PODCAST · leisure
Field & Garden
by Lisa Ziegler
Join Lisa Mason Ziegler on the Field & Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
Episodes
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#315: Dave Dowling's June Q&A, Ask A Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies…
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#310: Secrets to Growing More Cut Flowers in Less Space
Lisa shares her 2025 plan to downsize her growing space and encourages those with smaller spaces to optimize their production in the following areas: bed spacing and maintenance, soil health, weed prevention, intensive planting techniques, and succession planting. Mentions Podcast: Seed Talk with...
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#309: The 3 Steps to a Great Cutting Garden
Lisa lays the groundwork for you to succeed out of the gate, rather than suffering through failures to find your way to a great cut flower garden. Whether you're new to the cutting garden concept or you've been unsuccessful starting one in the past, listen in for the three key factors that will...
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#308: What It Takes to Be a Flower Farmer
Discover essential insights into the world of flower farming, where passion meets perseverance! This episode dives deep into the heart of flower farming, unraveling the layers of determination, business acumen, and preparation needed to thrive. From the first-hand experience of someone who…
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#307: Lisa's May Q&A, Ask A Flower Farmer
Today's episode features our popular weekly live Q&A session on Instagram called Ask a Flower Farmer. This one was hosted by Lisa Mason Ziegler, a flower farmer with over 25 years of experience, author, online instructor, founder of The Gardener's Workshop, and self-proclaimed "head bottle…
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#306: Lennie Larkin's June Q&A, Ask A Flower Farmer
Today's episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one featured guest host Lennie Larkin, author of Flower Farming for Profit and owner of B-Side Farm in Oregon. She is also one of our course instructors here at The Gardener's...
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#305: Meet Emma Mobley, End of Nowhere Flower Farm
In this episode, Lisa visits Emma Mobley's flower farm in Suffolk, VA. Emma shares her journey of transitioning to flower farming and discusses her new business model, focusing on spring and fall blooms. Listen as she reveals her selling strategies, challenges, and what the future holds for End…
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#304: Ellen Frost's May Q&A, Ask A Florist
Today's episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates...
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#303: Meet Torrie Anderson of The Flower Farm at Youngs Mill
I had a wonderful time visiting Torrie Anderson's place, The Flower Farm at Youngs Mill, back in June. Located just a couple of miles from my farm here in Virginia, Torrie is one of my dedicated students who has truly embraced the lessons and made remarkable progress! Now in her third year of...
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#302: Dave Dowling's May Q&A, Ask A Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies…
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#301: Top 5 Mistakes, Cool Flowers Edition
These are the top 5 mistakes I see folks making related to Cool Flowers, don't be one of them! 1. Not knowing your first & last frost dates, along with your lowest expected winter temperature 2. Not preparing your garden beds ahead of time 3. Not knowing how each seed prefers to be started…
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#300: Cool Flowers, Unveiling The Truth
If you are a Southerner or a Northerner you may think the Cool Flower concept doesn't work for you, but nothing could be further from the truth! When you find your planting time sweet spot you will be the envy of all your grower friends, and your customers will think you are nothing short of a...
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#299: Easy Flower Sales: Spring vs. Summer
Stepping away and looking at the big picture, it is easy to see why and how we have been skipping over spring crops. Some of us go to extremes to get warm plants blooming sooner than they should be and others are still planting this family way too late to reap the rewards that well-established...
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#298: Why Grow Annuals?
Why Grow Annuals? I stumbled into growing annuals. I initially began planting perennials but I quickly saw the errors of my way-- I was going to run out of space, QUICK! As my business was gaining more demand than flowers I had-- I became a little crazy figuring out how to make the most of my…
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#297: Daniel Schavey, Ask A Flower Farmer (May)
This episode features a takeover of our popular "Ask a Flower Farmer" live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is an 8th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener's Workshop's online...
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#296: Hardest Job of the Season
Take control now, because if you don't, nobody will! Resist distractions, structure your workdays to get the tasks that matter done, grow more of less, endlessly market your business, and streamline everything! Mentions Lisa's Favorite Hat to Beat the Heat! Lisa's Book, Cool Flowers Shop…
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#295: Profitable Flower Farming, Inside the Course
In this episode, Lisa and our newest TGW instructor Lennie Larkin offer a look inside our online course, Profitable Flower Farming. Mentions Online Course: Profitable Flower Farming with Lennie Larkin Shop the TGW Online Store for all your seeds and supplies! Sign…
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#294: Meet Lennie Larkin of B-Side Farm
In this episode of the Field & Garden podcast, Lisa and guest Lennie Larkin discuss her journey into flower farming, her move to Oregon, and the creation of her educational business. They also delve into the challenges of profitable flower farming, the future of the domestic cut flower industry,...
