Everything Is Content
by Beth, Ruchira & Oenone
In a world where Everything Is Content - Beth McColl, Ruchira Sharma and Oenone are here to guide you through the stories that have ignited the internet each week. Films, viral long reads, Instagram scandals, celebrity nonsense, reality TV obsessions and TikTok trends- if you can post about it online, then we can (and will) turn it into discourse. Every week, Beth, Ruchira and Oenone will delve into the biggest and splashiest pop culture stories, before weighing in on the conversations that they have ignited online. Why are we so interested in these stories? And what does this say about us as we try to navigate life in the "real" world? Get in huns, we're making content about content. Follow us on Instagram and TikTok @EverythingIsContentPod
Episodes
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J Law Introduces... Another Celeb Brand, Gay Halloween & The Last Ever Chicken Shop Date
Hello EICreepy Crawlies… This week on the podcast… Jennifer Lawrence has joined Instagram, and guess what ?! - she has a product to sell us! We discuss the entrepreneurification of everyone - why does every celebrity have a product that they claim will change our lives? And why do we keep buying...
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Porn Bans, Influencer Scams, $50M Bras & Oenone's Big News...
Pop open the EIChampagne - we have the best news ever for you hehehehehe!!! This week we’ve all been loving the big news from Oenone HQ - and no, it’s not that she has been double fisting aliens on her way to New York. Today, we’re going to fill you in on all the week’s headlines, including…
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An Animatronic Bird, The Boys Are Alright & The Cuck From Challengers
Dear EICorrespondents… Oenone’s about to jet off to NYC to see if she can get cast in the Girls reboot (!!) but before then we have a week of delicious content to feast on… Beth is back on her Bond Business, Ruchira is continuing her horror quest and Oenone’s been loving everything Larsson. We’ve...
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Celebrity Traitors, Adéla Supremacy & Gen Z's Me Too Moment
Hello EIClaudiaWinklemans…. Your diva chaperones are back to guide you through this week in pop culture. This week we’ve all been loving movies… from Sheep Detectives to horror classics - we have not left any genres untouched. The Sad Girl community has been celebrating this week - as the…
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Hypercritical Swifties, The Love Hypothesis & Toxic Leftists At The Lesbian Bar
Hello EICurmudgeons… In the midst of some sitcom-worthy activities in our personal lives, we’re back with another episode breaking down the biggest- and weirdest- pop culture stories. We’re heading to the Congo Basin (not literally, we hope) as British survivalist Ash Dykes prepares to embark on…
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Channing Tatum's Burner, Kylie Jenner's Jet & Stalker Mums
Hello EICucumbers… We’re all back and we’ve peeled Beth away from Vanderpump Rules to record this week’s episode of the podcast for you… We’re piling in on the internet’s hot debate of the week - is it unprofessional to bring an iced coffee to a job interview? Matcha girls, prepare to be…
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Everything In Conversation: The Millennial Fear Of Phone Calls
Pick up, EICallers… It’s your favourite podcast calling! In this week’s Everything In Conversation, we’re asking: is cold calling your friends the answer to sustaining a healthy friendship? In response to a new Cut piece by Kathleen Walsh titled ‘I Should Be Allowed to Cold-Call My Friends’…
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Macklemore vs. Ed Sheeran, AI Extinction & The Sex Purge i.e. One Night Only
Hello EICave Divers… It’s been a WEEK of bizarre stories and we’re here to (attempt to) guide you through them… In the wake of the news that all of Ed Sheeran’s support acts have quit his tour in solidarity with Macklemore and the Palestinian people, we discuss the power of taking a stand in the...
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Everything In Conversation: The Eerie Adultification of North West
Hello EICritters… In today’s Everything In Conversation - we’re discussing North West. In August of this year, Dazed released images of their Autumn 2026 issue, which features North, the 13-year-old daughter of reality TV star, brand owner and actress Kim Kardashian and musician Kanye West, as...
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Alix Earle's Reality TV Debut, SNL UK Returns & Is Glastonbury Too Expensive Now?
Hello EICowboys… It’s Beth and Ruchira steering good ship EIC this week as Oenone is taking a little break. Ruchira is turbo jet-lagged, and Beth is in a post-Cornwall haze… perfect podcasting conditions all round tbh. We catch up about Ruchira’s trip to the Big Apple and Beth has FINALLY seen…
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Everything In Conversation: Is Smoking "Chic"?
Hello EICiggies, Is smoking cool again? Was it ever? With smoking once again at the epicentre of celebrity chic we asked YOU whether or not you think people are picking up their lighters and throwing away their cares. And if so, are we experiencing a trickle down from celebs which is reversing...
