Find Loving Homes for Your Art
by Mckenna Hallett
Your creations need loving homes to complete their journey. Whatever your art medium or level of experience – from part-time to internationally renowned - embracing this podcast's mindful sharing approach will nurture confidence and encourage authentic relationships between your art, your collectors, and your artistic soul. It's a love triangle. You're invited.
Episodes
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Artist Interview: Patricia Griffin
Another terrific artist took the time to chat with me! Fine Art Ceramist Patricia Griffin and I explored several topics in this podcast. We explored her transition to becoming a full-time artist. Her transition to opening a public space and becoming a retail shop owner. And we took a journey into...
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Who Is It For? EP 44
And... What is it for? Well, well, well. A series of clicks found me re-visiting an amazing talk by Seth Godin. It's from December of 2017, but it's still so relevant today. And, it will be just as relevant two or twenty years from now. Its impact cannot be overstated. Watching the YouTube video...
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Don't Start an Argument EP 43
Make Love Not War 'Tis the season for people to start lining up and deciding to take a stance in our whacky world of politics. It's getting louder and harder to remain ignorant of all the goings-on. And, we all have the freedom to speak our minds. But this week's podcast is sending you a warning...
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Get on the Brand Wagon EP 42
Got Brand? The concept of a "brand" can be nebulous. On the face of it having an identifiable brand might seem all about corporate/big business. Yes, the major "brands" have that look and feel and strong ties to giant marketing machines, but artists need to have a branded look, too. And they can...
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Focus on the ...Squirrel! EP 41
SQUIRREL! I can't really explain how my squirrely mind came up with this podcast, but I think you will come away with a new point of view. And hopefully, some strong connections that will lead to you finding loving homes for your art. Bottom line: I want you to find your inner squirrel and become...
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Put It In Neutral EP 40
Are you too sexy for your car?* This is bound to be a controversial podcast, but that's never stopped me in the past. I know that some people will thank me, but some will shun me. I am talking very frankly in this week's episode. I try to always bring the honest and most intentionally created…
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Is Your Art For Sale? EP 39
Where's the PROOF?! Recently, I decided to explore a platform that has a huge user-base that I want to connect with: Instagram. There is such a huge community of artists and makers using that platform and I finally felt compelled to join in the fray. I even popped for a very intensive course from...
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The Five Words EP 38
The Cat's Out of the Bag! In this week's podcast, just 17 minutes long, you are going to get the secret sauce: the ingredients AND the recipe that I rarely share. These Five Words are the key teachings of my guidebook. But don't think you are off the hook. Just because this podcast episode is...
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Money, Money, Money...MONEY! EP 37
Are your prices too high or too low? Goldilock's principles rarely work in the art industry. There is no such thing as just right when it comes to pricing art. It's an art form all on its own. At the same time, if you stray too far in either direction, you will struggle to make sales. But what…
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Afraid EP 36
Don't let the title scare you! And don't let your fears get in the way of Finding Loving Homes for Your Art. In this week's episode, we are going to face those little nagging doubts and even some of the big scary fears that get in the way of you believing in yourself. In many ways, this is what...
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As They Walk Away EP 35
We have all been there We had a great bonding. It was clear that they loved the work. It was clear that money was not an issue. It was obvious that they were going to own your art. They seemed on the brink of saying yes and suddenly, they just don't. AND...As they walk away... Your mind is…
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I'm Daring You To Believe EP 34
I was overwhelmed and re-energized (again) by watching an interview by Marie Forleo with a totally rocking dance phenom by the name of Amanda LaCount. I tossed aside my prepared notes and just took all that emotion and put it into this episode. I hope you get emotional, too. I hope you will…
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Couples Therapy EP 33
Special Attention Required! On the heels of the last podcast, there were some deep conversations and a great comment that added even more dimension to the whole discussion of creating better first contact engagement. And it was obvious that I was concentrating on a single visitor which leads me…
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Allow Silence EP 32
Confusion Dilutes Passion It can feel awkward, even uncomfortable, to allow someone a little time and space to become visually acquainted with your oeuvre. Whatever your medium, it's full of stories, full of energy, and full of your spirit. Your art is the product of your unique techniques…
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Finding Empathy EP 31
All is not lost Last week's podcast stirred up some off-site conversations. But one brave soul did put her thoughts into the comments and got me to thinking. Thanks for stirring up the hornet's nest, Jennifer! You inspired this podcast. And so I am tackling the issue from another angle in this...
