PODCAST · business
Evidence Talks
by The Market Research Society (MRS)
Evidence Talks is a series of 30-minute podcasts produced by the Market Research Society (MRS) that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence. www.mrs.org.uk
Episodes
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Open Windows: Exploring client side EDI guidelines
Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced...
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Open Windows: talking inclusion with Sabrina Trinquetel
Sabrina Trinquetel, Co-Chair MRS Pride and Member of MRS EDI Council talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her.
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Open Windows: talking inclusion with Georgie White, Holland & Barrett
Georgie White, Chief Customer Officer at Holland & Barrett talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her organisation.
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Open Windows: talking inclusion with Kantar's Megan Cross
In the fourth episode of the Open Windows podcast, Megan Cross, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge signals a commitment to progress over perfection, provides access to community and offers...
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AI: Adoption and Integration - Where are we now?
Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice. Why are clients approaching generative AI with caution? How can small agencies use AI to punch above their weight and win new…
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Open Windows: With Josephine Hansom, Savanta
Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council. Talking to Dr Mark Thorpe, Board Director, Truth
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Open Windows: Opinium - what the MRS Inclusion Pledge means to us
Podcast two in the series looking at EDI in the research and insight sector. With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, Opinium Talking to Dr Mark Thorpe, Board Director, Truth.
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Synthetic data and artificial respondents - do we need humans at all?
In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data. But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we proposing to take the human out of...
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Open Windows: Research, Insight & EDI
‘To be a window on the world we must reflect the world.’ Jane Frost CBE, CEO of MRS What does being an MRS Inclusion Pledge signatory mean? Hear from Jane Frost, CEO of MRS and Mark Thorpe, Board Director at Truth on how MRS is supporting signatories to action their commitment to EDI in everyday...
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Is consolidation good for everyone?
Welcome to Evidence Talks, the podcast that explores the latest trends in how we understand customer behaviour. In this episode we turn our attention to the UK market research industry itself which has undergone quite a shakeup in the last few years. Barely a week passes on research-live.com...
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LGBTQ+ in the workplace - what every company needs to hear
Today we're talking about representation and inclusion. Insight professionals are here to discover the truth and are in a unique position to increase understanding and amplify all voices within society – and organisations need to listen to what these communities have to say if they are to retain...
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Faking it - can we trust social media data?
Social media research is an important source of insight for most organisations today. But fake profiles, fake sentiment and fake data is a growing problem. This podcast gets to the heart of how data analysis and traditional research can work better together, or fail spectacularly. In 2018…
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ABOUT THIS SHOW
Evidence Talks is a series of 30-minute podcasts produced by the Market Research Society (MRS) that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence.
www.mrs.org.uk
HOSTED BY
The Market Research Society (MRS)
CATEGORIES
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Frequently Asked Questions
How many episodes does Evidence Talks have?
Evidence Talks currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Evidence Talks about?
Evidence Talks is a series of 30-minute podcasts produced by the Market Research Society (MRS) that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence. www.mrs.org.uk
How often does Evidence Talks release new episodes?
Evidence Talks has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Evidence Talks?
You can listen to Evidence Talks on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Evidence Talks?
Evidence Talks is created and hosted by The Market Research Society (MRS).
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