For The Record

For the Season 6 finale, we sit down with the dynamic Dallas duo behind Lemmon Avenue Plastic Surgery & Laser Center: Cary Deuber, RN, CRNFA, CANS, co-founder, aesthetic injector and medical spa director, and Dr. Mark Deuber, co-founder and board-certified plastic surgeon. What follows is a fast-paced, funny, brutally honest conversation about running a business with your spouse, building a multi-location practice, staying on the cutting edge, and navigating an industry where perfect is often the enemy of real.Building a Marriage, a Practice, and a Fulfilled LifeCary and Dr. Deuber have spent decades shaping Lemmon Avenue into a full-spectrum aesthetic destination with nearly 30 employees across Dallas and Frisco. Their partnership thrives on division of labor: Dr. Deuber handles finances, surgical practice, and surgery center (and the cooking!) while Cary oversees the people, the culture, and the medical spa. The option to travel or take time away as a family without the practice falling apart didn’t come from luck—it came from intentionally hiring and developing people who could be trusted with their patients, their brand, and their business.What Keeps the Deuber Machine Running:• A team empowered to make decisions without constant oversight• Clear roles between the two of them - they can swim faster in their own lane!• A strong focus on business operations and creating systems that don’t require Cary or Dr. Deuber to function day-to-dayWhy Their Full-Spectrum Model Protects PatientsThe Deubers have built a destination practice for the aesthetic patient. With surgery, injectables, lasers, and skincare unified under one roof, patients can get what they actually need—no more, no less, and no need to leave Lemmon Avenue for their full treatment plan. They don’t rush to offer the latest trends- instead, they focus on offering a robust list of vetted treatments that are safe, effective, and FDA approved (no gray area!)Their Treatment Philosophy:• Avoid “filler face” by diversifying modalities• Use biostimulators thoughtfully and correctly• Prioritize natural anatomy and natural resultsRewriting the Facelift NarrativeDr. Deuber is leading with innovation on the plastic surgery front with the re-envisioned deep-plane facelift. He shares more about his innovative technique that delivers the same great results but with dramatically reduced swelling, and recovery timelines that have patients returning to their day to day in under a week.From Reality TV to Real ProfessionalismCary shares her journey from Real Housewives of Dallas fame to respected aesthetic expert. While the TV spotlight brought a lot of positives, it also brought trolls, something she’s learned to ignore. Her response? She’s not trying to win them over —she’s here to be authentic, serve patients well, and keep her face as natural as her personality. Advice From the Deubers:• Authenticity outperforms perfection• Internet criticism rarely comes from people you’d take advice from• 4-day work weeks help you avoid burnout & stay focused with your time• Skill and integrity build reputation—TV doesn’tThe Deuber PhilosophyWhether you’re a new injector or scaling a multi-location practice, Cary and Dr. Deuber offer a refreshing message: stay authentic, stay educated, delegate wisely, and remember that natural, safe results never go out of style. Their balance of innovation, clinical excellence, family time and personal fulfillment offers a roadmap for anyone building a long-term future in aesthetics.Connect with The Deubers• Lemmon Avenue Plastic Surgery: https://www.lemmonavenueplasticsurgery.com/• Instagram: @Lemmonavenue, @CaryDeuber, @DrMarkDeuber,• Food & lifestyle: @Deubertable

Running a medical spa today means balancing artistry with accountability. In this powerful episode taken from a lunch keynote at Aesthetic Next, we unpack the high-stakes world of compliance, malpractice, and risk management with four industry leaders who’ve lived it from every angle — legal, financial, operational, and clinical. Whether you’re growing your med spa, preparing for sale, or simply trying to avoid costly mistakes, this conversation is your blueprint for protecting your practice and elevating your business value.Featuring:• Justin Marti, Founder & Lead Attorney, Marti Law Group• Ben Hernandez, Managing Partner & CEO, Skytale Group• Dr. Justin Harper, Founder of Juvly Aesthetics & CEO of Aesthetic Record• Brian King, Healthcare Practice Lead, Trucordia / ARAssurance• Tiphany Hall, PhD, Aesthetic Record | htttps://aestheticrecord.comThe Uncomfortable Truth About ComplianceCompliance isn’t optional—it’s the foundation of your practice’s value. As Dr. Harper explains, “If you haven’t been investigated yet, you probably will.” Investigations are no longer rare; they’re a byproduct of success. Regulators—often unfamiliar with their own evolving rules—are now watching aesthetics closely.Key Pitfalls:• Hiring attorneys unfamiliar with medical aesthetics.• Allowing regulators to overreach beyond the initial complaint.• Copying what others do on social media without knowing if it’s legal.Takeaway: Every chart, protocol, and delegation agreement is a legal document in disguise. If it’s not documented, it didn’t happen. And, when the Board Shows Up: Protocol Over PanicThe Regulatory Landscape Is TighteningJustin Marti sees the trend clearly: it’s not just medical and nursing boards anymore. Pharmacy boards, OSHA, and consumer protection agencies are all getting involved. Even your marketing can get you in trouble—especially if you make unsubstantiated claims about treatments or devices.The key is proactive transparency and evidence-based protocols. If regulators are uncertain, they default to caution. That means you must be more diligent than ever.Medical Direction: The Most Overlooked RiskAccording to Marti, too many “medical directors” exist only on paper. True oversight means routine meetings, documented delegation agreements, and defined procedures for when your medical director is unavailable.Compliance & Valuation: Two Sides of the Same CoinBen Hernandez takes it to the bottom line: every compliance gap is a discount on your practice valuation. Private equity buyers pay for clean books and de-risked operations, not chaos.What buyers look for:• Active provider licenses• Valid MSO/MSA structures• No outstanding lawsuits or board complaints• Documented oversight and chart complianceIf your $5M practice has regulatory red flags, expect the buyer to hold back cash—or walk.The Malpractice Myth: Paying for Coverage You Don’t NeedBrian King pulls back the curtain on malpractice insurance. Most med spas are stuck paying for coverage designed for surgeons or dermatologist doing more invasive procedures you don’t perform. You’re effectively subsidizing other specialties’ risk.Enter ARassurance:Built for medical aesthetics, it offers dedicated risk pools, relevant coverage, and responsive adaptation to new treatments. Lower cost, better protection, smarter alignment. If you are an Aesthetic Record client, you get exclusive access to this medical malpractice cost savings. Get an instant quote at https://trucordia.com/arassuranceFinal Thoughts: Compliance isn’t a bureaucratic chore—it’s the scaffolding that holds up your legal protection. Malpractice and compliance are inseparable. Neglect one, and you weaken both.Connect with the Panel• Justin Marti – Marti Law Group | https://www.martilawgroup.com/• Ben Hernandez – SkyTale | https://skytalegroup.com/• Dr. Justin Harper – Juvly Aesthetics | https://juvly.com• Brian King – Trucordia & ARassurance | https://trucordia.com/ARassurance

In this episode of For The Record, we sit down with Dana Herbertson, SFA, MEP-C, AEST, CLT, Owner of The Derm Lounge Med Spa in Dallas and a true force in the medical aesthetics industry. With nearly 30 years of experience, starting as a surgical first assistant in plastic surgery and evolving into one of Dallas's most sought-after injectors, Dana brings a unique surgical perspective to aesthetic medicine that sets her apart.Dana's journey from the operating room to entrepreneurship wasn't straightforward. After years of assisting in surgery and fighting for more time in the injection chair, she took the leap and opened her own 900-square-foot practice. Today, she operates a stunning 3,000-square-foot med spa alongside her children Aidan and Paige, who help run every aspect of the business.What makes Dana's practice thrive even as the industry faces a 17-20% downturn? It's her commitment to genuine relationships over transactions, her surgical-level precision in everything from threads to peptides, and her willingness to say "no" to filler more often than "yes." She's not running a factory—she's creating transformations that honor anatomy, safety, and the natural beauty of each patient.Throughout this conversation, Dana opens up about the realities of family business dynamics, the art and science of thread lifting (complete with sterile technique that would make any OR nurse proud), and her pioneering work with bio-regenerative medicine—from polynucleotides for skin rejuvenation to peptide protocols that are changing the menopause game for women everywhere.What You'll Learn:• The surgical advantage: How Dana's background as a surgical first assistant informs her approach to threads, anatomy, and sterile technique, and why cadaver courses are non-negotiable for providers doing threads• Family business dynamics: The benefits of working with your children, and how Aidan and Paige transformed Dana from overwhelmed solo practitioner to efficient CEO• Mastering threads: Why infection control is everything, the importance of multiple trainings (not just one).• The filler paradox: Why Dana now says "no" to filler more than "yes," and how bio-stimulators, threads, and regenerative treatments are creating better, more natural results than the heavy filler faces of years past• Peptides & menopause: Dana's game-changing insights on how GLP-1s and peptide protocols are revolutionizing menopause management.• The mesoneedling revolution: How Dana uses Toskani’s polynucleotide cocktails with precision needling techniques to wake up dormant cells and reverse skin aging at the cellular level• Hair restoration breakthroughs: The stunning results Dana's achieving with PDO smooth threads, PDRN hair cocktails, and consistent monthly treatments that rival hair transplant results.• Surviving economic downturns: Practical wisdom from someone who's weathered multiple market crashes, including why patient loyalty and authentic relationships matter more than ever when the industry is down 20%• Efficiency without sacrifice: How Dana uses headsets, multiple treatment rooms, and skilled assistants to scale her practice without turning it into a patient factory• What's next in bio-regenerative medicine: A sneak peek at NTCF and other European innovations Dana's watching that could be coming to the US market soonWhether you're a new injector looking to expand your skillset, a practice owner trying to scale efficiently, or simply curious about the cutting edge of regenerative aesthetics, Dana's insights offer a masterclass in combining surgical precision with entrepreneurial vision—all while keeping the patient experience at the heart of everything.Connect with Dana:Dana's IG: https://www.instagram.com/botoxbarbiedana/The Derm Lounge IG: https://www.instagram.com/thedermloungemedspa/The Derm Lounge Web: https://thedermlounge.com/For Training Opportunities: Contact The Derm Lounge directly to schedule hands-on training sessions

