PODCAST · tv
False Market Value
by False Market Value
A podcast that features real conversation about fictional sponsorship in movies, television, books, music and other pop culture. Produced by KSD Studios (https://ksdstudios.com/). Cover art by Lauren Jannicelli (laureliz.myportfolio.com ).
Episodes
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'Pitch Perfect 2' (2015): Olay / Cover Girl / Pantene's Co-Sponsorship of the World A Cappella Championship
We’re back, pitches! Season 2 of the award-nominated False Market Value podcast kicks off with a 'Bang Bang' when Ross and indie recording artist / music matchmaker extraordinaire Sonnet Simmons discuss Procter & Gamble’s sponsorship of a fictional Danish music festival, and why the absence of...
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Bonus Content: Vote for False Market Value as the Best Sports Business Podcast of 2025
With as much Bluey as he watches, you would think Ross could do a better Australian accent. False Market Value has been nominated as the "Best Sports Business Podcast of 2025" by the Sports Podcast Awards. You can vote for us here: https://www.sportspodcastgroup.com/podcast/false-market-value/...
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'Idiocracy' (2006): The U.S. Secretary of State, brought to you by Carl's Jr.
Why do you keep saying that? Ross and Dave Almy, Co-Founder and Principal of ADC Partners and host of the '1-on-1: Sports Business Conversations' podcast, discuss the benefits of sponsoring a senior diplomat with a global audience, how much Carl’s Jr. would have actually paid the fictional...
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'Happy Gilmore' (1996): Subway's Sponsorship of Happy Gilmore
We don’t want a piece of fictional sponsorship valuation—we want the whole thing! Ross and Joe Canfield (Founder and CEO of Fairways Relationship Management, Director of Affinity Partnerships for the University of Utah and host of the ‘Fairways to Fortune’ podcast) are feelin’ the flow analyzing...
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'Wayne's World' (1992): Noah's Arcade presents Wayne's World, Vol. II
In Volume II of our ‘Wayne’s World’ analysis, Ross and KSD Studios (www.ksdstudios.com) founder D.J. Kruzer discuss the real-world costs to produce ‘Wayne’s World’ at Oliver Communications; the potential causal link between corporate influence in the entertainment industry and Mike Myers'...
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'Wayne's World' (1992): Noah's Arcade presents Wayne's World, Vol. I
Contract or no, we will not bow to any fake sponsor! A couple of metalheads from the Midwest use independent media to broadcast their subversive attitudes about film, television, music and corporate sponsorship from the 1990s. Did you think we meant Wayne Campbell and Garth Algar? Sh’yeah! Right!...
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'White Men Can't Jump' (1992): The Two-on-Two for Brotherhood Basketball Tournament, sponsored by a Coalition of American Corporations
What is this, a Masons convention? Jon Kander, Head of Beyond the Bottle Strategy for Gatorade and Dan Kowitz, Founder & CEO of JSB Partnership Consultants help Ross gather up all the bricks from the T.T.B.B.T. sponsorship program to build authentic brand integrations for real-world community...
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'Tin Cup' (1996) Bonus: The FairwaysRM "Three Pillars" Philosophy
Founder / CEO Joe Canfield waxes philosophical about building healthy relationships in golf, business and life. Learn more about FairwaysRM at https://www.fairwaysrm.com/.
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'Tin Cup' (1996): The Golden Tassel's Sponsorship of Roy McAvoy's Golf Bag
Ross and Joe Canfield, Founder / CEO of Fairways Relationship Management and Director of Affinity Partnerships for the University of Utah, scramble to determine Doreen’s return on investment for The Golden Tassel’s sponsorship of Roy “Tin Cup” McAvoy, “The Pride of Salome, Texas,” during his...
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'Talladega Nights: The Ballad of Ricky Bobby' (2006): Fig Newtons' Windshield Sponsorship of Dennit Racing's #26 Stock Car
El Diablo and The Magic Man (Ross and ADC Partners Co-Founder and ‘1-On-1: Sports Business Conversations’ host Dave Almy) discuss what could be the most influential fictional sponsorship ever depicted on (wind)screen. Plus, Ricky Bobby: Singular talent, sponsorship all-star…Zen master?
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'Bend It Like Beckham' (2002): AXA's Front-of-Shirt Sponsorship of the Hounslow Harriers
Jargon, jargon, sponsorship jargon. A couple of Yanks—Ross and avowed Anglophile Tom Perros, VP of Strategy and Business Innovation for Legends—discuss the authenticity of the front-of-shirt sponsor for the Hounslow Harriers. Also features the first time annual daily traffic impressions are...
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'Jurassic World' (2015): Verizon Wireless presents the Indominus Rex, Part 2
How much should Claire have asked for to “close the deal” with Verizon? Was there enough time before the Indominus Rex exhibition opened to the public to properly execute the partnership? Is there a better way to integrate sponsors at a theme park than naming physical assets? Ross and JSB...
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'Jurassic World' (2015): Verizon Wireless presents the Indominus Rex, Part 1
Can you hear me (scream) now? Ross and CEO Dan Kowitz from JSB Partnership Consultants travel back in time to the mid-2010s to unearth what Verizon Wireless might have paid to present the Indominus Rex exhibition at Jurassic World—and fix the ultimate “dead zone.” Part one of a two-part episode.
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Introduction to False Market Value/'Unfrozen Caveman Lawyer' (1991)
False Market Value is brought to you by... In this introductory episode, Ross Kennerly and producer DJ Kruzer from KSD Studios thaw out television sponsorship rates from the 1950s to determine how much Happy Fun Ball should have paid to sponsor Unfrozen Caveman Lawyer in 1991—and in 2023. Plus,...
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ABOUT THIS SHOW
A podcast that features real conversation about fictional sponsorship in movies, television, books, music and other pop culture. Produced by KSD Studios (https://ksdstudios.com/). Cover art by Lauren Jannicelli (laureliz.myportfolio.com ).
HOSTED BY
False Market Value
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Frequently Asked Questions
How many episodes does False Market Value have?
False Market Value currently has 14 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is False Market Value about?
A podcast that features real conversation about fictional sponsorship in movies, television, books, music and other pop culture. Produced by KSD Studios (https://ksdstudios.com/). Cover art by Lauren Jannicelli (laureliz.myportfolio.com ).
How often does False Market Value release new episodes?
False Market Value has 14 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to False Market Value?
You can listen to False Market Value on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts False Market Value?
False Market Value is created and hosted by False Market Value.
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