Evans on Marketing Podcasts
by Professor Joel Evans
These podcasts are from Evans on Marketing, a multimedia blog: https://evansonmarketing.com/The blog comprises these categories:The blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy!Business Analytics and Marketing InformationBusiness-to-BusinessCareersConsumers and Their BehaviorDistributionGlobal MarketingGood and Bad Examples of MarketingHealthLearning How to Blog, Design Web Sites, and Innovate with Mobile MediaMarketing CommunicationsOnline MarketingPricingPrivacy, Identity Theft, and EthicsAnd more!
Episodes
-
Tips for Searching for a New Job
The Wall Street Journal regularly publishes career-oriented material. Below are links to several recent articles about the job hunt. #career #jobhunt This episode is also available as a blog post: https://evansonmarketing.com/2022/10/27/tips-for-searching-for-a-new-job/
-
Sunday Is Not Just About the NFL
It is hard to believe that this Sunday is the 21st anniversary of the 9-11-01 tragedy. We must never forget. #91101 #september11 #21stanniversaryof911 This episode is also available as a blog post: https://evansonmarketing.com/2022/09/09/sunday-is-not-just-about-the-nfl/
-
A Good Time to Switch Jobs
Now Is the most rewarding time to switch jobs in years. Pay raises for job hoppers are the biggest they’ve been in more than two decades, a sign of workers’ power despite hints of a cooling job market. #jobs #power #switchingjobs #pay This episode is also available as a blog post:...
-
BrandZ Global Ratings 2022
The combined value of the world’s Top 100 most valuable brands increased by 23% to $8.7 trillion over the past year. Highlighting the importance of brand strength in navigating an unsettled global economy. #brandz2022 #glonalbrandrating #Kantar This episode is also available as a multimedia blog...
-
People with Disabilities as Marketing Influencers
Much could be done to work with deaf and disabled creators. People with disabilities make up 15% of the population. #marketing #influencers #peoplewithdisabilities This episode is also available as a multimedia blog post:...
-
2022 Marketing Budgets Back on the Upswing
Following record lows in 2021, how have marketing budgets recovered? Gartner’s annual survey captures the state of marketing in 2022. With infographics. #marketing #2022budget This episode is also available as a multimedia blog post:...
-
Getting Your Resume Past AI
Candidates must build better resumes. With that in mind, we now address getting your resume past AI (artificial intelligence. #artificialintelligence #resume This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/02/getting-your-resume-past-ai/nce
-
Avoid These Ten Marketing Sins
Your marketing tactics from a few years ago could cost you sales rather than boost them. What worked well even last year might come off as tone-deaf or clueless. #marketing #activitiestoavoid This episode is also available as a multimedia blog post:...
-
Benchmarking Your Digital Strategy in 2022
With infographic tips. For readers involved with digital marketing, today’s post will be quite useful. Benchmarking your digital strategy in 2022. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/11/benchmarking-your-digital-strategy-in-2022/
-
Leadership Lessons to Improve Yourself
What does it take to be a great leader? A topic we have explored many times before. Now, we highlight leadership lessons to improve yourself. #leadership This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/10/leadership-lessons-to-improve-yourself/
-
The Marketing of Mother’s Day
First, we highlight three examples of Mother’s Day ads. Then, we examine how people feel about the marketing related to this holiday. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/08/the-marketing-of-mothers-day/
-
Perceived Vs. Actual U.S. Incomes
A much-debated aspect of income levels is the disparity between the highest and lowest earners. For current information, we examine perceived vs. actual U.S. incomes. #incomeinequality This episode is also available as a multimedia blog post:...
-
How to Devise a Better Product Innovation Strategy
The work of innovation doesn’t have a start date or stop date. It’s a practice, a mindset, and always ongoing. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/04/how-to-devise-a-better-product-innovation-strategy/
-
More Cyber Security Tips for 2022
With infographic tips. Many factors have encouraged cybercriminals to double their efforts at extorting personal information. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/19/more-cyber-security-tips-for-2022/
-
What Will Be the New Workplace Norm
Read on. Earlier in 2022, Morning Consult examined the new normal for the workplace. In doing so, it surveyed 6,000 U.S. adults with regard to their priorities, work preferences, and lifestyles. #work This episode is also available as a multimedia blog post:...
