Fight to the Finish

Surviving a life-altering accident and coming back stronger than ever — that's the story in this episode. Geoff McDonald shares a raw, inspiring journey of resilience, revealing how he rebuilds not just his body but his entire approach to training after nearly losing his ability to walk. If you've ever faced setbacks that felt insurmountable, this is your blueprint for turning adversity into advantage.More than a year since being hit by a car during a tough training cycle, Geoff reflects on the unexpected lessons from his recovery. He dives into the startling atrophy in his left leg, the breakthrough of rediscovering muscle in ways he never thought possible, and how this process transformed his training philosophy. You'll discover the specific rehab techniques that reignited his strength, the innovative use of data analysis to optimize recovery, and the mindset shift that’s fueling his comeback.This episode breaks down:The surprising neurological effects of a severe concussion and how they impact muscle activation.The meticulous step-by-step rehab strategy that increased his left leg strength from 15 pounds to over 50.How real-time data, from lactate levels to power metrics, guides his tailored training adjustments.The role of strength training in maximizing performance and preventing injury in endurance sports.His ambitious race schedule, including a 70.3 Ironman in Maine and a bid to qualify for the 2027 World Championships in Nice, France.Why does this matter? Because most endurance athletes push through pain or ignore subtle signs of injury, risking long-term damage. Geoff’s story shows that patience, precise targeted training, and leveraging technology can turn setbacks into comebacks. His journey highlights how a focus on strength — not just miles — reshapes what’s possible at any age and stage.Perfect for endurance athletes, coaches, or anyone facing a challenge that seems to threaten their dreams, this episode offers practical insights and motivation to rediscover your resilience. Whether you're recovering from injury or just seeking to optimize your performance, you’ll find actionable strategies and a powerful reminder: your comeback story is still being written.Join us to get inspired, learn the science of recovery, and see how one man’s unwavering determination is rewriting the rules of endurance — one step at a time.Why this works:The opening hook immediately appeals to listeners facing setbacks or challenges, creating curiosity about Geoff’s recovery story. The detailed insights into neurological effects, data-driven training, and the emotional journey engage endurance athletes and motivated individuals alike. It balances storytelling with practical takeaways, encouraging all to see setbacks as opportunities for growth.

Bill Herling co-founded Humming, a programmatic advertising DSP, in 2018. He grew it to 30+ employees and raised over $5 million. Last week, Ambassador acquired Humming's operating assets — our fourth acquisition and the ninth engine in our closed-loop customer intelligence platform.In this conversation, Bill and I go deep on what's actually broken in ad tech, why P&G cut $200 million in search spend and saw zero revenue impact, and why most companies are 70-80% over-indexed on search. We talk about the Rodriguez List — Robert Rodriguez making a $7,000 movie by writing down what he had access to for free — and how that mindset applies to building startups with less capital than you think you need.Bill shares his "One Take Effect" philosophy — why your first instinct is usually right, even when the market, your board, and your own doubt try to pull you in a different direction. We both realized we'd gone through the exact same journey of doubting our original vision and coming back to it three years later.We get into why consumption pricing is coming to programmatic advertising, why the AI shakeout is creating acquisition opportunities for companies sitting on real data, and why the gap between paid acquisition and customer outcomes is the biggest unsolved problem in enterprise software.Bill closes with two words of advice that I can't stop thinking about.Topics covered:Why programmatic advertising has never been connected to customer outcomesThe P&G and eBay data on search spend wasteRobert Rodriguez and the art of building from what you haveThe One Take Effect — trusting your original thesisConsumption pricing for ad techThe AI startup shakeout and what comes nextWhy Ambassador acquired HummingThe best two-word advice for founders

Andrew Bennett has seen the full arc of digital marketing — from running small businesses on razor-thin margins to scaling one of the fastest-growing SaaS companies in the world, Smartsheet.In this conversation with Geoff McDonald, Andrew shares how he built his foundation in performance marketing, what he learned scaling Smartsheet’s PLG + enterprise motion, and why AI and large language models (LLMs) are forcing marketers to rethink everything they know about discovery, engagement, and retention.Together they explore:Why attribution matters more when it’s your money on the lineThe lessons that made Smartsheet a breakout SaaS successHow LLMs are reshaping the future of SEO and discoveryWhy complete marketing beats channel specializationHow startups should invest across performance, brand, and product marketing in the AI eraA masterclass on where marketing is headed — and how to stay ahead when the playbook keeps changing.🎧 Host: Geoff McDonald, CEO of Ambassador🎙 Guest: Andrew Bennett, Former VP Marketing, Smartsheet

Geoff McDonald sits down with Brianna McDonald, a seasoned early-stage investor with over 20 years in venture capital. Brianna opens up about the current challenges facing startups and investors, the importance of honesty in founder–investor relationships, and the cultural changes needed in how we approach funding and growth.From the impact of AI to the critical role of small businesses in job creation, Brianna brings clarity and hard-earned wisdom to the conversation. Whether you’re a founder, operator, or investor, this episode offers insights you won’t want to miss.

