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Fitness Business Blueprint with Justin Devonshire

PODCAST · business

Fitness Business Blueprint with Justin Devonshire

Growing a fitness studio, gym or bootcamp that makes £40k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve.Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations

  1. 150

    How to Close Clients BEFORE They Show Up

    🚨 If you're not closing enough of your sales conversations, listen to this. Most trainers think that the objections they get are because of their price. Its actually something that happens BEFORE the prospect ever shows up to your studio. In this episode you'll discover how we PRE-QUALIFY our prospects so they are already sold before they step foot in our studio. Do this and you'll immediately start talking to more qualified people and close much easier. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing)Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again)➡️ ⁠⁠Get the recording here ⁠⁠🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠⁠⁠⁠DM on Instagram⁠⁠⁠⁠ and let’s chat!

  2. 149

    Working Hard BUT Not Growing MRR? Its Because You Don't Have THESE 5 Systems

    🚨 Hustling harder will only take you so far. Most trainers are grinding away, posting content all day and putting out fires... but nothing seems to grow. That's because you're not fixing the ROOT PROBLEMS. Those root problems can only be fixed by 5 specific systems that every fitness studio must have, to get new clients consistently and grow at a profit. Today's in-depth podcast walks you through each of these 5 systems. You're about to have refreshing clarity on exactly what you need to do to get unstuck. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing)Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again)➡️ ⁠Get the recording here ⁠🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

  3. 148

    Are Cheap Clients Draining You?

    🚨 If you're losing the passion for being a trainer... its likely NOT the business. Its the type of clients you're attracting. In this episode I talk about how to stop attracting the flakey, non-committed clients - and instead the clients who light you up, get results and pay more. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing)Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again)➡️ ⁠Get the recording here ⁠🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

  4. 147

    Why Rising Ad Costs Are GOOD For Personal Trainers

    🚨 You've probably noticed your ad costs rising year on year? A lot of trainers tell me that their ads don't pull in as many clients as they used to. And they've gone from profitable ad campaigns to now losing money every time. However... rising ad costs are GOOD for business. But only if you know how the game works. If paying $20 per lead concerns you, you need to listen to this episode. (Because I'm mentoring plenty of trainers who do NOT fear high lead costs - and they still make 3-5X return on their ad spend). 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing)Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again)➡️ ⁠Get the recording here ⁠🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

  5. 146

    Why Leads Are Ghosting You (Not What You Think)

    🚨 Biggest problem I hear: "I'm not getting serious leads!" "They ghost after 1 message" ... so then how is it that we can run the exact same ads - yet our leads talk with us, book a consult, show up - and buy? In this episode I reveal a truth-bomb about how leads are actually qualified - based on my experience closing thousands of cold leads into fitness sales - that I guarantee you've never heard any business experts talk about. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing)Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again)➡️ ⁠Get the recording here ⁠🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

  6. 145

    Hormozi is great BUT here's why "Bait & Switch" offers don't work any more

    🚨 I like Alex Hormozi as much as the next guy. However, the approach of offering "bait & switch" challenges, or "low barrier offers" does NOT work for most training studios any more. But why not? And what does work? Listen to find out what we're doing to sign 3-5 new high paying clients every week - without discounts and zero trials. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing)Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again)➡️ ⁠Get the recording here ⁠🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

  7. 144

    Why Most PTs Lose Money With Ads

    🚨 Most personal trainers are burning money when they run ads. Even if they hire expensive agencies it doesn't solve the problem. But what IS the problem? I've been running ads to get personal training clients and fill studios for over a decade, and in this episode I explain exactly why your ads aren't working - and what you need to do instead. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing)Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again)➡️ Get the recording here 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠⁠DM on Instagram⁠⁠ and let’s chat!

