PODCAST · business
Everything Is Better With Creators
by Whalar
What is the Creator Economy, and why should you care? Welcome to “Everything Is Better With Creators,” the podcast that takes a deep dive into all things Creator Economy. We are on a mission to Liberate the Creative Voice, empowering creators, brands, and platforms to tap new areas of innovation and drive business growth together. Join us as we chat with the innovators, creators, social platform execs, and business execs shaping the future of marketing within the evolving Creator Economy. Produced and presented by Whalar. We believe Everything Is Better With Creators. Learn more at www.Whalar.com #creators #creatoreconomy Hosted on Acast. See acast.com/privacy for more information.
Episodes
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Gen Z Marketing & the Future of Gaming with Umi Games | Tom Parry, Head of Umi Games
Like every generation before them, Gen Z poses new challenges in how to reach them. So, how does their unique DNA lead brands and marketers to the world of gaming? On today’s exciting episode, we’re getting an insider’s view into the gaming marketing universe with Tom Parry. Tom heads up Whalar’s...
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Turning Your Audience into an Empire | Creators Drew Afualo, Andrea Casanova, Sofie Dossi, and Senior Talent Manager, Megan Frantz
As a creator, how can you turn your audience into an empire? We're diving headfirst into the burning question on every aspiring creator's mind. This episode was recorded live at Vidcon Anaheim with three incredible creators who have cracked the code and taken their online presence to a whole new...
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How Creators Help Brands Stay Connected to Culture | Seth Matlins, Managing Director, Forbes CMO Network
Why are younger generations rejecting idealized marketing? Because they crave authenticity! Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties back to creators. As the Managing Director of the Forbes CMO Network, he is shaping the strategy…
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How Creators Are Leading the Entertainment & Tech Evolution | Kevin Allocca, Global Director of Culture & Trends at YouTube; Author of Videocracy
Have you ever spiraled down the rabbit hole of trends and wondered if anyone is able to track them all? In this episode, we’re talking with Kevin Allocca, Global Director of Culture and Trends at YouTube. A self-proclaimed professional nerd, Kevin has probably watched more YouTube videos than...
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Creators Measure Up: Measuring the Value of Creator Marketing | Gaz Alushi, President, Measurement & Analytics, Whalar
Have you ever wondered about the real impact of creator-driven campaigns? Today, we are talking with Whalar’s own Gaz Aluishi, President of Measurement and Analytics, to deconstruct the media magic and reveal the game-changing data proving creators' monumental role in today's marketing landscape....
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Beyond Demographics: The Evolution of Multicultural Marketing | Jennifer Rivera-Vega Head of Multicultural, TikTok
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today's approach is all about understanding…
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How this Creator-led Brand Uses Authenticity to Drive Results | Anouck Gotlib, CEO, Belgian Boys
Can waffles save the world? Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product. As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a...
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Building Businesses with Equity | Ken Harrell, Co-Founder at Pharus
In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating, and increasingly major brands are redirecting budgets to creator campaigns. As the industry evolves, visionary entrepreneurs and investors are building, buying, and selling businesses that...
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Reaching Gen Z & Gen Alpha: Claire's Breakthrough in Creator Marketing | Kristin Patrick, EVP & CMO Claire’s
Leading a successful business transformation is an art. On today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, EVP and Chief Marketing Officer of Claire's, about how she took the company from ear piercing to world domination. What Kristen Patrick, as EVP…
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This Creator is Breaking Barriers to Ivy-League Education | Creator and Education Activist Vee Kativhu
Education is a fundamental human right, but it’s not always easy for everyone to access. The high cost of education, lack of resources, and socio-economic factors can make it difficult for some students to pursue their academic dreams. On today's episode, we'll discuss how the Creator Economy is...
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How to Monetize Fandoms: What Zombies, K-Pop, & Gaming Teach Us About Building IP with Ned Sherman, Chief Business Affairs and Legal Officer at Skybound Entertainment
What do zombies, K-Pop, and gaming have in common? Well, if you're Ned Sherman, Chief Business Affairs & Legal Officer at Skybound Entertainment (the home of the Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP. Today…
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Building a Global Online Community for Social Justice | Jaz O’Hara, Creator and Founder of The Worldwide Tribe
On this episode of Everything Is Better With Creators, we’re speaking with Jaz O'Hara, Creator, podcaster, and founder of The Worldwide Tribe. The Worldwide Tribe is an organization and online community dedicated to supporting and bringing attention to the plight of refugees and asylum seekers...
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The Evolution of Creative Marketing | Ben Smith, Executive Creative Director, The Mayda Creative Co.
