PODCAST · education
Floral Guild Radio
by Philadelphia Floral Guild
An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and share the stories of florists and farmers.
Episodes
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Episode 17: Flowering with Reverence, a Conversation with Jackie Newns of Red Seeds Floral
Today we're getting to know Jackie Newns of Red Seeds Floral, a spiritual director/conselor turned event florist based in Wyncote PA, right outside of Philadelphia. Jackie brings a unique approach to her work, one where creating spaces of reverence and reflection are as equally important as the...
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Episode 16: Siblings in Business Together with Liz and Tim Shea of Grow Wild Studios
In this episode, we sit down with Liz and Tim Shea of Grow Wild Studios at their beautiful design space in Malvern PA. This sibling duo likes to joke that they accidently started a floral studio on purpose. Liz, the artistic arm of the operation, had been working in a traditional flower shop and...
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Episode 15: Pursuing Sustainable Luxury Event Design with Annie Pertes of Wildbird Flowers
Today we're getting to know Annie Pertes of Wildbird Flowers, a farmer florist in Bucks County, Pennsylvania. Annie gives us a candid look at what it's like to be in Year 5 of building a floral brand. She's found her groove and is pursuing luxury events with a sustainable approach. And she…
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Selling Wholesale Flowers as a Micro Urban Flower Farm with Elise Hanks of Terra Luna Herbals
In this episode you'll get to know one of the talented and dedicated farm members of the Philadelphia Floral Guild. Elise Hanks owns and operates Terra Luna Herbals, a microfarm located in the very urban Norris Square neighborhood of Philadelphia. Elise has been working in flowers for over a...
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Quality Control in the Local Flower Supply Chain
This episode is all about quality control in the local flower supply chain. To share some insight on this topic, Katy Beene, market manager for the Seattle Wholesale Growers Market joins us. Founded in 2011, the Seattle Wholesale Growers Market is really a frontrunner in the local wholesale...
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Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers
Today we are hearing the story of how Jessica Cummings built her floral event business, We Are Wildflowers. Jess has had a unique approach to growing her business slowly through friendships and now does 80+ weddings a year with a merry band of floral freelancing friends. The We Are Wildflowers…
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How Retail Florists Can Sell More Local Flowers
Attention Florists! We're back with another episode on how to sell local flowers, this time with a closer look at building a retail customer base who understands what local is and helps you tell the story of the stems. Unlike events, retail is all about building a relationship that lasts for…
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How to "Sell Local" to Event Clients with Ellen Frost from Local Color Flowers
Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a lively chat about how to "sell local". As a florist working exclusively with locally grown stems for the past 17 years, Ellen has valuable insights into how to find the right customers and get their buy-in. In…
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Flower Camps for Kids and Other Community Building Ideas from Grace McDonald at Flower Clvb
In this episode, I'm chatting with Grace McDonald from Flower Clvb, a fun little floral studio in West Philly. Grace is a builder of strong community and an advocate for the earth. She's put a unique spin on educating the next generation about flowers and nature. This episode is packed full of…
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On Growing Up In a Flower Shop and Three Decades in the Biz with Rose Oland of Mullica Hill Floral Co.
In this episode, I'm chatting with Rose Oland from Mullica Hill Floral Co, a florist shop that has been in business for 37 years. Rose and her mom who founded the shop are dedicated to supporting local flower farms and approaching floristry with sustainability at the forefront. Rose's perspective...
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Being an Eternal Novice and Defining Your Sustainable Floral Business with Emalee Lally of Bird Seed Florals
Today we're chatting with Emalee Lally, owner of Bird Seed Florals. Emalee has been a stalwart supporter of the Philadelphia Floral Guild since day one. Her design style and story are unique, including her attitude towards being an eternal novice. Three years in the biz, she's still stretching…
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Tips for Selling Flowers Wholesale with Scott Shepherd
We're back on air with a conversation about selling flowers wholesale. This episode is geared more towards flower farmers, but might be a fun peek behind the scenes for florists as well. Many of you are already familiar with today's guest, Scott Shepherd. Scott is the host of The Flower Podcast.…
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Flower Math Part 5: Being Team Players
Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops. An informative listen for both florists and growers! We wrap up the Flower Math series today with Part 5: Being Team Players. Being...
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Flower Math Part 4: Delivery and Handling Fees
Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops. An informative listen for both florists and growers! Fees add up! In Part 4 of the Flower Math series, we expose this often unseen sinkhole...
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Flower Math Part 3: Quality Tiers
Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops. An informative listen for both florists and growers! In Part 3 of the Flower Math series, we discuss quality and how that can impact flower...
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Flower Math Part 2: Product Shrink
Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops. An informative listen for both florists and growers! In Part 2 of the Flower Math series, we dive into product shrink and how it can be...
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Flower Math Part 1: Price Per Stem
Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops. An informative listen for both florists and growers! In Part 1 of the Flower Math series, we dive into price per stem and how what a grower...
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Floral Guild Radio Trailer
Welcome to Floral Guild Radio, where each episode explores another aspect of sustainable floristry and producing flowers commercially. This podcast captures the voices and stories of seasoned and beginner florists and farmers. Why Floral Guild radio? Firstly, this podcast is brought to you by the...
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ABOUT THIS SHOW
An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and share the stories of florists and farmers.
HOSTED BY
Philadelphia Floral Guild
CATEGORIES
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Frequently Asked Questions
How many episodes does Floral Guild Radio have?
Floral Guild Radio currently has 18 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Floral Guild Radio about?
An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and...
How often does Floral Guild Radio release new episodes?
Floral Guild Radio has 18 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Floral Guild Radio?
You can listen to Floral Guild Radio on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Floral Guild Radio?
Floral Guild Radio is created and hosted by Philadelphia Floral Guild.
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