PODCAST · business
Expert In Demand With Dean Seddon
by Dean Seddon
Are you a business owner or aspiring entrepreneur looking to build and grow a successful business? Welcome to ’Mindset, Marketing & Money,’ the essential podcast for mastering business growth, social media marketing, and creating a winning mindset.Each episode dives into proven strategies, insider tips, and actionable advice to help you achieve your business goals. From leveraging the latest marketing techniques to harnessing the power of social media, we cover all the key aspects of modern business. Our expert guests share their real-life success stories and insights, giving you the tools to transform your business and achieve financial success.Whether you’re looking for insights on digital marketing, aiming to boost your social media presence, or enhancing your business acumen, ’Mindset, Marketing & Money’ is your go-to resource. Join us and discover practical steps to turn your entrepreneurial dreams into reality.
Episodes
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You Have to Be It Before You Become It (The Mindset Shift That Changes Everything)
You can't achieve your future goals by staying the person you are today. The transformation has to happen before the results. In this episode of Expert in Demand, I share a lesson from my own coaching experience: why you have to be it before you become it. From creating my future identity, “Range...
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How to Get AI to Recommend You (Instead of Your Competitor)
Most businesses are still trying to rank on Google. The real opportunity now is getting AI to recommend you by name. In this episode, I sit down with Luke (back after a few years away from podcasting) to break down how AI has changed LinkedIn, search, and content strategy since 2023, and exactly...
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How Do You Get Buyers to Choose You?
How Do You Get Buyers to Choose You? How do you get buyers to choose you, prefer you, and want to work with you specifically? In this episode of Expert In Demand, I break down how I use LinkedIn and Social Selling to create buyer preference and help potential clients feel that you are the right…
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How to Stand Out on LinkedIn When Everyone Sounds the Same
In this episode, I sit down with Dave Falkner, who's spent years at Maverrik moving from graphic design into sales and now trains sales teams and business owners on LinkedIn all over the world. Dave walks through his journey from hand-folding 20,000 letters as a print apprentice to closing…
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The Biggest Lessons Learned From 6 Years of Posting Content
In this episode, Dean sits down with India Henders, who's been with Maverrik for almost six years and has helped hundreds of clients build real pipeline on LinkedIn. India walks through her journey from cold calling 100 people a day in a marketing agency to becoming one of the most effective…
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Turning 3 Conversations a Day into Paying Clients
In this episode, I sit down with Maggie Olson, who calls what she does magnetic conversations, and who's spent the last 20 years learning how to turn everyday conversations into referrals, collaborations, and clients across three completely different industries. We talk about how Maggie built a...
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Why This LinkedIn Expert Walked Away From Her Own Success
In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now. We talk about how…
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She Left 27 Years of Corporate Life to Become a Leadership Coach - Flo Labrado
In this episode, I sit down with Flo LaBrado, an executive leadership coach who spent 27 and a half years in telecommunications and technology, 25 of those in leadership, before leaving corporate life to build her own coaching practice. We talk about the gradual process of getting clear on her…
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I Write for the LLMs Now - And I Stopped Writing How-To Tips
I went down the self-absorbed rabbit warren of Googling myself this week, and what came back changed how I write. Past the usual Companies House stuff, there was a snippet: my net worth. So I clicked. And Gemini told me, accurately, that I run Maverrik, roughly what the business turns over, and...
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The 7 Toxic Habits That Stopped My Business Growing
In this episode, I share seven toxic habits that stopped my business growing, slowed my progress, cost me money and made running the business harder than it needed to be. These are not habits I have observed from a distance. I have done every one of them. I talk about how comparing myself with...
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I made my first million selling one thing - and you can too.