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Influencer Special: No Influencers Allowed, Creator MLMs & The Age Of Rage(bait)
Hi EICelebrities… Today’s we’re #gifting you an influencer special. Once the guardians of the internet, are we now experiencing a rising tide of anti-influencer angst? Is it sexist to find them annoying? And just how relevant are they any more? First up we share the creators and influencers who…
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Everything In Conversation: The (Katie) Price Of Fame
Hi there EICrocodiles! Today’s bonus episode is dedicated to the myth, the legend… Jordan AKA The Pricey AKA Katie Price. In July, Louis Theroux’s production company released a four-part documentary series offering a retrospective on the 30 years Price has spent in the public eye, and reflecting…
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Are You Wearing The... The Chanel Barefoot Shoe? Amanda Knox Is A Comedian & Megxit's OVER Meg's IN
Hello EICriminals! Today, we’re taking a stroll down bonkers alley to answer the question that you’ve all been asking… when is a shoe not a shoe? We’re really living in a foot guy’s world rn… We share our heartache following the death of Dolly Parton and reflect on the incredible legacy she’s…
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Everything In Conversation: Agony Aunts, Love Stories & Saying The Thing
Hello EICrushes! This week's episode is brought to you by Hinge, who are helping us to get deep into discussions about romantic advice, taking risks in love and 'saying the thing' (whatever that thing may be). First up we're chatting about dating advice. Where does the impulse come from to seek…
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AI Gae Guy, Literary Witch Hunts & Media Hounding
Hello EICroquettes! We are so back and Oenone has fallen for a new conspiracy, it’s like we’ve never been away. We’re bursting to the seams with two weeks of what we’ve been loving: from memes to literature - as always, we’re across it all. Enemy of the pod Sam Altman has found himself as the...
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Yesteryear, Tradwife Propaganda & Nara Smith with Caro Claire Burke (Rerelease)
Hello EICritics, earlier this year we had the pleasure of speaking with author and podcaster, Caro Claire Burke. Since then the book has only grown in popularity and sales. It really has been the book of 2026. A quick synopsis of Yesteryear: Natalie is a trad wife influencer with hundreds of...
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PCOS, Fertility & Freezing Your Eggs (Rerelease)
Happy Wednesday! As you'll no doubt know by now, the three of us have been off the EIClock for the last couple of weeks for our yearly break- and we've been using the opportunity to dig through the archives and re-release some old favs, all timers & under-appreciated gems. This week we're going...
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Ageing & The Pursuit of Youth (Rerelease)
Hello EICucumbers, we have another gem from the archive. This is the accompanying episode to our double beauty special from 2024. Has much changed in two years? It feels like the pursuit of youth has only become more ubiquitous since then, but rather than replacing thinness, that old chestnut has...
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Celibacy, 4B & Our Hot Girl Summers
Hello EICorn-Cobs! Happy hump day! As we mentioned last week we're on a rare (but needed!) summer break from the podcast, and using this time to dig into the archive and rerelease some gems from 2024. This week is a return to a deep dive episode where we talked about our previous Hot Girl summers...
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Makeovers & Glow Ups In Pop Culture (Rerelease)
EIChow Chows, we have a lovely throwback episode for you. Real EIC stans will remember we did our first-ever double episode on beauty two years ago! From Andy’s bangs in The Devil Wears Prada to Trinny and Susannah, glow ups were the most exciting film trope millennials like us grew up on. But…
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Everything In Conversation: Is Instagram Doomed?
Hello EIContent-obsessives – would you pay £3.19 a month to see how many times your crush viewed your story? Well, now you can! Introducing Instagram Plus! Instagram Plus is the new optional monthly subscription that unlocks exclusive customisation and insights on the platform, including 48-hour...
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The Odyssey, Cancelled Women & Caroline Calloway's Return
Hello EIC, this week we're taking a look at the return of two cancelled women from pop culture. Also we are very sorry for any audio issues. We were blessed to be recording IRL at the Homewood Hotel and Spa (tysm to them!). Influencer, author and infamous 'scammer' Caroline Calloway made a public...
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Everything In Conversation: Is Being A Bitch The Cure To Chronic Illness?
Hello EIClique! This week we're asking, is the secret to good health, being a bitch, actually? In a piece titled ‘“Be a bitch or develop an autoimmune disease”, Sheya Kurian writes, ‘The internet’s latest health theory isn’t backed by science, but its popularity reveals how many women are…
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Em Rata x Postpartum Sex, Co-Parenting With ChatGPT & Choosing Your "Mum Aesthetic"
Hello beloved EIChilden! This week we're your committed content matriarchs, bringing you a special episode all about mothers, mothering and motherhood. We start the episode discussing a recent essay in The Cut by actor, model and author Emily Ratajkowski where she explores her...