  8. 143

    6 Things I WISH I Knew Before Opening My Gym

    🚨 Thinking about opening a gym? STOP and listen to this first! 🚨Most fitness coaches dream of having their own studio… but when they finally open? Reality hits HARD. 💸 No clients. No money. And a whole lot of unexpected problems.In this episode of The Fitness Business Blueprint Podcast, I’m sharing the 6 CRUCIAL lessons I wish someone had told me before I opened my first gym.💰 Why most gym owners run out of money too soon (and how to avoid it)💡 How to find investors—even from your current clients📢 The #1 marketing mistake gym owners make before launching🏋️‍♂️ Why buying an existing gym might be smarter than starting from scratchIf you want to open a gym that’s profitable from Day 1, this episode is a MUST-LISTEN.😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠[Here]⁠🎁 Want the exact systems & strategies to scale your gym? Download my ⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠DM on Instagram⁠ and let’s chat!

  9. 142

    The Only 4 Ways to Get Endless Leads for Your Gym

    The Only 4 Ways to Get Endless Leads for Your GymGym owners, if you’re struggling to get consistent leads, it’s because you’re NOT leveraging these four proven strategies. In this episode of the Fitness Business Blueprint Podcast, I’m breaking down the ONLY four ways to generate leads for your fitness studio—without relying on referrals or burning cash on bad marketing.Here’s what you’ll learn:🔥 The fastest way to get leads TODAY using your existing network📲 The exact social media posts that make people DM you for help💬 The cold outreach method that puts you in front of NEW potential clients daily🎯 The right way to run Facebook ads so you NEVER worry about lead flow again💡 Want us to run your gym’s ads FOR FREE for 2 weeks? We’ll set up your offer, build the funnel, and get you leads while giving you the scripts to close them. DM me “ADS” or hit the link below to claim your free trial!👉 https://highticketstudiosystem.com/book

  10. 141

    The Perfect Facebook Ad Formula for Gym Owners

    💥 BONUS: Want me to set this up FOR YOU? 💥Join my 2-Week Free Trial of the Done-For-You Ads Service, and my team will build and run your ads for you so you can start getting leads immediately - Lets Talk Here <<Download the Google Doc: https://docs.google.com/document/d/1OkKvtaKpSruI85qdskkRAhmOAu6ctTOp0n0JV-u2LJM/edit?tab=t.0 Struggling to get leads from Facebook ads? Losing money and not sure why?In today’s episode, I’m breaking down the Perfect Facebook Ad Formula—the exact system I’ve used to fill fitness studios for over a decade and help gym owners generate 5-10 leads per day without overspending.Here’s what we cover:✅ Why Facebook Ads Are STILL a Goldmine for Gym Owners (and why most fail to use them properly)✅ The 3 Costly Mistakes That Make Gym Owners Lose Money✅ The 5-Step Perfect Ad Formula that gets high-quality leads consistently✅ How to Follow Up & Book More Consultations from Your AdsMore Ways I Can Help You:🎁 Want the exact systems & strategies to scale your gym? Download my ⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪 Need ongoing coaching, strategies, and support?⁠Join Gym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠DM on Instagram⁠ and let’s chat!

  11. 140

    Slash Your Member Churn Rate in HALF in 5 Steps

    🚨 Struggling with high client churn? Most gyms lose 10% of their members to churn every month, making it almost impossible to grow their monthly recurring revenue.In this episode, I’m breaking down the exact retention strategies that gym owners are using today to slash churn byhalf, & create a community that members never want to leave.Here’s what we’ll cover:✅ Why most gym owners lose clients (and don’t even realize it)✅ The 5 retention systems you NEED to have in place✅ How to create a "sticky" gym culture that keeps clients engaged✅ The #1 mistake that causes members to quit early—and how to fix it✅ How to turn members into raving fans who bring you referrals on autopilot📈 Retention is the fastest path to growing your gym and building a business that actually lasts. If you want higher profits, better client results, and a gym that runs like a well-oiled machine, this is an episode you can’t afford to miss!💪 Want all 7 Retention Systems to Plug Into Your Gym This Week?⁠⁠Join Gym School⁠⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠[Here]⁠🎁 Want the exact systems & strategies to scale your gym? Download my ⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠DM on Instagram⁠ and let’s chat!