When repeat FTR guest, Katlin Cauffman, founder of Diamond Accelerator, sits down with Dr. Tiphany Hall live at Aesthetic Next 7.0, the message is clear: if you think only injectors drive revenue, you’re missing the mark.Katlin’s spent years turning aesthetic practices into profitable, well-oiled machines. In this episode, she shares exactly how high-performing teams hit their numbers—not by working harder, but by working smarter.From Front Desk to Injector: Everyone’s in SalesKatlin challenges one of the industry’s biggest misconceptions: that revenue starts and ends with injectors. In truth, every role contributes to the bottom line—from your MA to your front desk to your practice manager.Her advice? Define measurable KPIs for each role and start tracking them. Something as simple as monitoring rebooking rates can increase performance by 10% overnight. When teams align behind shared goals, practices routinely hit 75–80% rebooking rates—often enough to meet revenue targets without adding new patients.Revenue Per Hour: The New Success MetricIf there’s one number every practice should know, it’s revenue per hour. Katlin reveals that half of what affects this number has nothing to do with skill—it’s about systems, pricing, scheduling, and support. Sometimes, the path to higher profit isn’t more training—it’s better structure.The MA AdvantageAdding a medical assistant can be the fastest way to double injector revenue. When used strategically—with clear SOPs and shared expectations—an MA allows the injector to stay focused on patient interaction while the assistant handles prep, education, and room flow. The result: better utilization, smoother visits, and higher hourly output.But Katlin warns: “Hiring an MA isn’t magic—you have to give them a playbook.” Without structure, you just add cost. With it, you add capacity.Talk About Money (Like It’s Your Job)Too many providers shy away from financial discussions. Katlin calls that a missed opportunity.If you spend 30 minutes building trust with a patient, you shouldn’t hand off the pricing conversation to the front desk. Instead, lead the financing talk confidently—“this could be as low as $89 a month”—and watch conversion rates climb.Empowering providers to own the money conversation transforms consultations into closed treatment plans.Recruitment & Culture: Build the Team You WantKatlin and Tiphany also tackle recruiting and retention in a competitive market. Top injectors aren’t just chasing commission—they want culture, vision, and growth.Katlin recommends having a “Why Work Here” deck ready year-round so you’re always recruiting intentionally, not reactively. When the right person walks in, you’ll already be ready to hire.The Mindset That Changes EverythingAt the heart of Katlin’s philosophy is ownership. Growth doesn’t happen by accident—it’s built through intentional leadership, transparent tracking, and a team aligned behind the same metrics.Key Takeaways• Growth starts with ownership and mindset.• Every role drives revenue—define and track it.• Rebooking is a team sport, not a front desk task.• Hiring an MA can double revenue when structured properly.• Providers must own the financing conversation.• Revenue per hour is the clearest window into performance.• Build recruiting systems that attract culture-fit talent year-round.Free Resource: The Injector Profit PlaybookKatlin’s Injector Profit Playbook breaks down the 10 most common reasons injectors underperform—and most of them aren’t clinical. From poor scheduling to inefficient pricing models, the playbook gives practical, measurable ways to boost revenue per hour fast. It’s a must-listen companion for any growth-minded provider or owner.Get your FREE Injector Profit Playbook: https://grow.diamondaccelerator.com/injectorprofitConnect with Katlin:Web: https://diamondaccelerator.com/Instagram: https://www.instagram.com/katlincauffman/

When Jenny Hartley, ACNP, left her 18-year career in critical care to enter aesthetic medicine in 2019, she brought something most new injectors don't have: a Medical Director's mindset, emergency training instincts, and an unwavering commitment to doing things right. As the founder of Skin Synthesis in Seattle, she's become known as an expert in compliance and a skilled practitioner– a rare combination of clinical excellence and operational rigor that sets her practice apart in an increasingly crowded market.The Real Cost of ExcellenceStarting an aesthetic practice without working for an established clinic first meant Jenny had to invest heavily in her education – tens of thousands of dollars initially, and over $100,000 in the last year alone. Her philosophy? "If you're not going to be excellent, is it worth being at all?"Compliance as Competitive AdvantageJenny didn't just buy standard operating procedures off the shelf. She built hers from scratch, working with three different law firms specializing in employment law, aesthetic medicine, and contract work. This meticulous approach may mean she moves slower than competitors who cut corners, but it brings sustainability, safety, and peace of mind. The result is a practice that may not be the flashiest or trendiest, but it’s one that's built to last in a complex legal environment. Redefining the Good Faith ExamFor Jenny, the GFE isn't a checklist – it's a comprehensive history and physical that explores the whole patient. She asks about their career, family, hobbies, and stress levels to understand who they are and what they truly need. Key elements of her consultation approach:• Screen for body dysmorphic disorder (affecting 15-20% of aesthetic patients)• Ask about lifestyle factors that impact treatment longevity• Identify where patients hold stress physically• Create comprehensive one-year treatment plans with timeline and costs• Manage expectations based on individual circumstancesThis approach naturally leads to patients who return 8-14 times per year for comprehensive care, not just one-off treatments.The Vascular Occlusion Sim Lab: Training for EmergenciesDrawing on her critical care background, Jenny created a Vascular Occlusion Simulation Lab to address a massive industry gap: we don't train for emergencies. We might attend lectures and stock hyaluronidase, but we don't practice our response.What the sim lab includes:• Didactic education on VO physiology, presentation, stages, and vision loss• Multiple hands-on simulations (tissue necrosis and vision loss scenarios)• Team coordination and emergency response protocols• When and how to call 911 and work with local hospitals• Protocols, VO kit supply lists, and implementable policiesThe sim lab is offered quarterly in Seattle, and Jenny also travels to clinics or communities for an ideal group size of 5-6 participants. As the age-old expressions goes, if you're going to inject the poison, you need the antidote – and know exactly how to use it.The Reality of EntrepreneurshipJenny was remarkably candid about how difficult entrepreneurship actually is. The loneliness, the failure, the guilt, the 20-hour days without breaks.Her survival strategies:• Scale back and reprioritize when overwhelm sets in• Get back in the treatment room to reignite passion• Build a network of fellow practice owners and mentors who truly understandBuilding for the Long GameIn an industry obsessed with growth hacks and viral marketing, Jenny's message is refreshingly different: slow down, do the research, hold your line, and build something that will last. It's a harder path, but for those willing to walk it, doing things right is an invaluable advantage. Connect with Jenny:Instagram:- Jenny: https://www.instagram.com/jha.skinsynthesis/- Skin Synthesis: https://www.instagram.com/skinsynthesis/Skin Synthesis: https://skinsynthesis.com/For more info about the VO Sim Lab, email [email protected]

In this power-packed episode recorded live at Aesthetic Next, we sit down with Jourdan Eloriaga, CEO of Aesthetic Bosses, CMO of Natura and newly appointed VP of Prime IV. Jourdan isn't just talking theory—his clients are generating impressive numbers like $350K monthly using a strategic combination of Aesthetic Record, LeadAR, and a marketing philosophy that's equal parts aggressive and methodical.As both a marketing agency owner and medical spa executive, Jourdan bridges the gap between what sounds good on paper and what actually drives revenue. His approach is refreshingly direct: content, connections, and calls. No fluff, no excuses, just a proven system that doubles patient counts when implemented correctly.Throughout our conversation, Jourdan shares insights on the operational discipline required to turn leads into loyal patients. From making 8,000 outbound calls monthly to collecting 1,800 Google reviews, his team operates like a well-oiled machine. But here's what makes Jourdan's approach different—he doesn't rely on automation or AI as a crutch. Instead, he uses technology strategically while never losing sight of the human connection that drives emotional purchases in aesthetics.Key Insights & Strategies:• The "Buy, Die, or Unsubscribe" Philosophy: Jourdan's team operates on the principle that 80% of sales happen between the fifth and twelfth touchpoint. If you're only calling leads once or twice before giving up, you're essentially burning money on paid ads. The goal is to persistently follow up until prospects either convert, clearly decline, or unsubscribe from communications.• The Power of Intentional Calling: Natura makes approximately 8,000 outbound calls per month with a two-person system—one front desk person handling walk-ins and calls, one back-office person focused exclusively on pipeline management. • Content Trumps Targeting: While many practices obsess over audience targeting, Jourdan focuses on creating compelling content first. His reasoning? Meta's AI targeting is sophisticated enough to find the right people—but if your content is weak, you're just showing bad ads to more people. • The Google Review Advantage: By aggressively collecting reviews through QR codes in every treatment room, one of Jourdan's practices accumulated 1,800 Google reviews. When competing practices have 300 reviews, there's literally no competition, dramatically lowering cost per acquisition as prospects self-qualify based on social proof.• Strategic Service Selection for Ads: Not all services are created equal for paid advertising. Jourdan recommends promoting services that require minimal education, like toxin, fillers, or IV therapy, to keep cost per lead low and sales cycles short. • Weekly Staff Training is Non-Negotiable: Jourdan meets with his team weekly to review call recordings, discuss objections, and refine their approach. • Referrals Are Pure Profit: Every referral represents an increase in profit since there's no cost of acquisition. Building systems to generate and track referrals should be a priority for every practice.The Three Cs Framework for Growth:1. Content: Create authority-building material that educates and overcomes objections2. Connections: Build genuine relationships. AI is a tool, not a replacement for human touch3. Calls: Aggressive, consistent follow-up with proper training and scriptsWhether you're generating $50K or $500K monthly, Jourdan's strategies offer a roadmap for scaling with discipline. His success isn't about secret hacks or viral moments—it's about consistent execution of fundamentals: make more calls, create better content, collect more reviews, and know your numbers cold.Connect with Jourdan:• Instagram: @aestheticbosses or @jourelor • Website: Aestheticbosses.com

Recorded live at Aesthetic Next 7.0, this episode features Kay Durairaj, MD, founder of Beauty by Dr. Kay, KD Skincare, Modern Aesthetic Theory, and one of the industry’s most influential voices. With more than 20 years in facial plastic surgery and aesthetics, Dr. Kay has earned her reputation as a pioneer by blending scientific rigor, patient-first care, and an unrelenting drive to innovate and deliver excellence.Her career reflects the transformation of the aesthetic industry itself—from surgical precision to molecular-level regenerative treatments. A believer in constant reinvention, Dr. Kay has diversified her practice to include injectables, hair restoration, biostimulators, longevity medicine, and surgical services. This balanced model allows her to sustain growth year-round, regardless of shifting patient demand.One of her most significant differentiators is her curiosity- case in point, her early adoption of artificial intelligence in clinical practice. Rather than using AI as a marketing tool, she integrates it to deliver measurable value. Perfect Corp skin analysis, Quantificare 3D imaging, and AI-driven hair metrics allow her to provide patients with objective, science-based insights. On the research side, platforms like GPT-5 help her conduct large-scale literature reviews that guide treatment decisions. The result is a care model that blends innovation, precision, and trust.Dr. Kay is also at the forefront of the biostimulator movement. While hyaluronic acid fillers remain a staple, she champions regenerative products like Sculptra and Radiesse for their ability to stimulate the body’s own collagen production. Her approach is rooted in science over marketing: “I want the science to talk to me. There’s no controversy when you see real histology.”She also highlights women’s health as a bridge to longevity medicine. With the majority of her patients being women—and most over 50 not receiving hormone replacement therapy—she sees a major opportunity for practices to integrate hormonal care. Optimizing estrogen, she notes, significantly improves outcomes from both surgery and regenerative treatments, making it a natural complement to aesthetics.Her work with high-profile patients has underscored the importance of authenticity. While the pressure to deliver flawless, undetectable results is high, her success stems from honesty—knowing when to decline requests that do not align with natural, science-backed outcomes.Looking ahead, Dr. Kay is collaborating with companies developing gene activation therapies that may restore youthful collagen and hyaluronic acid production, as well as exploring topical rapamycin to target cellular longevity. These emerging treatments could redefine the boundaries of aesthetic and regenerative medicine.Key Lessons for Practitioners:Diversify strategically: Build multiple service lines that complement one another.Embrace AI thoughtfully: Choose tools that enhance patient care and differentiate your practice.Lead with science: Evidence-based decision-making builds trust and credibility.Explore hormone health: Integrating wellness with aesthetics strengthens patient outcomes.Stay authentic: Prioritize natural enhancement over trends.Commit to learning: Continuous education is the foundation of long-term success.Dr. Kay's career illustrates that excellence in modern aesthetics requires more than technical mastery. It demands vision, adaptability, and the courage to embrace innovation before it becomes mainstream. As she continues lecturing worldwide and developing groundbreaking treatments, her mission remains the same: helping patients achieve their natural best through science-driven, ethical care.Connect with Dr. Kay: Instagram: @beautybydrkayWebsite: beautybydrkay.com