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Everything In Conversation: Living Life Romantically With Annie Lord
Hello EICherubs, today's extra episode is with our very own podcast Cupid (listen to find out what this means). This week, author and writer Annie Lord has joined the EIC clubhouse to chat about her incredible debut novel, The Project. We have a gorgeous chat about being single, optimistic about...
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WAGs, Man Bags & Which Footballer Gifted An Orgy To His Dad? With Jack Rivllin
Hey EIChampions 🏆 ! Come and take an EIC-style spin 🚗 around the football ⚽️ block: it's the World Cup's world 🌍 & we're all just living in it, baby 💋. (It's coming home FYI.) This week on the podcast we are without Ruchira, who is currently on honeymoon. She’ll be back in a couple of weeks…
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Everything In Conversation: Meta Glasses, Perverts & Privacy Vs. Content
Hello EICustard Creams! For this week's bonus we're discussing the ethics of wearing or owning smart glasses. It's a tech that has existed in various forms for over a decade, first with Google Glass, then Apple’s Vision Pro, which caused concern on release for featuring twelve cameras, six...
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Bimbo Stoicism, Gwyneth Paltrow's Controversies & Steamy Scenes In Off Campus
Hello ‘ello EICrashouts! Happy Friday but even more importantly- happy wedding day to our beloved Ruchira! If you’ve not sorted your wedding gift yet don’t fret. The bride and groom have requested 5 star ratings and gorgeous reviews for the pod. Onto the episode… First up we’re discussing a truly...
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Everything In Conversation: Bringing Back 'Queenie' With Candice Carty-Williams
Hello EICherries 🍒 This week is a very special author episode with the incredibly talented and successful Candice Carty-Williams. It was an honour to speak to her about her highly anticipated sequel to the beloved Queenie – her debut novel exploring the highs and lows of a 20-something young…
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Anne Hathaway Pregnancy Discourse, Unbearable Heatwaves & Gen Bedroom
Hello EIClimate worriers, we're back with a new episode spanning heatwaves, hot wedding fashion and a temperature check on Gen Z's futures. First up, our dear, dear friend Dua got married recently and kindly shared *the* dress publicly last weekend. Was it an EIC slay or nay? Find out. We also…
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Everything In Conversation: Taste, Tasteslop & Tabis
Hello EIChloe Sevignys, this week, one of the big cultural talking points is can AI ever replicate taste? And should we all be actively protecting our own, regardless of how good or bad it is? In March, Kyle Chayka wrote a piece for The New Yorker titled: Why Tech Bros Are Now Obsessed with…
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David Hockney, Midas Fury & Are There Really Aliens?
Hello EICelestial beings! This week on the podcast - the world’s first trillionaire, unique celebrity baby names and Ruchira's terrifying folklore tidbit. Plus EIC headquarters went to a party, and some members might still be drunk (and it may just be that young lady's 33rd birthday the day this...
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Everything In Conversation: Novel Writing, Men Who Won't Grow Up & Sally Rooney with Jem Calder
Happy Wednesday EICrickets! In today's episode we're joined by writer and novelist Jem Calder, whose debut novel I Want You To Be Happy was released last month. The three of us all separately recommended the book on the pod, and we're in good company as fans. Andrew O'Hagan called Jem his "new...
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Hot Girl Trademarks, Anti-Nude Tech & Should EIC Ban Bonnie Blue?
Hello EICrystals! This week on the podcast- shocking sex stunts, digital literary drama, surveillance for safety. Plus: a suspicious vibrating sound, Oenone losing her voice & Ruchira filing paperwork. First up- provocateur and viral adult creator Bonnie Blue is back in the headlines after…
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Everything In Conversation: Is Being Straight Great Actually?
Hello EIChihuahuas, happy Pride month! The NYT chose violence this Pride with an op-ed on why being straight is great, actually. They quickly changed the title to "There's Nothing Wrong With Wanting Men" – a possible response to rising criticism. Naturally, we (and you) had a few thoughts on the...
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Hasan Piker's UK Ban, Euphoria: Over For Good & Mr and Mrs Lipa
Hello EICornettos! It's been a hefty week in the world of pop culture, so grab a lolly and let's get into it. Oenone is away at a wedding... very unusual timing because Mr and Mrs Dua Lipa legally tied the knot last week. But the internet had some choice words about the singer's white suit. EIC...
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Everything In Conversation: UK Transphobia & Why We Need To Listen To Trans People With Maxine Heron
Hello EIComrades, happy Pride month 🎉 In today’s episode we speak to Maxine Heron. Maxine is the online comms officer at Not a phase a registered, trans-led British grassroots charity dedicated strictly to supporting and uplifting transgender and gender-diverse adults across the UK, as well as...