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#293: Dave Dowling's April Q&A, Ask A Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and...
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#292: Cool Flowers from Seed to Harvest, Inside the Course
Today's episode features Lisa Ziegler and Layne Angelo as they introduce their new online course. It was over a year in the making and is called Cool Flowers from Seed to Harvest. Listen in as they talk about their inspiration and how the course came to be, what it includes, and answer audience...
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#291: Lisa's 5 Tips in 5 Minutes
A quick little set of reminders for busy flower growers! 1) Weeds: You need a prevention plan, plus a plan to extinguish any that survive when they're small. 2) Succession planting: designate resources/time to getting those successions done, it needs to be a top priority. 3) Always be selling: be...
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#290: Ask A Florist with Ellen Frost
Today's episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates...
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#289: Happy Spring or Not?
I don't know about you, but I am always anxious about spring. A lot is riding on it, right? Weather, seed sowing issues, never enough help, everything seems urgent, netting-netting-netting... seedling care, and then bedmaking, planting, and harvesting starts. What I have learned after decades of...
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#288: Dave Dowling's March Q&A, Ask A Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and...
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#287: Flower Farming Mythbusters (Encore)
Don't allow these things to hold you back from pursuing your flower farming business dreams. No acreage, tractor, or greenhouse? No problem. I didn't have any of those during the first decade of my flower farm. Originally aired 9/27/22 Mentions Association of Specialty Cut Flower Growers…
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#286: Daniel Schavey's March Q&A, Ask A Flower Farmer
This episode features a takeover of our popular "Ask a Flower Farmer" live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is a 7th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener's Workshop's online...
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#285: Restoring Nature with Rhonda & Lisa (Bug Talk)
Join Rhonda Graves and Lisa for another episode of Bug Talk! Today, they expand into the broader topic of restoring the natural order on your farm or in your garden: the benefits, the methods, and the rewards. They share all of their favorite resources for learning more about what YOU can do to...
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#284: Failed Expectations (Encore)
We are so hard on ourselves when we hit a wall or fail. I've found that the reality so often for me is that my expectations weren't based on any facts or experiences, just hopes, and dreams. No wonder it didn't work out! Stepping back and rethinking the process can change it all. Hopes + Dreams +...
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#283: Dave Dowling on Ask A Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, who is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies,...
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#282: Lisa on the Growing For Market Podcast
Lisa was recently featured on Growing For Market podcast, joining host Andrew Mefferd to discuss concepts from her new book, The Cut Flower Handbook. Topics covered include: The current US market demand for cut flowers Cool vs. warm season flower crops Professionalism in flower farming Succession...
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#281: Introducing The Gardener's Workshop Club!
After almost a year in development, we're so excited to tell you about our new online community! Membership Features: Monthly live Q&As with Lisa Z! Exclusive training sessions Expert guidance from Lisa Commiserate with your flower-loving peers Interactive challenges keep you inspired to succeed...
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#280: Lisa & Joe Lamp'l Discuss The Cut Flower Handbook
Lisa was recently featured on The joegardener® Show podcast, joining host Joe Lamp'l to discuss the foundational concepts from her new book, The Cut Flower Handbook. Topics covered include: The soil blocking method of seed starting Cool vs. warm season flower crops Natural weed & pest prevention...
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#279: Finding Your Way In Flower Farming (Encore)
Starting and being in business is overwhelming! Yep, it's true. And the overwhelm doesn't just stop one day, you have to take control and make it happen. Only you can make that choice. Add to that the stress of flower farming, and it becomes clear why so many new growers never leave the starting...
