PODCAST · business
Eric Schwartzman
by Eric Schwartzman
Weekly podcast about the people who build visibility and credibility through earned media.
Episodes
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Scoring Media Coverage in Business Insider with Deputy Editor Jake Swearingen
This a briefing for PR agencies looking to score coverage in Business Insider with Deputy Editor Jake Swearingen, who has also written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider's meteoric rise to...
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Risks and Rewards of Artificial Intelligence with Cade Metz
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries rapidly changing our world. Cade is a technology...
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Email Marketing Best Practices from Jay Swedelson
Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we spend more time checking email. The result is an email...
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Influencer Marketing and Getting News Coverage in VentureBeat with GamesBeat’s Dean Takahashi
Dean Takahashi, lead writer for GamesBeat at VentureBeat, covers games, hardware, R&D, and other tech. I’ve known him for over a decade, have represented PR clients that he's written about, and have contributed guest posts under my byline over the years, although that had nothing to do with him....
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The Unfortunate Truth about Social Media Misinformation (PODCAST)
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your…
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Beyond Trending News with Peter Kafka at Recode
In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what stories he likes to cover, podcasting, the dangers of just following trending news stories in this exclusive interview about reporting...
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How to Pitch Story Ideas to BBC Tech Correspondent Rory Cellan-Jones
Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Rory Cellan-Jones is a prominent British journalist. In…
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Secrets of Successful Digital Marketing [Keynote Speech]
This is an audio podcast recording of a digital marketing keynote Eric Schwartzman of Schwartzman & Associates delivered at the National Coffee Growers Association. Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water,...
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How To Pivot to Digital Marketing [PODCAST]
Demand for effective digital marketing consultants has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce. It’s a good time to be working at a...
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Automation and Outsourcing Trip Switch Op-Ed [PODCAST]
Automation and outsourcing drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do.…
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How to Hire a Virtual Assistant with Mashon Thomas
If you want to know how to hire a virtual assistant to support your digital marketing, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a...
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Digital Marketing Reporting: Harvard Business Analytics Program with Shonali Burke
Digital Marketing Reporting with Harvard Business Analytics Program Graduate Shonali Burke, an accomplished digital public relations, corporate communications, and PR measurement expert. A former digital PR consultant, Shonali Burke completed the Harvard Business Analytics Program and in this...
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Scaling Content Marketing with Mike Prasad
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers who can help brands scale their content marketing efforts, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 270,000...
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Building Profitable Substack Email Newsletters with Isaac Saul
Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an independent, ad-free, nonpartisan political newsletter...
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Editorial Decision Making at Fast Company with Tech Editor Harry McCracken
Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry talks about how he decides what to write about,...
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Content Marketing Secrets from Joe Pulizzi
Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a “must-read business book.” He is the founder of digital content news site The Tilt and the Content Marketing Institute, which he sold in 2016, and the host of the...
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Public Relation Agency Publicist David Ratner on Promoting Books for the New York Times Bestseller List
David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of a large book public relations agency, he has worked with leading publishers, as well as hundreds…
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How to Pitch Forbes Writer and Former PR Agency Consultant David Bloom
David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as a public...
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Myth Busting Conversion Rate Optimization with Tim Ash
In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. In this interview with Eric Schwartzman, our conversion rate optimization expert guest talks about the relationship of psychology and content marketing. Tim Ash has delivered digital marketing keynote presentations events…
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Defending our Climate in the War Against Science with Joe Romm
Our guest for this episode is Joseph Romm, an American author, blogger, and Ph.D. in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies through climate communications....
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B2B Content Marketing Optimization Secrets
B2B content marketing creative is more strategic when you use the best B2B content production tools to determine your topical focus. In this episode Jeff Coyle, co-founder and CSO for MarketMuse – a company specializing in helping the content marketing agency plan and craft content marketing...
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Climate Scientist on Culprits in PR War Against Science
“It's anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That's what's so dangerous today. That's what...
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B2B Content Marketing Agency Checklist
The B2B content marketing deluge we are experiencing nowadays was predicted 10 years ago by Doug Kessler, co-founder and creative director of B2B content marketing agency Velocity Partners. The internet is littered with bad content under click-worthy headlines, which makes it harder for good...
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Adapting to Climate Change with David Pogue
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that…
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Mapping Content Marketing to Funnel Stages
“The best content doesn’t win - the best promoted content wins.” You know by now that you need great content, but a lot of content marketing agencies make the mistake of thinking that content marketing stops when you hit the publish button. That couldn’t be further from the truth. Content…
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Guide to Pitching Angel Investors with Jeff Saling
What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment? Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which…
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Essential Digital Marketing Skills for Marketers
This episode is for: Digital marketers who want to explain what they do to people outside of tech. Anyone interested in understanding what digital marketing is. Clients are curious about what a digital marketer can do for them. I go through the 10 digital marketing skills that will be most...
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B2B Tech PR Briefing with Sam Whitmore
Before the internet, trade media coverage was the primary source of inbound links for B2B technology companies. Now, bloggers, podcasters, influencers, and other B2B content marketers have expanded the chorus of third-party voices. At the same time, the migration of ad dollars to the web has...