In the 80s, we had superstar athletes, the 90s brought us supermodels, and actors and celebrities dominated the 2000s. But in this day and age, there’s a new breed of trailblazers - Creators. Joining us today on the podcast is the ingenious Benjamin Smith, Executive Creative Director of The Mayda...
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How Turo Found Its Drive with Creators | Matt Kerbel, Director of Strategic Brand Planning, Turo
There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? Is it wonderful? And is it unexpected? On this episode of Everything Is Better With Creators, we’re joined by Matt Kerbel, Director of Strategic Brand Planning at Turo, to share his...
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Behind the Music with Creator and Artist Spartakus
On this episode of Everything is Better With Creators we’re joined by talented creator, artist, and TV host Spartakus! With an incredible origin story, starting out as a young Queer Black boy watching Lady Gaga videos in Brazil's most diverse neighborhoods, Spartakus has become a renowned artist...
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The War of the Social Media Platforms | Kaya Yurieff, Creator Economy Reporter, The Information
It's the first episode of Everything Is Better With Creators Season 2, and we couldn't be more excited to have Kaya Yurieff from 'The Information' on board to share her insights. With over 100k followers reading her Creator Economy newsletter, Kaya is literally the go-to expert for all things...
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2022 EOY Rewind
What is the Creator Economy, and why should you care? Well, it turns out you do care. BIG TIME. Because this past year, the global Creator Economy is estimated to be worth more than 104 billion dollars! For this special episode, we’re giving you all the best mic drop moments from this past…
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Queens of the Algorithms | Cocomoeco, Yes Julz, Lizzy Bilasano
What is the Creator Economy, and why should you care? If you’re a marketer, you better care. Especially if you want to reach YOUNGER AUDIENCES. So what should a marketer do? Listen to the experts. And today, we’re hosting one hell of a roundtable discussion with THE Queens of the Algorithms -...
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From White House to Creator | A #BeyondDisability interview with Judy Heumann
From The White House to Creator! Judy Heumann, often called “the mother” of the disability movement, has been a disability rights legend and activist since the early 1970s and has been present at almost every significant development and turning point in the movement. On today’s #BeyondDisability...
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Creators and the Future of Marketing | The Big Interview with Ann Marinovich
“Evolve or die,” or so they say. So how do brands do that with the ever-changing social media landscape? And how are they using creators to succeed? We’re interviewing Adweeks’ Chief Content Officer, Ann Marinovich, to help understand creators’ impact on the marketing industry. Ann is an icon...
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Creator Economy Consigliere | Girlbosstown
How does a small-town girl from Massachusetts get to start creative consulting for major brands like Chips Ahoy! and Burger King and have a segment on E! News, all within a year? Well, for one thing, she thought outside the box and made her own opportunities - all thanks to TikTok. So, who is…
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Monetizing Knowledge Creators with Kajabi | The Big interview with Sean Kim
What is a knowledge creator? Well, on this episode of Everything Is Better With Creators we help to ask and answer this question with our guest Sean Kim. Sean is President and Chief Product Officer of Kajabi, the leading platform for knowledge entrepreneurs and creators to build, market, and sell...
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Creators and Fashion Inclusivity | A #BeyondDisability interview with Shelby Lynch
On the latest episode of Everything Is Better With Creators we speak with Shelby Lynch. Shelby Lynch, from Leeds, has more than 400,000 followers on TikTok. She recently won Influencer of the Year at the 2021 Sense Awards, which "celebrate the achievements of people with complex disabilities".…
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Creators and Facing Adversity | Alejandra Tapia
On episode 33 of Everything is Better with Creators we sit down with TikTok creator Alejandra Tapia to discuss her humble beginnings and rise to one of the more popular cooking creators on TikTok. Tapia was born in Mexico. As the oldest of four sisters, she prepared meals for her younger siblings...
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Creators and TikTok | Khartoon Weiss x Adrienne Lahens
TikTok’s ascent as the go-to search engine, entertainment platform, and cultural touchstone is disrupting the way we shop, market, consume content...and pretty much everything else.️ And behind it all is GenZ, who's driving this change at record speed! What's a marketer to do? On the latest…
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Creators and Chistosos | Jorge Soto
On the latest episode of Everything Is Better With Creators, we sit down and pass the mic to Jorge Soto. Known for his comedy videos and vlogs about his family life, Jorge has amassed followers on his horchata_soto accounts on both TikTok and YouTube. Everything Is Better With Creators is…
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Creators and Clapping Back to Ableism | A #BeyondDisability interview with Imani Barbarin
In our latest episode, we have a special #BeyondDisability interview with Imani Barbarin. Imani is a disability rights and inclusion activist and speaker who uses her voice and social media platforms to create conversations engaging the disability community. Born with cerebral palsy, Imani often...
