PODCAST · business
Feed Your Brand
by Tracy Hazzard & Tom Hazzard
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters! <span style=
Episodes
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Silent Host Facilitation: How Visual Agreement Improves Podcast Edits and Guest Video Views
Mastering host interview dynamics requires replacing audible verbal affirmations with non-verbal visual cues to ensure clean audio tracks and seamless video switching. While saying "yeah," "right," or "uh-huh" is a natural habit during real-time human conversation, making those…
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Podcast Network Branding: How to Evaluate Deals, Avoid Trap Contracts, and Protect Feed Ownership
Deciding whether to join a podcast network requires balancing initial visibility gains against the long-term risks to your show’s independent brand authority and RSS feed ownership. While niche-focused networks can provide valuable authority-by-association and advertiser connections, generic...
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Advanced Client Referral Strategies: How to Build 89% Organic Growth, Structure Incentives, and Shorten Sales Cycles
Building a high-impact referral engine requires shifting from expensive, cold client acquisition methods to an intentional, value-first strategy that turns existing clients into dedicated brand advocates. While many entrepreneurs burn capital on paid ad campaigns or cold outreach with low...
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Podcast Keyword Research: Unconventional Long-Tail SEO, Topic Layers, and Organic Discovery
Dominating podcast discovery requires looking beyond generic, short-tail keywords and implementing a strategic, long-tail search engine optimization strategy that targets how actual listeners search. While many creators rely on basic two-word titles or burden their feed with internal episode...
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High-Converting Podcast Intros: How to Script Audio Bumpers, Update Music, and Engage Binge Listeners
Optimizing your podcast intro requires moving beyond lengthy promotional scripts and creating a short, high-impact audio bumper designed for binge-listener retention. While many creators burden the first minute of their episodes with heavy sales pitches or outdated royalty-free music, effective...
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Podcast Music Licensing: How to Avoid Copyright Traps, Choose Royalty-Free Sites, and Protect Your Feed
Navigating music licensing for your podcast requires moving past generic "royalty-free" promises and securing clear, perpetual usage rights that protect your show across both audio and video channels. While many podcasters rely on subscription sites or informal agreements with independent...
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Increase Podcast Downloads: 10 Actionable Strategies to Scale Reach, SEO, and Listener Retention
Unlocking consistent podcast audience growth requires taking control of your distribution pipeline rather than passively waiting for platform algorithms to drive traffic. While many creators face flatlining download metrics, implementing a multi-faceted expansion strategy—such as optimizing show...
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High-Converting Podcast Outros: How to Drive Listener Action, Simplify CTAs, and Boost Retention
Optimizing your podcast’s ending requires shifting away from generic promotional clutter and building a streamlined, action-oriented conclusion designed for maximum conversion. While many show hosts treat the outro as a transactional sales pitch or overwhelm listeners with multiple requests, true...
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Podcast Email List Strategy: How to Capture Listeners, Avoid Social Media Traps, and Build Owned Reach
Building a sustainable, high-impact podcast requires converting casual audio traffic into a direct, owned audience that remains unaffected by platform algorithm changes or third-party directory policies. While relying strictly on Apple, Spotify, or social media networks limits your ability to...
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YouTube Channel Branding: How to Structure Playlists, Hook Audiences, and Build Your Podcast Brand With Fran Asaro
Optimizing your YouTube channel’s brand footprint requires moving beyond standard video publishing and establishing a structured, viewer-friendly ecosystem designed for high discoverability. While many creators treat YouTube as a basic repository for unorganized video recordings, true channel...
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Podcast Website Optimization: How to Avoid Critical Errors, Boost Organic SEO, and Drive Downloads
Optimizing your podcast website requires moving beyond simple design aesthetics and building a platform-first infrastructure designed to capture organic search traffic. While many creators rely on basic hosting-provided landing pages or send audience members away to third-party streaming apps,...
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Podcast Review Authenticity: How to Build Organic Ratings, Avoid Bot Scams, and Protect Audience Trust
Building long-term authority for your podcast requires prioritizing organic listener engagement over shortcut growth tactics like purchasing fake reviews, bot subscribers, or inflated download metrics. While third-party solicitations often promise rapid chart placement, automated engagement farms...