In this episode, Geoff McDonald sits down with Brian Langhorst, CEO of Eustis Chair, to explore his journey from business student in Seattle to leading a company known for crafting the most durable and sustainable chairs in the U.S.Brian opens up about the resilience and adaptability it takes to grow as an entrepreneur, the lessons he’s learned from both challenges and triumphs, and why empathy and kindness are essential in leadership.This conversation dives into:Building lasting client relationshipsLeading with reflection and understandingStaying adaptable in a rapidly changing business worldA must-listen for founders, executives, and anyone striving to become a better leader.

After months of recovery, I’m back on the starting line. In this episode, I break down my first race since the accident — from pre-race nerves to crossing the finish line — and what the numbers told me afterward. We dig into:Race recap from Lake Tai — swim, bike, run, and the tough moments in betweenPost-race analysis on heart rate, lactate testing, and performance impactTraining shifts: heart rate zones, plyometrics, and smarter race strategyMental resilience when your body isn’t quite where you want it to beWhat’s ahead: upcoming guests Matt Gillis and Brian Langhorst, plus my next racing goalsWhether you’re coming back from injury or just chasing your next PR, this one’s all about using data and mindset to fuel your comeback.#Triathlon #RaceRecap #TrainingInsights #Podcast

In this follow-up episode, Geoff McDonald reconnects with physical therapist Mark Bouma to dive deeper into the realities of injury recovery for endurance athletes. They tackle the big question—how do you know when you're truly injured and not just sore?—and explore how things like nutrition, sleep, and body awareness signal the difference.Geoff shares real-time updates from his own comeback, including how changes in PT have unlocked a higher run cadence and lower heart rate, and how getting out of the single-plane grind of triathlon training has opened up strength he didn’t know he had.The two discuss:When to seek professional help vs. pushing throughWhy recovery isn’t the same for everyoneThe difference between in-season and off-season rehabHow PT work outside your sport can make you stronger inside your sportThis is a must-listen for any athlete questioning pain, pushing performance, or preparing to get back on the start line—stronger and smarter.

Geoff McDonald heads into triathlon race week with determination and clarity after months of recovery from a major accident. In this episode, he breaks down how he's prepared his body and mind to compete—covering everything from refined training strategies and improved running cadence to his high-carb nutrition plan and physical therapy routine. Geoff also walks through his detailed race strategy across the swim, bike, and run, and reflects on the importance of pushing through setbacks. With his eyes on a top-five finish and his family cheering him on, this is a raw, real look at what it takes to come back stronger.

Join Geoff McDonald as he sits down with Matt Green, co-founder of Sales Assembly, to explore the transformative impact of AI on B2B sales. Discover how companies are adapting to new expectations, the evolving role of sales professionals, and the importance of personal branding in today's digital landscape. Whether you're a CEO, salesperson, or tech enthusiast, this episode offers valuable insights into the future of business in an AI-driven world.

In this episode, I share an update on my recovery and what it’s taken to stay mentally and physically in the game. While the injury hasn’t fully cleared, I’m gearing up for my first Olympic distance race in early August—a chance to test where I’m at and move forward with purpose. This isn’t about being 100%, it’s about showing up, adapting, and pushing through with intention. If you’ve ever had to pivot your goals but keep going anyway, this one’s for you.

