PODCAST · news
FIR on Higher Education
by Kevin Anselmo
Bi-weekly news and interviews about communicating effectively in post-secondary education
Episodes
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FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience
How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare students for jobs that don’t exist in the future…
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FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?
Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist…
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FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?
An academic, researcher or expert's bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid…
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FIR on Higher Education 64: Communicating Research via Video
How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video. Continue Reading → The post FIR…
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FIR on Higher Education – Update
This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested in accessing content focused on higher…
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FIR on Higher Education #63: How to Integrate Marketing Automation at your School
Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. Edward’s University. Christie spear-headed St....
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FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium
Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Education. My guests are two marketing /...
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FIR on Higher Education #61: Using a Podcast to Sell a Course
On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to communicate research to a broader audience (with...
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FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation
James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet. Continue Reading → The post FIR on Higher Education #60: How to Create a...
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FIR on Higher Education #59: How to Think Through Your Media Monitoring
The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries, competitors and audiences. We then need to have the appropriate systems to share intelligence with…
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FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs
As the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey. It should therefore be incumbent on schools, centers and...
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FIR on Higher Education 57: How to Generate Research Impact
There are many factors that motivate researchers. From my years working in higher education communications, I believe that "impact" is one of the key motivators. This impact is measured in several different ways. On episode 57 of FIR on Higher Education, I talk about this topic with Charlie…
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FIR on Higher Education #56: Lessons from a Media Interview Debacle
Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, mis-handled a media interview in a number of ways. This mishandling became a story…
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FIR on Higher Education 55: Steps to Consider in Conducting a Strategic Communications Review
Are you confident in what your institution’s key messaging entails? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists? Do others know? These are among the questions…
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FIR on Higher Education #54: Professor David Burkus on How to Market Your Book
The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 55 of FIR on Higher Education, Oral Roberts…
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FIR on Higher Education #53: Communicating Your Unique Value Proposition Around Your Career
One of the most critical communications exercises we all face at some point relates to our career transitions. We all know that the days of staying at one job for life are long gone. Studies show that the average professional changes jobs seven times over the course of their career. We need to…
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FIR on Higher Education #52: Communications and Strategic Positioning
There is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the...
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FIR on Higher Education #51: Nurturing Relationships with the Media
On episode 51 of FIR on Higher Education, media relations expert Kiki Keating discusses how to break through the noise to develop positive relationships with journalists. Continue Reading → The post FIR on Higher Education #51: Nurturing Relationships with the Media appeared first on FIR Podcast...
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FIR on Higher Education #50: PR Strategies and Tactics for Events
There is a good chance that if you are listening to this podcast, you might be involved in participating or organizing events. Many higher education related events have a plethora of content that is presented, particularly if it is an academic conference or some sort of multi-day symposium. There...
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FIR on Higher Education #49: UNC Provost Jim Dean on How Senior Leaders Can Leverage Social Media
Many studies highlight how top leadership in companies can reap positive benefits by using social media (see Weber Shandwick study for example). While certainly not the majority, there are some university presidents, provosts and schools deans who are also using social media in a strategic way....
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FIR on Higher Education #48: How to Create a Successful Podcast within your Department
What does it take to launch a successful podcast within your institution? On episode 48 of FIR on Higher Education, Chris Rose from the University of Texas at Austin highlights his journey creating a podcast that was ranked number one by iTunesU. Continue Reading → The post FIR on Higher…
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FIR on Higher Education #47: Video Storytelling in Higher Education
Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment trial for several media outlets. In 2012, Jim turned in his media accreditation card...
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FIR on Higher Education #46: How to Leverage Podcasting at Events
Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses how to effectively do...
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FIR on Higher Education #45: University of Missouri Protests and Communications Implications
On episode 45 of FIR on Higher Education, host Kevin Anselmo shares analysis on what spokespersons and administrators who communicate during times of crisis can learn from what has happened at the University of Missouri. Continue Reading → The post FIR on Higher Education #45: University of...
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FIR on Higher Education #44: Deirdre Breakenridge on How to Create a Course on Lynda.com
Deirdre Breakenridge, Chief Executive Officer at Pure Performance Communications and an adjunct professor, shares her experiences creating a media training course through Lynda.com. In the interview, she discusses how to get the opportunity to teach a course for Lynda.com; the production process;...