In this deeply personal episode of For The Record, we sit down with Julie Bass Kaplan, FNP-BC, NP-C, CANS, CPSN, HCMT, PHN, one of the industry's most trusted voices on safety and education. With over 25 years in aesthetic medicine, Julie's journey is a masterclass in the power of advocacy and giving back.Julie's story begins in 1999, and what began as a personal quest evolved into an empire of education that has touched thousands of practitioners worldwide. But her defining moment came in 2010 when a filler complication left her with what she calls her "pizza face" for six months. Rather than hideout, this became her calling to ensure no other practitioner would face similar situations unprepared.From Adversity to AdvocacyThe 2010 adverse event became Julie's "come to Moses moment." With her face severely compromised, she returned to practice and began educating patients about potential risks. Their response – "That's okay, I trust you" – reinforced her commitment to safety education. This pivotal experience shaped her mission: preparing every practitioner for moments when things don't go quite right.Julie's Jubilant Head & Breakfast workshops in Ashland, Oregon have become legendary for their intimate, comprehensive approach. Participants often arrive as strangers and leave as lifelong colleagues and collaborators. Breaking Barriers and Building CommunityThis year, Julie achieved a historic milestone as the first nurse practitioner in US history to lead a mobile cadaver lab for an industry manufacturer (Allergan) – after personally leading 69 anatomy workshops. This recognition represents more than personal achievement; it acknowledges that anatomical expertise transcends medical degrees and highlights the critical role advanced practice providers play in aesthetic medicine.Her approach to advocacy is relationship-based rather than confrontational. Julie emphasizes taking the field seriously as medicine, not "industry," building partnerships with pharmaceutical companies, and forging alliances with physician colleagues who value collaborative care. What's NextLooking ahead, Julie is passionate about the convergence of aesthetics and wellness, particularly in women's health. Regenerative medicine, hormone optimization, and peptide therapy represent her vision for the future – helping patients feel well from the inside out rather than simply addressing surface concerns.Key TakeawaysFor New Practitioners:• Learn one technique at a time and master it before moving to the next• Invest seriously in education through multiple channels – formal workshops, online communities, mentorship, cadaver labs• Focus on patient connection and building a relationship rather than rushed appointments• Don't jump into independent practice too early; master basics under expert supervision firstFor Practice Owners:• Hire people who share your values and ethics – consider hiring former patients• Provide educational budgets and growth opportunities for team members – the better they are, the better you are• Build relationships with industry partners who listen and value your expertiseFor Injectors:• Take aesthetic medicine seriously as healthcare, not just "industry"• Prepare for adverse events before they happen – have a plan and community support• Continuous learning is non-negotiable throughout your career• Build a network of colleagues across specialties for collaboration and supportThroughout it all, Julie remains focused on her core mission: ensuring every practitioner has the knowledge, skills, and support network needed to provide safe, beautiful, and meaningful results.Connect with Julie:• Jubilant Head and Breakfast: https://www.jubilantheadandbreakfast.com/• Julie’s Patreon: https://www.patreon.com/Juvedermjulie/about? • Disappearing Act Aesthetic Medicine: https://lovedisappearingact.com/• Follow her on IG for her upcoming training events: https://www.instagram.com/jubilant.julie/

In one of our most powerful episodes yet, host Dr. Tiphany Hall sits down with Shawn Thursby-Palmer, FNP, MSN founder of the two-location med spa Beyond The Needle, for a raw conversation about second chances, redemption, and what it truly means to serve others in the aesthetics industry.Shawn's journey is nothing short of extraordinary. Born and raised in Banning, California, to a police chief father and mayor pro tem mother, his early life seemed destined for success. But coming out in the early 90s led him down a devastating path that included drugs, addiction and homelessness in the streets of West Hollywood. What happened next defies every statistic about recovery and addiction, and its proof that Shawn was always made for more. Against all odds, Shawn pulled himself out of the darkness, rebuilt his life from scratch, and fought his way to graduating at the top of his nursing school and nurse practitioner programs. Today, he operates two thriving med spas in California while traveling 4-8 times per month as one of the country's most sought-after injection trainers.But Shawn's story isn't just about personal triumph—it's about how lived experience shapes the way we serve others. His approach to patient care, team building, and industry education stems directly from his understanding of what it means to need a second chance, empathy, and care – not just a great aesthetic result. What You'll Learn in This Episode:The Phoenix Rises: How Shawn transformed from dealer to top-of-class nurse practitioner through sheer willpower and determinationBuilding Beyond the Needle: The philosophy behind his med spa name and why every patient gets treated like family, complete with hugs and genuine careAffordable Education Mission: Why Shawn offers free shadowing and responds to 100+ daily messages from providers seeking guidance, breaking the industry norm of expensive mentorshipSmart Business Scaling: His methodical approach to adding locations and services, including why he waited two years to offer weight loss after extensively researching the fieldTeam Culture Secrets: The three non-negotiables in his practice (no gossiping, no politics, no negative energy) and how he creates specialists within his teamPatient Safety Philosophy: Why he assess every patient’s mental state before beginning treatment with a few self-love questions, why he’s okay to wait when adding new services, and how patient safety guides every decisionKey Takeaways:Shawn's candid discussion reveals the stark contrast between providers who enter aesthetics for quick money versus patient care and the risk of overpaying for subpar training when you're new. Perhaps most importantly, Shawn demonstrates that success in aesthetics isn't just about clinical skills—it's about emotional intelligence, genuine care, and creating an environment where both patients and team members feel valued and supported.The Bigger Picture:This episode tackles some of the industry's most pressing issues: the influx of new providers seeking quick entry into aesthetics, the prohibitive cost of quality education, and the need for experienced practitioners to mentor the next generation. Shawn's approach of giving back through affordable training and open-door mentorship offers a blueprint for how established providers can help elevate the entire industry.His story also highlights the therapeutic nature of aesthetic treatments—patients often come seeking more than just physical enhancement, and providers must be prepared to offer emotional support alongside clinical expertise.Connect with Shawn:• Instagram: @shawnthursbypalmer• Med Spa: @beyondtheneedlemedspa• Locations: Banning, CA and Studio City, CA• Training: Follow his travel schedule on IG for hands-on education opportunitiesNote: This episode contains mature themes including addiction and recovery. Listener discretion advised.

From firefighter to Fortune 500 consultant to aesthetics CEO, Scott Melamed’s career path is anything but traditional. Today, he leads ProMD Health, a 20-location powerhouse built not on investor capital, but on disciplined strategy, relentless training, and an unwavering belief that business health is inseparable from patient outcomes.In this episode, Scott sits down with Dr. Tiphany Hall for a candid look at what it really takes to grow — and sustain — a multi-location aesthetics empire. He shares why he believes aesthetics isn’t about syringes or devices, but about something far more subjective: how patients feel about themselves, filtered through the lens of their friends and community. From hiring and training to AI adoption and community giving, Scott breaks down the playbook that has made ProMD one of the most respected names in the industry.What You’ll Learn in This Episode- The psychology of aesthetics: Why every staff member — not just injectors — shapes the patient’s perceived outcome.- Scaling without shortcuts: How Scott built ProMD into 20 locations without outside funding, relying on profit discipline and smart deployment of capital.- Training for excellence: The rigorous onboarding process where every new injector faces the ultimate test — injecting Scott or his co-founder, George, with the entire team watching.- AI with purpose: How ProMD uses AI to detect staff issues, evaluate new products, and streamline scheduling — all while freeing humans to focus on connection.- Leadership at scale: The C-Suite structure that keeps operations, outcomes, and growth aligned across a growing enterprise.- Community as strategy: Why giving back locally and nationally isn’t just philanthropy, but a business advantage that builds long-term loyalty.Memorable Moments“We sell a subjective opinion of the patient’s subjective opinion based on the subjective opinion of their friends.”Every single person in the practice is part of the treatment modality — from front desk to checkout.“Good business allows us to deploy capital to training, community, and patient experience instead of making hard choices about cutting corners.”“You don’t rise to the level of the crisis. You fall to the level of your training.”Who Should ListenWhether you’re a solo injector thinking about your next step, a practice manager trying to create consistency, or a multi-location owner balancing culture with scale, this episode delivers a roadmap for sustainable growth. Scott’s insights will challenge you to rethink how you view outcomes, patient experience, and leadership — and how they all intersect to drive business success.Connect with Scott MelamedInstagram: @melmedofficial | @promdhealthLinkedIn: https://www.linkedin.com/in/scott-melamed-31484524/Website: https://promdhealth.com/Email: [email protected]👉 Don’t miss Scott live at Aesthetic Next 7.0, where he’ll share more strategies on building scalable, sustainable aesthetics businesses.