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#278: Cool Flowers Talk: Lisa on The Joe Gardener Podcast (Encore)
In September '22 Lisa was featured on The joegardener® Show podcast, joining host Joe Lamp'l to discuss the Cool Flowers concept and how she got started growing this fantastic group of spring stunners! They covered topics such as: How to determine which Cool Flowers you can grow in your region…
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#277: Good Medicine: Cut Flowers
Growing, giving, and receiving cut flowers is good medicine for whatever ails you. I learned this firsthand from Stevie's mom's memorial service. The stories of Ruby sharing my flowers amongst the thousands of pound cakes she baked and shared were evidence of the power of flowers. Sharing them is...
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#276: The Truth About Seed Starting (Encore)
Enjoy this short podcast to get relieved of the pressure to start seeds now. ~Lisa In the episode, I share the reality that this rush and pressure we feel to start seeds in early spring is a result of marketing, and it is not the only time to start seeds! In fact, many of us could start seeds all...
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#275: Have Faith In Cool Flowers (Encore)
This time of year we have lots of folks reaching out because of fears they are experiencing about their Cool Flowers facing cold weather. I understand and suffer from the same thing from time to time. It's natural, and we need to do all we can to meet their needs to maximize success. This chat…
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#274: Under the Row Covers & Succession Planting (Encore)
In this encore presentation of Lisa's very first episode of Field & Garden, she covers a couple of really big topics: 1) How NOT to freak out if you decide to peek under your row covers in mid-winter, and 2) How to use this time to harness the power of succession planting as you plan out your bed...
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#271: Do You Know About Seed Talk? (Best of 2023)
Did you know that we have another podcast series? It's called Seed Talk with Lisa & Layne, and it's become really popular! This is their top podcast episode of 2023, the one with the most overall listens, and it's the first episode in a 3-part series about cut-and-come-again Cool Flowers. If you...
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#270: (Best of 2023) Flower Farming Do's & Don'ts
*Winner Best of 2023* This podcast had the most listens this year! If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the...
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#269: Dave Dowling's December Q&A, Ask A Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, who is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies,...
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#268: Looking Back to Move Forward
I'm looking over my shoulder as I begin to firm up my business goals and plans for 2024. Lessons learned and reminders of advice given is good food for thought. Learning to say no to great ideas that aren't in my wheelhouse is at the top of my list. Mentions The Book That Changed My Life:...
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#267: Flower Farming, Will You Make It?
I find that many people struggle and quit flower farming before they really get started. Why do they quit? Not because they aren't trying, but because "they don't know, what they don't know" and get burned out doing the wrong stuff. How do you learn the right stuff? Networking with those who are...
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#266: Dave Dowling's October Q&A on Ask a Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest-hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs,...
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#265: Writing The Cut Flower Handbook with Lisa & Jessi
Join Lisa Ziegler and Jessi Graven as they discuss the writing of The Cut-Flower Handbook. This book is scheduled for release in February 2024 and is available for pre-order now. Pre-order The Cut-Flower Handbook directly from TGW to get our FREE bonus resources! Details HERE. Mentions Lisa's...
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#264: Farming With A Baby, With Gretel Adams
Join me as I catch up with Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio. In this episode, we talk about how life on the farm has changed with the addition of their first child, get an update on their flower farming biz, and learn of another big development in Steve & Gretel's farm...
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#263: Dried Flowers, Added Value
Dried Flowers = Added Value! My goal was to always sell it all fresh, but, there are always leftovers, right? Why not hang them to air dry and sell them as added-value products? Dried flowers are back in vogue and an excellent cash crop to sell alongside your fresh fall flowers and those...
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#262: Meet Michelle of River Bend Blooms, with Jessi Graven
In this very special episode, TGW staffer Jessi Graven guest hosts as she visits fellow TGW student and established flower farmer Michelle Wheeler of River Bend Blooms in Kentucky! Here, Michelle tells the story of how she came into flower farming, how the business has grown, the selling outlets...
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#261: Jennie Love's Takeover of Ask A Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer, hosted by Jennie Love of Love 'n Fresh Flowers. Jennie is a well-known and highly sought-after farmer-florist in Philadelphia specializing in field-to-vase wedding and event work. She...
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#260: Ways To Sell Your Flowers with Dave Dowling
Time for another great chat between Lisa and expert cut-flower grower, Dave Dowling! Dave is also a bulb and plant broker, and the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this episode, Lisa & Dave talk about the many ways they've sold...
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ABOUT THIS SHOW
Join Lisa Mason Ziegler on the Field & Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
HOSTED BY
Lisa Ziegler
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