise of the CFno formal decision committee | More focus on customer value throughout the customer journey | Today’s move to service models to inspire buyers from first contact | What is the value at each stage of...
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Telling a Compelling Story Through Videos with Maury Rogow
Today's Guest: Maury Rogow, CEO, RIP Media Video for the past 15 years What RIP Media Video does: RIP Media Group helps companies like Cisco, Amgen, Comcast, Ben and Jerry’s, Harvard, CXera and hundreds of startups to fix this big issue through video storytelling. Topics discussed on 15 minute...
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Improving Sales Enablement and CX Maturity with Ashton Williams
On this podcast with Ashton Williams, Revenue Enablement Manager for Ada, we discuss: - Enabling sales success and becoming customer centric - Sales Enablement (SE) and CX Maturity Model to repeat sales and customer success - Breaking down the silos to improve customer and sales success - A...
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Enabling Great Sales Experiences with Gerhard Gschwandtner
Topics discussed on the 15 minute podcast: How to overcome customer's stuck in a maze often driven by pain Being a guide to reduce customer's bumping into walls Where to start with enabling sales success How to reduce the risk of no decisions How to make it a great experience for both sellers and...
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Scaling Excellence with Tamara Schenk
Topics discussed on podcast: Aligning the organization’s strategy with not just sales but the entire customer journey Expanding vision beyond the department to break down silos Creating a buyer/seller journey map The importance people, culture, overall experience
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Effective Sales and Customer Onboarding with Jessica Ryker
Join us for a 15 minute discussion with Jessica Ryker, Director of Sales Enablement for Latch corporation on the topic of sales and customer onboarding.
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ABOUT THIS SHOW
This podcast focuses on the many different factors that enable great experiences for sales and the customer throughout their journey. The scope of the discussion starts at first customer contact and ends with successful customers that buy more and promote your brand to others.
HOSTED BY
Craig Nelson
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Frequently Asked Questions
How many episodes does Enabling Effective Sales & Customer Experiences have?
Enabling Effective Sales & Customer Experiences currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Enabling Effective Sales & Customer Experiences about?
This podcast focuses on the many different factors that enable great experiences for sales and the customer throughout their journey. The scope of the discussion starts at first customer contact and ends with successful customers that buy more and promote your brand to others.
How often does Enabling Effective Sales & Customer Experiences release new episodes?
Enabling Effective Sales & Customer Experiences has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Enabling Effective Sales & Customer Experiences?
You can listen to Enabling Effective Sales & Customer Experiences on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Enabling Effective Sales & Customer Experiences?
Enabling Effective Sales & Customer Experiences is created and hosted by Craig Nelson.
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