Flipping The Industry

Nicole Fermo is the kind of stylist every certification program hopes to attract — driven, sharp, ready to do the work. She's also moving through the IBE® education ladder at a pace that's almost unheard of: newly certified, fully booked, and became an educator in under a year.This episode is for the stylist who's been on the fence about IBE® certification — and for the stylist who's already certified and trying to figure out what's next. Jasmine sits down with Nicole for a real conversation about all of it.In this episode:Why Nicole chose IBE® over the other extension certifications she was consideringWhat the certification process actually felt like from the inside — the hard parts, the breakthroughs, the moments she questioned herselfHow Business Academy bridges the gap between newly certified and fully bookedThe mindset shift that took her from learning a method to running a business she's proud ofWhat she'd tell the stylist still sitting on the fenceLearn more, find a certified stylist near you, or start your own certification journey at www.invisiblebeadextensions.com.

In this episode of Flipping the Industry, McKenzie and Jasmine talk about what it really means to wear extensions when you're a woman over 35 — navigating hormonal changes, thinning, active shedding, and the kind of hair concerns that can be painful to even talk about. McKenzie built IBE® one client at a time, and she's watched it grow into a method that meets women wherever they are, whether they want a dramatic mermaid transformation or a healthy, sustainable solution for hair that's changing.This one is for every woman who's ever struggled to find a stylist who truly gets her hair — and it's about how to find that person through the IBE® stylist locator, the bridge built to connect clients with certified IBE® stylists they can trust.In this episode:Why women over 35 dealing with hormonal or hair-loss changes need a stylist versed in their specific hair typeHow the stylist locator lets you find stylists who specialize in fine hair, active shedding, and specific concernsWhy a stylist's Instagram is one of the biggest signals to look for before you bookWhat happens when you move — and how the IBE® network keeps you taken care of nationwideWhy "find your last stylist ever" is exactly what an IBE® stylist becomesWhy you should never choose an extension artist on the transformation alone — and what healthy, sustainable hair actually requiresIf you're a client looking for invisible bead extensions, head over to the IBE® stylist locator and find your match at invisiblebeadextensions.com.

In this episode of Flipping the Industry, McKenzie and Jasmine sit down with Tionni — a Haus of IBE® master technician who walked out of beauty school in 2023 and straight into a career most stylists spend a decade trying to build.McKenzie also reflects on building the Haus of IBE® as the flagship salon — a space designed to match the caliber of the method itself — and why watching stylists like Tionni soar inside it has been one of the most fulfilling parts of the journey.In this episode:Why Tionni chose IBE® over another salon offer right out of schoolHow assisting and fast-tracking certification in four weeks accelerated her careerThe Master Technique shift that cut her row time from 70 minutes to 45Flying to New York every eight weeks and hosting clients who travel from Canada to see herBuilding a 90% extensions book by age 22 without a massive followingWhy energy attracts the right clients more than follower count ever willHer advice to stylists still in beauty school looking for their roadmapFollow Tionni on Instagram @hairby.tionni to see her work, her travel, and what a real IBE® master technician's life looks like.Ready to build a career like Tionni's? Start your IBE® journey at invisiblebeadextensions.com.

What do we actually think about tape-ins, tape-in rows, K-tips, hand-tied methods, and every other extension trend taking over social media right now? In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis say the quiet part out loud — breaking down where other hair extension methods fall short, why natural fall position is non-negotiable for scalp health, and the physics behind why IBE® still outperforms every method that's tried to copy it.This is the unfiltered conversation stylists have been waiting for. No method-shaming, no drama — just honest opinions on the trade-offs of every extension technique and what it actually takes to deliver a healthy grow-out your clients can feel from day one.You'll hear:Why natural fall position is the #1 red flag McKenzie watches for in any extension methodThe truth about tape-in rows, K-tips, keratin bonds, and beaded row methodsWhy adhesives, acetone removers, and maxed-out attachment points are a scalp health concernThe "sew-through-the-hair" myth debunked — and why it doesn't apply to IBE®How IBE® blends speed, durability, and comfort without the trade-offs of other methodsWhy conviction in your method matters more than comparisonWhether you're certified in IBE®, considering another extension method, or a client trying to understand what's actually behind your install, this episode gives you the real answers. It's time to flip the industry.Learn IBE®: https://invisiblebeadextensions.com/pages/learnWear IBE®: https://invisiblebeadextensions.com/pages/stylist-locatorShop IBE®: https://invisiblebeadextensions.com/pages/shop