  12. 139

    Scaling a Gym From Low 6 to 7-Figures - 5-Step Roadmap

    🔥 Scaling Your Gym From 6 to 7 Figures Without Burning Out 🔥If you’re stuck grinding day-to-day in your gym, handling everything from coaching to admin, and feeling like growth means even more stress and less freedom… this episode is for you.I’ll walk you through the exact strategies I’ve used to help fitness studio owners scale to 7 figures while working LESS—without getting buried in operations or running themselves into the ground.Here’s what you’ll learn:✅ The biggest mindset shift you must make to go from solopreneur to CEO✅ How to build a scalable business model that runs WITHOUT you doing everything✅ The 3 core systems that allow gym owners to grow beyond 6 figures effortlessly✅ The mistakes that cause burnout—and how to avoid them✅ How to hire & delegate effectively so your gym keeps growing while you step back🚀 If you’re serious about scaling, you need more than just more clients—you need a system. Tune in now to learn how to make that happen!👉 Want me to run your ads & send you qualified leads—AND give you the proven Follow-Up & Closing Scripts & Playbooks we've used to build 7-figure fitness studios? Try our 2-WEEK FREE Trial of our Ads Management Service! ⁠[Here]⁠🎁 Want the exact systems & strategies to scale your gym? Download my ⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪 Need ongoing coaching, strategies, and support?⁠Join Gym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠DM on Instagram⁠ and let’s chat!

  13. 138

    The Easiest Hack to Overcome ANY Sales Objection [Includes Scripts]

    After closing thousands of fitness consultations and selling high ticket packages, here is my go-to method to quickly lock down sales and handle ANY objection.—😱Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio -FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service⁠[Here]⁠🎁Want the exact systems & strategies to scale your gym? Download my⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪Need ongoing coaching, strategies, and support?⁠JoinGym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉Got questions? Drop me a⁠DM onInstagram⁠ and let’s chat!

  14. 137

    If I Had to Start My Gym From NOTHING in 4 Weeks [WITHOUT Ads] - This Is How I'd Do It

    In this episode of theFitness Business Blueprint podcast, I reveal how I would quickly scale a new gym from nothing in 4 weeks - even if I had NO money for ads.Whether you’re starting from scratch or looking to fill your last few spots, you’ll discover actionable strategies to attract clients without relying on expensive ads or complicated marketing tactics.You’ll learn:How to define your ideal client and create an irresistible offerProven methods to fill your gym without spending on adsSystems that automate lead follow-up and referralsHow to scale without burning out🎯 Ready to get leads and clients on autopilot?Get a 2-WEEK FREE trial of our Ads Management Service⁠[Here]⁠🎁Want the exact systems & strategies to scale your gym? Download my⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪Need ongoing coaching, strategies, and support?⁠JoinGym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉Got questions? Drop me a⁠DM onInstagram⁠ and let’s chat!

  15. 136

    How to Fix a Gym That’s Stuck at £10-20K/Month

    🚀Is your gym stuck at $10K-$20K/month?If you’ve been grinding but can’t seem to scale past this level, you’re not alone.Many gym owners get trapped because they’re using the same tactics that got them here—but those won’t take them further.In this episode, I’ll break down:✅ The top reasons gyms get stuck at this revenue level✅ The 4 key shifts that take a gym from $10K to $50K/month✅ How to install apaid lead generation system that brings in clients on autopilot✅ The pricing & sales strategies thatdouble revenue—without more members—😱Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio -FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service⁠[Here]⁠🎁Want the exact systems & strategies to scale your gym? Download my⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪Need ongoing coaching, strategies, and support?⁠JoinGym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉Got questions? Drop me a⁠DM onInstagram⁠ and let’s chat!