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Accidentally Losing Empathy EP 30
Are you dampening your sales by (accidentally) dampening your empathy? As many of you reading this already know, empathy is the foundation of selling anything and everything. Aside from how valuable your empathy is during a presentation of your art, without empathy in our everyday lives, this…
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Artist Interview: Patricia Coulter
I am so fortunate to have been able to interview Patricia Coulter. I had always enjoyed her work, but now that I know the "rest of the story", I am also somewhat in awe of her talent as a businesswoman, too. This "Bonus" podcast is filled with inspiration, tips for success, and much more. There…
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Your Buyer's Journey EP 29
In order to gain and maintain trust, it is critically important (remember that all-important word, empathy?) that you understand "Your Buyer's Journey". Every buyer goes through three stages with virtually every purchase. The more connected you are the more trust you build. The more you can show...
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The Unlikely Candidate EP 28
Despite the title, this is not about politics. No, this is about something called "implicit bias" and its effect on your ability to find loving homes for your art. This podcast might just be one of my favorites. It takes you on a very twisted road and (hopefully) creates a sale where one might...
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Hide Your Website! EP 27
What? Hide what? What in the world? Okay. I get it. Seems odd. So, you will need to listen to learn why this is "a thing" and why I am recommending you take this under deep consideration. Of course, some of you may not need to hide your website, but you still need to listen to how to handle the...
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What's Your Mantra EP 26
Oprah recently shared her mantra at a commencement speech. Not her mission statement, not a slogan, not a tag-line, but her mantra. It's a powerful one! If you aren't sure what a mantra is, well... it's hard to replace that word with any other. A mantra is a statement that prompts deep reflection...
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Creating Urgency EP 25
This is one of the toughest things to do in face-to-face selling. However, when you understand your responsibility to your collectors or potential collectors, it becomes easier. When you remember the key mantra "It's all about them; it's not about you", you will find a feeling of comfort in...
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Your Questions Answered EP 24
This episode is a bit of a departure. I have been fairly consistent in bringing you into the "system" - the E's of Selling Art System. A huge percentage of what I have discussed in the past 23 episodes (with the exception of the two interviews) has been based on that guidebook. But recently,...
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A Pep Talk! EP 23
While many tell me that many of my podcasts serve up some inspirational and aspirational attitudes, this episode is full-blown cheerleader, coach, motivational speaker, and my best impression of a serious pep rally all rolled into one. If you take a moment to clear your mind and heart before you...
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33 Ways to Ask for the Sale EP 22
I have been wanting to do this for such a long time, but after several attempts, it never "felt" like I was getting it right. And then... well, just listen and you will see that I did some "extra" fancy things which made this a really useful podcast. And, it dawned on me that it's been a while...
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Congratulations Are AN Order! EP 21
It seems I can never leave well-enough alone. I took another listen to last week's episode and I was compelled to do a little follow-up. So this is the nitty-gritty details you need to actually close the sale. This is a long overdue discussion. Dare I say it? This is possibly the most relevant of...
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But What Are They REALLY Saying? EP 20
People come into your world and view your art with a unique set of beliefs, self-awareness, desires, strategies, and attitudes to get them through the day. Helping them through the "Buyer's Journey" will be even easier when you learn the lessons in this podcast and find ways to match their steps...
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Right Back Atcha! EP 19
Now, just hear me out: As you start to listen to this podcast and before you judge this podcast as a waste of time, I want you to know that I am planning on creating a natural high for everyone who listens to this episode. And I think you want to get a little high don't ya? Yep! I am going to get...
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Do You Need a Value Proposition? EP 18
The basic principle is one that every Marketing 101 course would teach us, but as always - it's hard to figure out how to apply this concept to our artful objects. And it's even harder to figure out how to incorporate these basic principals in our presentations - both online and offline.…
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Why, Why, Why...Do You Create? EP 17
This is a mind-massage. This is mindfulness personified. The core exercise taught in this podcast will stimulate and exercise a set of mind/heart connections that will help you refine your thoughts and your message. This will help you explore your core and give you the tools to share your art…
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Purposeful Sharing EP 16
On the heels of the Four Dirty Little Words episode, I need to encourage you to do a little bit of storytelling. There are some powerful ways that you can be the conduit that connects your art with viewers of your work. And, now that you know the importance of keeping the Four Dirty Little Words...
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Four Dirty Little Words EP 15
There are certain aspects to every engagement opportunity that tap into our most common and core human instincts. If you are stuck in the natural habit of using these four words, you will struggle to connect. And, unfortunately, every kind of connection is damaged. It might be during phone calls,...