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Podcast Audio Quality: How to Upgrade Gear, Manage Equipment Tariffs, and Maximize ROI
Upgrading your podcast production equipment is a strategic investment that directly elevates show quality, improves listener retention, and provides valuable business tax advantages. While many creators rely on built-in laptop microphones and webcams, committing to professional-grade hardware...
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Podcast Social Media Strategy: How to Optimize Image Sizes, Adapt to Algorithms, and Scale Engagement
Optimizing your podcast’s social media presence requires transitioning from generic cross-posting to a platform-informed distribution model designed to maximize algorithmic visibility. While casual creators often over-brand their posts with heavy frames and corporate logos, modern audience growth...
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Batch Recording Strategy: The Ultimate Guide to Scaling Audio Production Without Burnout
Managing long-term recording schedules requires moving past real-time, week-to-week grinds and establishing an intentional batch production strategy. For many business-focused hosts and independent creators, scheduling standalone recording sessions every few days creates severe time friction,...
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Self-Published Book Marketing: Converting Reader Traffic into High-Ticket Clients With Juliet Clark
Transforming a self-published book into a predictable revenue driver requires shifting away from one-off launch pushes and committing to a continuous, story-driven content strategy. While legacy publishing houses relied heavily on physical bookstore distribution, modern self-published authors…
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Nonprofit Podcast Strategy: Amplifying Cause Impact and Sustaining Donations
Sustaining a mission-driven organization requires moving past one-off annual fundraising pushes and adopting a continuous, story-driven content strategy. While legacy telethons and seasonal donation drives generate short-term capital spikes, nonprofit podcasts establish the year-round,...
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YouTube vs. Podcast Optimization: Discoverability Strategies for Video and Audio Growth
A high-converting media strategy relies on understanding YouTube vs. Podcast Optimization to build long-term digital authority and maximize audience discoverability. While independent podcasters often assume video channels and audio feeds operate under identical algorithmic rules, the underlying...
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Podcast Content Calendars: How to Plan Topics, Book Guests, and Scale Your Audience
Building a high-impact show requires implementing a structured podcast content calendar to eliminate production chaos and drive consistent audience growth. While casual creators often record off-the-cuff, shows that commit to a deliberate, forward-looking content plan achieve higher organic…
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Post-Roll Podcast Ads: Harnessing Untapped Conversions for Your Show
Optimizing podcast ad placement requires re-evaluating traditional advertising models and leveraging the high conversion potential of post-roll promotions. While many coaches and ad networks push creators to place sales pitches within the first minute of an episode, early ads interrupt listener...
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Podcast Niche Specialization: How Focused Topics Attract High-Converting Listeners
Focusing on podcast niche specialization is the most effective strategy for transforming casual scrollers into highly engaged, action-taking listeners. While mainstream video channels often rely on generalist viral trends and superficial shock value to grab momentary attention, audio podcast...
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Podcast AI Models: Why Your RSS Feed Is the Ultimate Data Source for Custom Chatbots
Training an effective digital representative relies entirely on high-quality, chronological data streams to prevent automated models from delivering generic, inaccurate responses. While many businesses attempt to build custom customer service agents using scattered site FAQs or messy email logs,...
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How to Land Big Podcast Guests Who Actually Help Your Show Grow
Navigating high-impact podcast guest management requires a fundamental shift away from superficial vanity metrics toward highly targeted, niche authority. While novice hosts often assume that landing an A-list celebrity or an influencer with a massive social media footprint will automatically...
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Podcast Systems and Workflows: The Guide to Switching Hosting Platforms Without Dropping Feeds
Managing long-term subscriber retention demands a technically precise approach to executing platform-level migrations. While many creators treat podcast systems and workflows as set-it-and-forget-it settings, shifting your RSS destination without an intentional blueprint can permanently disrupt...
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Mastering the Live Stream: Our Pro Video Podcast Workflow
Going live isn't just about hitting "record"—it’s about a rock-solid system that turns a single broadcast into a massive promotional engine. In this "behind-the-curtain" episode of Feed Your Brand, Tom and Tracy Hazzard reveal their exact, step-by-step workflow for multi-platform streaming. While...