In 2018, I stopped trying to sell everything and focused on one clear LinkedIn offer. Within four months, the business was generating £30,000–£40,000 a month, and that decision helped me make my first million. In this episode, I explain why too many offers create confusion for you and your…
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The 3-Circle Ecosystem: Your Way Out of Referral Dependency
If you get most of your business from referrals, this episode is for you. Being referral dependent feels comfortable, but it means you're relying on someone else's trust to bring you clients, and you don't control how or when that happens. In this episode I explain why that's a risky place to be...
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The Waitlist Effect: Become the Rolex of Your Niche
Walk into a Rolex shop and try to buy the watch everyone wants. You can't. There's a waitlist. That scarcity is exactly why they can charge what they charge and choose their terms. Your business can work the same way. In this episode, I take apart the most logical trap I see expert-led businesses...
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How to Make an Extra $10K/Month on LinkedIn in 30 Minutes a Day
Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Discover a focused system to add $10,000/month from LinkedIn without a huge audience or endless activity. Learn how 30 minutes a day, the right high-ticket offer, and the right setup can create a steady pipeline of clients. Episode...
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5 Ways I've Got My Clients Through A Sales CRISIS 🚨
People have been telling me the same thing. Summer's coming, projects are coming to an end, new ones aren't starting until September, and they've got a gap to fill. In this episode, I'm sharing five simple ways to drum up business right now without cold calling, paid ads or spending hours and…
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Be Remembered: The Power of Repetition in Winning Clients
In this episode, discover why repeating a simple, emotionally resonant message is essential to getting noticed and winning clients. Learn how the mere exposure effect, low cognitive load, and owning a memorable slogan—like successful political campaigns and famous brands—help build familiarity…
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How to Charge More, Work Less, and Become a Category of One
What if the key to everything you want in your business (higher prices, better clients, a constant waitlist, and effortless lead generation) is actually much simpler than you think? In this episode, I break down the exact "Category of One" architecture that takes you out of the crowded,...
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The Psychological Trap Keeping People Average
Most people know they should post more content, share more opinions and put themselves out there more online, but they stop themselves because they are worried about what other people might think. In this episode, I recorded a podcast publicly on Miami Beach because I wanted to challenge that…
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The fastest way to grow your business is to think smaller
I believe experts and service businesses grow faster when they focus on building deep trust with a smaller number of the right people. In this episode, I break down how high-value, low-volume businesses create stronger demand, attract better-fit clients, and build more sustainable growth online.…
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How I get clients lining up to work with me (and you can too)
I spent years stuck in feast and famine. One good month gave me hope. The next month wiped it out. Everything depended on me chasing business, closing quickly, and solving short term pressure. Then I realised the problem. I had not built the infrastructure that created consistent demand. In this...
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Building A Business Online In Your 40s (in 2026)
You're in your 40s or 50s and watching 20-somethings dominate social media. You don't have the energy for dance videos. You don't want to chase followers. You want clients, on your terms, at the rates you set. This episode shows you how to do that. Here's what you'll take away: Why social media…
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Webinars Made Me $27k A Week. I Stopped Doing Them (Huge Mistake)
I made a $1.3 million marketing mistake and it cost me $68,000 in losses before I worked out what had gone wrong. In this episode I share exactly how it happened, what I did to fix it, and the lesson every business owner needs to hear. I switched off the LinkedIn Lives and webinars I was running...
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Why Referrals Close And Organic Leads Don't
If you're winning referrals but losing organic leads, the sales call is where the deal is going wrong. Most business owners run the same call for both. Referrals already trust you, so the call is easy. Organic leads turn up curious, and you have to show the value on the call itself. Most business...
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Why Your Marketing Fails Before You Even Hit Post.
In 14 years of coaching over 500 clients, I’ve seen one foundational mistake stall more businesses than any bad tactic: the "Upstream" message failure. Many people dive into social selling thinking they need a secret strategy, but they’re missing the core hook that actually makes a prospect stop...
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How my podcast makes £8,000 a month without selling a thing
I reveal how my podcast makes me $8,000 a month without sponsorships, brand deals, or on-air product pitches. I explain why I almost did not start it, the freelancer who pushed me to do it, and what three years of consistent publishing has taught me about building trust at scale. You will learn:...