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Hide Your Business Cards EP 14
I know. This seems counter-intuitive, but having your cards out is costing you sales. Seriously. You really need to hear me out on this subject. I know you want to make sure that you are doing everything you need to in order to secure a trusting relationship with people viewing your art. To get…
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It Never Hurts to Ask EP 13
This is the natural continuation from last week's episode. If you haven't heard #12 - stop reading this and go listen to it first. It will put you in the right frame of mind for tackling this often difficult and delicately balanced moment during a presentation of your art. If you are catching…
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Artist Interview: Rebecca Vincent
Rebecca Vincent is a fine artist and printmaker from Northeast England. She is charming, thoughtful, and very clever. She shares some very smart tips and hints in this exchange. She has been a professional artist for over 20 years, but as you will learn, it's never as simple as it seems. Stay to...
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What is Affordable Art? EP 12
Listen Anywhere - Download Now!
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Don't Keep Them Guessing EP 11
I don't want this to be controversial, but I hope it will start a discussion. This is so important and I think that if you hear ALL the reason listed here, you will have a hard time avoiding my advice on this issue. (If you are seeing this on iTunes, join the discussion, go to bit.ly/flhfa and...
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The Six Words EP 10
Inspired by the last podcast, I dig deep into a micro-moment when your actions are critically important. It's a test that is hard to pass. We all hear these words from time to time when presenting our art to the public, but it's never easy to handle the atmosphere created when they are spoken. It...
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An Attitude Adjustment EP 09
This is such an important concept that it should be required listening at the start of every art show. It's based on the "shoe store" selling model. What's that you ask? It's all about listening with a specific frame of mind. The reference to my guidebook is the E's of Selling Art System - a...
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The Subtle Signs of Success EP 08
In this episode, I discuss the importance - on many levels - of having a few signs in your display. With the level of distraction in today's world, this is something that is increasingly necessary to help "ground" viewers of your work, your medium, and possibly your methods. A video will be added...
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Whose Turn Is It? EP 07
The number one thing that can hurt your sales is assuming it's your turn to talk. As you will hear in this episode, there are some really important moments during your conversation with potential collectors. Sometimes you talk. Sometimes they talk. The balancing act is a critically important…
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In-Depth Interview with Carolyn Edlund
This is an in-depth and longer format episode. It's the first interview I have shared and it's a good one. Carolyn Edlund is a wealth of art marketing savvy advice. Her website, Artsy Shark is consistently ranked among the Top Ten Art Blogs. She recently took a new position working for the Clark...
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Two for One #06
I was amazed, overwhelmed, and somewhat sad after a chat and horrid discovery about an artist named Kevin and then something very odd coincided in my world. I had to share! And I had to share BOTH as marketing tips! (FYI - if you listen to this, you will no longer have any excuse for not getting...
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Baby, It's Cold Outside #05
(Ignore the call-to-action to go join Patreon. It's on hiatus!) This episode is all about staying in touch and staying top of mind. But what do you do when your email list gets cold? The solution will surprise you. I will eventually bring the video over here that compliments this episode. Keep an...
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The Three Words #04
It's about a circle that can never be broken. It's about a passage from a book written in 1972. It's about PURE connections between you, your art, and those who view your art. And, although it's a bit esoteric, it might be the concept that wraps up your loose ends and gives you the insight to…
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The Two Words #03
Welcome to Episode #03...it's a doozy. We all hate these two words. We hate to hear them and we hate to say them. So what should you do when someone says them to you? Whenever I hear these words when I am at a show, it brings a slight twinge. But, over the years, I have developed a solution and a...
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The Path Begins #02
Well, well, well! Episode #02 is so much better! To hear the very first episode (published in March 2018!) click here. And check out the comments! It only took several months of attending webinars, watching YouTube Videos, and struggling with more than a few software experiments, but finally, I…
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Lessons From a Seven-Year-Old Artist #01
Aloha and Welcome! There are three major takeaways from this somewhat "raw" first-ever podcast. There are some lessons learned and checklists created for future "flawless" (ha!) podcasting, too! The original release of this can be found here - I would love to bring all those comments to this…
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About this show
Your creations need loving homes to complete their journey. Whatever your art medium or level of experience – from part-time to internationally renowned - embracing this podcast's mindful sharing approach will nurture confidence and encourage authentic relationships between your art, your collectors, and your artistic soul. It's a love triangle. You're invited.
Hosted by
Mckenna Hallett