PODCAST · business
Everything Coworking
by Jamie Russo
The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She was the Executive Director of the Global Workspace Association for 5 years. Since 2018, she's been helping coworking spaces start and run profitable coworking spaces.
Episodes
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440. Nothing's Broken. That's the Problem
Want to raise your standard? Book a call.
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439. The One Thing Stopping You From Fixing Your Business
The 2026 Coworking Benchmark Session Most operators aren't short on effort; they're short on a diagnosis. This episode breaks down why malaise sets in when you can't name the actual problem in your business, and why the fix is almost always the easy part once you know what you're aiming at. I…
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438. What JLL and Yardi Numbers Say About Flex Growth
Resources mentioned on this podcast: The 2026 Coworking Benchmark Session Scott Homa (JLL) Will Sanford (Yardi) What if the fastest-growing segment in coworking is operators with two to six locations? The keynote that opened this year's Global Workspace Association conference in Denver was Scott...
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437. What is the ROI on the Amenities in your Coworking Space?
Resources Mentioned In This Podcast: The Coworking Scorecard 2026 What if the amenity your members love most is also the most expensive square footage in your space? Coffee bars, podcast studios, fitness rooms, kids rooms, and wellness rooms almost always start with a founder's passion. They feel...
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436. Don't Reverse Engineer the Coworking Space You Love
What if the coworking space you love is not actually profitable? There is a pattern I see over and over with people who want to open a coworking space. You visit one you like, the flex desks are full, the meeting rooms are in use, the design is great and the staff is warm. You do the...
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435. Two Strategies To Keep Your Revenue Plans On Track When You're Launching A New Coworking Space
What if the biggest threat to your coworking space's revenue isn't empty offices—but the decisions you make to fill them? Launching a new coworking space comes with a difficult financial reality: your rent and other fixed expenses often begin on day one, while reaching stabilized occupancy can…
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434. The Amenity Strategy That Won Josh Kaplan A Lease: Inside Clubhouse Work & Golf
What happens when a golf simulator in your garage turns into a 25,000-square-foot coworking business? For Josh Kaplan, founder of Clubhouse Work & Golf, the idea started with a group of friends wondering how hard it could be to rent a warehouse, set up a golf simulator, and have somewhere to work...
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433. Events, Sponsorships, And a Full Café: How Leslie Bailey Diversified Her Coworking Revenue (Best Of)
What if the real money in your coworking space isn't the desks at all? That's exactly what Leslie Bailey discovered running Maven Space, a 15,000-square-foot coworking space, event venue, and social club she built in downtown Indianapolis with no private offices at all. Leslie's background wasn't...
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432. How One Coworking Operator Turned Event Space Into a Second Revenue Engine
What happens when a coworking operator refuses to think small? Gina Schreck has built far more than a coworking space. Over the years, she's transformed The Village from a 10,000-square-foot workspace into a 50,000-square-foot destination that combines coworking, wellness, events, and community...
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431. How to Maximize Meeting Room Revenue in Your Coworking Space
What if your coworking website could become one of your biggest revenue drivers? That's exactly what Eyal Lasker, Founder and CEO of Flexspace AI, is helping operators do. While many operators focus almost entirely on filling offices, Eyal believes one of the biggest opportunities for growth is...
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430. Why Your Virtual Mail Program Makes 3% and Theirs Makes 30.
What would it look like if virtual mail made up 30% of your revenue instead of two or three percent? That's the gap this episode of Everything Coworking is built around. The most profitable coworking operators aren't treating mail as a line item nobody revisits. They've built it into a real,...
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429. The Most Underused Coworking Product That Can Double Office Revenue
What if one of the easiest ways to increase your coworking revenue… is already sitting empty in your space? Many coworking operators have offices that are difficult to fill. Maybe they're a little too large, an interior office, or they've been sitting vacant for months. The default solution is...