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How to Choose, Validate and Find Your Best Fit Customer
My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked. I ran out of clients, ran out of money and moved back in with my parents. When I built my second business around one specific customer,...
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Why I Decided Not to Go All In on AI
Everyone is telling you AI will transform your business. 95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed. In this episode I give you my honest take on AI after testing tools…
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I Published a Book. Here's What Went Wrong.
I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble. It didn't become a bestseller. My book: https://amzn.eu/d/09IOKbLt Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell. In this...
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3 Things to Do This Week if Your Pipeline Is Empty
If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that. Most business owners live on referrals until they dry up. Then they panic. Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a...
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3 Frameworks For 100 Weeks of LinkedIn Content Ideas (Steal These)
I was crippled by content creation for years. Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all. Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics. In this...
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The Numbers Game in Sales Is Dead (Here's What's Replacing It)
Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever. And results are getting worse, not better. In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now…
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I Make $1M a Year on LinkedIn With Half the Followers (Here's the Maths)
Most LinkedIn creators think more followers and more engagement equals more money. It doesn't. In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I only need 20 clients and 60 meetings to hit my...
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She Disappeared For 2 Years. Her Clients Never Noticed
I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her. She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients had no idea she'd been gone. That's when she...
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Why do people with 20+ years of experience lose to 22 year old kids on LinkedIn?
Discover why most LinkedIn marketing and B2B sales outreach fails - and how to fix it. In this episode, we break down the #1 mistake consultants, coaches, and B2B professionals make: talking about root causes instead of observable problems their buyers actually see. Learn why expertise can hurt...
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Stop Pitching, Start Helping: The Future of Selling in the AI Era
In this episode, I sit down with Steve Radford to unpack what selling actually looks like in the real world - especially when you’re early in your sales career, hate cold calling, or feel uncomfortable “being salesy”. Steve has spent years building sales apprenticeships and training teams, and…
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NHS Finance Director Quits to Become Solopreneur (Interview with James Rimmer)
In this episode, I sit down with James to talk about the realities of running a small business when margins are tight and costs keep creeping up. If you’re a business owner or solopreneur, this conversation is all about protecting your profitability without feeling like you’re constantly...
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Small Audience, Big Results: The Power of Micro-Monopolies
I’ve always said that increased competition is basically a tax you pay for not being unique enough. If you feel like you’re constantly shouting into a void or defending your prices to people who don't "get" your value, it’s time to stop playing the mass-market game. In this episode, I’m sharing…
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How to Grow an Online Coaching Business (Simple Steps That Actually Work)
How do you grow an online coaching business when referrals run out? In this video, Dean explains how to grow an online coaching business from scratch using clear, practical steps. No funnels, no ads, no hype. You will learn: How to grow an online coaching business by picking one clear problem Why...
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How to Win Clients in a Trust Recession (When No One Believes Anyone Anymore)
We’re in a trust recession. Buyers aren’t cynical, but they are cautious. Big promises feel cheap. Engagement can be faked. Testimonials can be bought. Even five-star reviews raise suspicion. So how do you win clients when people don’t trust what they see anymore? In this episode, I break down...
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Getting Clients To See Your Value As Expert
If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern. In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do. It explains why smart buyers don’t enquire, why...
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How to Make Your LinkedIn Content Reach the Right People Again
Everyone’s noticing the same thing on LinkedIn right now: Their posts stall. Their reach drops. Their feed shows the same recycled stuff for days. This isn’t just an algorithm story. It’s a content story. In this episode, I break down why some posts now spread and others die, why random topics…
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Why So Many People Book Calls With You… and Then Don’t Show Up
Most experts think no-shows happen because people are flaky. But that’s not the real reason. In this episode, I break down what’s actually going on when someone books a call, blocks out time… and still never turns up. You’ll see why this keeps happening, what it really says about your leads, and...