In this episode, Geoff sits down with his triathlon coach Robin to talk about what it really means to stay engaged — in training, in life, and through the unexpected. From Robin’s journey as a synchronized swimmer to finding her voice in triathlon, this conversation dives into the mental and emotional layers of endurance sport.They explore what it takes to recover from injury, adjust your identity when you're forced to slow down, and how having non-negotiables can keep you grounded even when motivation dips. Robin also reflects on the unique camaraderie among women in triathlon and why endurance sports can be a powerful tool for personal growth.Whether you're gearing up for your next race, coming back from a setback, or just trying to stay consistent — this one’s for you.Topics Include:– Relearning technique in the water– Injury, uncertainty, and mindset shifts– Mental toughness and adjusting with grace– Women in sport and building community– Why gratitude is a performance tool– The real power of having a race on the calendarKey Quote:“Missing one workout doesn’t ruin your fitness. The work is staying engaged.”Keywordsswimming, triathlon, coaching, endurance, women in sports, injury recovery, motivation, time management, mental toughness, personal growthSummaryIn this conversation, Geoff McDonald and Robin discuss the intricacies of swimming and triathlon, emphasizing the importance of technique, the journey of transitioning into triathlon, and the role of coaching. They explore the challenges of time management, motivation, and the mental aspects of training, especially for women in the sport. Robin shares her personal experiences with injury and recovery, the empowerment of women in triathlon, and the significance of endurance. The discussion culminates in the importance of non-negotiables in racing and the value of gratitude and passion in sports.TakeawaysSwimming requires consistent practice to maintain technique.Triathlon should enhance life, not dominate it.Women have unique strengths in endurance sports.Coaching plays a vital role in athlete development.Time management is crucial for busy athletes.Missing workouts doesn't equate to losing fitness.Mental resilience is key to overcoming challenges.Community support is essential in triathlon.Non-negotiables help maintain focus during races.Gratitude for the sport fosters a positive mindset.TitlesMastering the Art of SwimmingFrom Synchronized Swimming to TriathlonSound bites"Consistency over time is key.""Triathlon is about racing.""Focus is a form of endurance."Chapters00:00 Reconnecting with Swimming Technique02:22 The Journey into Endurance Sports04:39 Transitioning to Triathlons07:39 Finding Balance in Training and Life10:29 Overcoming Mental Barriers in Training13:17 The Importance of Races in Training16:03 Building Consistency and Motivation33:18 The Importance of Racing in Triathlon35:53 Overcoming Injuries: A Personal Journey40:16 Adjusting Identity: From Athlete to Coach44:59 Women in Triathlon: Breaking Barriers49:36 Endurance: A Unique Relationship for Women57:32 Finding Center: The Power of Gratitude58:39 Embracing Passions: A Call to Action01:00:13 Ivy_States_This_Is_My_Time_background_vocals_bridge_0_21-9.mp3

In this episode, Geoff McDonald sits down with physical therapist Mark Bouma to unpack what recovery really means—from both a physical and emotional perspective. They dive into the evolving role of physical therapy, not just as a response to injury but as a proactive tool for optimizing movement, wellness, and longevity in sport and life.The conversation explores how recovery is rarely linear, why building trust in your body is key, and how sleep, nutrition, and mindset are just as crucial as any rehab protocol. Whether you're an athlete, a high-performer, or someone simply navigating your own setbacks, this episode will challenge the way you think about getting back—and moving forward.Topics include:Recovery as a mindset, not just a processWhy consistency and momentum matterThe future of athletic trainingHow PT is reshaping performanceThe mental health layer of injury rehabFueling recovery through nutrition and sleep

In this raw and deeply personal episode, Geoff McDonald shares the reality of life after a traumatic biking accident that left him with a concussion and a herniated disc. From canceled races to unexpected mental health struggles, Geoff opens up about the physical pain, emotional toll, and slow process of recovery. He discusses the importance of physical therapy, the mental strain of concussion recovery, and why building the right support system has become more important than ever. Whether you're an athlete, recovering from injury, or just navigating personal adversity, this episode is a powerful reflection on resilience, identity, and healing.

In this episode, Geoff McDonald sits down with Ryan LaMirand—former CEO of PrizeLogic and a veteran in data, loyalty, and customer engagement—to unpack what truly matters as AI transforms modern business. Together, they dive into how brands can deploy AI not just for automation, but to build authenticity, earn consumer trust, and create scalable feedback loops. As the economic environment shifts and growth becomes harder to chase, Geoff and Ryan explore why quality metrics, real-time insight, and meeting customers in the moment are now the edge.This is a conversation for leaders who want to cut through the noise—and build smarter, more trusted, and more human companies with AI.

What does it take to lead a startup through economic uncertainty, shifting investor expectations, and the AI revolution—all without losing your north star?In this episode, Geoff McDonald sits down with Ramy Mora, a respected product and growth advisor with over two decades of experience helping startups scale with clarity and intention. Ramy has held leadership roles at companies like Lattice (VP Product), VTS, Percolate (acquired by Seismic), and General Assembly, and now advises early-stage and VC-backed startups on product-market fit, retention, GTM strategy, and leadership dynamics.Together, they unpack the most pressing challenges facing startups today:Why AI isn’t a silver bullet—and how to use it without breaking your customer experienceHow most companies miscalculate CAC and overlook retentionThe growing tension between short-term board pressure and long-term founder visionWhat startup CEOs should actually be doing right now to preserve cash, lead their teams, and plan for what’s nextRamy brings battle-tested insights and frameworks, not buzzwords—delivering a grounded and strategic take on how to build resilience when the market gets rough.🎧 Whether you're a founder, operator, or investor, this episode is your toolkit for navigating today’s startup environment with purpose and grit.