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428. How the Most Profitable Coworking Spaces Generate 30 to 40% of Revenue Outside of Workspace
Most coworking operators think they have a sales problem. What they actually have is a revenue mix problem. If almost all of your revenue comes from private offices and coworking memberships, you're making it much harder to build a highly profitable business. The most profitable operators I work...
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427. The Coworking Operator Blind Spot: Small Details That Impact Revenue, Retention, and Conversions
I was traveling in Europe last week and found myself doing what I always end up doing on trips like this… quietly auditing hospitality systems everywhere I go. Not in a formal way. Just noticing what works, what breaks, and what quietly shapes the experience. And a lot of it translates directly...
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426. The Coworking Pre-Launch Strategy That Filled 30% of a Space Before Opening
What does it really take to build a coworking space that becomes a community asset, not just another office? That was one of my favorite conversations with Rob Archer, CEO of Codebase Coworking in Charlottesville, Virginia. Rob has built something special. Codebase sits inside a larger...
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425. What This Operator Did Differently When He Rebuilt His Coworking Business in a New Market
Some coworking operators close one space and swear they'll never do it again. Matt Irvin closed his first coworking space during COVID...packed up his family, drove from California to Chicago in the middle of the pandemic...and opened another one anyway. Matt and I go way back to our CrossFit…
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424. Google Reviews: What Coworking Spaces Must Stop Doing Immediately
If your coworking space lost its Google Business Profile tomorrow… how long would it take before your pipeline dried up? That might sound dramatic, but after digging into Google's latest review policy changes, I don't think it is. Google quietly rolled out major updates in April that completely...
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423. From Underwater to 95% Occupied: A Coworking Turnaround Story
What would you do if you bought a coworking space that was losing money… on purpose? That's exactly what Lea Latham did. She walked into a 13,000 square foot executive suite business that was underwater, knowing full well she'd likely have to take it over. And when the time came? She moved into…
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422. How This Coworking Space Cut Days on Market From 140 to Under 30
Most people don't start their coworking career thinking they'll become president of the company. Jessie Hathcock did. When I sat down with Jessie Hathcock from The Loading Dock, I couldn't stop thinking about how rare her story is. She started as a community coordinator… and six and a half years...
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421. The Lead Follow Up System Every Coworking Space Needs to Fill Faster
You don't have a lead problem. You have a follow-up problem. Leads are coming in. Marketing is working. But deals aren't closing at the rate they should be and the issue is almost always the system behind the leads. In this solo episode, Jamie breaks down where coworking sales funnels tend to…
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420. How One Coworking Space Hit an 80% Tour Show Rate (And the Tech Behind It)
What happens when a coworking operator gets completely fed up with their tech stack… and decides to build their own solution? That's exactly what Dan Wesson and Chelle Peterson did. Dan and Chelle are the co-founders of The Post Workspace and CoLevel, and I've known them since they went through...
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419. How to Use AI in Your Coworking Space Without Losing the Human Touch
What if AI didn't replace your community manager… but actually made them better at their job? That's exactly what Courtney Schwartz is doing at FireWorks Coworking—and it's such a refreshing take on a topic that can feel overwhelming (or even a little threatening) in our industry. Courtney is...
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418. Yardi's Peter Kolaczynski shares Coworking Growth Data Drivers
Most people don't spend 13 years quietly building one of the most comprehensive datasets in commercial real estate. But that's exactly what Peter Kolaczynski has been doing at Yardi. In this episode, Jamie sits down with Peter Kolaczynski, Associate Director of Yardi, to unpack what's really...
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417. How Glen Hicks Built a Self-Serve Coworking Space (and Runs It From 3 Hours Away)
What if you built a coworking space… designed so you barely had to be there? That's exactly what Glen Hicks did. After 27 years in IT leadership and a life-changing heart attack at 34, Glen completely rethought how he worked. Instead of jumping into another executive role, he became what he calls…
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416. Flexibility with Boundaries: Nicole Antolino on the Real Role of a Community Manager
What if the secret to running a thriving coworking space isn't fancy software or a massive team… but one incredibly grounded, genuinely caring community manager? I finally got to sit down with Nicole Antolino, Community Manager at Fireworks Coworking in Marietta, Georgia and this conversation was...