In an industry where trust and transformation go hand in hand, few voices resonate as strongly as English Black, PA-C. This week on For The Record, host Tiphany Hall sits down with English, the powerhouse founder of The Curated Aesthetic, to unpack her inspiring journey from the ER to entrepreneurship—and the lessons she’s learned along the way.English brings a unique perspective: a medical provider with deep clinical expertise, a practice owner who understands the business grind, and a mentor passionate about elevating the next generation of injectors. From her early days in emergency medicine and dermatology to building a thriving Aesthetic practice, English shares candid insights into the challenges, opportunities, and mindset shifts that define success in this fast-evolving field.Inside This Episode:- The Patient Empowerment Playbook: Why thorough consultations, active listening, and emotional intelligence are the ultimate differentiators for injectors.- Confidence Through Credentials: How to build credibility with educated, high-powered patients who expect nothing less than excellence.- Social Media with Purpose: English’s approach to creating content that educates without misleading, inspires without polarizing, and maintains professional integrity.- Future of Aesthetics: From wellness integration to evolving patient expectations, English shares her perspective on where the industry is heading.Looking Forward: Curated Confidence and The Empowered InjectorEnglish is channeling her passion for empowerment into exciting new ventures. She's launching Curated Confidence, a podcast dedicated to supporting both patients and providers, alongside The Empowered Injector, a comprehensive training program designed to elevate the entire industry.These initiatives reflect English's commitment to continuous learning and her belief that the future of esthetics lies in:• Integrating wellness and functional medicine with traditional treatments• Empowering providers to make confident, informed treatment decisions• Creating supportive communities within the industry• Maintaining focus on both aesthetic and emotional well-beingDM English the word READY for more information about The Empowered Injector!The Bigger PictureThis episode illuminates the evolving landscape of medical aesthetics, where emotional intelligence is becoming as important as clinical expertise. English's approach demonstrates that the most successful practitioners are those who view themselves as partners in their patients' confidence journeys, not just providers of treatments. English reminds us that at the heart of aesthetics is a human connection: empowering patients to feel confident, safe, and seen. For providers, it’s a call to lead with integrity, master the consult, and commit to continuous Whether you’re a solo injector just starting out, a practice owner juggling growth, or a seasoned provider rethinking how to connect with your patients, this episode is packed with actionable strategies and perspective-shifting wisdom.Step into this powerful conversation and discover how you can curate confidence not just in your patients, but in yourself and your practice. And catch English at Aesthetic Next 7.0 for two talks including a complimentary workshop!Connect with English:Follow her on Instagram: https://www.instagram.com/theenglishaesthetic/Follow The Curated Aesthetic on IG: https://www.instagram.com/thecuratedaesthetic_nc/

Join host Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record & Conference Director at Aesthetic Next, along with Senior Events Manager Macy Robinson and Strategic Partnerships Manager Kristin Ortiz for an in-depth preview of Aesthetic Next 7.0. This year's theme, Seven Wonders of Aesthetics, celebrates global beauty standards from around the world while delivering the industry's most comprehensive educational experience with 113 CMEs across multiple tracks.This Year's Global ThemeAesthetic Next 7.0 explores beauty standards around the world with globally inspired experiences throughout the event. Attendees will discover what makes each region unique while enjoying educational and photo activations and various panels set against an international backdrop.Workshop SpotlightsThere are so many workshops, masterclasses, bootcamps and meetups this year- literally something for everyone! The group identified a few must-attend workshops to put on your list: • Facial Anatomy Cadaver Lab offsite with Drs. David Saadat & Alexander Rivkin• HRT Workshop with Certification through Yoo Academy with Lexi Yoo, FNP-C• RUMA Method Functional Medicine workshop with Shelby Miller, DNP, FNP-C• Vampire Series & Certification with Dr. Joelle Lieman International Faculty ShowcaseDr. Kate Goldie makes her highly anticipated debut from the UK, bringing award-winning injection techniques and scientific approaches that have revolutionized facial aesthetics. Her master class promises to spark curiosity with theoretical yet practical methods that attendees have been requesting for years. Rick O'Neill returns as the digital marketing guru from the UK, offering insights on SEO optimization and common marketing mistakes that practices make daily.Evening Events That Create Magic Thursday: Exhibit Hall Block Party Sponsored by Evolus - featuring DJ, giant yard games, drinks, gievaways and live graffiti artist Friday: The Nexties Awards Sponsored by Benev with Glow Around the Globe theme in jewel tones, including red carpet, charity raffle for Sparkle Aesthetics Cancer Care Packages, dinner, awards show and entertainmentSaturday: Olympus Unplugged Sponsored by Prollenium- annual wrap party with an elevated Grecian theme by the pool- think sophisticated toga party!More from AN 7.0• Aesthetician Track is now the Skincare Track – anyone can attend with an interest in skincare!• Hands-on courses return with CORE, Vampire Series, Hyperdilute CaHa course, and Thread Mastery course • Interactive Treatment Center (Whisper Suites) for 1:1 time with Exhibitors & Sponsors for treatments and consults• 113 CME Credits for attendees!!!!!!• Up to 6 months virtual viewing included with every ticket• Several incredible panels in every track- from longevity to training, controversies to M&A and lip techniques, we’ve got it all!Practical Planning TipsGet the Aesthetic Next app featuring an integrated community platform where solo attendees can connect, plan meetups, and coordinate wardrobes. Daily attire ranges from business casual to scrubs (Figs sponsors this year's faculty uniforms), but comfortable walking shoes are essential given the hotel's size. For evening events, checkout out our Pinterest board here: https://www.pinterest.com/aestheticnext/Maximizing Your InvestmentPlanning is critical at Aesthetic Next. The sheer volume of content requires decisions about session attendance, networking opportunities, and evening events. Teams should coordinate coverage across different tracks and plan post-conference debriefings to share knowledge effectively. As the ladies say, get the app and start planning! Getting Your TicketsGroup discounts are available for up to 10 attendees, with larger groups eligible for custom pricing. Current promotions include BOGO offers and the exclusive FTR150 discount code for $150 off registration. Learn More & Register: https://Aestheticnext.comFollow Us on IG: https://www.instagram.com/aesthetic_next/

In this powerhouse episode of For The Record, we welcome back expert consultant, Jessica Hunter, CEO of Hunter Consulting Services and Head of Aesthetic Consulting at Aesthetic Brokers. With over a decade of experience helping practices transform from burnout to buyout-ready, Jessica offers a no-nonsense roadmap for owners who want to build a business that works—with or without them.As private equity interest surges and the industry shifts with trends like GLP-1s and functional medicine, Jessica is helping practice owners get their houses in order. Whether you're looking to sell in five years or simply want to stop drowning in day-to-day chaos, her message is clear: build a strong foundation so you have options—no matter what the future holds.What You'll Learn in This Episode* The Real State of Aesthetic PracticesMost owners are overworked and underpaid, stuck in outdated models that no longer work. Jessica shares why the strategies from a decade ago aren’t cutting it—and what to do instead.* Diversify Like a ProIt’s not about offering everything; it’s about packaging services across different platforms, price points, and demographics to create sustainable, recurring revenue that can weather any storm.* End Key Person DependencyJessica explains why no owner should generate more than 50% of the practice’s revenue. She breaks down how to cross-train your team, reduce risk, and build loyalty through care teams instead of cults of personality.* Operational Efficiency = FreedomTired of manual processes and reactive management? Jessica makes the case for technology as the secret weapon—automating workflows, communications, and systems so you can finally step back.* Compensation Plans That Actually Work“Fair, not equal” is the mantra. Jessica shares her proven strategies for performance-based pay that keeps margins healthy (stay under 25% of revenue) while still rewarding your top talent.* Why Discounting is a TrapFlash sales and promo events may boost revenue short-term but often lead to long-term margin erosion. Learn why cost-based pricing and strategic value-building are smarter, more sustainable plays.*The Emotional Side of OwnershipJessica doesn’t sugarcoat the mental toll of owning a practice. From burnout to decision fatigue, she encourages owners to get the help they need—because delegation isn’t optional, it’s survival.And the best part? Once the operational chaos is cleaned up and profitability returns, most of her clients don’t want to sell anymore. They fall in love with their business again—and that’s the real goal.What’s Next for Jessica?Catch Jessica live at Aesthetic Next 7.0, where she’ll dig even deeper into compensation structures, provider strategy, and what today’s buyers are really looking for in your business.Get in Touch with Jessica:Instagram: @hunterconsulting_Website: https://hunterconsultingservice.com/ & https://aestheticbrokers.com/

From champagne breakfasts to billion-dollar brainstorms, Miami’s own Limor Weinberg, ARNP—aka Beautie Bae— doesn’t just keep up with the speed of aesthetics, she sets it. In this episode she joins Dr. Tiphany Hall to unpack two decades of lessons learned on her journey from aesthetician to celebrity injector, serial entrepreneur and undeniable queen of lips.Discover how & why Limor started Fillers Anonymous, a cult-favorite merchandise brand for injectors , and how she transitioned from a successful injector to an influential trainer and businesswoman. She opens up about her unique approach to building businesses, emphasizing the importance of taking a "leap of faith" and not overthinking ideas. Limor candidly discusses overcoming imposter syndrome and the surprising success of her "Lip Recipes" guide, which has sold over 500 copies.A significant part of the conversation revolves around Limor's recent strategic move: partnering with SkinSpirit after years of owning her own clinic. She reveals how this transition has freed her up from administrative burdens, allowing her to focus on her passions like mentoring and other entrepreneurial ventures. Limor also tackles the "influencer" stigma in the industry, explaining her perspective on using influence to genuinely help others.The episode delves into practical advice for aspiring and current aesthetics professionals, covering topics such as:• The evolution of "Get Basal": Limor explains her comprehensive training platform, Get Basal (getbasal.com), which offers manuals like "Lip Recipes," a neurotoxin course, consent forms, and a growing beauty community.• Leveraging AI in practice: Limor shares her top recommendations for using AI to optimize charting, marketing, and operational flow, including tools like Blaze and NotebookLM.• The importance of boundaries and delegation: Learn why hiring an assistant or practice manager is crucial for scaling a business and maintaining personal well-being.• Starting small and strategic growth: Limor stresses the significance of understanding your business's financial numbers and conducting market research before investing heavily.• Navigating industry competitiveness: Both Tiphany and Limor emphasize focusing on your core values and patient experience rather than getting caught up in comparisons.Whether you're a new med spa owner, seasoned injector, or entrepreneur looking to diversify your income streams, this episode delivers practical strategies for building sustainable success in the aesthetics industry.Follow Limor on IG/TikTok: @beautie.baeShop merch: fillersanonymous.comTraining & mentorship: getbasal.com