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Supercharged Tanning, Supreme Wealth's Reality & Souped Up Athletes
Happy Friday EICompetitors! This week on the podcast, what lengths will humans not go to, to feel a little bit special? First up, a 2025 survey by the American Academy of Dermatology revealed that half of Gen Z participants got a sunburn in 2024, with 10% getting burns severe enough to cause...
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Everything In Conversation: Ozempic, The Death of Body Positivity & The Price Of Pretty With Alex Light
Happy Wednesday EICreations! In today's episode we sit down with bestselling author and former host of the brilliant Should I Delete That Alex Light to discuss everything from weight loss jabs to bikini bodies. She also offers invaluable advice on how to limit the impact of social media on kids,...
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MAFS Allegations, Harry Styles' Tour Critique & Elon vs. The Odyssey
Hello EICorroborators! Happy Friday and welcome back to Everything Is Content- your one stop podcast shop for everything pop culture and beyond. This week- and trigger warning for discussion of sexual violence and abuse- we're discussing BBC Panorama's harrowing new documentary ‘The Dark Side of...
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Everything In Conversation: Is Emma Grede Bringing Back The Girlboss?
Hello EICeo's, lean in for a second – we're talking about the return of the girlboss. Emma Grede is the entrepreneur and business partner of a handful of Kardashian businesses. She's recently entered the media circus promoting her debut book, Start With Yourself: A New Vision for Work & Life, and...
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Reform UK's Surge, The Politics of Tourism & Amandaland's Incredible Return
Hello EICookies, we've got a thought-provoking episode for you this week. Firstly, we have to discuss the depressing local election results and how we begin to process it and move forward. A Substack essay on the end of the Western earnest tourist our interest on if we'll ever regain the sense of...
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Everything In Conversation: To Voice Note Or Not To Voice Note
Happy Wednesday EIChatters! To voice note or not to voice note, that is the question. In a piece for the Independent from the start of the year Helen Coffey explored whether a rise in voice notes has helped kill the art of conversation. She writes that despite being an initial sceptic about voice...
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Tech Bros At The Met Gala, Devil Wears Prada 2 & Celeb Traitors
Happy Friday EIContrarians! Beautiful Beth is sunning herself on hols, so Ruchira and Oenone are driving the content car through the winding roads of the World Wide Web discourse. First up Blake Lively and Justin Baldoni have settled their lawsuit, Britney Spears finds herself in trouble and...
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Everything In Conversation: Tradwife Propaganda, Social Media & Yesteryear With Caro Claire Burke
Happy Wednesday EIChickadees! What a show we have for you today. To celebrate the release of her much-hyped debut novel Yesteryear, we sat down with the brilliant Caro Claire Burke to discuss everything from favourite tradwives to the process of selling the film rights to a novel. As well as…
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Awkward Engagements, Circumcision Activism & Sheerluxe's AI Influencers
Hello EICabbages! Strap in because today we're taking you on a tour of the most salacious, strange and shocking stories in the news. Russell Brand running for mayor, TERF nonsense in the running space, Hannah Spencer calling out Westminster's drinking culture and a murder used for sexist click...
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Everything In Conversation: The Panic About Fake Fans
Happy extra episode day EICulture critics, this week we're diving into the panic around bots, fake fans and inauthentic musicians. US rock band Geese were dragged into a PR nightmare when eagle-eyed people noticed Chaotic Good, a digital marketing agency, claimed they were behind the recent...
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Lena Dunham: A Voice of a Generation?
Hello EICupcakes, Moustache fingers up because we're diving into one hell of a millennial memoir this week. Lena Dunham is back into the zeitgeist with Famesick, her second memoir, detailing her unique experience of fame and chronic illness during her 20s and 30s. We dive into the lore, the...
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Everything In Conversation: Single Woman Tax
Happy Wednesday EICarrot cakes! This week we're tackling, maybe the only downside to being single for women? Glamour columnist Chante Joseph, known for her viral Boyfriends Are Embarrassing piece, published a recent piece titled ‘Is the ‘single woman tax’ going to cost me my future?’ In it she...
About this show
In a world where Everything Is Content - Beth McColl, Ruchira Sharma and Oenone are here to guide you through the stories that have ignited the internet each week.
Films, viral long reads, Instagram scandals, celebrity nonsense, reality TV obsessions and TikTok trends- if you can post about it online, then we can (and will) turn it into discourse.
Every week, Beth, Ruchira and Oenone will delve into the biggest and splashiest pop culture stories, before weighing in on the conversations that they have ignited online. Why are we so interested in these stories? And what does this say about us as we try to navigate life in the "real" world?
Get in huns, we're making content about content.
Follow us on Instagram and TikTok @EverythingIsContentPod
Hosted by
Beth, Ruchira & Oenone