Fire Me Friday

Today we are talking about an important lesson in sales or any service business. Clients care about their own pain and problem. Step into their shoes, listen to their needs and wants. Make every interaction about them - not you. 

Today we are talking about complacency and client attrition in the fitness industry. We also discuss how we are thinking abut our business as a start-up (after 30 years).

Today we are celebrating our new gym, the blood sweat and tears that went into it, and the excitement (and small glitches) of our first week. We had our grand opening on March 16th when we moved from our original home of almost 30 years. Here is a little insight into week #1.

Today is our last Friday at our original location of almost 30 years! It's a bittersweet goodbye to our home at 550 Ravenswood, but we are excited for our move down the street to an all new gym and restoration space. In this episode we share a little of the pain we've gone through to get here, and heartfelt gratitude for our team and community.

After 29 1/2 years in our original location, AXIS is moving! Here is a little look into the last several months of the build out and the last several years of planning for our future. 

Welcome to season 3 of the Fire Me Friday podcast! Happy 2026!

Today we are discussing some of the pricing mistakes we have made in the past and our current thoughts/process on pricing and the value proposition.

Monday we celebrate 29 years in business! Today we wanted to go back to the very beginning and share the blood, sweat and tears that go into starting a business. We are taking it back to 1991 with Scott's story.

Just a few of our gems from Lewis Howes' Summit of Greatness last week in LA. 

Today we discuss the important of building a community and always strengthening the foundation of your business. 

There is a lot of noise in the fitness industry - especially on social media. Today we talk about what really matters for a successful personal training career, and it's not complicated!

Sometimes it's necessary to micromanage, but how do you create an environment where you give your team freedom and still help them along the way without overstepping? We share our thoughts in today's episode. 

Training, Team, Service...and giving our trainers the freedom to create their career path. In this episode we talk about how we help our team members grow personally and professionally and how we have been able to keep our trainers - most for 10-20 years. 

Today we are talking about a few of the options out there for advanced biomarker testing and full body MRI's. #prenuvo #lifeforce #insidetracker #functionhealth #biomarkers #bloodwork

This has been our most popular episode to date so we are sharing it again in case you missed it! 25 years ago, we almost destroyed AXIS because we could not be open and communicate to our team the details after firing of two employees. The Board, HR and our attorneys all said "Take the high road" but it almost killed the business. This is the story of why Alli almost didn't move to California, and how our company culture was negatively affected for years. 

Everyone has an opinion on how you should run your business. This is our discussion in today's episode. Enjoy!

What moves the needle and what is just checking a box? How our business almost failed because of the wrong priorities. 

We took a little hiatus for a few months...more on why, in this episode. Please enjoy!!

We are at to the Health & Fitness Association Show in Las Vegas. We can't wait to share more with you next week! Here's a sneak peak.

We have a big announcement! Listen in as we share our future plans and the overwhelmingly positive feedback from our community. 

By mid-February how many clients are already getting lax on their New Year's resolutions to get fit? In this episode talk about how we try to deliver the best experience possible to prevent the February exodus so common in gyms. It is a constant work in progress and something we focus on every day.

We are currently meeting with all of our team members to check in, give feedback and help them grow in whatever way that means to them. In this episode we share some of our thoughts on employee meetings - and why we love them!

...among other thoughts and ideas from the A4M Longevity conference. 

Happy New Year! Welcome to Season 2 of the Fire Me Friday Podcast. Today we discuss the idea of innate capabilities and things you can or cannot change. 

Is living longer the main goal, or is it living healthier for longer? We dig in to the difference and what we can do to be active and independent for as long as possible.

This month we celebrated our 28th anniversary of starting AXIS. How have we survived and thrived? In Part One we discuss how pain has been essential in our success. 

There is so much dogma when it comes to nutrition. In this episode we discuss some simple rules to follow for health.

What makes us mad? What makes us sad? What breaks our heart? We discuss the chronic disease epidemic and how health has become a partisan issue.From this episode:Good Energy American Health & Nutrition: A Second Opinion

In this episode we talk about the most recent conference we attended, The Summit of Greatness. Thank you, Lewis Howes, for opening our eyes, hearts and minds. Here are a couple of brief takeaways from the weekend. 

One of our biggest goals is to constantly improve, learn and grow. In this episode we talk about some of the conferences we have attended in the past as we gear up for our next one, the Summit of Greatness!

In this episode we discuss how we have guided our team members on making decisions for their future.

When the shit hits the fan how do you handle it? Adapt and adjust, create a strong foundation and control the things that you can control.

In this episode, the 3rd of our Ask Us Anything series, we talk about what things we wish trainers would ask about more, as well as the one big question we hope they don't ask. 

In Part Two of our Ask Us Anything series, we answer a great question from one of our clients. Listen in as we discuss how we deal with difficult clients.

To celebrate our 20th episode we are answering your questions. Today's question: How are we going to handle/use AI in our business?

It's not always easy - especially if they bring in a lot of revenue - but you must get rid of toxic employees. We have made the mistake of keeping people too long because it was hard to get rid of them. Learn from our mistakes and fire these people:The WhispererThe LevelerThe Deliberate Destroyer 

No one cares as much for you, as you!No one knows your body better than you!Do your own research!Don't accept "there is no study"!Ask why!Understand Metabolic Health. Medicine is not an exact science.Information is empowerment.Take charge of your health and your life.

Communicate openly. Listen - especially when things go wrong. Learn by being a customer. Understand your #1 customer (your employees!)

Enjoy the stories of our early days as a start-up, from the CEO's that came and went to an angry board member, and what it really takes to create a strong team culture.

24 years ago, we almost destroyed AXIS because we could not be open and communicate to our team the details after firing of two employees. The Board, HR and our attorneys all said "Take the high road" but it almost killed the business. This is the story of why Alli almost didn't move to California, and how our company culture was negatively affected for years. 

It's healthy (and motivating) to be afraid that we are not delivering the best experience possible for our clients and our team. It's our responsibility to keep AXIS thriving for our clients who depend on us for their health, and for the team members who are supporting themselves and their families. Clients can go anywhere, why do they keep coming back to us? No matter what field you're in or what role you are in, be the absolute best at it!

Jodie is back to discuss why the front desk role is so crucial. It is an extension and a reflection of your business. Giving employees autonomy, the power to make decisions and to do what they think is right is key to our successful culture. Whatever role you are in, if you work your ass off, you can often create your own path to thrive in your career.