In this episode of Flipping the Industry, McKenzie and Jasmine take you behind the scenes of IBE®'s education center in Saint George, Utah. McKenzie shares how she flipped the traditional education model — starting stylists with virtual training before bringing them in person — and the wild story of how the 10,000 sq ft education center came to be (a rainstorm, a caved-in roof, and a building owner who almost said no). They break down what makes the in-person experience unlike anything else in the industry: stadium seating, live technique cameras, fully equipped hands-on training rooms, and a stress-free environment built for every personality type. Plus, why stylists are turning their training into a full destination moment — with national parks, hot springs, and a city that keeps bringing people back.In-person education is included in your first year of certification at no additional cost. To become a certified stylist, apply now at www.invisiblebeadextensions.com

What actually happens after a stylist hits "Apply" and why IBE® has said no even when someone is ready to pay? In this episode of Flipping the Industry, McKenzie and Jasmine are back with Brent and Susan from the IBE® admissions team for a raw, unfiltered look at the real conversations happening on those calls. They get into the top misconceptions stylists bring to the table, why the money objection almost never means what it sounds like, and the ROI math that changes how stylists see the investment entirely. IBE® isn't just looking for stylists who are ready to spend, they're looking for the ones who are ready to grow. Apply to become an IBE® stylist at www.invisiblebeadextensions.com.

What separates the stylists who plateau from the ones who completely change their careers?In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis unpack the real traits behind stylist success. Not just talent, not just hustle—but confidence earned through competence, open-mindedness, consistency, and a willingness to grow.From stylists building multi-chair salons to those designing a schedule that gives them their life back, this conversation explores what actually creates momentum behind the chair.The truth? Success in this industry isn’t reserved for a certain type of stylist. It’s available to anyone willing to learn, grow, and execute.If you're ready to build confidence through real technique and mentorship, it may be time to experience IBE®.Apply to become an IBE® stylist at www.invisiblebeadextensions.com.

What do stylists actually want to know before they invest in IBE® Certification?In this episode of Flipping the Industry, McKenzie and Jasmine sits down with Brent and Susan from the IBE® admissions team to unpack the real conversations happening every day with stylists who are curious, cautious, excited, and sometimes skeptical. They break down the top questions stylists ask before enrolling, why so many applicants are coming from other methods, and what they’re still missing when a weekend training leaves them with more confusion than confidence.You’ll hear the honest answers behind pricing conversations, why IBE® protects the method, and what truly separates IBE® from everything else: scalp health first, technique-driven education, mentorship that teaches cause and effect, business training that actually supports ROI, and a Stylist Locator that connects clients to certified stylists in a way most brands never invest in.This episode is the full picture of what stylists are really buying into when they choose IBE®: not just a method, but a long-term career framework built for confidence, demand, and longevity.Wear IBE®: https://invisiblebeadextensions.com/pages/stylist-locatorLearn IBE®: https://invisiblebeadextensions.com/pages/learnshopIBE®: https://invisiblebeadextensions.com/pages/shop

In this episode of Flipping the Industry, we’re introducing Shop Perks and breaking down why it’s more than just a loyalty program. This wasn’t built because rewards are trendy. It was built because we’ve been watching how stylists actually purchase over the last few years and knew the experience needed to evolve.We talk about the shift from bulk buying to consult-first ordering, why tech friction forced us to completely rebuild the backend, and what it means to finally have education and product living inside one ecosystem. For the first time, stylists earn points on everything, including education, and Elevate members receive free shipping because we understand how frequently you’re ordering behind the chair.We also revisit why we are pro-only and why protecting the stylist will always come first. Whether you’re certified, in Elevate, or simply shopping our hair as a licensed professional, this conversation explains how Shop Perks supports every level of integration inside IBE®.If you want to understand the strategy behind the decisions, and what this means for you going forward, this episode will connect the dots! Click here to learn more: https://invisiblebeadextensions.com/pages/invisible-bead-extensions-shopperks

