PODCAST · society
Fohr Ground
by Fohr
A podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.
Episodes
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Putting all your eggs in one basket with Mark Asuncion - Episode 64
This week on #FohrGround we got to hear from luxury fashion photographer, content creator and entrepreneur Mark Asuncion (@moodsbymark). Mark picked up a camera at 8 years old, and knew he would be creating in one way or another for the rest of his life. In the midst of going to school for…
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Finding your voice with Sarah Nicole Landry (@thebirdspapaya) - Episode 63
This week on #FohrGround we had the pleasure of speaking to Sarah Nicole Landry of @thebirdspapaya. Canadian creator, public speaker, blogger and mother of three shared her life story with us, and imparted wisdom as profound as it was relevant to today’s current climate and our industry. Sarah’s...
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Hungry to help with Jane Ko (@atasteofkoko) - Episode 62
This week on #FohrGround we had the privilege of speaking with Jane Ko of @atastewithkoko. Jane has been a food blogger and influencer for the past 10 years, pioneering the scene in Austin, TX back in 2010. (Fun fact, she was also one of the first influencers on Fohr!) Since the onset of the...
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On dreaming big with Drew Jessup - Episode 61
This week on #FohrGround we got to virtually ‘sit down’ with menswear, travel and lifestyle influencer Drew Jessup. Originally from Maine, Drew has drifted to and from New York, but landed officially in Brooklyn about 5 years ago. His love for fashion began at an internship with KJP, and it was...
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Navigating the new normal with Taylor from Later (Taylor Loren) - Episode 60
This week's episode of FohrGround featured a very special guest: Taylor Loren (or as many people in the Instagram marketing world know her - Taylor from Later). Taylor is the head of content marketing for Later.com, and was the company's first marketing hire. Since then she’s been an integral…
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Going above and beyond with Grace Murray - Episode 59
This week’s episode of #FohrGround features one of our very own - Fohr’s VP of Strategy, Grace Murray. Grace has been at Fohr for 7 years, and has worked mainly in sales up until this year when she transitioned into strategy. Tune in to hear Grace share her insights with us on brand strategy,...
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Putting things into perspective with Colleen Kelly - Episode 58
This week we had the pleasure of sitting down with Colleen Kelly, an advertising industry veteran and current CEO of global non-profit, Concern Worldwide. Colleen shares her journey with us as it took her from LA to New York with various advertising agencies and ending where she is now, leading...
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Cooking your way to the finish line with Lottie Bildirici - Episode 57
In this episode we had the privilege of hearing from Lottie Bildirici, New York city-based endurance athlete, health coach, recipe developer and food content creator. From a young age, Lottie took nutrition and health very seriously after a scare in her teenage years. Everything changed when...
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From graphic design to Bieber in Zurich with Nick Onken - Episode 56
This week’s #FohrGround practiced #socialdistancing and was recorded remotely. We were honored to virtually sit down with industry renowned photographer Nick Onken and hear about his story. Nick started his career as a graphic designer and ended up shifting into photography as he began to shoot…
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#SephoraSquad 2020 - Episode 55
This week’s #FohrGround featured three very special guests from the Fohr family. They’re also the dream team behind the magic that is #SephoraSquad. In honor of #SephoraSquad’s one year anniversary and the opening of 2020 applications this month, Jillian Netzel, Emma Gonzalez and Suzannah...
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Building a business on relationships with Nick Roberts - Episode 54
This week on Fohr Ground we sat down with networking and relationship building wiz, Nick Roberts. Nick has had an extensive career in fashion and menswear PR and is now running is own firm, Lawrence & Co. In this episode, Nick shares with us personal insights from his journey to success as well…
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Dedication to your Niche with Tim Dessaint - Episode 53
This week we are joined by London-based YouTuber and content creator, Tim Dessaint. He started creating style-inspired content for a small following on Instagram, but it wasn’t until he moved to Australia and started his YouTube channel just a year and a half ago that he found his niche -...
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On the forefront of technology with Nicole Loher - Episode 52
Since early Tumblr days, Nicole has always been an early adopter and interested in what's happening on the internet. After graduating from college, while still growing her personal blog, she immediately went from student to teacher and was given an Adjunct Professor at NYU at an unprecedented…
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Noah Rubin on finding a purpose bigger than himself - Episode 51
This week on Fohr Ground we are joined by tennis professional, and founder of Behind the Racquet, Noah Rubin. Started just over a year ago, Behind The Racquet became an outlet for Noah and his (world-class) peers to discuss. In this episode, Noah talks about life as a professional tennis player,...
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Discussing influencer trends with Sydney Fazende from Laforce - Episode 50
We’re big fans of this week’s Fohr Ground guest, Sydney Fazende, here at Fohr. She’s currently a vice president of Digital at Laforce, one of the top agencies in town. Longtime fans of A Drink with James will know that we had her on the show a few years back. Spoiler alert—the industry is very…
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How the owners of Kopitiam use Instagram to grow NYC's hottest new restaurant - Episode 49
This week we were fortunate enough to be joined by Moonlynn Tsai and Kyo Pang, the amazing duo behind one of New York’s hottest new restaurants, Kopitiam. The restaurant originally had four seats (and the line to get in wrapped around the block) then reopened around the block with nearly forty...
