PODCAST · business
Expert Status Show
by Elise Hodge
The Expert Status Show was created to help entrepreneurs become the no. 1 choice for their dream clients so they don't have to hustle 24/7 working with the wrong clients. Join Elise Hodge and inspiring guests as they pull back the curtain on what it's really like to build a business and life that you love, and what it actually means to be an expert.
Episodes
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Launch Files Ep 1: My First Launch ($6K+ with an Email List of Less than 300!)
In this episode, I'm thrilled to unveil an exciting new direction for the podcast. Introducing: The Launch Files, where I share and analyse online course launch stories – the good, the bad, the flops, and the successes! I hope that this BTS look will help you truly understand the pieces that go...
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How to write binge-worthy blog posts fast with AI in 2023
Are you struggling to come up with unique and compelling content for your blog? Or maybe you're tired of churning out generic posts that aren't exactly getting the resounding feedback from your audience that you'd hoped for? In this podcast, I'll explore how to use AI to craft non-generic blog...
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When to use a copywriting template and when to hire a copywriter
As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver's seat (and has...
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How I'm preparing for maternity leave (round 2!)
With my second baby on the way, I'm preparing for maternity leave round 2. This time it's a little bit different, as I'm already a mum to a gorgeous (and very energetic) 18-month-old. I also have the beauty of hindsight, having experienced a maternity leave in the past already. So my expectations...
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Case Study: How I Increased My Instagram Followers by 58% in Just 60 Days
Are you struggling to gain traction on Instagram? Does it feel like you're spinning your wheels, posting content without seeing any results? You're not alone. Instagram can be a challenging platform to crack, but with the right strategy, it's possible to see significant growth in just a short...
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How Elizabeth McCravy Built a Sustainable Multi-6-Figure Business as a Showit Template Designer
In this episode, I chat with Showit Top Designer Elizabeth McCravy who's helping small business owners and designers stand out online and create a successful, sustainable personal brand. We dive into: How Elizabeth structures her business How she got into selling digital products Elizabeth's top...
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How to build your email list to reach a new audience for your next course or digital product launch
Email marketing is essential for selling your online course or digital product on repeat (hello, funnels, you wonderful things, you!), but it's also one of the most misunderstood forms of marketing. In this episode, I'm diving into the nitty gritty details of why email list building is essential...
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How to run a quick, cash-injecting beta launch for your online course or digital product
If you've ever tried to launch a new digital product or course, then you know it can be a long process. You need to create the product, write all of the copy to promote it, create design mockups, and any other marketing collateral. You also have to market it — and sometimes that involves sales...
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Swipe My Secret Strategy for Killer Testimonials
One of the most effective ways to increase sales and boost your credibility is with testimonials. The right testimonial can make potential customers feel like they know, like and trust you. Testimonials are a form of social proof. Most of us need validation from other people before making…
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10 Steps to Creating a Profitable Launch Plan for Your Online Course or Digital Product
It's time to pull back the curtain on what it really looks like to launch your online course or digital product — to something more than the sound of crickets. 😉 It isn't enough to simply shoot out a few Instagram posts and an email here and there. For all of the hard work you've poured in to...
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How to plan your 2023 content calendar to drive your sales goals
As an online business owner, you know you need to stay front of mind for your audience in order to keep making sales. The missing piece that allows you to do that? Content. And not just any content — strategic content. Because content for content's sake might build that know, like, and trust...
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2022 in Review - Wins, Biggest Lessons, and Plans for the New Year
In this episode, I'm diving into an honest look at 2022. I'm taking you behind the scenes of my biggest wins, greatest learnings, and my plans for the New Year (psst: there's a surprise in here!) Enjoyed this episode? I'd LOVE to hear from you. DM me @connectioncopyco with your biggest takeaway.