What happens when "missteps" become milestones? In this electrifying episode, host Dr. Tiphany Hall sits down with Roni Bolton, APRN, DCNP—dermatology-certified nurse practitioner, laser trailblazer, and triple-threat CEO—to unpack how she turned clinical missteps into a career-defining empire.From launching her first practice to bring a device to market, and lending her expertise to a national laser brand, Roni’s journey is anything but ordinary. She didn’t set out to become “the laser queen"—but when patients with complex cases and darker skin tones came her way, she owned the challenge and created a space no one else dared to occupy. Today, she’s redefining the rules of laser education, treatment, and tech innovation.Why You’ll Want to Tune In:Discover how Roni built her medical clinic, training platform, skincare line, and more by mastering what others avoid.Learn why treating patients with compassion became her secret brand weapon.Hear how she turned tattoo removal and laser hair removal into business pillar and a lifelong mission.Uncover the truth about laser safety, device training gaps, and why “16 hours is just the beginning.”Key Highlights from Roni:Laser Expertise: From being the go-to for "untreatable" cases to pioneering triple-wavelength tech with Cervello Laser.Training Transformation: Roni's Precise Aesthetics flips the script on standard device training with rigorous, science-based education.Purpose-Driven Care: Through her nonprofit, she offers free tattoo removal for formerly incarcerated individuals.Clinical Street Cred: Despite leading multiple companies, she still sees patients weekly—proving that clinical excellence drives innovation.What You’ll Learn:-Why laser hair removal is a clinical necessity—not just a cosmetic perk.-How underserved patient populations shaped Roni’s clinical focus.-The business upside of offering what everyone else overlooks.-Why most laser burns are preventable—and why no one’s talking about them.Roni's Industry Wake-Up Call:Laser injuries are more common than vascular occlusions, yet practitioners often receive minimal training. Roni's mission? To fix the industry's blind spot by demanding higher standards in laser education, especially for skin of color.Catch Roni at Aesthetic Next 7.0 as she brings lasers to the forefront, sharing protocols, tech, and insights you won’t find anywhere else.Follow the Empire:Instagram: Nurse Roni's IG: https://www.instagram.com/nurseronib/?hl=enPSRx Body & Skin: https://www.instagram.com/psrxbodyandskin/?hl=enCervello Lasers: https://www.instagram.com/cervello.usa/?hl=en

Branding genius, global speaker, and Managing Partner of Aesthetic Altitude, Adam Haroun joins us this week on FTR to talk all things luxury branding and attracting affluent clientele. He’s the go-to for practices ready to elevate from every day to elite, and today, he’s sharing his playbook with us!Adam started as an aesthetic patient—then used his luxury marketing background to revolutionize how the aesthetic market is positioned. His goal? Raise the industry standard. “We’re selling medicine. Let’s stop sounding like Spirit Airlines.”As Adam explains, the language, the exact words, you use set the tone for how your medical aesthetic practice is perceived. Avoid words like Free, discount, Med Spa, and instead use word like Complimentary, preferred pricing, medical aesthetics clinic. Brand elevation starts with better vocabulary. Even small word changes shift perception.Adam’s 3 C’s of Brand Power1. Consistency – In visuals and experience2. Clarity – Know who you are & communicate it3. Constancy – Show up as a unified brand across all channels (not just Instagram)Adam Specializes in What Luxury Clients WantThey buy with emotion, justify with logic. They want a story, not a price tag. Make them feel seen, valued, and certain they’re in expert hands. According to Adam, “There’s no neutral touchpoint. Every detail either builds or breaks your brand.”Adam provided us with so many brilliant points throughout the episode, but here are some of our favorites: - Attracting Affluent Clients- How to Train Your Team- Referrals That Work-Rethinking Memberships- Use AI Strategically - Funnel Strategy for High-End ClientsAs Adam shares, if your pricing, experience, and brand don’t match—you're losing the right clients. Upscale patients want confidence, expertise, and a seamless experience. Build a brand that speaks to them.Connect with AdamAdam speaks across the country at conferences and for various brands and manufacturers. Don’t miss the chance to see him if he comes near you!Find him online: 📲 https://www.instagram.com/adamlovesbranding/?hl=en🌐 https://aestheticaltitude.com

The Text That Changed EverythingSometimes the most transformative moments begin with a simple text message. For Adrian Nowitzke, CRNA, MSN, APRN, founder of Behold Aesthetics and Wellness Center, that moment came in August 2021 when a friend sent her a message about fellow CRNA, Kelly Hermans, starting Beautiphi Academy. What started as a casual "let's learn how to do Botox" conversation would ultimately lead Adrian to leave her full-time anesthesia career and build a thriving two-location med spa empire in rural Illinois.The Leap of FaithAdrian's journey from CRNA to CEO wasn't just a career change—it was a complete life transformation. In October 2021, she made the terrifying decision to step away from anesthesia to pursue her passion for empowering women through aesthetics. What made this leap even more daunting was her location: Effingham, Illinois, a town of just 12,500 people where she felt completely alone in this new venture.But Adrian had a vision beyond just learning a new skill. As a mother of young children, she wanted to be more present during those crucial junior high and high school years. Her demanding anesthesia schedule simply didn't align with this goal, making the transition to aesthetics not just a career move, but a lifestyle choice.Building Community OrganicallyOne of the most remarkable aspects of Adrian's story is how she leveraged her existing relationships to grow her practice organically. In a small town where everyone knows everyone, she understood that trust was everything. Rather than relying on traditional advertising, Adrian chose authentic connections. She joined local business groups, participated in community events, and built relationships with other business owners. Her approach was simple but powerful: be a genuine member of the community who gives back.Strategic Growth and DelegationFrom the beginning, Adrian understood she couldn't do everything herself. Just six months after starting, she partnered with Aesthetic Record, recognizing that she needed systems and expertise to build a sustainable business. This decision to "identify strengths and weaknesses" and find experts in each field became a cornerstone of her success.Starting with just two days a week while maintaining part-time anesthesia work, she quickly built a client base of 500 people in less than 18 months. When patients were waiting six to eight weeks for appointments, she made another leap of faith: hiring staff and expanding to a three-treatment-room facility.The Power of Events and EducationAdrian's approach to marketing through events is both innovative and deeply personal. Rather than traditional advertising, she creates educational experiences that serve her community while building her business. Her monthly micro-events combine education with relationship building, achieving close rates of 80-90% because attendees are genuinely interested in solutions to their specific concerns.Her annual Beyond Beauty Celebration has grown from a small grand opening to a major community event hosting over 400 people, complete with tents, food trucks, and a VIP after-party for practice members. The key to success lies in planning 6-8 months in advance and creating systems that can be replicated year after year.Looking ForwardAs Adrian prepares to break ground on a custom-built facility in fall 2026, her story continues to evolve. What started as a simple text message has become a testament to the power of taking calculated risks, building genuine relationships, and never stopping the pursuit of growth and learning.Her journey from injecting friends and family to planning a new facility with 15-16 employees represents more than business success—it's a masterclass in entrepreneurship, community building, and the courage to transform not just your own life, but the lives of everyone around you.Learn more about Adrian & Behold:https://beholdu.com/https://www.instagram.com/beholdaesthetics_wellness/

This week on For the Record,we're joined by Brandon James Thompson—a seasoned aesthetic industry powerhouse who’s reshaping what it means to succeed in medical aesthetics. From humble beginnings selling copiers to building two thriving companies, Brandon’s journey is a masterclass in reinvention, resilience, and forward-thinking strategy.In this eye-opening episode, we explore the newest frontiers in aesthetics, where independent reps become trusted consultants, innovation fuels practice growth, and AI transforms patient care from the very first interaction.Inside the Episode:Why Independent Reps Are WinningOnce seen as risky outsiders, 1099 reps are now trusted advisors to modern aesthetic practices—bringing curated product portfolios, personalized strategy, and unmatched hustle. Brandon shares how top-tier W2 talent is shifting to independence and why that’s a massive win for practices seeking flexibility and innovation.Peptides, Portability, and the Power of InnovationWe dive deep into the hottest trends in regenerative medicine, handheld devices that scale with your growth, and non-injectable GLP-1 alternatives like Thinnr. Brandon reveals the criteria he's used to identify quality labs (think: access, price, purity) and how these treatments go far beyond weight loss.How AI Is Quietly Rewriting the ConsultationEnter Ponce.ai, a web-based tool built by a former Lyft tech lead that transforms patient consults with facial scanning, education, and real-time treatment planning. It’s not about replacing providers. It’s about empowering them (and patients) with data and direction before they ever walk through the door. As a board member, Brandon's had a front row seat to how technology like Ponce.ai has transformed the consult for practices, and we've barely scratched the surface!Rethinking Patient FinancingFinancing isn’t just a transaction, it's a marketing tool and a key opportunity for practice growth. Brandon shares his experience with Shalem and Sunbit, two BNPL solutions helping patients say yes, even in uncertain times. He discusses why every practice should rethink their approach to affordability and access with financing (and we agree!).Hiring, Growth, and the Human FactorAs the CEO of a recruiting firm, Brandon still personally vets every candidate they place—not just for skills, but for story. Hear how he screens for grit, integrity, and that ever-elusive “X factor” that drives results in aesthetics.Whether you're a solo injector, a growing med spa, or a seasoned industry vendor, this episode delivers insight on what’s next, and how to be ready for it. Brandon’s philosophy is simple but powerful: the future belongs to those who connect deeply, act boldly, and never stop evolving.Brandon's Contact & Recommended Companies Follow Brandon for more insights on how you can future-proof your practice, your career, and your mindset—because the aesthetic industry isn’t just changing. It’s leveling up.Brandon's LinkedIn: https://www.linkedin.com/in/brandonjamesthompson/Ponce.Ai: https://www.ponce.ai/Thinnr: https://www.getthinnr.com/Centre Research Lab: https://centreresearch.org/XOD: https://xod.life/

Welcome back to For The Record, Season 6! In this deeply insightful episode, host Dr. Tiphany Hall sits down with Katie Martin, PA-C, Vice President of Clinical Operations at Holden Timeless Beauty (HTB), for a conversation that unpacks career reinvention, operational brilliance, and what it truly takes to scale a practice—with integrity and intention.Katie’s journey from night shifts in the ER to leading clinical operations for one of California’s most respected multi-location aesthetic practices isn’t just about pivoting her career focus—it’s a testament to building something bold and beautiful during uncertain times. Together with Dr. Amanda Holden, Katie helped grow HTB during the height of COVID, proving that clarity of vision can outshine even the darkest circumstances.Katie didn’t start out with her sights set on Aesthetics. But after years in emergency medicine—and a realization that she was no longer helping people in the way she’d hoped—she transitioned to aesthetics in search of “happy, healthy medicine.” That transition eventually evolved into a partnership with Dr. Holden, and after an eight-hour meeting in 2020, Katie signed on to help Dr. Holden build HTB full time.Today, the practice spans four locations and is backed by Alpha Aesthetics Partners, a private equity platform that values brand autonomy and education just as much as profitability.Mastering the Business of PeopleKatie offers an unfiltered look at the real challenges of growth: not finances or space—but people. From approving payroll without knowing how, to managing injector schedules and overseeing compliance, her story is one of relentless learning. Her team-building strategy hinges on a rigorous hiring process anchored in HTB’s core values, including a unique “core values interview” that requires candidates to present how they live those values daily.Her motto? “Hire for culture, train for skill.”Transparent Goals & MetricsWhile some in the industry believe that sales metrics don’t belong in medicine, Katie offers a powerful counterpoint: call them goals, not quotas—and make them transparent. From weekly metrics to daily text messages, her team thrives in a culture of shared accountability, friendly competition, and peer mentorship. “When you make it about progress, not punishment, the ick factor disappears,” she explains.Katie shares the importance of KPIs, revenue per hour, and patient conversion as tools to coach injectors and guide clinical training. She describes her elegant consultation strategy that begins with asking patients what they love about their face, a technique that builds trust and ensures holistic treatment plans. Her focus on consistency across providers ensures measurable outcomes and a superior patient experience—one consultation, one injector at a time.The Alpha EffectAs one of the first partners in Alpha Aesthetics Partners, Katie offers a candid look into the world of PE-backed growth. The result? Better pricing power, more educational access, and stability for staff—all while preserving the identity of the HTB brand. With over 150 injectors connected through Alpha’s community and monthly master classes, Katie describes the partnership as “scaling with support, not losing who we are.”Becoming a National SpeakerKatie’s journey to becoming a sought-after KOL wasn’t accidental. She set her sights on Galderma’s GAIN trainer program early on, made her intentions known, and backed it up with dedication—logging over 40 trainings in her first year alone. Her advice for aspiring trainers: “Be kind. Be consistent. And show up prepared.”She’s now also a voice for Alastin and speaks regularly at conferences like Aesthetic Next, where she’ll return in 2025 to moderate panels and speak on compliance, MA-injector synergy, and regenerative medicine. Connect with Katie:Instagram: @katie.the.injectorHolden Timeless Beauty on IG: @holdentimelessbeautySee her live at Aesthetic Next 7.0. Use her discount code Martin75.