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Celebrating Creators and Hispanic Heritage Month | Jonny Morales
September is Hispanic Heritage Month so we sit down to share the mic with the ever popular creator Jonny Morales. Jonny is a comedy and foodie content creator on TikTok who is best known for sharing videos on his jonnym0rales account. He has more than 3.3 million dedicated fans on the platform....
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Creators and Building Communities | The Big Interview with Michelle Goad
What happens when we go from decades of talking to people to building solutions with them? On the latest episode of Everything Is Better With Creators we speak with Michelle Goad. Builder. Serial Operator. New Commerce and Consumer Experience Innovator. Pioneer of conversational commerce, social...
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Creators and Personal Branding | The Big Interview with Aliza Licht
Creators are creators. Correct? But wait, aren't they also a brand? On this episode of Everything is Better with Creators we sit down to talk with Aliza Licht, Founder & President LEAVE YOUR MARK. Aliza is an award-winning marketer, author, podcaster, and global mentor who has built her expertise...
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Creators and Fueling Modern Creativity with Intimacy & Inclusion | Sir John Hegarty
On this episode we sit down with a legend. Sir John Hegarty who speaks to us about how the practices may change in marketing, especially with the rise of creator, but the principles remain the same. Everything Is Better With Creators is produced by Whalar. Whalar. We Power the Creator Economy....
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Creators and Student Activism | A #BeyondDisability interview with Mya Pol
When Mya Pol isn't rolling down the runway at New York Fashion Week, she can be found dancing in her wheelchair for her TikTok followers. After suffering unexplained pain and exhaustion in 2019, Mya went to different specialists to try to understand what was happening to her body. And she's taken...
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Creators and Purposeful Content | The Big Interview with Vikki Chowney
On the latest episode of Everything Is Better With Creators we sit down to speak with Vikki Chowney, Global Head of Content and Publishing at Hill & Knolton Strategies about the world of purposeful content. What it means from both a creators and brand's point of view. Everything Is Better With...
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Spotting the Red Flags| Vidcon 2022 Special
On this special episode we hear from four big names in the creators industry about how to spot red flags when choosing management. A panel recorded exclusively from Vidcon 2022. On this panel we have: Kaya Yurieff - Creator Economy Reporter for The Information Amron Lopez & Megan Frantz - Whalar...
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Creators and Disability Advocacy | A #BeyondDisability interview with Tiffany Yu
On this #BeyondDisability episode of Everything Is Better With Creators, Whalar's Ashley Rudder speaks with Tiffany Yu. Tiffany is an entrepreneur and disability rights advocate who founded Diversability, which is a social enterprise to advocate for equality for people with disabilities. Learn…
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The Secret to Lean Creation | Vidcon 2022 Special
What is lean creation? And how do creators use it in this day and age? Also, how can you tap into it if you are a creator? In this special episode recorded live from Vidcon 2022 we get down to the heart of what lean creation can do for creators of all shapes and sizes. So insert the headphones…
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Creators and Fashion | The Big Interview with Creator Pelé Newell
Fashion and Cannes go hand-in-hand. So it made sense that we sat down and spoke to one of the most unique TikTokers and his approach to fashion: Pelé Newell. Pelé Newell, who is of white and Black Caribbean heritage, part of the LGBTQ+ community, spoke to Ashley Rudder on how entwined the…
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Creators and Journalism | The Big Interview with Dave Jorgenson of The Washington Post
What persuasion and influence do you have informing the citizenry of the world when you are the face of a TikTok account for an international news organization? When you have 1.4 million followers? Well, as we normally do on Everything Is Better with Creators. We turn to the experts, aka…
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Creators and Queer Educational Content | The Big Interview with Creator Rowan Ellis
It's PRIDE month. And we couldn't go through the month of June without speaking to a creator about content and the LGBTQ+ community. So we are very excited to share the mic with Rowan Ellis. Rowan is an author and speaker known for her educational online content and advocacy work in the LGBTQ+...
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Creators And Comedic Content | The Big Interview with Creator James Henry
Why do creators make people laugh? What is it about the formats of TikTok and short form video that bring out the humor in all of us? Well in our latest episode that is released while Vidcon 2022 is going on along with Cannes Lions, we go to a comedian creator who explains how what we see…
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Creators and the Metaverse | The Big Interview with Becky Owen of Meta
How should creators think about the Metaverse? Will we eventually be able to use all five senses that YouTube videos will look antiquated as a result? In our current episode we sit down with Becky Owen, Head of Creator Marketing at Meta to get a glimpse of the not so far out future. Everything Is...