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Getting Seen Series: Using Pinterest to generate hot leads in your business with Cali Waege from Halcyon Hive
In today's episode, I'm chatting with Cali Waege from the Halcyon Hive about using Pinterest to put fuel on the fire of your marketing endeavours. Cali is the owner and Pinterest strategist behind The Halcyon Hive™. She helps service providers and product sellers increase traffic, client leads…
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Getting Seen Series: Selling on Social even if you have a small audience with Whitney Kay from the Social Savvy Influencer
In this episode, I'm diving into all things selling on social with Whitney Kay. We talk about... Developing a social media strategy for your business The biggest mistakes Whitney sees business owners making when it comes to creating content for social media Keys to creating consistent content on...
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Getting Seen Series: How to get seen by the right ideal clients and customers (and then, how to actually convert them!)
In this episode, I'm pulling back the curtain on marketing strategies that help you get seen. I'm also sharing why your marketing might have been a flop in the past... ...and the #1 thing you MUST have in place in order for your marketing to actually convert clients Referenced in this episode…
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A Conversation About Strategic Branding, Web Design, and Rebranding with Rachel from Intentionally Designed
In this episode, I'm having a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding. We cover... Why you need to define your brand strategy before you focus on the visuals in your business (and what is brand strategy, anyway?!) The ins and...
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How I'm creating consistent monthly content
In this episode, I'm giving you a look in at the EXACT process of how I create content in my business, month after month. It's the same system I use to create content for my 1:1 Full Suite Content Management clients I'm sharing... How I create a theme for my content each month How I come up with...
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Behind the Scenes of My Rebrand
In this episode, I'm pulling back the curtain on my rebrand. I'm sharing... My heart behind the name, Connection Copy Co. Why I introduced a retainer service How I customised a website template to suit my brand The process of writing my website copy Why I didn't do a new brand photoshoot (gasp!)...
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Controversial opinions about the marketing industry with Hannah Murphy
My friend Hannah joins me for a candid (and somewhat controversial) chat about the online marketing industry. We chat about... The current landscape of the industry Things that have gotten lost over the last few years that we believe are really important Business foundations that have stood the...
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There's no "right" way to run your business
In today's episode, I'm sharing a really honest story about how I nearly sabotaged my business after a quick scroll through Pinterest. I'm also talking about how my business has changed since having a baby, and how it's changing again now that I have a little more time. And, I'm reminding you…
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How I'm making business fun again
In this episode, I'm making a confession about how I've created a cookie-cutter business and starved myself of creativity. You'll find me asking the question: "is it OK to pivot?" And diving into all of the details of what my pivot (and new brand) looks like. If this episode resonates with you…
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Using automation to simplify your business without losing a human-centered approach
Amie Finlayson is an online business strategist & marketing automation specialist for time-stretched, vision-led entrepreneurs + teams. She is the CEO of Ultraviolet MKTG, a marketing automation & business operations agency, and creator of Work In Flow, an 8-week course for service providers who...
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How to write your about page without feeling awkward about it!
Here's what we're covering in this episode: Writing your about page that connects with your dream clients. 7 must-have details to include on your about page. Connect with me: Website - www.elisehodge.com.au Instagram - @elisehodge Enjoy today's episode? I'd love it if you could... Post a…
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The truth most people won't tell you about scaling to 6 figures with a newborn
Alora Rachelle is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing and...
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How to overcome writer's block (5 tips that actually work!)
Here's what we're covering in this episode: Overcoming writer's block by researching your dream client. Writing your copy with proven-to-convert copywriting principles and formulas. How to edit your copy like a pro. Connect with me: Website - www.elisehodge.com.au Instagram - @elisehodge Enjoy...
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How to embody your CEO role to build a profitable, strategic business
Ashton Smith is the founder of The Awakening, a platform dedicated to helping women grow a soulful and strategic business through coaching, education, and mentorship. She is a soulful business coach that guides entrepreneurs to align with their vision, embody their CEO role, and thrive in life…
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How to create a landing page that converts (copy & design tips!)