In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis pull back the curtain on the next evolution of Invisible Bead Extensions.What started in 2019 as McKenzie's solution behind the chair has grown into a global ecosystem serving both professionals and clients. Now, IBE® is simplifying its entire world into three powerful pillars: Learn. Shop. Wear.You’ll hear:• The origin story of IBE® and why it was never meant to become a method taught worldwide• How consumer demand shaped the brand from day one• Why the Stylist Locator became the bridge between stylists and clients• The business inspiration behind restructuring the website (yes, even a little Disney strategy)• And why conviction in your method matters more than comparisonThis conversation is about more than a website update. It’s about clarity, confidence, and building a brand that serves stylists and women at every level.If you’ve ever wondered where IBE® is headed in 2026 and beyond, this is the roadmap.It’s time to flip the industry.

Meet the IBE® Admissions Team pulls back the curtain on one of the most misunderstood parts of the IBE® journey: the admissions process, and why it exists in the first place.In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis sit down with the two people who are often a stylist’s very first real touchpoint with the brand: Brent Stepanek and Susan Malmberg. Together, they break down what actually happens after you hit “Apply,” why IBE® still believes in real conversations, and what it means to be supported whether you’re ready now or six months from now.You’ll hear the heart behind the process: no scripts, pressure, or quick-credit-card-close. Just real mentorship from the first text, the first call, and the first moment you decide you’re ready for change. If you’re researching extension methods and wondering what it’s like to apply, this episode is your step-by-step, behind-the-scenes look at how IBE® makes something big feel personal.

In our final episode of this 4 part series, we reveal a pivotal moment for IBE® and how we are moving into 2026, the year of the horse! Power, momentum, and new partnerships shape how we approach the coming year with a growth mindset for all hair stylists. Join Founder and Creator McKenzie Turley with CEO Jasmine Hadjis as they wrap up this reintroduction series with a powerful announcement.

In part 3 of our 4 part series, we discuss the challenges of factory relationships in China, how the culture and communication barriers affect our supply chain, and the real magic of IBE®. Join Founder and Creator McKenzie Turley alongside CEO Jasmine Hadjis as they navigate the long process of hair extension sourcing, manufacturing, testing, and sharing with extension stylists all over the world.

Join us for part 2 of this 4 part series where we are pulling back the veil on the story of growth for IBE® with our hair extensions. McKenzie Turley, Founder and creator of IBE® shares insights on lawsuits, factory relations, and all things hair extensions!

Join Mckenzie Turley, the founder and creator of Invisible Bead Extensions along with CEO Jasmine Hadjis, in The Flipping the Industry Podcast, where we talk about the innovation, the failures, the wins, the data, the artistry, and the moments no one sees behind the scenes. Together, we’re opening up the conversations that shaped the brand, challenged the industry, and inspired thousands of stylists to build careers they’re proud of. Today we're discussing why we took a break, why we're back with a 4 part series guaranteed to keep you on the edge of your seat!

Dive into the world of possibilities with our exclusive podcast episode featuring Brett Turley, the Admissions Director of Invisible Bead Extensions®. In this episode, Brett takes the helm to guide you through the pivotal interview process, a crucial step toward your journey with IBE®. Join us as Brett Turley shares the behind-the-scenes intricacies of the interview, offering a firsthand look at how he prepares individuals for their next step with IBE®. Discover the insights he gleans from each interaction, understanding your unique needs and aspirations to ensure a seamless transition into the IBE® community.

