Expansion Podcast

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Work with me and my team: http://adclients.com/call-calendarLearn my framework -  https://adclients.com/framework-yt?el=podIf you’re a coach, consultant, or service-based business owner struggling with your offer, marketing, or sales, this episode will show you how to use Q1 2026 (January–March) to fix it.In this episode of the Expansion Podcast, I break down the exact planning framework I use with my coaching clients to turn confusion into clarity and create a real path to sales and revenue in 2026.Q1 is the most important window of the year for coaches and experts — yet most people waste it planning instead of executing. This episode shows you how to plan your business properly so your offer, marketing, and sales system actually work together.You’ll learn how to:- Plan your business for Q1 2026- Fix a broken or unclear offer- Create a simple marketing → sales equation- Understand how many leads, prospects, and sales you actually need- Stop “learning” marketing and start doing it- Turn goals into calendar-based actions that get results- Build momentum early in the year that compoundsThis episode is for you if you:- Aren’t making consistent sales- Feel stuck at the same revenue level- Don’t know what to focus on in marketing- Want Q1 2026 to be your most profitable quarterWork with me and my team: http://adclients.com/call-calendar

Work with me and my team - https://adclients.com/call-calendarConnect with Saf: https://www.linkedin.com/in/safmohammed/If you were starting a YouTube channel in 2026, this is the launch plan you’d want.In this episode, I’m joined by Saf, a YouTube growth expert who’s worked behind the scenes with Ali Abdaal, Daniel Priestley, Ryan Deiss, and other top entrepreneurs to scale their YouTube channels fast.We break down how to launch, grow, and scale a YouTube channel in today’s market — what still works, what’s dead, and what actually drives growth now. From outlier content, titles and thumbnails, founder-led brands, and organic vs paid, to the strategies used to grow channels from 15K to 100K subscribers in just 3 months.This is a step-by-step YouTube launch blueprint for 2026 — built for creators, founders, coaches, and business owners who want YouTube to become a serious growth engine.Topics covered:- How to start a YouTube channel in 2026- The new rules of YouTube growth- Why copying what works no longer works- Founder-led brands & organic YouTube strategy- Titles, thumbnails, hooks & outlier videos- Scaling YouTube without relying on paid adsIf you want to finally crack YouTube, start here.Work with me and my team: http://adclients.com/call-calendar

In this episode, Jon breaks down his biggest hiring mistakes while scaling a multi-million-pound coaching business. If you're wondering whether you should hire a team in 2026, this is a must-watch. Jon shares what went wrong when bringing on a COO, how “buying back your time” really works, the truth about team building, and what every entrepreneur, coach, and business owner needs to know before growing their team.Learn how to avoid costly recruitment errors, hire the right people, and scale your business the smart way. Perfect for online coaches, consultants, founders, and anyone looking to grow in 2026.Work with me and my team: http://adclients.com/call-calendar

Struggling with a sales funnel that isn’t converting? In this episode, Jon breaks down the ONLY five checks you need to diagnose and fix any sales funnel — whether you’re using a webinar funnel, VSL, lead magnet, or high-ticket funnel. You’ll learn how to identify bottlenecks, improve your funnel performance, boost conversions, and finally turn your “broken” funnel into a profitable, high-converting client acquisition system.If you want to understand exactly what’s stopping your funnel from working — and the simple 5-step funnel audit Jon uses with his Momentum clients — this episode will show you how to optimise traffic, leads, content consumption, call bookings, and closes… without rebuilding your entire funnel.Work with me and my team: http://adclients.com/call-calendar