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Creating editorial content in a snapshot world with Krystal Bick - Episode 48
Krystal Bick is a content creator based in New York City. Hailing from Reno, Nevada Krystal's path includes everything from studying journalism to blogging while working at Google as a Product Marketing Manager. Krystal's cinema-inspired feed stands out from the crowd in an era full of quick...
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Season Two in Review
We made it through the second season! In this season two wrap up show, we take a look back at each episode, and pull a quote or two from each guest! Hope you enjoy!
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How Jeremy Mitchell leveraged confidence and drive to become a successful photographer - Episode 46
Jeremy Mitchell (@xxjmitch) is a New York City-based photographer and content creator who shoots for many brands you know and love including Mr. Porter. Born and raised in Brooklyn, Jeremy has both a creative and entrepreneurial mind. He first began his hustle by selling Dragon Ball Z character...
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How to build a life around traveling frequently with Kira West - Episode 45
This week we talk to NY-native, Kira West (i@bykwest). In this episode, we get technical about how to make traveling a priority and making it work even when you have a small budget. Kira works at a travel tech start-up and gives us a rubric for picking your next destination.
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Marissa Cox on being a full-time influencer living in Paris - Episode 44
We caught up with Paris-based content creator Marissa Cox (@ruerodier) for this week’s episode of Fohr Ground. In this episode, we go very in-depth about Marissa’s journey, about what the influencer marketing world is like in Paris. Marissa has a unique perspective of having her audience split...
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Yu Cui on the connection between musical theater and photography - Episode 43
We’re back on Fohr Ground this week with Yu Cui (@fishflourish), who details her unique path on becoming a content creator. Fish, as she is known, grew up in China and took an untraditional path by moving to New York for college. Not knowing what she wanted to do originally, She eventually found...
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Andrea Maria on incorporating spirituality in a material world - Episode 42
Andrea Maria (@dearmilano), as one of Mexico’s first fashion bloggers you’d think that she’d been wanting to do this her life, but that wasn’t the case. Growing up in both Mexico and Texas she loved style and fashion, but it wasn’t until a trip to Milan that shifted her focus and when she wanted…
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Micaéla Verrelien created her dream job - Episode 41
Micaela Verrelien is a creative director and content creator based in New York. While she was always artistic, she grew up on a traditional path and became an accountant. It wasn’t until she started her blog that she developed her sense of style and creative direction. Taking one glance at her...
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How Joe Greer makes photos into stories - Episode 40
Joe Greer is a self-taught photographer based in New York. Having gotten his start shooting iPhone photos on Instagram, you can now find him shooting on both film and digital cameras. He stopped by our offices to share how Instagram shaped his craft, how he branched out artistically, and his...
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Sharing your life as your job with Will Taylor - Episode 39
Will Taylor joins us to cover how he leveraged his background in traditional media to build Bright Bazaar, a lifestyle blog about interior design, travel, and men's fashion. He talks about the urge to make the move across the pond and how, together with his partner, have built Bright Bazaar into...
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Brand Building 101 with Moti Ankari - Episode 38
From starting Metro Man eight years ago to building a brand from scratch, Moti Ankari stays busy. It was just three years ago that he and fellow influencer Marcel Floruss were guests on A Drink With James. Around the time, they also launched Ankari Floruss. Moti joins us to cover how he built his...
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Lessons in running a small business with Emily Schildt - Episode 37
This week, we’re doing something a little different. With influencers running small businesses through Instagram, it made sense for us to sit down with brand consultant Emily Schildt who founded Pop-Up Grocer just this year. We learn what it takes to run your own store, when you know you've got a...
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Dennis Todisco fosters communities on Instagram and Twitter - Episode 36
Dennis Todisco is a Boston raised, New York City based content creator. He’s worked at brands like Nike and Twitter and now focuses on @outfitgrid and his personal account full-time. If you’re not familiar, Outfit Grid is simple: users submit the clothes they wore that day, neatly folded and...
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How Jessica Torres became a role model for her younger self - Episode 35
As a blogger, podcast host, and YouTuber, Jessica stays busy. Throughout it all, she remains true to her goal of creating positive representation for women growing up just like her. In this episode, she talks about her journey to self-love, why she isn't afraid of taking a risk, and how in the...
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Jera Foster-Fell empowers women to be their best selves - Episode 34
Jera Foster-Fell is a fitness and lifestyle influencer born and based in NYC. She’s especially cognizant of sharing her passion with others in hopes it will inspire them to get the most out of themselves. And for the first time in Fohr Ground history, our guest sings a show tune to close the...
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How Tanyka Renee channels spirituality into her work - Episode 33
From swimming with jaguars in Honduras to partying with Rihanna in Barbados, Tanyka has come a long way from her small town in Connecticut. She shares how she had to get in touch with herself—through meditation and solo travels—before she got in touch with her Instagram family.