Here's what we're covering in this episode: What is a landing page? How you can use different types of landing pages in your business. Learning about the rule of one. How to address pain points in your copy to resonate with your ideal client. Connect with me: Website - www.elisehodge.com.au...
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How this entrepreneur went from $200 in her bank account to over $200K revenue in just 1 year
Meghan Lamle is a Business Mentor specializing in sales for female entrepreneurs who desire to scale rapidly in their business through effortless sales. As a go-to sales expert, Meghan teaches women psychology-based sales strategies to ditch sleazy sales techniques. Here's what we're covering in...
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5 essential elements your website MUST have
Here's what we're covering in this episode: The steps to creating a clear transformation on your home page. How to write your about section. How to add powerful social proof on your website. Creating a clear and easy way to find more about your services. Connect with me: Website -...
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How this makeup artist reinvented her brand to show up more as her authentic self
Emily is a Multi-Award Pro Makeup Artist who put down her tools to become an Online Educator. Her mission is simple - to equip busy, professional women with the ability to whip up their own beautiful makeup, so they can show up with more confidence. Here's what we're covering in this episode: How...
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What I wish I knew when I started my business
Here's what we're covering in this episode: Building a purposeful and sustainable business. Why you only need one powerful offer. Creating a simple, repeatable system for attracting, nurturing and converting leads. How to expand your audience with meaningful collaborations. Connect with me…
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How to build a personality-infused brand so you don't blend in with everyone else!
Diana is a brand strategist and consultant helping established female CEOs build personality-infused brands. She is the creative brain behind Deeply Rooted Studio and she is currently enjoying fresh coconuts in Bali, and can't wait to start traveling again soon. Her why is deeply rooted in…
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Social proof: What is it, how it works, and how to use it to increase sales
Here's what we're covering in this episode: What is social proof? The different types of social proof and where to put social proof How you can collect scroll-stopping testimonials. Connect with me: Website - www.elisehodge.com.au Instagram - @elisehodge Enjoy today's episode? I'd love it if you...
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How to monetise a small audience using content marketing
Sarah is a business coach for product-based business owners. She helps hundreds of online store owners to scale their businesses using Instagram, through her courses and coaching. She also just recently launched her own limited-edition apparel line called Makers Club. Here's what we're covering…
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How cutting down your offers makes your MORE money in your business
Here's what we're covering in this episode: What business looks like when you're offering everything to everyone. Why you shouldn't have multiple offers in your business. What you can do if you have multiple ideas for offers. Connect with me: Website - www.elisehodge.com.au Instagram…
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How this community builder pivoted from in-person events to the online space during the pandemic
Here's what we're covering in this episode: What inspired Danielle to chase the entrepreneurial world Creating a global community for female entrepreneurs Danielle's process for implementing systems to expand her team Making a pivot from in-person events to the online space during the pandemic...
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The hard truth if you want to make more sales
Here's what we're covering in this episode: Why you need to niche down. What it actually looks like to niche down. Difference between a generic phrase and a specific phase that speaks to one person Connect with me: Website - www.elisehodge.com.au Instagram - @elisehodge Enjoy today's episode? I'd...
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How a high-school teacher turned photographer brought her passion full circle as an online educator and speaker
Here's what we're covering in this episode: The biggest mindset shifts Laylee's had to have as she's grown her business How Laylee moved into the online education space What Laylee's small but mighty team looks like (and how she went about hiring them!). How Laylee landed her spot on coveted...
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How I've prepared for maternity leave (hiring, batching, culling offers) & third trimester update
Here's what we're covering in this episode: An update on all things personal-wise and third-trimester update. Hiring my new team members and the process behind onboarding and hiring. What's next for the business? What will maternity leave look like? Connect with me: Website Instagram Enjoy…
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How this entrepreneur went from $300 client project to 7-figure business without a big audience
Here's what we're covering in this episode: How Ellen scaled from her first $300 client to growing to 7 figures in revenue What a marketing plan looks like to hit $10k months without posting every day or needing a large audience How Ellen has managed to transition from one person to building a…
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4 copywriting mistakes you MUST avoid if you want to convert dream clients
10 seconds. That is ALL you've got to connect with your next website visitor. Fail to capture their attention? They'll be bouncing on over to your competitor's site... and choosing THEM first. *Cue the tears and second glass of wine* While this is a really sucky situation, it doesn't have to stay...