-
A Post Both Serious and Ironic -- Current Prices
Yes, we have recently witnessed some pretty hefty price increases across many product categories. Much higher than we reported last year. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/04/a-post-both-serious-and-ironic/
-
L’Oréal Groupe’s CMO Talks About Customer Engagement
Watch the video in the post. As a forward-looking firm, L’Oréal places great reliance on customer engagement. And it uses the latest technology to do so. #engagement #video This episode is also available as a multimedia blog post:...
-
High-Pay High-Growth Jobs
Recently, Business Insider highlighted a list of thirty jobs with both both high pay and high growth, updated to April 2022. Read on. #jobs #growth This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/12/high-pay-high-growth-jobs/
-
How to Personally Connect with Customers
View the infographic for some important takeaways and actionable steps. Plus statistics to help you remember just how impactful these changes will be for your business. This episode is also available as a multimedia blog post:...
-
World’s Most Ethical Firms 2022
136 organizations are recognized for their unwavering commitment to business integrity. The honorees span 22 countries and 45 industries, #business #ethics #ethisphere This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/28/worlds-most-ethical-firms-2022/
-
Be Careful with Job Offers
Today’s advice — be careful with job offers. It is OK to say no to an unsatisfactory offer. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/21/be-careful-with-job-offers/
-
Building a LinkedIn Profile for the Future
LinkedIn is growing in popularity among Gen Z. And it’s setting off a wave of envy and fear of missing out (FOMO) for some college students who worry they’re behind. This episode is also available as a multimedia blog post:...
-
Update on Business Social Responsibility and Ukraine
In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. #ukraine This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/14/update-on-business-social-responsibility-and-ukraine/
-
In Honor of the Women in Our Lives
This year’s campaign theme— #BreaktheBias —spotlights the individual and collective biases against women that fuel gender inequality. Read on! This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/09/in-honor-of-the-women-in-our-lives/
-
Global Forecast About the Future of BOPUS
The Global Buy Online Pick Up in Store (BOPIS or BOPUS) Market is expected to reach US$ 703.18 Billion by 2027. Read on. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/08/global-forecast-about-the-future-of-bopus/
-
Business Social Responsibility and Ukraine
We divide this post into two main sections. The parameters of social responsibility in 2022. And then social responsibility as it relates to business responses to the Ukraine situation. This episode is also available as a multimedia blog post:...
-
Create Uniqueness Through Niche Marketing
A good niche market combines high market demand, high-income potential, and low competition. It should also ideally something you are passionate about and have expertise in. This episode is also available as a multimedia blog post:...
-
How to Handle Tough Interview Questions About Yourself
Many interviews include the prompt “Tell me about yourself.” Which can often leave candidates stumped. Answer this question with ease with these actionable steps about your present, past, and future career goals. #career #future This episode is also available as a multimedia blog post:...
-
Enhance Your Digital Profile on LinkedIn
Today, we look at how to enhance your digital profile on LinkedIn. Certainly, in 2022, we need to highlight such skills. #digital #linkedin. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/23/enhance-your-digital-profile-on-linkedin/
-
NFTs Are Soaring Higher and Higher
With WSJ video at our blog.. It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS have blossomed. #NFTs This episode is also available as a multimedia blog post:...
-
Assessing Super Bowl LVI Ads – Quantitatively
We look at these measures of Super Bowl performance. Total audience size. iSpot analysis. USA Today Ad Meter. And the fake audience data online. #superbowlads #quantitativeresearch This episode is also available as a multimedia blog post:...
-
Assessing Super Bowl LVI Ads – Qualitatively
Within 24 hours of the Super Bowl ending, a lot of sources offered their opinions about the best and worst ads. Here is a cross-section of reviews. Note the differences by reviewer! #superbowlads This episode is also available as a multimedia blog post:...
