PODCAST · technology
Everything Email Podcast
by Kerel Cooper
This monthly podcast led by Kerel Cooper, SVP of the Customer Journey Group at LiveIntent, breakdowns best practices, debunks myths, and explores innovations with experts to help you become an expert on all things related to email and people-based marketing.
Episodes
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Episode 15: Leveraging Email To Continue The Conversation
In this episode we recap the top three most played podcasts of 2017. All three center around email as a main way to continue the conversation with your audience. We cover the role email plays for online retailers; testing and technology; personalization; content; and re-engagement versus…
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Episode 14: Rethinking Your 2018 Content Marketing Process
Planning and operations are just as important as the content you're creating - nothing beats a well-oiled content machine! In this episode, Kerel and Keisha talk to Jess Ostroff, managing editor at Convince & Convert about auditing to improve your content marketing process in 2018, and common...
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Episode 13: The State of Programmatic and Identity with Erik Requidan, Intermarkets
Erik Requidan, VP of Sales and Programmatic Strategy at Intermarkets, talks with Kerel and Keisha about the state of programmatic, trends and what publishers are thinking about today, including buying partners and advertiser needs. Buyers want choice and the most successful publishers today are...
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Episode 12: Is The Future of Marketing Text Messaging Apps?
Are text-to-buy campaigns the real deal? Is the future of marketing text messaging apps? Bonin Bough seems to think so! Bonin is the former Chief Media & eCommerce Officer at Mondelēz International and host of CNBC's, Cleveland Hustles, basketball superstar LeBron James' television show. He's…
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Episode 11: People-based Marketing Is Not That Complicated
People-based Marketing is a hot topic in the MarTech/AdTech industry and is often perceived as complicated. Joe Lyons, VP Strategic Partnerships at LiveRamp and people-based marketing expert, shares his perspectives on how the conversation has evolved over the years and the top 3 things we need…
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Episode 10: The Subscriber Lifecycle & Email Virality
“Customer Lifecycle” is a term you usually hear about in marketing. It’s used to describe the progression of steps a customer goes through from consideration, to purchase to loyalty. In this episode we talk to Chad White, Research Director at Litmus and author of the book, "Email Marketing…
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Episode 9: Data-Driven Content Marketing and The Power of Email
Sometimes we lie to ourselves. We tell ourselves our customers are just too busy to open the email, to read the blog, to watch a video or to pay attention. But are they, really? Or are we just not sending them the relevant content they want, in the format they prefer, and at the time that they…
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Episode 8: Email Marketing Strategy for Online Retailers
In this episode Ali Swerdlow and Kerel Cooper are joined by Valeria Chisca, Senior Manager of Customer Revenue at Rue La La, to discuss the role of email as it pertains to online retailers.
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Episode 7: Publisher Addressable Marketplaces
Earlier this year, GroupM’s CEO told AdWeek that over time, "All media will be digital, all digital will be addressable, & all addressable media will be programmatic” But what does “addressable” actually mean? And what makes media “addressable”? For a long time, the only true “addressable media”...
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ABOUT THIS SHOW
This monthly podcast led by Kerel Cooper, SVP of the Customer Journey Group at LiveIntent, breakdowns best practices, debunks myths, and explores innovations with experts to help you become an expert on all things related to email and people-based marketing.
HOSTED BY
Kerel Cooper
CATEGORIES
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Frequently Asked Questions
How many episodes does Everything Email Podcast have?
Everything Email Podcast currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Everything Email Podcast about?
This monthly podcast led by Kerel Cooper, SVP of the Customer Journey Group at LiveIntent, breakdowns best practices, debunks myths, and explores innovations with experts to help you become an expert on all things related to email and people-based marketing.
How often does Everything Email Podcast release new episodes?
Everything Email Podcast has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Everything Email Podcast?
You can listen to Everything Email Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Everything Email Podcast?
Everything Email Podcast is created and hosted by Kerel Cooper.
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