  16. 135

    The 3-Step Process to Get More Gym Leads This Week

    🚀Want more leads for your gym THIS WEEK? In this episode, I break down asimple 3-step system to attract high-quality gym leads without wasting time or money.If you’re tired of inconsistent lead flow, struggling with low-quality prospects, or burning cash on ads that don’t convert—this is for you.What You’ll Learn In The Next 8-Minutes:✅ The biggest mistakes gym owners make when trying to get leads✅ How to create an irresistible offer that attracts ‘ready-to-buy’ clients✅ The simple ad strategy that brings in gym leads fast✅ The #1 rule for following up and closing more sales--🔥Want me to run your ads & send you qualified leads—for FREE? Get a2-WEEK FREE trial of our Ads Management ServiceHere <<⁠🎁Want the exact systems & strategies to scale your gym? Download my⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪Need ongoing coaching, strategies, and support?⁠JoinGym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉Got questions? Drop me a⁠DM onInstagram⁠ and let’s chat!

  17. 134

    How to Fix Your Lead Follow-Up & Stop Losing Clients Before They Even Walk In

    If you’re a gym owner struggling with leads ghosting you or saying they’re ‘interested’ but never actually booking in… this episode is for you.Today, I’m going to break down EXACTLY why most gym owners fail at lead follow-up and the simple system we use to convert more leads into actual paying clients—without being pushy or wasting time on people who will never show up.--And remember, if you want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠[Here]⁠🎁 Want the exact systems & strategies to scale your gym? Download my ⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a ⁠DM on Instagram⁠ and let’s chat!

  18. 133

    Why Your Gym Isn’t Growing: The 3 Numbers You MUST Track to Fix It

    If your gym isn’t growing the way you want, chances are you're focusing on the wrong things. Most gym owners are so busy coaching, handling admin, or chasing new leads that they overlook the three key numbers that actually drive consistent growth.In this episode, I break down:📊 The 3 critical metrics that determine whether your gym thrives or stalls🔍 Why ignoring these numbers leads to inconsistent revenue and client churn⚡ How to track and optimize them for steady, predictable growthOnce you start tracking these numbers, you’ll instantly see where your business needs attention—and exactly what to fix to scale your gym to 6-figures and beyond.—😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service [Here]🎁 Want the exact systems & strategies to scale your gym? Download my High-Ticket Studio System Masterclass for step-by-step guidance on building a gym that attracts premium clients and runs like a machine.💪 Need ongoing coaching, strategies, and support? Join Gym School —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business.🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed.👉 Got questions? Drop me a DM on Instagram and let’s chat!

  19. 132

    How This PT Turned £500 into £10,000 with Ads in January (Case Study)

    If you’re struggling to get consistent, high-quality leads, you’re going to love this. In today’s episode, I’m breaking down exactly how we helped Liz in England flood her semi-private training program with 22 new clients—without discounting or relying on referrals. She made over £10k in front end cash, and an incredible 20X return on her ad spend. In only 30 days. I’ll show you the exact ad strategy we used, the numbers behind it, and how you can test drive this same system in your gym FREE for the next 2 weeks.

  20. 131

    The 5 Sticking Points Keeping Your Gym from Growing (And How to Fix Them!)

    If your gym isn’t growing as fast as you’d like, you’re probably stuck on one (or more) of these five major roadblocks that hold most gym owners back. In today’s episode, I’m breaking them down one by one—so you can identify where you’re stuck and start making the changes that will bring in more clients, increase retention, and scale your gym without burning yourself out. 💡 Here’s what you’ll learn:✅ The most important numbers you MUST track to grow faster✅ Why most gym owners struggle with client acquisition (and how to fix it)✅ The marketing mistake that keeps your gym invisible to prospects✅ How to free yourself from working IN your gym 24/7✅ The #1 reason gyms plateau—and how to break through 🎁 Want the exact systems & strategies to scale your gym? Download my High-Ticket Studio System Masterclass for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? Join Gym School —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a DM on Instagram and let’s chat!