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FIR on Higher Education #43: The Art of Communicating Research
Kirk Englehardt, Director of Research Communication and Marketing for the Georgia Institute of Technology, discusses the art to communicating research in a compelling and strategic way to achieve institutional goals. Continue Reading → The post Higher Education #43: The Art of Communicating...
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FIR on Higher Education #42: De-mystifying Rankings - Interview with Financial Times Business Education Editor Della Bradshaw
Episode 42 of FIR on Higher Education is about higher education rankings. Della Bradshaw, Business Education Editor at the Financial Times, shares perspectives about what goes into the rankings process from a serious publication’s point of view; what are some ethical guidelines that schools…
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FIR on Higher Education #41: How to Identify and Cascade Your Key Brand Messaging
Anybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. On episode 41, we explore this topic with Deborah Maue, VP of Strategic Marketing and Communications at Columbia College in Chicago and co-author of the 2015 Higher Ed...
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FIR on Higher Education #40: The State of Higher Education Branding
Professor Tom Hayes, an expert on the marketing of higher education, was the lead author on a 2015 study entitled The State of Higher Education Branding. On episode 40 of FIR on Higher Education, Professor Hayes sheds light on how to best conduct a brand strategy review process. Continue Reading…
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FIR on Higher Education 39: Social Selling in a Higher Education Context
Say you are an academic and you’ve recently published a new book. How can use social media to position – and ultimately sell – the book? Ditto for an admissions or marketing team looking to increase the number of students who apply for a particular program at their institution. Greg Hyer, a…
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FIR on Higher Education #38: Leveraging Mobile Live Streaming Apps as an Academic
How can professors leverage mobile live streaming apps in the classroom and their various activities? On episode 38, three individuals who have used mobile live streaming apps in their respective classrooms share their experiences: Karen Freberg from the University of Louisville, Jimmy Sanderson...
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FIR on Higher Education #37: Live Streaming Apps and Higher Education
What are the opportunities and challenges around using mobile live streaming apps like Periscope and Meerkat in a university environment? University of Michigan Director of Social Media Nikki Sunstrum discusses how she is thinking through this question. Continue Reading → The post 37: Live...
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FIR on Higher Education #36: Joe Pulizzi on Content Marketing Best Practice
Perhaps you are looking to launch a new content marketing strategy at your school. Or maybe you want to re-evaluate your current content strategy. Where do you begin? How do you create the type of content that will educate and inform targeted audiences and support overall business / institutional...
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FIR on Higher Education #35 – Senior Editor Gardiner Morse on Working with Harvard Business Review
HBR Senior Editor Gardiner Morse talks about the state of print media and offers practical advice on how academics and PR professionals can work with the publication, including pitching ideas; how to write for the publication; the editing proces and becoming a part of HBR’s blogging network....
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Higher Education #34: Tips on Presenting and Public Speaking from Gini Dietrich
How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour keynote? Special guest Gini Dietrich delves into these questions on episode 34 of FIR on Higher...
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Higher Education #33 – Communicating the Impact of Your Location
Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location. On FIR on Higher Education #33, brand strategist Julian Stubbs will share...
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Higher Education #32: Gregory Galant on the Leveraging Social Media in Media Relations
“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.” This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a...
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Higher Education #31 – How to Mobilize Alumni through Communications
Students will soon be graduating. As they receive their diplomas, these new graduates will bid farewell to their schools. Countless time, energy and not to mention money has been invested in the experience. Alumni have the potential to be one of the best ambassadors for a school by discussing…
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ABOUT THIS SHOW
Bi-weekly news and interviews about communicating effectively in post-secondary education
HOSTED BY
Kevin Anselmo
CATEGORIES
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Frequently Asked Questions
How many episodes does FIR on Higher Education have?
FIR on Higher Education currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is FIR on Higher Education about?
Bi-weekly news and interviews about communicating effectively in post-secondary education
How often does FIR on Higher Education release new episodes?
FIR on Higher Education has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to FIR on Higher Education?
You can listen to FIR on Higher Education on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts FIR on Higher Education?
FIR on Higher Education is created and hosted by Kevin Anselmo.
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