Dive into the world of luxurious haircare with this exclusive episode, as we unveil the exciting new product from Goldie Locks®, the innovative haircare line created always with extensions in mind. Join us in conversation with Devin Graciano, as we explore how this latest offering is set to revolutionize your haircare routine. This episode isn't just about what's new but also about the journey of excellence and innovation. Get insider knowledge about the philosophy and science behind their products, and how they seamlessly complement each other and extensions. But that's not all! We also drop tantalizing hints about future products in the pipeline. Stay tuned to get a glimpse of the cutting-edge developments that are set to redefine beauty standards. Whether you're a haircare enthusiast, a professional stylist, or someone looking for the best ways to care for your locks, this episode is packed with insights, tips, and a peek into the future of haircare. Don't miss out on this blend of expertise, innovation, and sneak peeks – a must-listen for anyone passionate about maintaining and enhancing the beauty of their hair!

Join us for an enlightening episode as we introduce the highly anticipated launch of Great Wave by Kitsune with founder Mckenzie Turley. In this podcast, we unravel the secrets behind the exceptional quality that sets Great Wave and their other premium hair lines apart from the rest. Discover the artistry and dedication that go into creating top-notch hair extensions as we chat with Mckenzie, the driving force behind it all. Whether you're a hair enthusiast or in search of the best extensions on the market, this episode is a must-listen to learn what makes Invisible Bead Extensions® a cut above the rest.

We dive deep with Carla, the mastermind behind the groundbreaking education course, ‘The Art of Texture: The Fabric We Weave’. Join us as we discuss how Invisible Bead Extensions® is revolutionizing the industry by introducing this course to all stylists, a move that empowers stylists everywhere. Carla shares her journey, her passion for teaching, and why this course is a must-have for every stylist. This isn’t just about hair—it’s about art, inclusion, and the power of transformation.

Twice a year, we offer a transformative three-month course that has become our top-selling educational program. Join us as we dive into the details of what makes this course a game-changer for stylists like you. Get ready to elevate your craft and unleash your creativity with Invisible Bead Extensions®. Mark your calendars and get ready to secure your spot in the Invisible Bead Extensions® Masters Program. This episode is your sneak peek into what awaits you in this exciting journey of skill enhancement and personal growth. Three times a year, we offer a transformative three-month course that has become our top-selling educational program. Join us as we dive into the details of what makes this course a game-changer for stylists like you. Get ready to elevate your craft and unleash your creativity with Invisible Bead Extensions®. Mark your calendars and get ready to secure your spot in the Invisible Bead Extensions® Masters Program. This episode is your sneak peek into what awaits you in this exciting journey of skill enhancement and personal growth.

Dive deep into their tales of growth, challenges, and triumphs. Whether you're a budding stylist or still honing your skills in cosmetology school, this podcast offers invaluable insights, advice, and inspiration to fuel your own hair journey. Discover the secrets behind mastering the art of IBE®, the nuances of navigating a dynamic salon environment, and the tips and tricks that only insiders know.

From confronting a natural disaster that threatened her salon to facing the storms of life, Jenn's unwavering positivity stands out as a beacon of resilience. She reveals the secrets of her indomitable mindset that prevented her from breaking down when everything seemed against her. Plus, discover how the empowering IBE® community has played a pivotal role in her journey, offering unwavering encouragement and support.

Today, we're pulling back the curtain on the much-anticipated launch of the Crown Collection, a groundbreaking series that promises to redefine elegance and style. In an industry-first, McKenzie Turley, has masterfully merged the worlds of wigs and extensions, creating the finest "Crowns" that symbolize more than just a hairstyle—they represent a revolution in quality and craftsmanship. Utilizing only the highest quality materials, the Crown Collection brings together innovation, artistry, and unparalleled luxury. The founder will take us on an exclusive journey through the inspiration that went into the creation of the Crown Collection launching August 22, 2023.

Starting from the bustling streets of New York to the sun-kissed coast of Florida, Nicole shares the challenges and triumphs of uprooting her life, family and career to a new city. This podcast dives into the trials of starting fresh in a new salon. Listen in as she reveals the hustle it took to reach success in under a year.