We're kicking off Season 6 with Christin Trujillo, the financial guru who's helped countless med spa owners transform their struggling practices into profitable powerhouses. As Senior Financial Consultant and Co-Founding Partner of Maven Financial Partners, Christin has a unique superpower: she can tell you exactly what's happening in your practice just by looking at your numbers—without ever stepping foot inside your doors.In this raw, no-nonsense conversation, Christin reveals the brutal truth about why so many practices are struggling right now. Spoiler alert: it's not just the economy. With double the number of med spas competing for the same patients compared to just a few years ago, the game has completely changed. The days of patients just showing up because you exist are over.But here's the good news—Christin doesn't just diagnose the problems, she provides the best path to a solution. She shares the real story behind why one multi-location practice was down over 1,000 appointments but still managed to increase revenue by 15%. The secret? They stopped chasing appointment volume and started maximizing every single patient who walked through their doors.This episode is packed with the kind of insights that make you want to immediately call your team and implement changes. Christin breaks down why your front desk person (yes, the one doing TikTok dances in the back) shouldn't be your only hope for converting those expensive Google ad leads into paying patients. She explains why rebooking should be as automatic as breathing, and how top-performing practices maintain 80-90% utilization rates while others struggle to fill their schedules.You'll discover the difference between being busy and being profitable, why revenue per hour is the metric that matters most, and how to know when it's time to hire versus when you need to get out of your own way. Christin also tackles the tough conversations about pricing, team compensation, and the leadership skills that separate thriving practices from those barely surviving.Whether you're a new practice owner drowning in the chaos of wearing every hat, or an established practice looking to scale without losing your mind, this episode delivers the roadmap you've been searching for. It's equal parts wake-up call and action plan, delivered with a little tough love that only comes from someone who's "been there, done that" countless times!READ IT! Med Spa Profitability: What the Most Profitable Med Spas are Doing (and How You Can Do it Too)Christin and her co-founder, Jessica Nunn, authored the essential business guide Med Spa Profitability, which you absolutely must read if you are in our industry!Purchase on AmazonReady to start with Maven? Get your Complimentary Profitability Assessment & find out what your practice needs to go to the next level!Maven's Website: Mavenfp.comChristin's Instagram: @christinlangtrujilloChristin's LinkedIn: https://www.linkedin.com/in/christinmlang/

In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics' most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader - he's a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution. Our Favorite Episode Highlights: • George's inspiring path from his early career challenges to becoming a sought-after trainer and thought leader • The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role • Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization • Candid discussion about industry challenges, including the "master injector" trend and the need for standardized credentials • The importance of authentic leadership and staying true to yourself while scaling your influence • Vision for the future of medical aesthetics and the role of proper training and education Dr. George’s story serves as both inspiration and blueprint for success in the field, demonstrating how passion, persistence, and authenticity can shape a remarkable career. As he reflects on SkinSpirit's growth from a single location to more than 50 clinics nationwide, Dr. George offers invaluable insights into how maintaining strong culture and talent standards has been crucial to their success. One of the most compelling aspects of our discussion centers on the evolving landscape of aesthetic medicine. Dr. George addresses head-on some of the industry's most pressing challenges, including the controversial "master injector" trend and the critical need for standardized credentials. The episode delves deep into what it means to be an "intrapreneur" in aesthetics - a path that Dr. George advocates as a powerful alternative to private practice ownership. He makes a compelling case for how professionals can build influential, successful careers within larger organizations while maintaining their artistic autonomy and personal brand. A significant portion of our conversation focuses on the critical role of quality and safety standards in scaling aesthetic practices. Dr. George shares practical insights into recruitment, emphasizing the importance of finding providers who are both humble and hungry. He outlines how robust onboarding processes, clear policies, and regular monitoring systems work together to maintain consistent quality across multiple locations. Looking to the future, Dr. George shares his vision for the evolution of medical aesthetics. As the aesthetics industry continues to mature, Dr. George emphasizes the need for standardized training, proper credentialing, and maintaining the highest safety standards. His vision for the future includes creating more structured pathways for new practitioners while preserving the artistry and innovation that makes this field unique. This episode serves not only as a celebration of 100 episodes but as a masterclass in leadership, growth, and maintaining excellence in aesthetic medicine. Learn more about Dr. George: Instagram: https://www.instagram.com/gorgeous_bygeorge/ LinkedIn: https://www.linkedin.com/in/george-baxter-holder-697939a4/ SkinSpirit: https://www.skinspirit.com/

In this episode of For The Record, we dive deep into the world of aesthetic practice management with industry veteran, author, speaker and podcast host, Danielle Cobo. Drawing from her extensive experience at major aesthetic companies and her current role as a consultant, Danielle shares game-changing insights on turning vendor relationships into powerful business partnerships and building teams that drive practice success. The Secret Weapon in Your Practice: Your Sales Rep Remember that sales representative who stops by your practice? They're not just there to sell products – they're potentially your most valuable business consultant. Danielle reveals how these professionals have their fingers on the pulse of what's working across hundreds of practices nationwide. From million-dollar patient events to innovative marketing strategies, your sales rep has seen it all and can bring these insights directly to your practice. But here's the real game-changer: about 90% of a sales rep's job should be helping you sell through inventory, not just selling to you. That means they're invested in your success and can be a powerful ally in growing your practice. As they come back from their National Sales Meetings in Q1, be ready to ask them to share the best practices they’ve heard from their colleagues and how to bring those ideas to your practice. Building Trust and Managing Challenges One of the most valuable frameworks Danielle shared is the LAER approach to patient communications: - Listen to concerns - Acknowledge feelings - Explore solutions - Respond with a plan This approach isn't just for patient interactions – it's a powerful tool for all challenging conversations in your practice. Danielle emphasizes that some of her most loyal customers started as her most frustrated ones, highlighting how proper problem-solving can transform relationships. The Art of Smart Inventory If you've ever felt overwhelmed by the sheer number of products available in aesthetics, you're not alone. Danielle tackles the common misconception that practices need to carry everything. Instead, she advocates for strategic partnerships with key vendors, explaining how this approach not only simplifies inventory management but can lead to better economics and stronger vendor support. Building Your Dream Team Perhaps most importantly, Danielle shares her expertise on building high-performing teams. Her key insight? Hire for character, train for skill. She emphasizes the importance of cultural fit and suggests using tools like DISC assessments to build well-rounded teams. The right team member might not be the most experienced, but they should align with your practice's core values and culture. Next Steps Want to implement these strategies in your practice? Start by scheduling a strategic planning session with your key vendor partners and use the frameworks discussed in this episode to maximize these relationships Ready to Transform Your Practice? Connect with Danielle: Website: daniellecobo.com LinkedIn: ⁠⁠https://www.linkedin.com/in/daniellecobo/⁠⁠ Danielle’s Book: ⁠⁠Unstoppable Grit: Break Through 7 Roadblocks Standing Between You and Achieving Your Goals⁠⁠

In this week's episode of For The Record, we're continuing our deep dive into the world of medical aesthetics mergers and acquisitions with Josh Swearingen from Tusk Practice Sales. If you've ever wondered about the nuts and bolts of buying or selling a med spa, this episode is your golden ticket to understanding the process. If you haven’t listened to Part I with Josh’s colleague, Elizabeth Macready, head on over to Episode 97! Meet Our Expert Josh brings a unique perspective to the table - he's not just another M&A guy- he’s been on the sell side, too! With 20 years of healthcare experience under his belt, including owning his own med spa and managing multiple DSOs, he's been in the trenches and knows firsthand what it takes to make a successful exit. Currently serving as the Director of M&A at Tusk Practice Sales, Josh shares insights that only come from having experienced an M&A transaction from every angle. The State of the Market: It's Getting Hot in Here Josh takes us through the numbers, and it’s no surprise to any of us, the med spa industry is on fire right now. Think opening multiple locations is your ticket to a bigger exit? Think again. Josh dropped some truth bombs about the reality of scaling: • Multiple locations don't automatically mean higher EBITDA • Every headache in your first location gets multiplied in your second • You need a whole new layer of management • Your original location's profits might need to float the new one for a while Josh’s tip: If you're planning to exit in 3-5 years, opening new locations might actually hurt your valuation. Focus on maximizing what you've got inside your current four walls instead. What Buyers Really Want (Hint: It's Not Just About Revenue) The magic number? $500,000 EBITDA. That's your ticket to attracting serious buyers. But here's what's fascinating - it's not just about the numbers. Buyers are looking at: • How dependent the practice is on you (key-person risk is a real deal-breaker) • Your operational systems and SOPs (or lack thereof) • Revenue diversification (not just living off Botox and filler) • Compliance and risk management (those wild west days are numbered) The Timeline Nobody Tells You About As Elizabeth mentioned and Josh echoed, selling your practice isn’t an event, and it’s typical not very fast. According to Josh, the typical timeline looks more like: • 3 months for valuation and market materials • 3 months in the market • 3 months for closing That's 9-12 months total, and that’s after you've spent years preparing your practice for sale. If you're thinking about exiting in five years, you should have started planning yesterday, or at least start today! The Future of Med Spas: What's Coming Down the Pike Josh shared some fascinating predictions about where the industry is headed: • Expect accelerated consolidation over the next 10-15 years • Regulatory changes are coming (especially as private equity groups cross state lines) • The gap between large groups and private practices will widen • Being a solo practitioner is going to get harder The Franchise Factor One of the most interesting discussions centered around the rise of med spa franchises. While they offer an easier entry point for new owners, there are some serious considerations: • Brand dilution risks • Exit limitations • Potential for corporate takeovers • The impact on the broader industry Key Takeaways for Practice Owners 1. Start planning your exit strategy NOW, even if it's years away 2. Document everything - those SOPs are worth their weight in gold 3. Focus on building a business that can run without you 4. Get professional help - this isn't the time to DIY 5. Think twice before expanding just for the sake of growth Want to Learn More? Learn more about Tusk at www.TuskPracticeSales.com Follow Josh on LinkedIn at https://www.linkedin.com/in/joshuaswearingen/

