PODCAST
Episodes Archives | Discourse in Magic
A community for magicians interested in bettering their art and performance through conversation.
Episodes
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How Ivan Went From Kids Magic to Corporate Parties
In the third episode of Magicians and Margaritas, Jonah Babins sits down with Ivan, a Long Island-based magician who successfully transitioned from performing at kids' parties to booking high-ticket corporate events.
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Six-Figure Magic Business Blueprint
In this episode, magic business coach Jonah Babins outlines the foundational model for growing a magic business from a part-time hobby into a six or multi-six-figure enterprise.
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How Caleb Wiles Became a Professional Magician
In this episode of Magicians and Margaritas, Jonah sits down with Caleb Wiles to discuss his journey to becoming a full-time, highly successful corporate magician.
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Stop Getting Ghosted on Gigs
This episode tackles the frustrating nightmare of "ghosting" in your magic business—when a lead inquires, has a fantastic phone call, and then completely vanishes before booking.
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Unleashing the Power of Past Clients
. This episode breaks down how to properly re-engage your past clients, turn them into your biggest fans, and secure repeat bookings without spending additional money on marketing.
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Magicians & Margaritas
n this inaugural episode, host Jonah Babins sits down over a margarita with Mastermind member and stellar Australian magician, Cameron Leo.
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AI For Magicians
Jonah issues a direct warning to performers: it is 2026, and running a business without looking at AI is simply irresponsible.
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Inside the Chicago Magic Round Table
In this special episode, Jonah Babins shares a "meaty" excerpt from his recent business lecture delivered to the Chicago Magic Round Table.
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Trading Places: Jonah Babins with The Magic Guys
Jonah recently sat down with Josh Norbido and Nick Kay—better known as The Magic Guys—on their popular Australian-based livestream and podcast.
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Mastering the Perfect Sales Call
In this episode, Jonah Babins breaks down a critical mistake magicians make when a lead finally lands in their inbox: treating the sales call like a logistics checklist.
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Where Has Jonah Been?
In this solo episode, Jonah Babins pulls back the curtain on the eight-month hiatus of Discourse in Magic.
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Weaponize Your Show
In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a...
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Thoughts on FISM
From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition.
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Jamie Allan: Building Big Magic With Authenticity
Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling.
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The Art and Hustle of Modern Magic with Xavier Mortimer
Viral magician Xavier Mortimer shares his unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views.
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The Business of Fringe Magic with Luke Oseland
Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts.
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Summit, AI and Where I Am
Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community.
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Pioneering Corporate Magic with Bill Herz
Jonah Babins is joined by corporate magic legend Bill Herz to unpack a career that spans summer camps, corporate boardrooms, and headline features
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Leah Orleans: Pushing Boundaries in Magic
Jonah Babins sits down with magician, circus performer, and entertainer Leah Orleans to discuss her unique journey in magic.
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Jonah Babins: Magic’s Business Whisperer
This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the Penguin Magic Podcast, hosted by Erik Tait.
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Public Shows and Upcoming Tour Dates
Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them.
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Magic and Mystery with Jonathan Levit
Jonah Babins sits down with Jonathan Levit to discuss his multifaceted career in the entertainment industry.
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Runnings Ads to Get Gigs
Jonah shares his journey and lessons learned from running Google ads in his magic business.
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Magic and Mystery in New York with Rachel Wax
In this episode, Jonah sits down with Rachel Wax to discuss her journey from fashion to full-time magic, performing at Speakeasy Magick, and her creative process for developing new routines.
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The Art and Science of Illusions with Matt Pritchard
In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator Matt Pritchard.
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The Preloaded Year
Jonah Babbins kicks off the new year with an insightful discussion about the January slump.
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UNO REVERSE: Jonah Babins gets interviewed by Eric Leclerc
Join us for a unique twist as Eric Leclerc takes over as host to interview the usual host, Jonah Babins, on his own podcast.