When it comes to this industry, the opportunities are endless. Which is going to be the best for you? Today we cover all aspects of being a commission, independent or suite stylist!

Extension Guests-- This one's for YOU! In this episode IBE® Creator, McKenzie Turley covers everything you need to know about how to maintain your IBE®!

You get to write your own definition of success. What does it mean to you? Founder, McKenzie Turley shares what success means to her and how you can frame your mindset as you grow.

Credibility. There is one for starts. In this episode we are chatting with the IBE® website guru himself, Dan Polhamus about the top 5 reasons your business needs a website. Website resources: https://www.fjsolutions.com/hair-salon-plans/

5 Habits to stop doing behind the chair NOW.

IBE®CON 2024 is going international! For 3 full days, you will level up with non-stop education, inspirational speakers, community, product launches, and much more. All on the beautiful sunny beaches of Mexico. Get all the details here!

We have all heard it before, you need to have a target market. But where do we start? Today we are going to cover the basics with one of our Masters Business Educators, Joanne Kim Marsden.

It's all in the details. Today we hear from Jazz Khan about how stylists at our flagship salon, The Haus of IBE® create the best salon experience for their guests.

An episode with advice and suggestions to those who may have found themselves getting sucked into the high of instant gratification behind the chair. Join us to hear from our mentors' mentor, Andrew Carruthers. Link to the Needs Inventory mentioned on this episode: https://www.cnvc.org/training/resource/needs-inventory.

Today we are talking Goldie Locks spring must haves with our head of product development, Devin Graciano. Find out what's in Devin's beach bag this travel season!

Our Masters Educator, Carla Marcelle Pagan joins us today to explain texture theory with IBE® in mind to create the best looks for all hair textures.

Introducing our latest & greatest micro weft hair extension line-- ONE by IBE®. Join us with our founder McKenzie Turley as she dives into the latest wefts! ONE by IBE® launches to all licensed stylists on 2/14/23!

Get inspired in 2023 by looking outside of the industry. Dive into some new places to find inspiration with our masters business coach Tori Johnston!

Join us to meet the newest member on our IBE® Technique team and hear how important it is to evaluate each row you install.

Join us today to hear from Dani Davis, an incredible IBE® stylist as she shares the impact that IBE® has had on her career.

Got some lofty goals for 2023? I hope you do. Join us in chatting with our Masters Business educator Kaytlin Garland, about how to actually move the needle towards your goals in 2023.

Mentorship is the foundation of Invisible Bead Extensions® virtual certification program. Today, one of our OG mentors Brittnee Palmer is sharing how the hybrid of technology and one-on-one mentoring enhances your educational experience with IBE®.

For many stylists, tackling the business side of this industry is just too hard to go it alone. With masters business coaching you have the option after completing masters business to continue with our business coach, Tori Johnston. Join us as we introduce our business coaching opportunities!

Since its launch in early 2022 Goldie Locks has broken records, provided real hair care solutions and is now expanding its line up. Join us with Devin Graciano, our head of Product Development at Goldie Locks to learn more!

Let's take a deep dive into the highly sought after Master Technique Course with Our Master Technique Mentor Jasmine Hadjis.

McKenzie's goals for this year— simplify & define. This episode we are talking with the creator herself about her visions for this method and so much more.

In this episode we are going to cover ideas and strategies that will help you navigate the upcoming busy season with ease. Now is the time to make sure you have your business on autodrive as you cruise into the "power hour" of 2022.

Dear new stylists, as each of you emerge into the industry we feel your wake. Join us in chatting with our very own, Joanne Kim Marsden about what we can learn from the younger generations and what we can suggest for them to grow.

There is no chronological order of growth behind the chair. Some seasons are two steps forward, one step back. In others, we experience significant progress. Join us with Platform Artist & Masters Educator Amanda Gautreau.

If you have been waiting for a sign to make changes in your business, this is it! Join us with Platform Artist Kat Scott.

The foundation of Invisible Bead Extensions is its community. Join us in chatting with one of the pillars in our community, Heidi Metcalf!