In this episode of For The Record, we sit down with Elizabeth Macready, Director of Special Markets at Tusk Practice Sales, to discuss the evolving landscape of private equity investment and practice sales in the medical aesthetics industry. With over 15 years of experience in healthcare M&A, particularly in the dental sector, Elizabeth brings valuable insights and years of personal experience on how medical aesthetics practices can prepare for and navigate potential acquisitions.We kick it off with Elizabeth outlining the current state of Medical Aesthetics M&A which is not surprising but a reminder that this industry is growing rapidly with very little signs of slowing. We also talk through how to objectively look at your practice and understand its potential market value in an M&A transaction. She shares the key metrics to consider and an overview of the entire deal process:• EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is the crucial metric for valuation• Practice revenue of $3 million+ typically positions a practice well for competitive bidding• Multipliers and deal structures vary, but the underlying EBITDA calculation is critical• Buyers may manipulate EBITDA calculations to offset higher multiple offersWhile it may seem scary to some, there are a host of major benefits that come along with an exit! We discuss what it can mean for you as an owner, for your team, and for your patients’ experience long-term when you move forward with an acquisition: • Increased buying power for products and supplies• Access to better vendor relationships and negotiations• Enhanced ability to attract and retain talent through career growth opportunities• Operational support and resources for scaling• Potential for "second bite of the apple" through future liquidity eventsAs you listen to Elizabeth talk about the ins and outs of an M&A deal, it’s abundantly clear that you have to have a middleman, a broker, to help navigate the process for you and get you the highest price for your practice. At Tusk, Elizabeth is a trusted guide helping Med Spa owners connect to the right sellers that align to the mission, vision and values of the practice, structure a deal that is favorable to both parties as this is not an event but a long term partnership where everyone needs to win, and in many cases, act as a confidante and counselor throughout the many emotional up and downs that come with this process. Elizabeth recommends a few key things as you begin down the M&A path and start thinking about your next steps. We cover her hit list which includes starting early which may be well before you intent to sell; build a strong team that provides exceptional patient outcomes and experiences as this is where you create your value; find the right team of advisors to help you with financial decisions along the way, and always keep a close eye on your numbers! We wrap it up with a look into the future of M&A and Elizabeth's predictions for the next 5 years: • Continued consolidation across medical aesthetics• Integration with other healthcare verticals (dermatology, plastic surgery)• Increasing importance of scale for competitive advantage• Evolution toward multi-specialty practices and comprehensive care modelsElizabeth’s team at Tusk Practice Sales offer various resources for practice owners considering their exit options, including educational content, podcasts, and one-on-one consultations. They emphasize the importance of proper timing, preparation, and partnership alignment in achieving optimal outcomes for practice sales.If you are eager to get started and connect with Elizabeth: Reach out via Tusk’s website: https://tuskpracticesales.com/ & checkout all their free resources!Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-macready-b38b9a248/ Reach Out via email at [email protected]

This week we welcome power couple and dynamic duo, Jessica Harper, RN and Ken Harper, the innovative forces behind DrippyNurseJess Med Boutique in Gilroy, California. Their remarkable journey from pandemic-induced burnout to med spa success is a testament to how authenticity, a strategic vision, and unwavering partnership can transform a desire for change into a thriving aesthetic practice.At the height of the pandemic, Jessica found herself at a crossroads. As the Plastic Surgery Services Lead at Kaiser in Silicon Valley—ground zero for early COVID-19 cases—burnout led her to explore alternative paths in healthcare. What began as a venture into mobile IV therapy quickly evolved into something much bigger, thanks to the entrepreneurial vision she shared with her husband Ken, a seasoned digital marketing expert. Together, they have gone all in on their shared goal to create a thriving business and lasting legacy in Gilroy. Ken flexed his marketing muscle early on with the brand DrippyNurseJess, a bold departure and memorable moniker for her new IV practice! Ken's brand-building expertise shaped this distinctive identity with intention: "We're not going to sell IV therapy," he explained. "We're going to sell your story and build a brand." And as she's branched into injectables, Jessica's DNJ brand is thriving!Jessica's own experiences with dramatic weight loss and self-proclaimed imposter syndrome fuel her mission to create an environment that is accessible to all and a place that every client can feel like they belong. Several fundamental principles drive their growing practice: Authentic Patient Connections: Drawing from Jessica's surgical background to create meaningful relationships Strategic Industry Presence: Regular conference attendance and relationship building with key opinion leaders Team Synergy: Clear role division between clinical expertise and business strategy Inclusive Environment: Creating a welcoming space for all clients, regardless of experience with aesthetics Forward-Thinking Approach: Staying ahead of industry regulations and changes including Jessica's pursuit of her BSN to NP!The Harper's also shared several practical insights for aspiring med spa owners who are trying to build their clinical expertise while also building their business: Invest time in building genuine industry relationships. You will need them as you continue on your journey. Maintain authenticity in both branding and patient care. Balance clinical excellence with sound business practices - find a partner who can help if you don't have both skills. Create an environment where clients feel welcome & deliver great results. If you do, word of mouth will grow your practice by leaps and bounds!The Harpers exemplify how combining clinical expertise with marketing savvy creates a formula for success. Their story reminds us that with the right partner, you can take on the world and win!Connect with Jessica, Ken & DrippyNurseJessJessica: @drippynursejess Ken: @kenharpersocialmediaWebsite: drippynursejess.com

In this special Thanksgiving edition of For The Record, we're giving thanks for the transformative power of smart marketing—and for our guest, Sarah Denham, Director of LeadAR. As LeadAR celebrates its one-year anniversary, Sarah shares invaluable insights on how practices can revolutionize their approach to lead management and Patient relationships with the help of a powerful CRM. Why This Episode Matters Sarah and host Dr. Tiphany Hall dive deep into why managing existing leads is more crucial than generating new ones. As Sarah emphasizes: "If you're not managing your leads, you're not growing." This conversation offers a blueprint for turning existing inquiries into lifelong Patients—and marketing dollars into exponential growth. Key Insights & Strategies: 1. The Truth About Lead Generation Why generating new leads isn't always the answer How to leverage your existing Patient database effectively Converting interest into action through smart automation Why speed-to-lead is crucial for conversion success 2. Smart Communication Strategy Open rates with SMS vs. Email Creating non-transactional Patient touchpoints Building trust through consistent, personalized communication Using AI to maintain 24/7 Patient engagement 3. Automation That Builds Trust Post-treatment follow-up workflows Educational content delivery systems Treatment journey mapping and Patient scoring Converting single-service clients into comprehensive care Patients 4. Team Management & Accountability Tracking performance through CRM metrics Managing team communications effectively Protecting Patient information during staff transitions Creating efficient task management systems 5. AI Integration & Innovation Automated response systems for common inquiries Review management across platforms Chat widgets for instant Patient engagement Balancing automation with personal touch The Bottom Line Whether you're running a solo practice or managing multiple locations, this episode provides a roadmap for transforming your marketing approach. By focusing on lead management rather than lead generation, practices can build stronger Patient relationships, improve conversion rates, and maximize their marketing ROI. Use code FORTHERECORD through 12/2/2024 to save 100% on LeadAR’s setup fee! Learn more at www.myLeadAR.com or on Instagram at @AestheticRecord. Follow Sarah on IG at @Sarah_Denham

In this transformative episode of For The Record, Tiphany sits down with Dr. Christopher Rex, a trailblazing, double-board certified dermatologist and CEO of Peak Dermatology. He’s the son of Nigerian immigrants who left the US and returned to Nigeria throughout his childhood, but college brought him back stateside. He pursued Dermatology as a specialty and began his career serving the underserved. Fast forward a few years, and he’s transformed into a visionary leader who is redefining patient care with a thoughtful blend of dermatology, plastic surgery, medical aesthetics and functional medicine. Episode Highlights:• A Global Perspective: Dr. Rex’s inspiring journey, from growing up in Nigeria to pioneering a multidisciplinary approach to dermatology and aesthetics.• A New Model of Care: How Peak Dermatology combines medical dermatology, aesthetic treatments, wellness services, and surgical care—all under one roof.• Bridging Gaps in Healthcare: Dr. Rex’s mission to expand dermatology access to underserved communities and his unique partnerships to deliver care across Arizona and California.• Money with Meaning: A refreshing take on cultivating a “healthy relationship with money” in the business of healthcare, emphasizing collaboration over competition.• Skin Cancer Education: A masterclass on the ABCDEs of melanoma and the critical importance of early detection and routine skin checks.• Revolutionary Treatments: Insights into cutting-edge innovations like superficial radiation therapy (SRT) for non-melanoma skin cancers and radiofrequency liposuction for body contouring.• Growth with Integrity: Lessons on scaling a practice while preserving quality care, team satisfaction, and patient trust.Some of our favorite takeaways include: 1. The Future is Integrated: Comprehensive care centers that combine medical, aesthetic, and wellness services are reshaping the patient experience.2. Collaboration is Key: Creating partnerships between specialties can improve patient outcomes and redefine the business model of modern healthcare.3. Preventative Care Matters: Medical spas and aesthetic clinics should integrate basic skin cancer education to better serve their patients.4. Success Through Vision: Building a thriving practice depends on fostering a culture of shared goals, continuous learning, and mutual respect among team members.Dr. Rex’s story is one of breaking barriers and rethinking what a dermatology practice can achieve. With Peak Dermatology, he’s not just building a business—he’s pioneering a movement toward more inclusive, patient-centered healthcare. This episode is a must-listen for anyone looking for inspiration to shake things up and dare to be different. Learn more about Dr. Rex & Peak Dermatology Web: https://peakdermcare.com/IG: https://www.instagram.com/peakdermatology/

In this episode of For The Record, we sit down with Victoria Boyle, LE, an expert straddling both the clinical and content creation worlds. As the owner of Skin by You in Arizona, Victoria has mastered the delicate balance of treating Patients three days a week while building a powerful digital presence as a content creator with a popular Patreon channel, an engaging social media platform, and as an influencer for major brands like HydraFacial.With seven years of aesthetic experience and two years as a Practice owner, Victoria brings invaluable insights into managing the modern demands of an aesthetic Practice. She shares her journey from starting at Massage Envy to becoming a sought-after content creator and successful Practice owner, offering a blueprint for others looking to follow in her footsteps. Outside of her role in the treatment room, her passion is branding, photography and videography. She’s investing ample time in producing high-quality content that resonates with her audience, and it’s moving the needle in a big way. At only 2 years in, she's already a power player in her local market with a large following & strong Patient retention. Some of the highlights we cover during E93 include: • Strategic content creation without compromising Patient care• The power of dedicated content days and efficient video production• Building an authentic online presence while maintaining professional boundaries• Advanced tools and techniques for professional content creation, including teleprompter tips• Creating a seamless experience from social media to in-clinic visits• The importance of empowering Patients to advocate for themselvesVictoria's approach to Patient care stands out with her signature "experience-focused" treatment style. She emphasizes the importance of:• Building genuine connections before treatments begin• Setting clear expectations and encouraging open communication• Creating a comfortable environment for honest feedback• Over-explaining procedures to ensure Patient comfort and understanding• Maintaining professionalism while sharing select aspects of personal lifeFor Practitioners looking to enhance their content creation skills while running a successful Practice, Victoria offers comprehensive training through her Patreon community Optimize Esthetics, where she shares monthly videos on growing your aesthetic business.What can you expect from her Patreon if you join?• Video apps for professional video creation & editing • Content batching strategies• Upwork and Fiverr for outsourcing• AI tools for content optimizationConnect with Victoria for more insights into building a last brand, creating top tier content & elevating your in-Practice experience:• Instagram: @skinbyyouaz• Patreon: Optimize EstheticsWhether you're just starting your aesthetic Practice or looking to expand your digital presence, this episode is a survival guide for how to slay The Double Life and crush it in the clinic and with your content!

