PODCAST · business
For The Daring Growth Seekers
by Done By Nine
For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!
Episodes
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AI Won't Fix Bad Ads: Stop Blindly Trusting the Algorithm
Too many businesses are switching on AI features in their Google and Meta ad accounts without understanding what they're actually doing and it's costing them real money. If you've ever heard "just trust the algorithm" and gone with it, this episode is for you. Getting AI to work in your paid…
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Stop Being Perfect on Camera: Andrea Bozzi on Authentic Video That Converts
We're exploring why most businesses are getting video marketing completely wrong - and what actually works. With AI-generated content flooding social feeds and authentic connection becoming harder to find, understanding how to use video strategically (not just creating pretty content) has never...
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The new "Decision Zone": Is AI now your business's first impression?
37% of consumers now start their searches with AI tools like ChatGPT instead of going straight to Google. That's a big shift in how people discover businesses - and most business owners have no idea what AI is saying about them. With AI becoming the first filter in customer discovery…
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ChatGPT Just Announced Ads - Here's What You Should Know
We're back for 2026! And today's episode we unpack advertising in the age of AI! With OpenAI announcing ads in ChatGPT and Google already running ads in AI Overviews and AI Mode, understanding how to show up in AI-generated answers has never been more important for your marketing strategy. My key...
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Is OpenAI Using Google's Playbook? If So, Here's What Happens Next
OpenAI's new browser - Atlas - has been launched. And we need to understand what this potentially changes for how customers find and interact with our businesses. In this episode, Jordan McFadyen has a look at the strategic parallels between Google's rise and OpenAI's current moves. We're moving...
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AI Won't Fix a Messy Business w/ Kieran Lee
A recent MIT report found 95% of business AI projects fail to deliver any return on investment. The reason is simple: most businesses grab generic tools that look good in a demo but break under the pressure of real, complex work. Essentially, they're trying to build on a messy foundation. Success...
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Behind the Scenes: A Workshop on Getting Your Business Seen by AI
Almost 60% of Google searches now end without a single click to a website. Between AI Overviews, ChatGPT, and Google's new AI Mode, the way customers find you has fundamentally changed. This week, we're pulling back the curtain and giving you a behind-the-scenes listen to an exclusive workshop…
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Ben Annabel on Building a Business, Burning Out, and Starting Again
In this episode, Ben Annabel, founder of accounting and advisory firm Recharge Group joins us. Recorded for the Most FM Business Hour, this interview covers the entire lifecycle of a business owner - from the initial hustle of a startup to the difficult decision to exit and the journey of…
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What NZ Business Leaders Really Think About AI
Forget the generic AI reports from the US. We wanted to know what's actually happening with AI right here in New Zealand, so we sat down with a group of local business leaders for a frank roundtable discussion. This episode is a recap of that conversation. We cover the surprising ways AI is being...
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[Off Mic] Leadership Lessons from an Emerging Director
How do you build an award-winning career in leadership and governance without a university degree? You say yes to opportunities, you learn to take risks, and you focus on what really matters: people. In this episode, Jordan McFadyen is joined by Adam Harris and talks with Jessie Waite, a leader…
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Breaking: Google's AI Mode is Live in NZ & Australia
Google has officially rolled out AI Mode in New Zealand and Australia, and it's a MASSIVE change in how your customers will find you moving forward. Join us in a quick, unedited and 'live' podcast episode with information about the announcement. It's a shift from a list of blue links to a...
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META Ads Have Changed: Here's How to Adapt
There's a fundamental shift happening in Meta's advertising platform, moving away from manual, interest-based targeting towards an AI-driven model. On today's podcast we outlines how Meta's algorithm now uses the ad creative itself, from the images, video, and copy, as the primary signal to find...
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Your Business Invisible to AI? Here’s How to Fix It.