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Influencers Discuss Talkwalker Social Media Trends Report
For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich with her book Marketing in...
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New Content Marketing Optimization Platform [PODCAST]
If you’re at a content marketing agency in the world of digital marketing, lead generation, or social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO. While there’s no shortage of...
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PR and SEO: Managing Your Reputation on Google with Jason Barnard
Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panels, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers...
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Cause-Related SEO Puts Mission Before Math
There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a…
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Algorithms, AI, and Accretion- Future of Digital Marketing with Brian Solis
AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption. Disruptive technology has impacted consumer behavior and revolutionized our capabilities as marketers. But should we be skeptical -- or more cautious -- with how we implement the latest martech or…
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How Clients Can Maximize Your PR Budget
If you’re wondering how to get the most out of PR firm, this post is for you. Whether you're looking for personal PR, a B2B tech PR, or public relations outreach to promote your ecommerce website, hiring the right public relations practitioners to handle your account is always challenging. Many...
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What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.
When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with...
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MIT Physicist Discovers Viral Content Marketing Twist
There are no accidents in life. Everything happens for a reason. Viral content marketing can be explained by the laws of science. But first, we need to look at our culture. When presenting a persuasive argument, Western education stresses a reliance on science, reason, and logic. But it turns…
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AI Tools for Social Media Engagement and Content Marketing with Kate Bradley Chernis
Kate Bradley Chernis In the dynamic realm of social media and content marketing, staying ahead of the curve is crucial for businesses and influencers alike. Imagine a tool that leverages artificial intelligence (AI) to automate your social media posts and boost your engagement rates across…
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Racism in America: Now That We Can No Longer Ignore It, What Should We Do?
If you’re white like me, it can be easy to think, “If I’m not racist...there’s no racism.” Or, “I don’t see it, so it must not be happening.” But that would be denying that the past influences the present or that our upbringing has no impact on our outlook. And that would be denial. The truth is...
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How To Do a Live Streaming Webcast from Zoom to Social Media
The phone rang. It was the Toyota digital marketing manager calling. It was one of those phone calls that was exciting, scary, and life-changing, all at the same time. Mind you, this was many moons before the coronavirus or on-demand webinar services like Zoom, GoToMeeting and Google Hangouts...
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How To Become a Forbes Councils Member
While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the world's most influential business media brands. As a result of their annual power lists, Forbes has an enormous brand cachet. It symbolizes success and wealth, but it's also so much...
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Tech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman
If you're a digital PR consultant looking to keep abreast of the latest tools, this discussion with Linkedin Learning instructor Martin Waxman on the Earned Media Podcast. https://youtu.be/OJK7rP-3x7g We started with a passage from Arundhati Roy's essay, which appeared in the Financial Times and...
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How to Get Press Coverage with Digital PR Consultant Sarah Evans
Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But a skilled digital PR consultant like Sarah knows how to get it. In this post, I'm going to...
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Benefits of Brand Monitoring Tools for Social Media
The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need...
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Naomi Oreskes Talks About Her Book Merchants of Doubt
How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? More Climate Change Public Affairs Podcasts Climate Scientist Michael…
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Predicting Outcomes via Social Media Monitoring
I had a chance to interview Dr. Marc Teerlink, Global Strategist & Data Scientist at IBM recently. He's a fascinating guy, and we spoke about using social media monitoring tools to separate the signal from the noise, how to use past conversations to try and predict the future, why teens are the...
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Social Media Marketing at Whole Foods with Natanya Anderson
Natanya Anderson, Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain. Natanya Anderson Natanya has a food...
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PRSA CEO and Chair-Elect Gerard Corbett
Mr. Gerard Corbett, Incoming Chairman and CEO of the Public Relations Society of America and CEO of Redphlag discusses the benefits of membership in a tough economy, mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of PR, PRSA’s...
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Inside the Personal Spaceflight Industry with Peter Diamandis
Life on Mars, space colonies and inspiring innovation with Peter H. Diamandis (@peterdiamandis) Chairman and CEO, X PRIZE Foundation, a key figure in the development of the personal spaceflight industry. Peter has created many space-related businesses and organizations, including the X PRIZE...
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The B2B Social Media Marketing Show – 9
B2B Social Media Podcast - Our guest panelist is Allan Schoenberg, director of corporate communications who leads B2B marketing at CME Group. 1. Match.com Lawsuit Raises Key Issue: Who's Responsible for Truth? - Is it your responsibility to share relevant information with your customers, even if...
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How Bing is Chipping Away at Google’s Marketshare
Search engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google....
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How many episodes does Eric Schwartzman have?
Eric Schwartzman currently has 300 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Eric Schwartzman about?
Weekly podcast about the people who build visibility and credibility through earned media.
How often does Eric Schwartzman release new episodes?
Eric Schwartzman publishes regularly with 300 episodes available. Check the episode list for the typical release schedule.
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Who hosts Eric Schwartzman?
Eric Schwartzman is created and hosted by Eric Schwartzman.
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