  21. 130

    The Business Escape Plan: Why Most Gym Owners Struggle (And Don’t Even Know It)

    Most gym owners and personal trainers don’t fail because of competition, bad economies, or lack of passion. They fail because they’ve been programmed to believe that constant change, chasing the next new thing, and endless reinvention are the keys to success. But what if the real secret to long-term business growth wasn’t about escaping to the next trend—but mastering true business fundamentals? In this episode, we’re breaking down the hidden beliefs that keep gym owners stuck, why chasing novelty over legacy is a losing game, and how to build a business that lasts. If you want to create a gym that gives you freedom, impact, and consistent income, this is the episode for you. 🚀 Ready to scale your gym with proven systems? Join Gym School today: www.gymscalingsecrets.com/gymschool #GymBusiness #GymScaling #FitnessEntrepreneur #BusinessGrowth

  22. 129

    February Marketing Plan for Fitness Studios – How to Pack Your Gym with Referrals

    February is the perfect time to flood your gym with referrals—and in this episode, I’m breaking down a simple, proven plan to make it happen. You’ll learn:✅ How to run a Bring-a-Friend Week that fills your classes with potential new members✅ The Free Cash Fridays strategy that keeps referrals rolling in every week✅ The key to turning guests into paying members—fast! These strategies work, but you don’t have to figure them out alone! Inside GymSchool, you’ll get the full February marketing calendar, done-for-you promo materials, and step-by-step guidance to execute these strategies with ease. 🔥 Join GymSchool today and get everything you need to grow your gym << Listen now, take action, and let’s make February your best month yet! 🚀

  23. 128

    Leads Not Responding? Use This 4-Step Checklist

    4 Steps to Get HIGH Response From Leads | Proven Lead Nurture Systems for Personal Trainers & Gym Owners Getting leads BUT they won't pick up the phone? 🚨 In this quick audio drop, I give you the 4 step checklist we use to book at least 40% of our leads into consultations. 💬 Got questions or want more advice? Drop a comment below, and I’ll personally respond to help you crush your goals!

  24. 127

    How This Gym Got 71 Leads This Month | 3 Quick Strategies

    3 Steps to Get More Clients with Facebook Ads | Proven Strategies for Personal Trainers & Gym Owners Struggling to attract new clients with your Facebook ads? 🚨 In this video, I break down 3 powerful steps to create ad campaigns that deliver real results for your fitness business. 📌 What You’ll Learn:1️⃣ The best offers that convert in 20252️⃣ How to get a huge response from your leads 3️⃣ Creating ads that qualify leads with intent to buy Whether you’re a personal trainer or gym owner, these actionable tips will help you fill your classes, boost revenue, and grow your business. 👉 Resources Mentioned:If you're looking for hands-on support, check get TWO WEEKS FREE of our Done For You Ads Management Service and start seeing results faster. 💬 Got questions or want more advice? Drop a comment below, and I’ll personally respond to help you crush your goals!

  25. 126

    Facebook ads: Whats working NOW

    Struggling to get gym leads? In this VALUE-PACKED tips episode, I reveal the exact strategies crushing it on Facebook ads right now. Learn how to create ads that stop the scroll, attract the right people, and get real results fast. PLUS: I’m offering a FREE 2-week Done-For-You ads trial to take all the work off your plate—no risk, just leads. Get a pen and paper because you're gonna get a checklist of tips, tricks and hacks to get MORE leads for lower cost!

  26. 125

    Best Black Friday Promos For Gyms

    For GYM OWNERS who need a Black Friday promo this month! Here are the TWO different offers that successful gym owners run... 1: An Internal Offer for your current clients, 2: An External Offer for your leads This video shows you how to set up each one, so you can make 5-10k or more upfront cash in the next couple of weeks. P.S. If you want all these campaigns DONE FOR YOU and ready to hit 'send'... then here's how you can get access to Gym School for under $2 a day... 👇 https://gymscalingsecrets.com/gymschool

  27. 124

    How to Grow Your Gym This November (Plus the best Black Friday Promo)

    👉👉👉 Get My Black Friday Promo Campaigns DONE FOR YOU Here https://gymscalingsecrets.com/gymschool November and December can be challenging months for gyms, with client engagement dropping, higher lead costs, and the "I'll come back in January" sales objection. That's why in this episode, we’re sharing a game plan to tackle all these issues at once! Get our proven strategies to keep cash flow high, drive up client engagement, and attract referrals even before the New Year rush. Plus, get the exact Black Friday offer that can help you sell January spaces NOW!