The evergreen coaching model is collapsing — and most entrepreneurs haven’t realised it yet.In this episode, Jon Penberthy breaks down why the old “always-open” enrolment method is losing effectiveness fast… and the new model that’s quietly outperforming everything in 2025 (and will dominate in 2026).After completely rebuilding his own sales system, Jon reveals why traditional funnels are converting less, why prospects are avoiding sales calls, and how the monthly micro-launch and application-first process are creating record booking rates, higher close rates, and dramatically better client quality.You’ll discover: ✅ Why evergreen offers no longer create urgency or momentum ✅ The simple shift that increased Jon’s call bookings from 10% to 25% ✅ How “Money Week” works — and why it’s outperforming evergreen on every metric ✅ The 3 implementation phases for replacing your old model (no matter your stage) ✅ What will actually work to attract and convert clients in 2026If you want to future-proof your business, boost demand for your program, and build a model that’s lighter, simpler, and far more profitable — this episode will show you exactly where the market is heading and how to stay ahead of the curve.Work with me and my team: http://adclients.com/call-calendar

Most coaches and course creators aren’t struggling because their offer isn’t good — they’re struggling because they built it in the wrong order. In this episode, Jon breaks down the Offer Quadrant, the exact 4-step framework to price, position, and build a high-ticket offer the right way.You’ll discover why starting with “the stuff” (modules, videos, calls, bonuses) is the biggest mistake creators make, why your price has nothing to do with your deliverables, and why most people are charging far too little for the value they actually provide.Jon also explains how to attract more committed, higher-level clients by pricing for the right audience, how to separate your price from your workload so you can scale without adding more, and why less deliverables often create more perceived value — not less.If you’re creating or improving any coaching, consulting, or course-based offer, this episode will help you rethink your pricing, reposition your expertise, and build a premium program that people genuinely want to buy.Work with me and my team: http://adclients.com/call-calendar

He sold his faceless online business for millions — then did it all over again.In this episode of The Expansion Podcast, Jon sits down with entrepreneur and YouTube creator William Brown — who built and sold a multi–million pound coaching company before accidentally doing it a second time.They dive deep into: ✅ How Will turned a single $50 Word Doc into a £16M company ✅ The unconventional YouTube strategy that made him millions without thumbnails, editing, or ads ✅ Why simplicity, profit margins, and LTV now matter more than ever ✅ The dark side of scaling — and how to know when your business has stopped being funYou’ll also hear Will’s insights on selling to private equity, using books as lead generators, and building a lean, high-profit consulting business that’s actually enjoyable to run.If you’ve ever wanted to scale smarter, simplify your business model, or rethink what “success” really looks like, this episode is packed with lessons you won’t hear anywhere else.Work with me and my team: http://adclients.com/call-calendar

Most entrepreneurs don’t fail because of bad ideas — they fail because they get stuck. In this episode, Jon Penberthy reveals the hidden PDPM Cycle (Perfectionism, Doubt, Procrastination, Motivation) that keeps 90% of people from ever launching — and how to finally escape it. Plus, a powerful mindset shift from Steven Bartlett that could change how you approach success forever.Learn my framework -  https://adclients.com/framework-yt?el=podWork with me and my team: http://adclients.com/call-calendar

The old “book a call” model is dying. In this episode, Jon Penberthy reveals the new client enrollment system that’s doubling (and even tripling) conversions. Discover why automated funnels are losing effectiveness, how open-and-close enrollments create real FOMO, and why switching to an application process makes prospects want to work with you.Free gift: https://adclients.com/framework-yt?el=podWork with me and my team: http://adclients.com/call-calendar

In this episode, Jon reveals a silent shift happening across the online business world — one that’s quietly transforming how smart entrepreneurs attract and convert clients in 2025.After completely overhauling his own marketing systems, Jon shares what he discovered, why it’s working better than ever, and how those who adapt early will stay far ahead of the curve while others get left behind.This is part two in Jon’s behind-the-scenes series on rebuilding his business — and it might just spark the biggest rethink you’ve had about your client acquisition strategy all year.Work with me and my team: http://adclients.com/call-calendar

