PODCAST · business
Expert Perspective
by Martin Gawlak Company
Having one of the most unique professional experience sets in the country, Martin Gawlak has toured the country, built his own profitable internet businesses, help start multi-million-dollar healthcare centers, and even grow a small citrus company from $1.5 million to more than $2.2 million. He may or may not have been a mid-level dope dealer. Martin's slept on more couches than your favorite podcaster, and he's turned down more money than all of your colleagues combined. His favorite pastimes are coaching youth boxing and Little League Baseball. And in his content, he definitely pulls no punches. https://martingawlakcompany.com Hosted on Acast. See acast.com/privacy for more information.
Episodes
-
How To Rescue Old and Neglected Websites Quickly For Professional Businesses
From security updates to general functionality, a website rescue can open a flood gate to getting more business. #websitetips #websitedesign #smallbusiness Expert Perspective - Season 1: Episode 43 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more...
-
How Businesses Use Platforms
Facebook is a platform, but so is the newspaper. This is how to think of platforms in a way that will be meaningful for your customer. #platforms #smallbusiness Expert Perspective - Season 1: Episode 41 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for...
-
Web Development Explained (In Under 2 Minutes)
Is web development more than having a fancy video at the top of your website? If you want to actually accomplish something, then the answer is yes. #webdevelopment #smallbusiness Expert Perspective - Season 1: Episode 40 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See...
-
How Search Engines Work And How To Use Them (Backwards)
Search engines are now unnoticeable, but steer your life every day. This is how they got so good at helping people. #searchengine #seo #searchengineoptimization #google Expert Perspective - Season 1: Episode 39 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See...
-
Realest Customer Journey Of All Time
The more interested in the customer journey you are, the better you are equipped help sell more. Here is the best route. #customerjourney #smallbusiness Expert Perspective - Season 1: Episode 38 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more...
-
Branding for Small Business: How To Win
If branding was just a $300 logo you bought from Fiverr or a local, underpaid graphic designer then everyone would have a successful business. This is what branding really is. #branding #smallbusiness Expert Perspective - Season 1: Episode 37 https://martingawlakcompany.com/expert-perspective...
-
How Attention Works In Marketing And Business
Quick overview on how attention is so important and the best means to acquire said attention. #attention #smallbusiness Expert Perspective - Season 1 Episode 35 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
How To Optimize Without Getting Carried Away
Discussing the role of optimization to help break up the enormous task of generating sales. #optimization #smallbusiness Expert Perspective - Season 1: Episode 34 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
What Marketers Misunderstand About Ad Spend and Budgets
The greedy want to scale, and ad spend is a quick way to do it. Here is how to look at your ad spend correctly. #adspend #smallbusiness #ads #facebookads #googleads Expert Perspective - Season 1: Episode 33 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy...
-
Identifying The Best Benchmarks For Your Business
What are benchmarks and how can you use them like us to build your business. #benchmarks #smallbusiness Expert Perspective - Season 1: Episode 32 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
Intro To Analytics For Small Business
Quick overview of how to use analytics on your digital marketing to build your business at a rate that won't let it get swallowed by competitors. #analytics #smallbusiness Expert Perspective - Season 1: Episode 31 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See...
-
Data: Small Business Uses
Even though you're probably hooked on view counts, there's a lot of great ways to actually use data to drive business and not your ego or fear. #data #smallbusiness Expert Perspective - Season 1: Episode 30 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy...
-
What Is Creative In Marketing? Creative Explained
In marketing, "creative" is often referred to in the noun form. This is why it is important to understand what it is and how to find it. #creative #marketing #smallbusiness Expert Perspective - Season 1: Episode 29 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See...
-
LTV: Customer Lifetime Value Explained In Layman's Terms
Increasing customer lifetime value (LTV) is an economically efficient way to increase profits in most cases. Here is a way to look at it in a way that anyone can use. #ltv #profit #smallbusiness Expert Perspective - Season 1: Episode 28 https://martingawlakcompany.com/expert-perspective Hosted on...
-
Cost Per Acquisition Explained Simply With Examples (In Under 3 Minutes)
Cost per acquisition helps tune marketing costs for small businesses and big ones. The acquisition can be email address or paying customer. #cpa #costperacquisition Expert Perspective - Season 1: Episode 27 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy...
-
What Is CPM And Where Did It Come From?
Cost per thousand (CPM) is a traditional way to charge advertisers for attention space. The "M" stands for "thousand." #cpm #smallbusiness #ads Expert Perspective - Season 1: Episode 26 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
How Google Tries To Charge You For Ads (PPC)
Pay per click (PPC) helps you control your advertising costs, but you need to make sure you're overall cost to get new customers or clients is controlled. #ppc #payperclick #googleads #smallbusiness Expert Perspective - Season 1: Episode 25 https://martingawlakcompany.com/expert-perspective…
more -
This Is Who Your Actual Competitors Are
Stop copying your competitors. You haven't even been looking at all of them. #competitors #smallbusiness Expert Perspective - Season 1: Episode 24 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
Why Some Doctor And Lawyer Websites Are Dangerous (No SSL)
You need an SSL certificate on your website or else Google and web browsers will label your site dangerous and not let people see it. #webdesigntips #sslcertificate Expert Perspective - Season 1: Episode 23 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy...
-
Where Podcasts Go To Die
Make sure you're podcast is consistent and is available everywhere it's possible. It's very easy. #podcasts #podcasttips Expert Perspective - Season 1: Episode 22 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
SEO SEO SEO
SEO is changing, but here is its origin story. All you really need to know is to do whatever you can to make the website visitor happy. #seo #searchengineoptimization Expert Perspective - Season 1: Episode 21 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See…
more -
Never Do Just One Marketing Channel
Here is what marketing channels really are and how to figure out how to make them all work together. #marketingchannels #digitalmarketing #smallbusinesstips Expert Perspective - Season 1: Episode 20 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more...