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Essence Gant on breaking into the New York media industry - Episode 32
Essence Gant is the Beauty Director at BuzzFeed. As more people in the media industry are motivated to grow their social media and cultivate a personal brand, she sets an example of doing that while being true to yourself. In this episode, she shares the insights she's learned from her...
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Matt Chu on finding his sense of (art) direction - Episode 31
Matt Chu is a New York based art director and full-time fashion buyer. One glance at his Instagram and you can see clearly what he’s about: taking amazing photos and showcasing his unique, genderless style. In this episode, he talks about developing a vision, training his audience, and being...
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How Gigi Ivanova self-launched her first fashion label — today - Episode 30
On the podcast, we’ve talked to influencers with dreams to start their own collections and even a few who already have their own brands. Gigi is in the unique position of launching her first fashion line right. now. She talks us through the journey, what it’s like learning things along the way…
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Olivia Caputo believes in using her platform for good - Episode 29
A year into being a full-time influencer, Olivia shares how she got to where she is today. From Florida to New York, pageants to content creation. Hear her open up about having anxiety, using her platform for good, and living in the moment.
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Sabrina Poon's nursing career makes her content stronger - Episode 28
Sabrina is a nurse, content creator, and lifelong New Yorker. While many influencers aspire to create content full-time, she balances both her passions and has no plans to stop. Hear how the contrast of the two helps her excel in both.
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How Missy Lynn succeeds over tough times - Episode 27
Before her flight from NYC to Dallas, Missy stopped by Fohr HQ to talk about how her military experience shapes her perspective and process. She also opens up about why it's okay to take a step back from content creation to deal with real life.
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Tyla-Lauren Gilmore on her natural hair journey - Episode 26
Tyla’s influencer career as we know it began with one big moment: her decision to document her natural hair journey. Since then, she’s been on a mission to help women embrace their natural selves and how to look their best for less.
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Leo Chan creates Asian representation for the next generation - Episode 25
Growing up, Leo read the pages of GQ and watched popular movies, never seeing anyone who looked like him. That set him off on wanting to be the representation he sought. Sure enough, he did just that. Hear how he made it work and why it’s so important that diverse, positive images exist for the...
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Sai De Silva on motherhood and balance - Episode 24
We’re back with a brand new season. Tim is joined by Sai De Silva, an influencer and blogger from New York City. She also happens to be the coolest mom we know. In this episode, she shares her insights on work-life balance and embracing her identity beyond motherhood.
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Season One in Review
And that's a wrap on season one! The past 22 episodes have been filled with memorable profiles of the industry's top personalities. We hope you enjoyed listening as much as we enjoyed recording. For the upcoming season, you can expect a brand new format. Tim will be sitting down with…
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Christina Caradona (Trop Rouge) - Episode 22
Christina Caradona is the content creator behind Trop Rouge, a blog centered on personal style, fashion, and travel. She's been running the site since the industry's infancy nine years ago. If you're familiar with her bubbly, charismatic personality, it shines through in this episode. She…
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Carly Hill - Episode 21
Carly Hill is a Senior Account Executive by day, fashion and food blogger by night. She’s a true testament to following your passions no matter how busy your calendar.
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Steffy (Steffy's Pros and Cons) - Episode 20
Steffy is a Long Island based content creator. She talks about her affinity for the colors yellow and orange, her eclectic career path, and how she found her style.
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Katie Sands (Honestly Kate) - Episode 19
Katie is a woman of many talents: fashion blogger and Make-A-Wish board member by day, guest speaker on news channels by night. She shares how her acting background helped her develop her online persona, why she prefers to collaborate (not compete) with other influencers, and what inspired her to...
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Sarah Bryant (Sarah LouWho) - Episode 18
It was just three years ago that Sarah had a following of 800. After cutting her hair to her signature pixie cut and going viral, she decided to create content, a side hustle that quickly overtook her full-time job running a telecommunications company in Florida. Hear what she does to grow in a...
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Alyssa Lenore - Episode 17
Alyssa is a NYC based content creator. She dabbles in many niches, bringing her background in interior design in whatever she creates. In this episode, she covers getting brands to trust her creative vision, what it was like growing up in the Philippines and NYC, and how her family keeps her...
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Adam Bartoshesky (Captain Barto) - Episode 16
Adam a.k.a. Captain Barto is an LA based photographer. Growing up in rural Maryland, he surfed up and down the east coast. His love of the sport led him to find his passion for film photography.
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Casey "Quigley" Goode - Episode 15
Live from LA, Quigley talks us through her journey from making music to creating content online. We hear about her experience as a semi-finalist on American Idol as well as how she began to channel her creativity in fashion and Instagram.
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Frequently Asked Questions
How many episodes does Fohr Ground have?
Fohr Ground currently has 64 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Fohr Ground about?
A podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.
How often does Fohr Ground release new episodes?
Fohr Ground has 64 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Fohr Ground?
You can listen to Fohr Ground on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Fohr Ground?
Fohr Ground is created and hosted by Fohr.
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