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Reimagining Magic Performance with Taylor Hughes
Renowned magician and captivating storyteller Taylor Hughes joins us for an insightful exploration of his magical journey
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Rider or Die
In this episode of Discourse in Magic, I explore the art of crafting the perfect artist rider for your magic performances. I break down the essentials of what a rider is and why it is crucial for your event’s success. We’ll go over the key elements you should include, from sound and lighting to...
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The Heart of Magic With Dustin Tavella
Join us as we sit down with the incredibly talented Dustin Tavella, winner of the 2021 season of America's Got Talent.
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The Lead Machine
Today we're unpacking the secrets of creating a successful lead machine for your magic business.
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The Secrets of a Master Illusionist with Reza
Get ready to be amazed by the world of grand illusions with our extraordinary guest, Reza Borchardt
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Marketing vs. Sales
Transform your magic career by distinguishing between the flashy allure of marketing and the powerhouse of sales.
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Mike Hammer’s Vegas Adventure
Magician and comedian Mike Hammer takes center stage, unveiling the secrets behind his 13-year run on the Las Vegas strip.
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How to Prepare for December
Unlock the secrets to skyrocketing your holiday bookings this year!
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The Magic Behind Campers Playing Cards
We discuss the launch of our latest project, the Campers Playing Cards!
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The Art of Blending Comedy and Magic with Bruce Gold
Magician, comedian, and consultant Bruce Gold joins us for an enthralling chat about his dynamic journey from a childhood fascination with magic to an influential career in Hollywood.
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Why Not Corporate?
Learn how to diversify your magic career and discover why corporate gigs might not be the golden ticket they're often made out to be.
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Trade Show Magic with Danny Orleans
Unlock the secrets of trade show magic with Danny Orleans!
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How to Start Getting Gigs
What if you could transform your passion for magic into a steady stream of gigs without quitting your day job?
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Captivating Audiences with Chris Michael
Prepare to be amazed as we sit down with the extraordinary magician, Chris Michael!
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Touring and Cold Emails
Unlock the secrets to booking your own magic shows and lectures as you follow my whirlwind journey through August!
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The Secrets of Modern Magic with Rory Adams
Renowned magic consultant Rory Adams joins us to share his incredible journey from a childhood fascination with magic, sparked by his grandfather's box of tricks, to a decade-long career in magic TV show writing.
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Public Magic Shows
Unlock the secrets to producing successful public ticketed magic shows with me, Jonah Babins. This episode pulls back the curtain on the often unseen challenges and rewards of organizing these captivating events.
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Jandro’s Magical Evolution
Discover the remarkable journey of Spanish magician Jandro in this captivating episode of Discourse in Magic.
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My Top 3 Magic Projects
Unlock the secrets to making your magic performances more natural and convincing. Join Jonah Babins as he reveals his three favorite magic projects that have profoundly influenced his approach to magic and performance.
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Reimagining Magic with Gaetan Bloom
Legendary magician Gaetan Bloom joins us to share his journey from a curious child to becoming an iconic figure in the world of magic. Throughout our conversation, Gaetan opens up about the pivotal mentors who shaped his path and how these relationships inspired his most famous tricks. He…
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The Math Of $100k
What if charging $250 per show is the very thing holding you back from building a $100,000 magic business? This episode of Discourse in Magic, hosted by Jonah Babins, dives into the powerful strategy of reverse engineering your way to a six-figure income in the magic industry.
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Jeki Yoo: The Art of Pop-Up Magic
Jeki Yoo joins host Jonah Babins to discuss his magic journey, experiences in competitions, and his unique approach to crafting magic for television and social media. They explore the magic scene in South Korea and delve into Jeki's process of creating engaging pop-up magic videos, which can take...
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The Ten Hour Rule
In this episode of the “Discourse in Magic” podcast, host Jonah Babins discusses the ten-hour rule for running a magic business. He advises magicians to limit administrative work to ten hours a week to focus on performance and creativity. Three ways to stop wasting time: Ineffective tasks should…
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A community for magicians interested in bettering their art and performance through conversation.
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