-
This Is What We Consider A Business Project.
If something has critical thinking and using feedback to improve, then we call it a project. It can be ads, development, or hiring for a new department. #project #projectmanagement #projectmanagementtips Expert Perspective - Season 1: Episode 19 https://martingawlakcompany.com/expert-perspective...
-
How Digital Marketing Is Supposed To Work
Just a good start to how to look at #DigitalMarketing from a management perspective. It's the data that makes it special. #digitalmarketing #digitalmarketingtips #onlinemarketing Expert Perspective - Season 1: Episode 18 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See...
-
How To Properly Measure Customer Acquisition Cost (CAC) To Sell More
Don't let marketers try to impress you with easy customer acquisition cost (CAC) metrics. Use the bottom line to start. #customeracquisitioncost #CAC #customeracquisition Expert Perspective - Season 1: Episode 17 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See...
-
This Is Why You Suck At Customer Acquisition
Customer acquisition is another thing ruined by marketers. Use this definition to retool your business efforts, save money, and make more of it. #customeracquisition #customers #customer #customerretention #acquisition Expert Perspective - Season 1: Episode 16...
-
How Nike Treats Customers
The way to look at customers at a high level to make more sales and drive word-of-mouth without spending more money. #customers #customerretention Expert Perspective - Season 1: Episode 15 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
2 Lead Gen Secrets To Increase Sales In Under 1 Month (For 2022)
How tracking the correct leads and metrics will save you time and money while producing more sales when you make the correct adjustments. #leads #leadgeneration #leadgen Expert Perspective - Season 1: Episode 14 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See...
-
Does Content Include Social Media Posts?
A look at how to look at your content if you want it to influence your audience on multiple platforms. #content #contentmarketing Expert Perspective - Season 1: Episode 13 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
Ask Your Marketing Team How They Target Customers
Often overlooked, customer targeting is where marketing development starts. It saves money and converts more people into paying customers and clients. #customertargeting #audiencetargeting Expert Perspective - Season 1: Episode 11 https://martingawlakcompany.com/expert-perspective Hosted on…
more -
YouTube Remarketing Ads Are Crazy Cheap Right Now
How does YouTube Remarketing Ads work and save you so much money. #youtubeads #youtuberemarketingads Expert Perspective - Season 1: Episode 10 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
Google Remarketing Ads Are More Than Half Off Right Now
Google remarketing ads are less expensive and more effective than regular Google Ads. Here's how it works. #googleremarketing #googleremarketingads Expert Perspective - Season 1: Episode 9 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
How to Put Ads on Google Search and Scale Google Search Ads
How to put ads on Google Search and scale Google Search Ads for small to medium sized businesses. #googleads #googlesearchads https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
Googel Ads: Where Advertising Starts For Most Small Businesses
The things you need to know when depending on Google Ads to drive most your business. #googleads #searchads https://martingawlakcompany.com Hosted on Acast. See acast.com/privacy for more information.
-
Are You Ready For YouTube Ads?
Talking about YouTube Ads and how to use them effectively. #YouTubeAds #youtube https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
Instagram Ads Need Faces With Genuine Reactions
When you should use more Instagram Ads and why you should use more human faces with genuine reactions on Instagram. #instagramads #instagram https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
Facebook Ads Must Now Be Done Correctly
This overview of Facebook Ads is meant to correct your course. #facebookads #remarketing https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
How To Make Sure You Get A Good Website For Your Business
How to look at your future website from a business perspective. Expert Perspective Season 1 Episode 2 https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.
-
Getting Your Business Emails Out of Spam Folders & More
Getting started on how to get your email marketing out of spam folders and straight into the Primary folder. Ask us how to set it up. Expert Perspective™ Season 1 Episode 1 Performance Marketing Hacks https://martingawlakcompany.com/performance-marketing-hacks Click here to reach one million…
more -
Branding For New Businesses
Branding is based on your voice: How you talk to customers/clients, how you provide your service/product, and how you want customers to feel before and after buying. To get into more detail just email us for one-on-one games. Hosted on Acast. See acast.com/privacy for more information.
-
How To Start A Business
What do you need to start a business? You need something to sell, and you need to get a sale. Not necessarily in that order. No need to even listen to this episode. That's how you start a business. Don't let anyone tell you any different. Hosted on Acast. See acast.com/privacy for more information.
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Having one of the most unique professional experience sets in the country, Martin Gawlak has toured the country, built his own profitable internet businesses, help start multi-million-dollar healthcare centers, and even grow a small citrus company from $1.5 million to more than $2.2 million. He may or may not have been a mid-level dope dealer. Martin's slept on more couches than your favorite podcaster, and he's turned down more money than all of your colleagues combined. His favorite pastimes are coaching youth boxing and Little League Baseball. And in his content, he definitely pulls no punches.
https://martingawlakcompany.com
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Martin Gawlak Company
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Expert Perspective have?
Expert Perspective currently has 41 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Expert Perspective about?
Having one of the most unique professional experience sets in the country, Martin Gawlak has toured the country, built his own profitable internet businesses, help start multi-million-dollar healthcare centers, and even grow a small citrus company from $1.5 million to more than $2.2 million. He may...
How often does Expert Perspective release new episodes?
Expert Perspective has 41 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Expert Perspective?
You can listen to Expert Perspective on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Expert Perspective?
Expert Perspective is created and hosted by Martin Gawlak Company.
URL copied to clipboard!