The way customers find you is changing faster than ever. Traditional Google SEO isn't enough when nearly 60% of searches end without a click, thanks to new tools like AI Overviews. So how do you get found, recommended, and chosen by AI like ChatGPT and Google Gemini? In this episode, we cut…
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Friction is a Tax on Your Growth
A slow-loading page, a clunky checkout, a recommendation that misses the mark. These small frustrations are no longer minor inconveniences; for 80% of your customers, just three of these 'bad experiences' are enough for them to walk away for good. In an era where AI is meant to be making…
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[Off Mic] Are You the Bottleneck? A Hard Look at Leadership and Execution w/Adam Harris
In the second part of our conversation with Adam Harris from Frank and Fearless, we explore the role of the "integrator" – the person who turns vision into reality. We break down why accountability can be a difficult concept for teams and how to build a culture where people feel safe to take...
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[Off Mic] How to Find Clarity When You Have a Million Ideas w/Adam Harris
Are you a business owner constantly buzzing with new ideas but struggling with execution? You might be a "visionary," and that comes with its own unique set of challenges. In this episode, we're joined by EOS Implementer Adam Harris from Frank and Fearless to discuss the most common headache he...
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Google's NEW AI Max: A Guide for Business Owners
Google Ads just released a feature called AI Max that **they claim** could either boost your ad performance by 30% or completely mess up your campaigns if you're not ready. It's rolling out across Australia and New Zealand right now, and most business owners have no idea it even exists. In this...
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[Off Mic] The Unfiltered Truth About Running a Family Marketing Business
This week we're sharing something different – a candid interview from local business radio where Jacqueline pulls back the curtain on building Done By Nine from the ground up. In this conversation with Tom Schurr from Escape Coffee Roasters, Jacqueline opens up about the realities of running a...
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Why 60% of Marketers Are About to Have a Hard Year
We're exploring why chasing website traffic could be the worst marketing strategy you could choose - and what you should focus on instead. With new research showing AI search visitors will overtake traditional search by 2028, and Google's latest voice search features changing how customers…
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[Off Mic] Our 10-Year Goal to Empower 20,000 Businesses
We've never shared this publicly before - our actual business goals and the quarterly rocks that drive everything we do at Done By Nine. In this episode, we're sharing both our 10-year target to empower 20,000 purposeful organisations, along with breaking down exactly how we're using EOS...
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Why B2B Marketing Got Harder (And What to Do About It)
B2B marketing has become a completely different beast. While e-commerce businesses can launch products and see sales within weeks, B2B companies are spending months crafting perfect email sequences and hosting webinars - only to hear crickets. The divide between B2C and B2B marketing success is...
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[Off Mic] Why We Rate Our Stress Levels Out of 10 (And You Should Too)
Running a business while raising four kids isn't Instagram-worthy - it's messy, stressful, and requires systems most people never talk about. In this raw conversation, we want to share the reality behind building Done By Nine while parenting 4 children aged 5-13. From using a stress scale to...
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Google Killed Keywords (And Most Businesses Don't Know It Yet)
The way people search online has fundamentally changed, but most businesses are still marketing like it's 2015. We're no longer typing simple keywords into Google - we're having full conversations, asking complex questions, and expecting AI to understand exactly what we need. Recently, Google...
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[Off Mic] Why Community Matters More Than Ever Right Now
We're going behind the scenes of how we're building our business as a couple in the AI era - and why human relationships matter more than ever. After running workshops with 18+ business owners across New Zealand, we discovered something surprising: while everyone's obsessing over AI tools, the…
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Why Google Search Will Never Be the Same Again!
Google's AI Mode launched in the US, and it's completely disrupted the search experience that you've been optimising for years. While you've been fighting for page one rankings, Google has been building a system where there literally is no page one anymore - no blue links, potentially no clicks…
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[Off Mic] How We're Finally Getting a Grip on Our Business
[Off Mic] Go behind the scenes of how we run our marketing business (Done By Nine) during the AI-era. In this episode, we chat about the pressures of running a business with young kids while juggling client work and growth goals. After five years of late-night laptop sessions and scattered...