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How to craft elevated branding to attract high-end clients
Bonnie is a brand designer and strategist helping women entrepreneurs craft elevated, strategic brands that position them as the go-to experts their ideal clients are searching for. When she's not designing high-converting brands for her clients, you can find her coaching fellow designers or...
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Year 2 in business: Hitting 6 figures, rebranding, hiring!
In this episode, I'm sharing... How I hit 6 figures in my second year of business How I've streamlined my business to create more income with less offers What worked, what didn't work & my biggest learnings A breakdown of my revenue (how much is services, how much is from my course) What my plans...
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How this entrepreneur made a huge pivot from one industry to another
Here's what we're covering in this episode: The challenges Tracey had to overcome as she moved her in-person business across Canada from Ontario to Alberta How Tracey transitioned from the wedding industry to the branding space When Tracey knew it was time to launch into the education space (and...
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How to land dream clients on repeat with high-converting website copy
Want to land dream clients on repeat with high-converting website copy? I've created a free, on-demand class to show you how. Watch it now here >> Connect with me: Website Instagram Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag me @elise_hodge so…
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From burnt out side hustlepreneur to thriving full-time business owner
Here's what we're covering in this episode: The tipping point that made Teresa quit her day job and jump into wedding photography full time How Teresa pivoted her wedding photography business during the COVID-19 Pandemic The biggest mindset shifts Teresa has had as she's grown her business How...
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DIY or done for you? How to know which option is best for you
What we're covering in this episode: The different elements of a high-converting website How to know whether you should hire an expert or do it yourself What it actually takes to be your own copywriter Want to DIY your website copy? I've created a free, on-demand class to show you how. Watch it…
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How to book 10K+ projects without feeling like a sleaze bag or like you're selling your soul
Here's what we're covering in this episode: How to book 10K+ projects without feeling like a sleaze bag or like you're selling your soul. What a powerful 10K offer looks like Carli's out-of-the-box approach to marketing and how she makes it fun How Carli had her biggest revenue month off the back...
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9 steps to consider when rebranding your business
What we're covering in this episode: The tell-tale signs you're ready for a rebrand How to prepare for a branding photoshoot (it's more than just booking a photographer!) How to make sure your copywriting and website design work together seamlessly! & so much more... Want to DIY your website…
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How to do less and live more with Ashley Gartland
Here's what we're covering in this episode: Why productivity tools and time management hacks don't often work to get busy business owners out of overwhelm Why changing the way you operate in your business is the key to creating more time and space for the things that matter most Three key shifts...
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ABOUT THIS SHOW
The Expert Status Show was created to help entrepreneurs become the no. 1 choice for their dream clients so they don't have to hustle 24/7 working with the wrong clients. Join Elise Hodge and inspiring guests as they pull back the curtain on what it's really like to build a business and life that you love, and what it actually means to be an expert.
HOSTED BY
Elise Hodge
CATEGORIES
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Frequently Asked Questions
How many episodes does Expert Status Show have?
Expert Status Show currently has 77 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Expert Status Show about?
The Expert Status Show was created to help entrepreneurs become the no. 1 choice for their dream clients so they don't have to hustle 24/7 working with the wrong clients. Join Elise Hodge and inspiring guests as they pull back the curtain on what it's really like to build a business and life that...
How often does Expert Status Show release new episodes?
Expert Status Show has 77 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Expert Status Show?
You can listen to Expert Status Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Expert Status Show?
Expert Status Show is created and hosted by Elise Hodge.
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