  28. 123

    The 3 Stages to Scale Your Studio from 0 to 7-Figures

    I've launched & scaled multiple fitness studios from scratch... Here is the ROADMAP I wish I'd been given early on. Exactly what you need to:Launch: 0 - 50 clients Grow: 50 - 150 clients Scale: 1 studio to multiple Try Gym School RISK FREE to get the systems & strategies to accomplish every step: https://gymscalingsecrets.com/gymschool

  29. 122

    Get 6-10 New Clients With This "Back-To-School" Promo

    GYM OWNERS: Need a "Back to School" Promo to Get Clients Fast? Use this 3-Day Campaign that typically gets 6-10 new clients every time we send it. P.S. If you want the entire SMS and Email promo Done-For-You swipes, DM me HERE and I'll get them to you All the proven strategies, systems & live weekly coaching to scale your fitness studio for only £47 a month: https://justindevonshire.com/gymschool

  30. 121

    From Launch to Scale - 4 Stages of Gym Growth

    Most gym owners are overwhelmed, and don't know WHAT problems they should fix first. That's why I outlined the 4 phases of growth that every gym goes through - from launch to scale. Watch this short video so you: 1) will know immediately what stage you're currently in, and 2) will know exactly what to do next to continue your growth

  31. 120

    Get More Leads Than Ever in 30 Days Doing These 5 Things Daily

    If I needed as many leads for my fitness studio as possible in the next 30 days, I would do these 5 THINGS every day: This is simple, and doesn't take much time at all. If you do this consistently for 30 days, you'll gain at least 10-20 new clients. Have more questions? Reach out to me on IG if you plan to take this 30 day challenge! https://www.instagram.com/justin_devonshire_mentoring/

  32. 119

    Your September Launch Starts NOW [Game plan revealed]

    The best gyms are plotting their September promotions right NOW. Whilst other trainers dawdle through the summer, we're planning out exactly how we're going to get 20-30 new high ticket clients signed up BEFORE September! Tune in for the game plan!

  33. 118

    Use a Free Facebook Group to Get 5 Clients a Week [Full Strategy]

    For gym owners who want to get 5 new clients a week using only a FREE Facebook group... Listen to today's podcast to learn how to set up your group, what to post, and how to convert leads into sales every day of the week (your competitors are TOO LAZY to do this). P.S. If you want my Facebook Group Profits Implementation Checklist, drop me a DM and I'll send it over.

  34. 117

    How to Charge More With ACCOUNTABILITY In Your Gym

    If your town is saturated with gyms and you need to stand out... the best way is to deliver MORE value than any other studio or trainer. This video shows you how gyms and studios will innovate over the next 5 years to stay ahead. Ready to get 50 HIGH-PAYING clients for your studio in the next 12 weeks? Go HERE << My name is Justin Devonshire. I've launched and scaled multiple fitness studios and co-own a fast-growing UK studio chain with over 20 locations. This channel is where I teach the most successful strategies, systems and secrets I've discovered to grow profitable fitness studios over the last 12 years, and helped hundreds of trainers take their studios to £40-50k/month with high profit and low stress.

  35. 116

    How to Charge The Most in a Saturated Town

    If your area is over-saturated with gyms, studios and challenges, THIS episode shows you exactly what to do. I'll reveal the 4-step framework that allows you to be the MOST expensive in town AND demolish the competition instantly. P.S. If you're ready to get my personal help, apply for a quick 15 minute call with me ⁠HERE < ⁠ Its not a sales pitch in disguise, its just a few minutes to connect and get to know each other. You'll tell me the sticking point in your business, and I'll give you clear actionable steps of what I would do to fix it in your position. IF you then want my help to implement guidance and SOPs with you, then you can ask me about that and we may discuss it, if I think you are ready. Either way, working with me is extremely affordable and you'll make your entire investment back within 30 days or less.