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Google I/O 2025: What Businesses Need to Know
Google just revealed the future of search, advertising, and customer discovery - and it's happening faster than most business owners realise. At Google I/O 2025, the tech giant made it crystal clear that AI isn't just another feature - it's now the foundation of everything they do. From...
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Why We Killed the 'Marketing Mindset' Podcast
In this episode, we ditch Marketing Mindset and launch For the Daring Growth Seekers. Marketing in the AI era stays front and centre, but now you also get the unfiltered story of building an agency as a married team. This is your go-to show for ambitious leaders in Australia and New Zealand who...
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How We've Built Our Business: Our Special 5-Year Anniversary Team Roundtable
Join the entire Done By Nine team - Jordan, Jac, Renee, Aarti, and Flynn - for a special anniversary episode celebrating five years in business! In this roundtable discussion, the team reflects on how marketing and design have transformed since Done By Nine's inception, from the early Canva days…
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Relevant Marketing Beats Personalisation: Google's New Data
Google's latest marketing research has destroyed "Hello [First Name]" emails, revealing only 18% of consumers care about seeing their name on product recommendations. What customers actually want is content relevance in digital marketing - messaging that directly addresses their problems, pain...
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Building a Business & Life Together: Celebrating 5 Years of Done By Nine
We're marking a special milestone over the next month - 5 years of building our business, Done By Nine! In this episode, we turn the tables and invite my wife and business partner, Jacqueline, into the studio to reflect on our journey of building a digital marketing agency from scratch. From our...
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Why ChatGPT Isn't Talking About Your Business
While most business owners are obsessed with using AI to create content, they're missing something far more significant: AI is completely transforming how customers discover businesses. In this episode, we reveal how tools like ChatGPT and Google Gemini are already deciding whether to recommend...
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Is AI Making Us Lazy Marketers? A Wake-Up Call for Business Leaders
We're exploring how businesses are getting AI content creation completely wrong and the hidden cost it's having on marketing teams and creativity. Recent research from Microsoft and Carnegie Mellon University reveals a disturbing trend: as marketing teams become more reliant on AI tools, their...
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The Digital Marketing Funnel Is Dead
Is the traditional 'marketing funnel' dead - and what's replaced it in 2025? Taking my 6-year-old to the toy store revealed something fascinating about modern customer behavior: the path to purchase isn't linear anymore. Instead, it's a chaotic web of AI recommendations, social proof, and endless...
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What TikTok Knows About Marketing (For Businesses That Aren't On TikTok)
Love it or hate it, it appears that we can't ignore the powerhouse that is TikTok, and today we're exploring a fascinating paradox in modern marketing: as AI tools become more sophisticated, TikTok's 2025 Trend Report that they just released reveals that authentic, human-driven content matters…
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How To Use AI Content Tools the Right Way
On this episode we're exploring how businesses are getting AI content creation completely wrong - and how to fix it. With Google's recent shifts towards AI-organised search results and the rising importance of video content, understanding how to use AI tools strategically has never been more...
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AI Will Transform Marketing in 2025, Start Preparing Now
Welcome to 2025's first episode of Marketing Mindset, where we're tackling the biggest shift in marketing since the internet: AI's transformation of how customers find and choose businesses. This is going to mark the year where AI stops becoming just like a buzzword that you see on LinkedIn every...
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Why Everything You Know About Meta Advertising Is Changing
The social advertising landscape has transformed dramatically, and what worked even six months ago might be costing you money today. Today's episode is a must-listen if you're managing ad budgets between $500 to $50,000 per month and feeling overwhelmed by all the changes - many driven by AI and...
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Where Did All Your Website Traffic Go? How To Thrive In The Zero-Click Era
Today I want to look into the changing landscape of digital marketing and the rise of "zero-click" content. Inspired by the declining website traffic many businesses are experiencing, I want to explore why traditional metrics may no longer tell the whole story of marketing success. In this…
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Are CEOs From 100 Years Ago Cringing at Today's Content-Creating Business Owners?