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How to Spot Podcast Predators and Protect Your Show’s Growth
Navigating the digital space as a creator means understanding the dark side of podcasting, where predatory spam, fake metrics, and deceptive agencies target vulnerable shows. While it is tempting to protect your show by removing your public email address from RSS feeds, doing so damages your...
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How to Record a Podcast Interview: The Broadcast-Style Pacing Framework
Mastering professional guest management requires moving away from basic linear formatting toward a highly intentional, segmented recording process. While novice hosts often hit record the second a guest joins a digital call, seasoned creators build authority by establishing an unrecorded "comfort...
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10 Steps to a Manageable Podcast Social Media Plan
A manageable podcast social media plan must be built in one hour and focus on moving listeners from low-conversion social platforms to high-conversion podcast feeds. While social media engagement often hovers at a mere 1.3%, podcasting offers a massive 37% conversion rate, making it essential to...
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Content Alignment: Making Every Word Work for Your Brand
Profitability in publishing and podcasting is not about volume; it is about content alignment—the strategic glue that connects your website, your email list, and your core business goals. In this expert-led episode, Tracy and Tom Hazzard are joined by Juliet Clark of Superbrand Publishing to...
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Podcast Replay Stats: Do Reruns Cause Listener Loss?
Running podcast replays without a clear strategy often results in significant listener loss and a permanent dip in show authority. In this data-driven episode, Tracy Hazzard reveals illuminating research on the "replay trap." While many creators use reruns to take seasonal breaks, the statistics...
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Podcast Video Marketing with Whitney Lauritsen: Grow Your Show
Podcast video marketing on Instagram requires a strategic mix of short-form Reels and vertical clips to capture attention and funnel scrollers back to your full episodes. Social media strategist Whitney Lauritsen explains that while conversion rates on social platforms are traditionally low, the...
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Becoming A Podcast Guest Magnet: Sharing The Benefits Of Guesting On A Podcast
Whether you're just hitting record on your very first episode or you've got a seasoned show with thousands of listens, you may always be looking for that next big guest get. You know the one – that guest that doesn’t give podcast interviews often and is shielded by their team. But here's the…
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Can Spotify Shut Down Your Podcast Due to a DMCA Takedown?
Yes, a single copyright claim can trigger an immediate removal of your entire show from Spotify, often without prior warning or due diligence. In this cautionary episode, Tracy and Tom Hazzard detail a shocking case study involving the podcast Women Leaders on the Move. Despite having over 300...
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Podcast Succession: What Happens to Your Show if You Die?
Your podcast is more than just a hobby; it is a digital asset with "street value" that needs a backup plan. In this surprisingly urgent episode, Tom and Tracy Hazzard tackle the "taboo" topic of succession planning. Whether it’s a sudden death, a legal issue, or a messy business breakup, podcasts...
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How to Say Thank You to Your Podcast Listeners Meaningfully
A truly meaningful thank you to podcast listeners involves moving beyond generic holiday greetings to offer sincere acknowledgment, specific appreciation, and exclusive value that recognizes their time and loyalty. While tools like AI can suggest typical "Thanksgiving-themed" scripts, the most...
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Avoid Over-Guesting: Growing Your Podcast Authority First
Over-guesting occurs when a creator prioritizes appearing on other shows more than publishing and promoting their own episodes, leading to a significant imbalance in their authority ranking. If you guest on a high-authority show that is optimized better than yours, their content can actually...
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How to Create a Simple Podcast Social Media Plan to Get Found
An effective podcast social media plan prioritizes discoverability over aesthetics by focusing on high-conversion platforms and a consistent, automated posting schedule. While social media conversion rates can be as low as 1.3% due to their "interruptive" nature, podcasters can significantly…
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How to Optimize Social Media Profiles for Loyal Podcast Fans
Optimizing social media profiles requires shifting from a self-centered resume style to an outward-facing "digital trade show booth" that addresses the audience's specific pains and aspirations. Host Tracy Hazzard emphasizes that since most users are on social media for personal connection rather...
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Boost Podcast Promo: Social Media Collaboration with Angie Lile
To boost podcast promotion, creators must shift from simply tagging guests to utilizing formal platform collaboration tools that place content on both the host's and the guest’s feeds simultaneously. Social media expert Angie Lile explains that while many podcasters are great at sharing their own...