  36. 115

    7-Figure Fitness Studio CHECKLIST

    This is the step-by-step checklist of what you need to put in place for a 7-figure fitness studio. Get the PDF (and video training) of the checklist HERE << Join our gym-owners FB group for more content! https://bit.ly/2tif4Om #fitnessmarketing #gymmarketing #personaltrainermarketing

  37. 114

    The #1 BEST Way to Get PT Clients

    Create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.com/altschedule Join our gym-owners FB group for more content! https://bit.ly/2tif4Om #fitnessmarketing #gymmarketing #personaltrainermarketing

  38. 113

    Complete Guide to Hiring For Your Studio (Who & In What Order)

    To enjoy a fully-outsourced business so you can take time off and be free, requires you to hire the right team. Unfortunately, most studio owners aren't told WHO they need to hire, and WHEN to hire them. I give you complete clarity in this short episode, so you can scale smoothly and profitably with the right team. This is your plan from 0 to a fully outsourced studio! P.S. If you're ready to get my personal help, apply for a quick 15 minute call with me HERE < Its not a sales pitch in disguise, its just a few minutes to connect and get to know each other. You'll tell me the sticking point in your business, and I'll give you clear actionable steps of what I would do to fix it in your position. IF you then want my help to implement guidance and SOPs with you, then you can ask me about that and we may discuss it, if I think you are ready. Either way, working with me is extremely affordable and you'll make your entire investment back within 30 days.

  39. 112

    This Sales Funnel Gets 5 New PT Clients a Week

    This is BY FAR the FASTEST way to get high-ticket personal training clients right now. To see the funnel described, check out the video on Youtube: https://youtu.be/gm4EInAHIKk Want to see how this funnel will work in your studio? Let's set up your funnel game plan HERE <

  40. 111

    How to Make FREE TRIALS Work in 2024

    Have you ever tried offering a "Free trial' for your personal training or fitness studio... BUT you get unqualified leads and nobody ever becomes a client? Me too. Until I tweaked the method and came up with this 6-step formula for turning free trials into BIG profit boosters, that get you qualified leads, referrals, and even upfront sales. Check it out!

  41. 110

    How to Start a Fitness Newsletter

    Got a list of "dead" leads? Then you're leaving money on the table! The easiest and fastest way to re-engage your list and turn them into BUYERS is by starting your own fitness newsletter. This episode show you how a fitness newsletter will quickly establish your as the local "go to" authority on fitness and transformation... ...and how to get started and what to write in your emails! To see the episode on Youtube, including the email template discussed - see it here: https://youtu.be/1Z1-o19d-BU

  42. 109

    How to Overcome Rising Ad Costs & a Saturated Market in 2024

    Gym owners are facing a big problem going into 2024: your town is saturated with similar competitors and your ad costs are skyrocketing. What will you do when your average lead cost is £20 or more? Today's podcast reveals exactly what we've done in our own fitness studios to adapt to the BIG changes in 2024. I'm taking just 10 more gym owners through a 6-week mentorship to evolve their model so they can easily absorb high-lead costs and avoid getting "priced out" of using Facebook ads. To find out more about that, see this document < (there's a huge 50% early bird discount before the 29th December)

  43. 108

    How to 5X Your Gym Profit Margins [4 Systems]

    Most gym owners are stuck below 20k/month because they have revenue... but not PROFIT. Profit is what gives you freedom. Because profit allows to re-invest in better systems, and loyal staff. so you can take more time off. As a rule, a typical 2000 square foot gym should be making at least 25-35% margin, or about £10k-15,000 profit for every £50k/month you make. This episode reveals the entire PROFIT MARGIN strategy we've used to quickly make gyms profitable and scalable, whilst giving more freedom to the owner. Want to implement these strategies and plug in my proven systems into your gym so you can quickly scale to £400k+ per year - with big margins and more freedom? > ⁠⁠Book here

  44. 107

    If I Had to Make £10-20k cash in 30 days (with NO ads), THIS is What I Would Do...