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415. 6 Things Coworking Space Owners Are Underspending On
What's worse than overspending on things that don't deliver ROI? Underinvesting in the areas that actually make or break your business. This week, Jamie flips last week's episode on its head and tackles the critical areas where coworking operators consistently underspend—and pay the price in lost...
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414. 4 Things Coworking Space Owners Are Overspending On
What happens when good intentions meet bad ROI? This week, Jamie tackles the spending decisions that quietly drain coworking operators' margins—and shares what to do instead. Fresh from working with clients who are making these exact mistakes, Jamie breaks down the four most common areas where...
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413. Is "Community Manager" the Right Title for the Person Running Your Coworking Space?
This week, Jamie Russo tackles a slightly uncomfortable question—especially for someone who runs a program called Community Manager University. But if you're struggling to find quality candidates when you post that job title, this episode might change how you think about recruiting. Here's the...
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412. Should You Answer When IWG Calls? What Landlords Need to Know About Regus Partnership Deals
IWG (the parent company of Regus) just cold called you about turning your office building into a coworking space—and you have no idea how to evaluate their offer. This week, Jamie Russo breaks down exactly what landlords and building owners need to know before signing a management agreement with...
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411. The "Why Not?" Approach: Sue Reardon on Experimenting Her Way to Success at Suite Spotte
What happens when a small business coach realizes her clients need more than advice—they need a place to actually work? She converts the loft she's been living in with her family into a coworking space. This week, Jamie Russo sits down with Sue Reardon, co-founder and community connector at Suite...
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410. The Day Pass Experience: A Checklist for Turning Drop-Ins into Long-Term Members
What happens when a coworking expert walks into a national coworking brand as a day pass user—and the experience falls flat? This week, Jamie shares her recent day pass experience and turns it into a practical checklist for operators who want to treat every day passer like a potential long-term...
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409. The Invisible Flex Model: How Andrea Pirrotti Helps Landlords Activate Space Without the Friction
What happens when a flex workspace veteran with decades of global experience decides the future isn't about branded coworking takeovers—but about making flex invisible so the building itself can thrive? In this episode, Andrea Pirrotti, Head of Real Estate at infinitSpace, shares her…
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408. The Power of Fractional Offices: How Vena Boddy Built The Foundry Workspaces
What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I've ever seen? You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to...
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407. Building Coworking Where It Doesn't Exist Yet: Jodie Gallant's Story
What happens when a lifelong marketer and multi-business entrepreneur realizes she's tired of working alone — and decides to build the space she wishes existed? In this episode, Jodie Gallant, CEO of WORK Lakes Region, shares the remarkable story behind launching the first coworking space of its...
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406. Planning for 2026: Themes Every Operator Should Be Thinking About
In this episode, Jamie shares the key themes she's taking into her 2026 planning — and why now is the moment to shift from working in your business to working on it. She also walks through what to expect in this year's Q1 planning workshop and pop-up community. In this episode you'll learn: • Why...
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405. From Antiques to Coworking: Carol DiGiovanni's Journey to Building onFlume Coworking
What do antiques and coworking have in common? For Carol DiGiovanni, more than you'd think. Carol never set out to run a coworking space. With a degree in material culture and a long career as an accredited antiques appraiser, she loved researching the stories behind old treasures—not managing…
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404. When It's Time to Hire a Business Coach
In this episode, Jamie dives deep into how to choose the right business coach for where you are in your coworking journey — whether you're just dreaming about opening your first space or you're years in and ready to grow profitably. She shares personal stories from her own coaching experiences,...