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YouTube Shorts Podcast: The Sweet Spot For Effective Posting
The key to successful YouTube Shorts for podcasters is finding a comfortable, sustainable posting frequency that consistently provides high-value content, primarily for promotional purposes. Shorts, which are vertical videos up to three minutes but often under 60 seconds, act as an audience…
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Video SEO: Why Your Podcast SEO Will Not Work For YouTube
Podcast SEO and YouTube Video Search Optimization rely on fundamentally different algorithms; you can no longer pretend your existing podcast strategy will work on YouTube. Podcast search operates on a relevance model—providing the closest match to your search query—while YouTube prioritizes...
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Pause Like A Pro: A Strategic Guide To Taking A Podcast Break
Hold onto your microphones, podcasters! We're hitting the refresh button to bring you an even more electrifying experience! Get ready for a major glow-up on our YouTube channels and a supercharged coaching call mentorship format. We're talking next-level content and support to help you absolutely...
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Podcast Guest Confirmation Page: Cool Elements That Make Your Guest a Star
Ever wonder what happens after a guest says "yes" to your podcast? The secret to seamless, professional guest booking lies in a killer confirmation page and making your guest feel valued. Discover the essential elements you need to impress your guests, streamline your process, and ensure every...
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Podfade Prevention: Recover from Burnout & Avoid Podfading
Preventing burnout requires a shift from a "pinky toe" commitment to a systematic "all-in" approach that prioritizes Frictionless processes and realistic expectations. Many creators suffer from podfade—simply stopping their show without warning—because they allow repetitive, mundane tasks like...
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Why Accurate Podcast Transcripts & Video Caption Editing Are Critical in an AI World
In this crazy AI world we live in, if you're not carefully editing the captions and transcripts for your podcasts and videos, you're risking your brand and your human connections. Skipping out on making your content accurate doesn't just make it harder for people to use; it seriously messes with...
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Why Podcasts Fail: 10 Warning Signs Your Show Is at Risk
Navigating long-term digital retention requires facing the harsh data behind podcast abandonment and "podfading." Based on a comprehensive internal analysis of over 1,200 canceled shows, a clear pattern emerges separating active creators from those who completely walk away. While normal podfading...
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Podcast Rights and Clearances: What to Know Before Launching Your Show with Gordon Firemark
Navigating the intricate world of digital content involves managing intellectual property rights, an area creators frequently overlook until legal complications arise. In this episode, The Podcast Lawyer™ Gordon Firemark joins the conversation to dissect everything from podcast cover art rights…
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Increase YouTube Watch Time Hours: Tips To Hook Viewers & Maximize Engagement With Fran Asaro
Listen up! To seriously crush it on YouTube, views ain't the whole story—you’ve gotta get people hooked and keep them watching, stacking up those sweet video watch time hours. Forget clicks alone, it's watch time that's your ticket to making money. First thing's first, grab their eyeballs in that...
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Podcast Scripting: How NOT To Plan And Structure Your Episodes
Are you unintentionally killing your podcast with scripts? Join us on Feed Your Brand as Tom Hazzard and Tracy Hazzard reveal why scripting your show could be your biggest mistake. From awkward deliveries to losing your authentic voice, they share real examples—including insights from…
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Podcast Trailers: How to Hook New Listeners, Craft Effective Elevator Pitches, and Drive Subscriptions
Optimizing your podcast’s discovery footprint requires using every available feature within directory apps to turn casual scrollers into committed subscribers. While many show hosts treat their show trailer as an afterthought—or mispurpose it by pinning lengthy full-length episodes—a dedicated,...
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ABOUT THIS SHOW
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
<span style=
HOSTED BY
Tracy Hazzard & Tom Hazzard
CATEGORIES
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Frequently Asked Questions
How many episodes does Feed Your Brand have?
Feed Your Brand currently has 317 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Feed Your Brand about?
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your...
How often does Feed Your Brand release new episodes?
Feed Your Brand publishes regularly with 317 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Feed Your Brand?
You can listen to Feed Your Brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Feed Your Brand?
Feed Your Brand is created and hosted by Tracy Hazzard & Tom Hazzard.
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