    Make an extra £10-20k cash upfront in your gym - WITHOUT Ads in the next 30 days, with this 4-step cash-injection strategy. Want to implement this strategy and make at least 10k in the next 30 days with my personal help and my done-for-you systems, scripts and instructions? > ⁠Book here

  45. 106

    Get 5 Clients/Month From Instagram Organic [Full strategy]

    Instagram is the best organic platform for gym owners to get clients right now. And almost nobody is doing this yet! Follow this step by step plan to start getting 5-10 new clients a month from IG (with ZERO paid ads and WITHOUT making Reels) Lets continue the conversation on ⁠Instagram. DM HERE⁠ to let me know your thoughts, questions and comments about today's show. Want to implement this strategy with my personal help? (Plus get my other strategies & systems that will quickly scale your gym to 40k/month) > Book here

  46. 105

    Why You're NOT Ready For The Success You Want

    Today I'm diving deeper into why you never seem to catch a break no matter how hard you work... ...and why your dopamine responses are keeping you STUCK. Your habits are repelling success from you. And there's only ONE thing you can do to change it (and its not "work harder"). Lets continue the conversation on Instagram. DM HERE to let me know your thoughts, questions and comments about today's show. https://www.instagram.com/justin_devonshire/ Also, if you like the "mindset" theme, let me know and I'll put out more like this. Justin

  47. 104

    Gym Growth Strategy 2024

    Gym owners have 3 major challenges in 2024.... 1) Market saturation 2) Rising Facebook Ad costs 3) and a global economic downturn! Fortunately, I have the solution. This is the gym growth strategy for 2024 that you MUST listen to if you plan to stay relevant in the next 12 months. P.S. Ready to implement this strategy into your business, with my personal coaching? Let's lay out your game plan and help you scale up to 40-50k/month - book a time to talk with me at this link: https://justindevonshire.com/altschedule

  48. 103

    Facebook Ads Strategy 2024 for Gyms

    Facebook ads getting more expensive for your gym? There are BIG changes coming in how you grow your fitness business, if you rely on ads. Invest the next 14 minutes to learn the 3 steps you need to take to change up your ads strategy in 2024. This is what we're doing RIGHT NOW to maintain a 5-10X ROAS every day we run ads, for dozens of locations. The epsiode talks about:  How to keep making big ROI from ads, even if you have a saturated area Why BRAND is the most important thing for gyms and PTs in 2024  4 ways to lower your CPL overnight P.S. if you want my Proven Facebook Ad FORMULA - the 5 step framework to a winning gym ad, send me a DM on Instagram

  49. 102

    I Ran FB Ads for Gyms for 10 YEARS- This is the WINNING Template...

    I've used Facebook ads to fill gyms and bootcamps for more than 10 years. And I've helped hundreds of gyms around the world get insane volume of leads at crazy low lead costs... And from all that data - the results are in. I've outlined the 5-Step WINNING Facebook Ad Formula. When you use these 5 elements in your ad creative and copy, you're going to get the best results. FREE SWIPE FILES (mentioned in the podcast) - DM me on Instagram to get it! https://www.instagram.com/justin_devonshire/

  50. 101

    For Gyms STUCK Between 10-20k/Month...

    Gym owners get STUCK between 100-150 members because of these 3 bottlenecks. Fix these and you'll unlock scale to 40/50k/month Get Justin's strategies & systems to scale your gym to 40k/month+ at https://justindevonshire.com/400kmastermind OR, create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.com/altschedule

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ABOUT THIS SHOW

Growing a fitness studio, gym or bootcamp that makes £40k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve.Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations

HOSTED BY

Fitness Business Blueprint

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