What does it take to chase Olympic dreams—and what happens after? In this inspiring conversation, Geoff sits down with Scott McCartney, former U.S. Ski Team member and Olympian turned financial advisor, to talk about the mindset behind elite performance. Scott opens up about the sacrifices required for greatness, the role of confidence in competition, and why small wins matter more than you think. From navigating setbacks to redefining success, this episode is packed with real-world insights for athletes, professionals, and anyone pursuing personal growth.Topics include: goal setting, mental strength, performance under pressure, and finding motivation in unexpected places.

On April 30th, I was hit by a car while out on a ride. In this episode, I walk through exactly what happened, the injuries I’m facing, and what recovery might look like. It’s raw, it’s personal, and it’s just the beginning. This isn’t just a story about impact—it’s about resilience, perspective, and the road back. Thrown, broken, not beaten.

In this episode, I unpack the raw reality of my 50-mile ultra — a race that ended unexpectedly at mile 37. What started with hope, training, and grit turned into a battle against my own body: sciatic pain flaring, lactate flooding my system, and the inevitable decision to DNF.This isn't just a story about not finishing. It's a story about listening — listening when the body says "enough," even when the mind begs for more. I talk about the emotional aftermath, the lessons buried in disappointment, and why sometimes not crossing the finish line is where the real growth happens.If you've ever hit a wall — in running, in life, or in anything you fought like hell for — this one's for you.

A raw, personal look into race week as I prep for my upcoming 50-miler. I break down my offseason training, the mindset that’s carried me through the grind, and what I’m aiming for in 2025 — on and off the trail. This episode is about more than running. It’s about discipline, growth, and staying committed to the long game. Whether you're in endurance sports or just chasing something bigger, this one's for you.

In this episode, Geoff sits down with his sister Jilyne McDonald — a former elite ski racer turned coach, mom of three, and founder of a girls’ confidence program — to talk about competition, control, identity, and letting go. What starts as a sibling catch-up turns into an honest look at what it means to pursue excellence, fail on the world stage, and reframe success in a way that’s more human, more joyful, and more sustainable. From podiums to parenthood, Jilyne reflects on her journey of learning to stop gripping so tight and start trusting the process — even when there’s no clear finish line in sight.

Lisa’s journey is nothing short of incredible. From nearly losing her life due to a severe health battle to breaking course records in ultramarathons, she has faced it all. In this episode, Lisa opens up about her darkest moments, the power of prayer, and how unwavering faith and resilience carried her through. We also dive into her evolution from marathons to 100-mile ultra races, her experience with her kids as her crew, and what it truly means to push past limits—physically, mentally, and spiritually.Tune in to hear her inspiring story and how she went from fighting to survive to becoming a champion on and off the racecourse.👉 Listen now and be inspired!

In this episode, I sit down with Hayk Tadevosyan, author of the renowned book The Power of Mindset, owner of one of the largest and fastest-growing State Farm branches, and a man whose journey of resilience is truly inspiring. From arriving in the United States at the age of 13 with his father, leaving behind his mother and siblings, to becoming a powerhouse leader with a unified team, Hayk shares his deeply personal philosophy on self-love, non-negotiables, and overcoming adversity. We dive into his growth mindset, his actionable lessons for building a stronger "you," and his secrets to being present in the moment. Whether you're seeking inspiration, tools for personal growth, or insights into achieving your goals, this conversation is packed with value. Tune in and let Hayk's wisdom guide you on your journey to overcoming life's toughest obstacles. 🚀

Join me for an inspiring journey of resilience and transformation as I sit down with Marques Garcia, an extraordinary triathlete and endurance coach. Once grappling with a life-altering near-drowning experience, Marques turned his fear of water into a driving force that shaped his life and athletic career. Now a seasoned Ironman competitor and triathlon coach, he shares his story of overcoming adversity, conquering mental barriers, and finding purpose in the pursuit of excellence. Whether you're an athlete, a dreamer, or someone seeking motivation, Marques’ journey will leave you inspired to face your fears and rewrite your story. In this episode, Marques shares the pivotal moments that defined his path, the lessons learned from the grueling world of triathlons, and how he helps others reach their potential. From battling inner demons to crossing finish lines, his story is one of grit, grace, and unyielding determination. Connect with Marques and follow his journey on Instagram (@im_trihacker) and Facebook (Ironman Tri Coach) to witness how he continues to inspire and uplift those around him. Don’t miss this incredible conversation that celebrates the triumph of the human spirit!

I was fortunate to do my first episode with a good friend of mine, Matt Gillis. Matt is a legend big air skier. He lives in Idaho is a father to two beautiful daughters, a husband to an awesome wife, is a family man, and so much more. We sat down and talked about his transformation when he found triathlon and all the things he learned from it.