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403. What Every Coworking Operator Should Track (and How Often)
Most coworking operators didn't open their doors because they love spreadsheets — but the truth is, what gets focus gets results. In this episode, Jamie Russo breaks down the essential rhythm every coworking business needs for reviewing its numbers. You'll learn what to track weekly, monthly, and...
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402. Gut Feel Isn't a Strategy: How to Make Smarter Decisions With Data
Most coworking operators make decisions based on instinct — pricing, marketing spend, staffing, space allocation — all guided by gut feel. But when you dig into the data, it often tells a completely different story. In this episode, Jamie shares examples of how metrics can reveal blind spots that...
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401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs
Ever wondered how to build a successful coworking business in smaller markets that the big players ignore? Jeff Goronkin cracked the code by targeting overlooked cities and mastering the art of community-first growth. Key Topics Covered: How Jeff leveraged a "sandbox period" to learn coworking...
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400. Should I Copy the Switchyards Model?
Switchyards has become one of the most talked-about concepts in the coworking world, a self-described "neighborhood work club" that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and…
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399. What Boutique Gyms and Play Cafes Can Teach Us About Coworking Revenue
Coworking operators often assume that flex desks and memberships will drive the business model, but what if that's not actually true? In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels…
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398. Creating Space for Parents: Megan Donovan on Coworking + Childcare
Balancing career and parenthood isn't easy, and for many parents, traditional childcare options just don't fit. Megan Donovan, founder of Shift Work and Play, set out to change that. After leaving a career in policy and advocacy, Megan built a coworking model that offers parents dedicated work…
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397. Creating Access + Community for Private Practice Professionals: Samantha Barash on The Practice Collective
What happens when a dietitian starts a private practice, sees a gap in support for clinicians, and decides to fix it herself? You get The Practice Collective - a coworking model built specifically for practitioners in nutrition, wellness, and mental health. In this episode, Samantha Barash shares...
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396. The Hidden Cost of Settling: How to Handle a Team Member Who's Not a Fit
One of the toughest parts of running a coworking space is managing people. What do you do when your community manager—or any team member—isn't living up to expectations? Do you settle, or is it time to make a transition? In this episode of the Everything Coworking Podcast, Jamie Russo walks…
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395. The "Chicken or Egg" of Opening a Coworking Space
If you're launching a coworking space and feel like you're doing everything out of order, welcome to the club. In this episode, I share the "chicken or egg" paradox of starting a space. That messy, exhilarating, and sometimes disorienting phase where you're working on your vision, talking to...
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394. Lead Sources 101: What Coworking Operators Need to Know About Brokers, Marketplaces, and More
Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source. But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break…
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393. Speed to Lead: The Simple Habit That Closes More Deals
You've nailed your location. Your marketing's dialed in. But if your leads aren't turning into members… there's a good chance your speed to lead is the culprit. In this episode, Jamie breaks down why fast lead response is more than a "nice to have"; it's one of the biggest drivers of sales…
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392. Leslie Bailey's Secret Sauce for Coworking: Food, Events, and Corporate Sponsors
In this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself. Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis...
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391. Serving Purpose with Profit: How Joel Ballew is Doing Good and Doing Well with Coworking in Latin America
Ever wonder what it's like to build a coworking space outside the U.S. from scratch, in another language, with a whole new playbook? Joel Ballew is the Chief People Officer at Coventus Space in Barranquilla, Colombia, and he's not your average operator. He moved his family from Georgia to…
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ABOUT THIS SHOW
The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She was the Executive Director of the Global Workspace Association for 5 years. Since 2018, she's been helping coworking spaces start and run profitable coworking spaces.
HOSTED BY
Jamie Russo
CATEGORIES
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Frequently Asked Questions
How many episodes does Everything Coworking have?
Everything Coworking currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Everything Coworking about?
The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She was the Executive Director of the Global Workspace Association for 5 years....
How often does Everything Coworking release new episodes?
Everything Coworking has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Everything Coworking?
You can listen to Everything Coworking on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Everything Coworking?
Everything Coworking is created and hosted by Jamie Russo.
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