In this episode, Jon opens up about what’s easily been the hardest year of his entrepreneurial journey — and why he decided to completely rebuild his multi-million-dollar business from the ground up.After scaling to over $40 million in sales, Jon found himself trapped in a business that looked successful on paper but had become bloated, stressful, and unsustainable behind the scenes. So he hit reset.You’ll discover:What really breaks when you scale from 7 to 8 figuresThe mistakes that quietly kill momentum and creativityThe exact moves Jon made to simplify, rebuild, and get his fire backHow to know when it’s time to stop patching problems and start againIf your business feels heavy, overwhelming, or stuck — this episode will show you how to strip things back, rebuild smarter, and reignite your momentum.Work with me and my team: http://adclients.com/call-calendar

The online business landscape is shifting faster than ever — with trust at an all-time low, skepticism rising, and AI transforming how we market, sell, and deliver results.In this episode of the Expansion Podcast, Jon opens his “little black book” from the Titan Mastermind,  a room of 7, 8, and even 9 figure entrepreneurs — to share the biggest lessons shaping the coaching, consulting, and online business space right now.You’ll discover why leading with value is no longer optional, how branding goes far beyond a logo (and even down to your webinar design), and why live experiences are making a massive comeback. Jon also breaks down how to soften your sales approach for higher conversions, the “trust bridge” every client has to cross before buying, and the surprising ways entrepreneurs are leveraging AI to save time, cut costs, and unlock growth.If you want to future-proof your business and learn the strategies top entrepreneurs are using right now, this episode is packed with insights you can act on immediately.Work with me and my team: http://adclients.com/call-calendar

The online business landscape is shifting fast — with trust at an all-time low, competition exploding, and AI reshaping how we market and sell. If you don’t adapt, you’ll get left behind.In this episode of the Expansion Podcast, Jon dives into part three of his three-part series on navigating these changes — focusing on marketing in today’s tougher, more skeptical marketplace. You’ll learn why personal connection is now your biggest competitive advantage, how to run profitable small events (even with just 10 people), and why having both a “cold funnel” and a “warm funnel” is essential in 2025.Jon also unpacks the Cold to Sold timeline — and how deciding where your marketing ends and your sales begin could be the difference between scaling with ease or struggling with constant rejection. Plus, you’ll discover the power of displaying deep understanding of your clients, building your own unique framework, and embracing longer sales and value cycles.If you want to keep winning clients and scaling your business — even as the rules of online marketing change — this episode will show you exactly how to stay ahead.Work with me and my team: http://adclients.com/call-calendar

The rules of marketing have changed — and if you’re still relying on short funnels or quick wins to land clients, you’ll get left behind. In this episode of the Expansion Podcast, Jon unpacks how to adapt your marketing in today’s tougher, more skeptical marketplace — and why doing so could mean the difference between scaling or shutting your doors.You’ll discover how to use small events (even with just 10 people) to create $25k+ days, why you need both a “cold funnel” and a “warm funnel,” and how to leverage the Cold to Sold timeline to decide where marketing ends and sales begins. Jon also reveals the power of displaying understanding, creating your own unique framework, and embracing longer sales and value cycles in 2025.If you want to turn more prospects into high-paying clients — even when trust is at an all-time low — this episode will show you the path forward.Work with me and my team: http://adclients.com/call-calendar

The way businesses grow online is changing faster than ever — and if you’re relying only on ads to bring in clients, your business has an expiry date. In this episode of the Expansion Podcast, Jon breaks down why paid ads alone are no longer enough to survive the AI storm, and what you must do instead.You’ll discover the three traffic strategies every business needs right now (buy it, build it, and borrow it), how they work together to create long-term stability, and why doubling down on content has never been more important.If you want your business to thrive — not just survive — in the AI era, this episode is a must-listen.Work with me and my team: http://adclients.com/call-calendar