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How To Make Your First $100k On LinkedIn As An Expert, Coach Or Consultant
Take the quiz: https://www.5pathstogettingclients.co.uk/quiz I’m asked all the time how to make your first 100K on LinkedIn and most people are shocked when I tell them the real reason they’ve been stuck. In this episode, I walk you through a completely different way to think about LinkedIn, why...
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Turning Your Expertise Into a Clear, Sellable Offer
In this episode, I dive into one of the biggest challenges experts face when they leave corporate life: turning all that deep experience into a clear, sellable offer. In a job, your expertise sits neatly inside a role. When you go solo, that structure disappears. Suddenly you’re holding a huge...
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Why Coaches And Experts Struggle With Sales Calls | 15 Reasons
In this episode, I dig into the 15 practical reasons sales calls fall apart for coaches and experts. If your calls feel messy, you lose control, or you come off a call wondering what went wrong, you’ll hear exactly why it happens. Most coaches don’t struggle because they lack skill. They struggle...
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Why Coaches Struggle To Get Clients: The 4 Real Reasons No One Talks About
Most coaches never get enough clients. In this podcast, I explain the four core reasons why coaches struggle to grow their business, stay stuck relying on referrals, and often end up going back into corporate. You will learn: • Why lack of clarity on the problem you solve stops clients choosing…
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The 5 Ones That Will Make You Seven Figures on LinkedIn
Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Most experts on LinkedIn are doing all the things: posting, networking, running events, yet still not seeing results. The truth is it is not about doing more. It is about doing the right things with clarity and consistency. In this...
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Why You’re NOT Getting Leads on LinkedIn And 5 Proven Paths That Actually Work
Are you struggling to get leads on LinkedIn? You’re not alone. Most professionals think LinkedIn is the problem—but the truth is, it’s usually a business strategy issue, not a platform issue. In this podcast, I break down: 🔹 The REAL reasons why you’re not generating leads on LinkedIn 🔹 Why...
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The Death of Sales as We Know It? AI’s Next Move Will Change Everything
Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4. We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR,...
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LinkedIn's Algorithm - What's changed and what's working
In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform. I’ll share: Why impressions have plummeted—even on great content How LinkedIn now...
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ABOUT THIS SHOW
Are you a business owner or aspiring entrepreneur looking to build and grow a successful business? Welcome to ’Mindset, Marketing & Money,’ the essential podcast for mastering business growth, social media marketing, and creating a winning mindset.Each episode dives into proven strategies, insider tips, and actionable advice to help you achieve your business goals. From leveraging the latest marketing techniques to harnessing the power of social media, we cover all the key aspects of modern business. Our expert guests share their real-life success stories and insights, giving you the tools to transform your business and achieve financial success.Whether you’re looking for insights on digital marketing, aiming to boost your social media presence, or enhancing your business acumen, ’Mindset, Marketing & Money’ is your go-to resource. Join us and discover practical steps to turn your entrepreneurial dreams into reality.
HOSTED BY
Dean Seddon
CATEGORIES
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Frequently Asked Questions
How many episodes does Expert In Demand With Dean Seddon have?
Expert In Demand With Dean Seddon currently has 196 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Expert In Demand With Dean Seddon about?
Are you a business owner or aspiring entrepreneur looking to build and grow a successful business? Welcome to ’Mindset, Marketing & Money,’ the essential podcast for mastering business growth, social media marketing, and creating a winning mindset.Each episode dives into proven strategies, insider...
How often does Expert In Demand With Dean Seddon release new episodes?
Expert In Demand With Dean Seddon publishes regularly with 196 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Expert In Demand With Dean Seddon?
You can listen to Expert In Demand With Dean Seddon on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Expert In Demand With Dean Seddon?
Expert In Demand With Dean Seddon is created and hosted by Dean Seddon.
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