-
Examples of Highly Anticipated SB LVI Ads
Watch the ads. Featuring celebrity ads, sports betting ads, and a whole lot more. This episode is available as a multimedia blog post: https://evansonmarketing.com/2022/02/10/examples-of-highly-anticipated-sb-lvi-ads/
-
Sponsors for Super Bowl LVI
We cite the roster of sponsors for Super Bowl LVI below. Tomorrow, we will show ads generating a lot of pre-game buzz. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/09/sponsors-for-super-bowl-lvi/
-
Q and A About the Business of Super Bowl LVI
Many have limited knowledge about the business side of the Super Bowl. So, we now present a Q and A about the business of Super Bowl LVI This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/08/q-and-a-about-the-business-of-super-bowl-lvi/
-
Tom Brady Is a Marketing Superstar
While excelling in the NFL, Brady also become a marketer supreme. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/03/tom-brady-is-a-marketing-superstar/
-
Key Events in Super Bowl History
To begin our coverage, let’s look at key events in Super Bowl history. There will be marketing posts leading up to the game. And analysis of media performance after the game. This episode is also available as a multimedia blog post:...
-
The NFL Nails TV Ratings for 2021-2022
This post covers the regular 2021 season. As well as the first three rounds of the 2022 playoffs. Next up, the Super Bowl. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/01/the-nfl-nails-tv-ratings-for-2021-2022/
-
The State of Marketing in 2022
For the seventh edition of our “State of Marketing” report. Salesforce Research surveyed over 8,200 marketing leaders worldwide. Respondents include marketers from B2B, B2C, and B2B2C companies. This episode is also available as a multimedia blog post:...
-
Product Management Terms to Grasp
The product profession has its own language. And it can be an odd one. #productmanagement This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/26/product-management-terms-to-grasp/
-
Ad Age’s Best Places to Work in 2022
The 50 winners reflect the highest overall scores based on an analysis of questionnaires submitted by employers. As well as survey responses from employees. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/25/ad-ages-best-places-to-work-in-2022/
-
What’s Next for Sustainability in 2022?
During 2022, look out for the growing youth voice, ESG tug-of-wars and new standards, and more partnerships to solve big problems, among other coming trends. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/19/whats-next-for-sustainability-in-2022/
-
B2B Marketing Trends in 2022
Recently, HubSpot published “The Ultimate Guide to B2B Marketing in 2022″ by Allie Decker. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/18/b2b-marketing-trends-in-2022/
-
MIT Sloan Management Review on Sustainability
Today , we look at the MIT Sloan Management Review on sustainability. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/15/mit-sloan-management-review-on-sustainability/
-
Burger King Looking to Keep It More Real
Over the last several years, fast-food chains faced more criticism about the unhealthy nature of their food. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/17/burger-king-looking-to-keep-it-more-real/
-
Lessons for 2022 from Martin Luther King Jr.
Somehow, we need to find more kindness toward one another. And respect for everyone. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/17/lessons-for-2022-from-martin-luther-king-jr/
-
The Latest Info on Women in Business
In spite of the effects of COVID 19, women-owned businesses have continued to flourish in many ways. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/13/the-latest-info-on-women-in-business/
-
How to Effectively Ask for a Raise
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/12/how-to-effectively-ask-for-a-raise/
-
Enhancing YOUR Negotiating Skills
Do you have a tough time speaking up about yourself? This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/20/enhancing-your-negotiating-skills/
-
Tim Cook Benefited from Apple’s Excellent 2021
Along with the Apple company, Tim Cook benefited from Apple’s excellent 2021. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/11/tim-cook-benefited-from-apples-excellent-2021/
About this show
These podcasts are from Evans on Marketing, a multimedia blog: https://evansonmarketing.com/The blog comprises these categories:The blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy!Business Analytics and Marketing InformationBusiness-to-BusinessCareersConsumers and Their BehaviorDistributionGlobal MarketingGood and Bad Examples of MarketingHealthLearning How to Blog, Design Web Sites, and Innovate with Mobile MediaMarketing CommunicationsOnline MarketingPricingPrivacy, Identity Theft, and EthicsAnd more!
Hosted by
Professor Joel Evans