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Creators And Pet Content | The Big Interview with Creator Chris Equale
What happens when dogs talk? Well, we know that's not possible but in the creator world, well, anything is possible. And that leads us to our latest episode where our very own Ashley Rudder sits down to talk to Chris Equale. Pet parent and President of Hammy & Olivia. If you haven't watched their...
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Creators and Communities | The Big Interview with Creator Nikki Garza
What happens when you meet at the intersection of TikTok, Body Positivity and Humor? Well you meet the ever awesome Nikki Garza. Garza is a body positive TikTokker always pushing the boundaries on community. On this episode of Everything is Better with Creators, Whalar's Ashley Rudder sits down...
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Creators, Capital, and Culture I Eric Wei, Karat Financial
What happens if you make $1 million but have to explain to your bank that it was made dancing, cooking or educating others in front of a camera and broadcast to the world? Will some wonder if that's a made up story to hide how you really made the money? In this episode we sit down with Eric Wei,...
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Creators and Social Commerce | The Big Interview with Ian Crocombe of Deft
Have you ever clicked on an ad on your social feed and then bought something? How about a in-video link from a creator who might say, "I have links in the description if you're interested in buying this product" ??? Well on this episode we go deep on the concept and behavior of social commerce…
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Creators and Fandoms | The Big Interview with Jaime Bilotti of Fan To Band and mutuals Agency
Who runs the world? Girls of course. C'mon, everybody knows that because of Beyonce. But what happens when those girls get together and create a gang of fans? In our latest episode of Everything is Better with Creators we get to the heart of fandoms, NGIs and Stans with Jaime Bilotti, founder of...
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Whalar | Adweek 2022 Creator Agency of the Year
Everything is Better with Creators. Produced by Whalar. Whalar. We Power the Creator Economy. Whalar. Named by Adweek as the 2022 Creator Agency of the Year. Learn more at http://whalar.com Listen now to Episodes 1 - 10 wherever you listen to podcasts. #creators #creatoreconomy Hosted on Acast.…
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Episodes 1-10 Promo: Whalar | Adweek Creator Agency of the Year 2022
We've released 10 episodes of our podcast Everything is Better with Creators. So now is a great time to pause and note that Whalar has been named by Adweek as the Creator Agency of the Year for 2022! Learn more at http://whalar.com Read all about our award in Adweek at https://bit.ly/3w0BUdu...
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Creators and Crypto | The Big Interview with Peter Leeb of Kyro
Is crypto going to have as much value for creators as dollars did for industrialists? How will creators use it? On the latest episode of EIBWC we sit down to speak with Peter Leeb, co-founder of Kyro. So what should brands understand about crypto and why is it so important in the creator economy?...
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Creators and Gaming | The Big Interview with Mike Sepso of Vindex
Is gaming entertainment, a sport or a culture? How about all three? Is it a job? On the latest episode of EIBWC we sit down to speak with Mike Sepso, CEO and founder of Vindex. Mike has been at the forefront of gaming ever since he founded Major League Gaming back in 2002. So what should brands...
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ABOUT THIS SHOW
What is the Creator Economy, and why should you care? Welcome to “Everything Is Better With Creators,” the podcast that takes a deep dive into all things Creator Economy. We are on a mission to Liberate the Creative Voice, empowering creators, brands, and platforms to tap new areas of innovation and drive business growth together.
Join us as we chat with the innovators, creators, social platform execs, and business execs shaping the future of marketing within the evolving Creator Economy.
Produced and presented by Whalar. We believe Everything Is Better With Creators.
Learn more at www.Whalar.com
#creators #creatoreconomy
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Whalar
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Frequently Asked Questions
How many episodes does Everything Is Better With Creators have?
Everything Is Better With Creators currently has 60 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Everything Is Better With Creators about?
What is the Creator Economy, and why should you care? Welcome to “Everything Is Better With Creators,” the podcast that takes a deep dive into all things Creator Economy. We are on a mission to Liberate the Creative Voice, empowering creators, brands, and platforms to tap new areas of innovation...
How often does Everything Is Better With Creators release new episodes?
Everything Is Better With Creators has 60 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Everything Is Better With Creators?
You can listen to Everything Is Better With Creators on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Everything Is Better With Creators?
Everything Is Better With Creators is created and hosted by Whalar.
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