This episode was Inspired by a viral meme suggesting that today's business owners are uniquely burdened with content creation, and I wanted to explore whether this perception was accurate. Joined by Aarti Desai, we'll look at: Historical examples of successful content marketing from...
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Sales and Marketing Are Feuding (And It's Costing You)
We've all heard the blame game: sales blaming lead quality, marketing blaming a lack of understanding of prospect needs, and CEOs blaming poor communication. But here's the truth: alignment between sales and marketing is absolutely crucial for sustainable growth. In this episode, we'll explore…
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Essential B2B Marketing Strategies for Q4
We’re entering Q4 of the calendar year, traditionally a massive time for brick and mortar or B2C type companies and businesses. Everyone is discussing Black Friday, Boxing Day, and Christmas sales and how B2C companies can take advantage of this time. However, in this podcast, we want to talk…
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Spolier Alert: There's No Silver Bullet In Marketing
Today we're joined by marketing expert and Done By Nine team member, Aarti, to debunk the myth of the "silver bullet" in marketing. We'll explore why quick fixes often fail and discuss the importance of building a solid marketing foundation. In this discussion, we'll cover: - The misconception of...
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From Radio Broadcasting to Building a Marketing Agency: An Interview with the MostFM
In a slightly different episode, I'm sharing a conversation that I had with Adam Harris, the host of the Business Hour radio show on Most FM here in Taranaki. We chat about my journey from being made to do stunts on local radio to founding Done By Nine and everything in between. I share some of…
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Stop Relying On ChatGPT to Write Your Content (Do This Instead)
Businesses and organisations are still using ChatGPT to write all of their content. Copy and paste, done and dusted, too easy. Despite many conversations and warnings about over-relying on AI tools for content creation, businesses still heavily depend on ChatGPT, which poses risks to brand voice,...
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Is Google Search Still Valuable for Your Business?
Have you ever wondered what value Google Search will bring to your business in the coming months and years? Consider this: Could it be that Google search, a staple in your strategy, might not hold the same weight in the future? If that's the case, where does your business go from here? With...
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What Marketing Levers Should You Pull When You Face A Challenge?
As marketers, we face challenges daily, but the biggest mistakes we see businesses and marketing teams make are facing these challenges with a reactive mindset. Low site traffic, lead quality, creative not converting - the list goes on - so how can we remain agile while also sticking to our...
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How to Master Your Q4 Marketing Strategy
Q4 can be an overwhelming experience for business owners and marketing teams. The stakes are incredibly high with the holiday season, peak gifting, and a rise in consumer activity. So today, I’ll walk you through a structured roadmap for effectively managing your marketing strategies during this...
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Human vs. AI: Why Authenticity Still Rules in Marketing
Is the explosion of AI affecting what content we see as real versus what’s been simply generated by a bot? The marketing and business game is changing wildly, and AI tools are at the forefront - especially when ChatGPT burst onto the scene. But there’s more beneath the surface. More tools and...
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Google’s Search Generative Experience. What Does it Even Mean?
Today's podcast is a topic that sounds confusing right from the get-go - but when you dive in and explore how search engines, like Google, are adapting and changing in the future, you’ll soon start to realise that small changes to your marketing strategy now could set you up nicely for the...
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ABOUT THIS SHOW
For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!
HOSTED BY
Done By Nine
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Frequently Asked Questions
How many episodes does For The Daring Growth Seekers have?
For The Daring Growth Seekers currently has 63 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is For The Daring Growth Seekers about?
For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered...
How often does For The Daring Growth Seekers release new episodes?
For The Daring Growth Seekers has 63 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to For The Daring Growth Seekers?
You can listen to For The Daring Growth Seekers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts For The Daring Growth Seekers?
For The Daring Growth Seekers is created and hosted by Done By Nine.
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