AI is changing business growth forever — and if you don’t adapt, you’ll be left behind. In this episode of The Expansion Podcast, I break down exactly how I’m using AI in my own eight-figure business and the four areas you need to fix right now if you want to keep growing.I’ll show you how to simplify your operations with the 10-80-10 AI model, why trust and brand matter more than ever in a noisy, AI-driven market, and how to restructure your offers so clients buy faster — even with longer sales cycles. Plus, I’ll share the lean operations and mindset shifts that will storm-proof your business in 2025 and beyond.If you’ve been feeling the pressure of AI, increased competition, or slower sales, this episode will give you a clear, actionable framework to survive and thrive.Work with me and my team: http://adclients.com/call-calendar

In this episode of The Expansion Podcast, I walk you through my eight-figure webinar framework — the exact strategy I’ve used to help generate over $120M in reported revenue for my clients. You’ll learn why the old two-hour webinar model is broken, what actually works in today’s fast-paced market, and how to build a short, powerful presentation that fills your calendar with qualified, high-ticket clients.I break down the three core sections of every winning webinar — how to hook attention in the first 10 minutes, deliver “wow not how” content that creates demand without overwhelming, and make a natural invitation that leads to sales calls with only your best prospects.Whether you’re just getting started or scaling past six figures, this framework will show you how to simplify your marketing, attract better clients, and finally have a predictable system for growth.Work with me and my team: http://adclients.com/call-calendar

In this episode of the Expansion Podcast, I sit down with award-winning founder and coach Adam Stott to unpack a simple, repeatable way to grow a business — from getting your first clients to scaling sustainably. We break down the client-acquisition model that took his coaching company from a standing start to seven figures (do the same few things exceptionally well, reinvest, and keep the flywheel turning), and the four-card personality framework (Spades, Clubs, Diamonds, Hearts) that instantly makes your marketing, sales and delivery resonate with all buyers — not just people who think like you. You’ll hear how he launched his first mastermind from an 80-person event, why “boring done brilliantly” beats complex funnels, and how brand building can pull in higher-quality leads faster. If you’re early-stage and want the exact steps to get clients and grow — without chaos — this is your playbook. Work with me and my team: http://adclients.com/call-calendar

In episode two of The Expansion Podcast, I unpack the biggest takeaways from my Titan Mastermind — insights that can change the way you scale. From unlocking hidden revenue with back-end offers, to understanding the four personality types that shape how clients buy and succeed, to rethinking awards, culture, margins, and leadership — this episode goes deep into what it really takes to grow a coaching or consulting business beyond seven figures.If you’ve ever felt stuck chasing new leads, struggling with margins, or unsure what the next level of leadership looks like, this conversation will give you the clarity and strategies you need to expand.Work with me and my team: http://adclients.com/call-calendar

In our first episode of The Expansion Podcast, I reveal the unfiltered story—from failing school and peeling spuds in a kitchen to building an 8-figure education company, launching one of the UK’s most electric marketing events, and helping clients document over $100,000,000 in revenue. You’ll hear the exact sequence I used: affiliate marketing → YouTube SEO → webinars → live events, including the mistakes (like my first webinar: 0 sales) and the frameworks that finally worked. If you’re a coach, expert, or service provider who’s tired of the “glam” and wants the gritty levers that actually move revenue, this episode is your starting line. Work with me and my team: http://adclients.com/call-calendar

Welcome to The Expansion Podcast, the show for online entrepreneurs, business owners, coaches, consultants, and agency owners ready to scale and truly expand their businesses.Hosted by Jon Penberthy, you’ll get a front-row seat to guest interviews, deep-dive trainings, and a raw, unfiltered look behind the scenes of running an 8-figure business. We’re not just talking highlight reels and glamour shots, we’re bringing you the real, nitty-gritty lessons, challenges, and wins that come with building something extraordinary online.The first 5 episodes drop on 28th August 2025, and this trailer is here to give you a taste of what’s coming. Subscribe now so you don’t miss a moment.Work with me and my team: http://adclients.com/call-calendar