In this episode of For The Record, we’re joined by Mary Robb, CEO and Founder of Social Practice, to delve into the art and science of social media marketing in the always competitive, ever-evolving aesthetics industry. She started her career in traditional marketing prior to launching Social Practice in 2019, but she saw the writing on the wall- digital marketing, specifically social, was the key ingredient to building a strong brand. This episode is a power hour full of SO many insightful tips and proven tactics to turn your social media efforts into business growth, but some of our favorite highlights include: The Power of StorytellingMary believes that social media is fundamentally about storytelling—sharing your passion, expertise, and how you serve your patients. For aesthetic practices, social media has become essential for patient education, community building, and practice growth. But the challenge lies in balancing genuine content with strategic business objectives.Crafting a Content StrategyMary advocates for a structured content strategy that keeps teams aligned and engaged. From content batching for efficiency to defining clear roles and KPIs for staff participation, she emphasizes the importance of making social media a team effort rather than relying on sporadic posts or trendy content alone (and a team of experts when it’s all too overwhelming!) Engaging Patient ContentOne of Mary’s standout insights is her approach to creating patient content, like before-and-after photos and testimonials. She shares practical strategies for obtaining consent and suggests hosting “social media days” with incentives for patients who are willing to share their stories. This approach not only generates authentic content but also fosters a closer community around the practice. Most importantly, it gives Patients the content they really want- information about procedures, outcomes, and what to expect!Key Content Pillars for SuccessMary recommends organizing content around four primary pillars:1. Educational Content - Highlight expertise and share treatment insights.2. Patient Outcomes - Showcase real results through testimonials and procedural content.3. Culture Content - Provide a glimpse behind the scenes, spotlighting team members and practice values.4. Sales/Promotional Content - Promote special offers, memberships, and limited-time deals.In Mary’s experience, balancing these pillars helps practices maintain engagement while driving conversions, blending authenticity with strategic goals.Tools to Streamline Social MediaMary introduces tools like Splice for video editing, Sprout Social for content scheduling, and ChatGPT for content ideation, making social media management more feasible for busy practices.Building Community and Authentic ConnectionsMary stresses the importance of engagement beyond just posting. She discusses collaborating with local businesses and micro-influencers, highlighting that authentic connections often yield better results than traditional ads. Transforming your online presence into real patient appointments is the ultimate goal, so be stay on top of what is driving results and do more of that! This podcast is GREAT for those of us struggling with the daily grind of social media- What to post? What to write? What trends to follow? And on and on… and if or when it all becomes too much, connect with an expert like Mary and her team at Social Practice to help you get the results you need to turn your Posts into Profits!Connect with Mary:• Instagram: @maryelizabethrobb & @socialpracticeus• Website: https://social-practicetx.com/• Podcast: The Aesthetic EditLooking to elevate your practice’s social media presence? Social Practice offers free social media audits and discovery calls to help assess your strategy and identify growth opportunities.

In this episode of For The Record, we sit down with Chad Van Horn, PA-C, better known as "Needle Daddy," a Physician Associate based in Fort Lauderdale and owner of Icon Aesthetics and Wellness. Over the last 8 years, Chad has authentically created his unique brand to combine his larger-than-life personality with his artistic eye and exceptional clinical skills. His Needle Daddy persona spills over to his practice, Icon Aesthetics, and has helped it to rapidly grow with a big expansion on the way! How does he do it?Chad's journey to aesthetics wasn't a straight path - following the 2007-2008 housing crash, he made the bold decision to transition from flooring sales to medicine. Initially pursuing PA school with dreams of orthopedics, he found his way into aesthetics through a small IV clinic where he demonstrated his natural talent for both patient care and business growth, scaling the practice from $15-25K to 10x that amount in just three years. Today, as the founder of his own practice, Icon Aesthetics, Chad has crafted a unique approach that sets him apart in the competitive South Florida market. His practice maintains a 75/25 split between aesthetics and hormone/weight loss services, with an unwavering focus on quality over quantity. Unlike many in the industry, he's built his business without external funding or loans, forcing a strategic approach to growth and vendor partnerships. He’s got to be smart with his money- constantly watching his COGS, his profitability, and his cost to bring in and retain patients. Throughout this episode, Chad shares several priceless insights:1. The Power of Authenticity: As a self-described "card-carrying metrosexual," Chad encourages practitioners to double down on their personality quirks rather than trying to fit a conventional mold.2. Patient Care Philosophy: His approach emphasizes genuine connections and honest conversations, even if it means recommending a plastic surgeon over injectables when appropriate.3. Business Strategy: Operating from salon suites with plans to expand to a 1,500 sq ft facility, Chad discusses the importance of selective partnerships and strategic inventory management.4. Industry Evolution: He shares his perspective on emerging trends, from regenerative aesthetics to the integration of wellness services, while advocating for more standardized practices and research in the field.We dive deep into the challenges of scaling an aesthetics practice while maintaining quality and authenticity. Chad's insights on everything from patient relationships to vendor management offer valuable lessons for practitioners at all stages. His commitment to being "nothing if not a good time" while delivering excellent clinical results demonstrates that success in aesthetics doesn't require conforming to industry stereotypes.As he prepares to expand into a larger facility featuring four treatment rooms and a stunning lobby, Chad remains focused on building a practice that reflects his unique brand. His vision includes expanding into the intersection of aesthetics and functional medicine, highlighting the growing convergence of these fields.Whether you're a new practitioner trying to find your voice in the industry or an established provider looking to maintain authenticity while scaling, Chad's journey offers valuable insights into building a successful practice without compromising your values or personality.Connect with Chad: Instagram: https://www.instagram.com/needle_daddy/ Icon Aesthetics and Wellness: https://www.instagram.com/icon_wellness/

In this episode of For The Record, Jessica Hunter, CEO & Founder of Hunter Consulting, is in the hot seat to share her proven strategies to drive success in medical aesthetics practices. With over a decade of industry experience, starting with Allergan as a consultant before going at it alone, she's worked with Practices who have yet to open, those with 8 figures in annual revenue, and everything in between. While her approach is rooted in the data and the metrics, she definitely brings in the bigger picture- the mission, vision, values and heart of the Practice. Jessica provides a wealth of actionable insights, guiding you through nearly every aspect of Practice management, but some of our favorites include: Mastering Financial Management: Learn how to track and optimize key performance indicators (KPIs) to improve profitability and ensure sustainable growth. Building a High-Performance Team: Discover effective strategies for hiring, compensating, and managing staff to create a motivated and productive workforce. Crafting a Distinct Brand Identity: Jessica shares the importance of defining your practice’s “why” and how it influences every aspect of your brand and patient experience. Lead Generation & Conversion: From targeted marketing to personalized follow-up, uncover how to attract the right patients and turn inquiries into loyal clients. Maximizing Patient Retention: Explore loyalty programs and retention strategies that build long-term relationships and keep patients coming back.Jessica also highlights the importance of aligning your business decisions with your core values, ensuring that every step you take as a Practice Owner is purpose-driven. From leveraging automation in patient communication to creating compelling content that resonates, Jessica offers practical, hands-on advice that is relevant at every stage. Whether you're launching a new practice or scaling an established one, this episode is packed with expert tips to help you lead with confidence and build a thriving, profitable business in the competitive medical aesthetics space.Key Takeaways: Data-Driven Success: How to use financial data to drive strategic growth. Fair Compensation: Balancing staff performance with competitive pay structures. Automation & Patient Experience: Using technology to streamline communication and enhance patient care. Educational Content: How to create valuable, engaging content that builds trust and keeps patients informed.Tune in for this comprehensive masterclass in med spa management and discover how to elevate your practice to the next level!Learn more about Jessica & Hunter ConsultingInstagram: ⁠@hunterconsulting_Website: ⁠hunterconsultingservice.com⁠

In Episode 89, we sit down with Nune Stepanyan, DNP, FNP-C, CEO, Founder & Aesthetic Injector at The Stepanyan Clinic in Encino, CA. Nune began her career in Critical Care, and while she made the jump to Aesthetics many years ago, her traditional medical roots run deep! While she’s a rising star in the injectable world, she approaches her patients and her treatment philosophy with a clinical mindset; that means saying NO or referring out, spending more time on Patient education, and setting realistic expectations that may impact revenue today but result in a lot less headaches tomorrow! In addition to her role as a CEO and a full-time injector at TSC, she’s also teaching and training others- a passion she found early on in academia. And she’s really good at it! She’s currently one of the headliners of the national Revanesse tour with Prollenium going city to city to share her techniques. She’s leading cadaver labs, doing in-practice training and consulting, and she made her Aesthetic Next debut this year in multiple talks. In every lecture, it’s clear that Nune is a truth teller. She’s authentic and unafraid to call out the parts of the industry that seem to jeopardize patient safety or optimal outcomes. She’s also a master content creator and has a passion for using her platform to authentically educate, inform and excite others about aesthetic procedures. Tune into her IG any day of the week, and you can find her spilling at least a little tea about the realities of the aesthetics industry! But she credits her candor and real-talk approach to creating trust with her patients and allowing them to feel confident in her ability to deliver great results. Some of Our Favorite Episode Highlights:• Industry Culture: How Nune navigated and transformed challenging industry dynamics and a “mean girl” experience into a platform for authenticity and inclusivity• Ethical Practice: The importance of saying "no" to inappropriate treatments, prioritizing patient well-being over profit, and erroring on the side of caution• Social Media and Aesthetics: Balancing online presence with clinical excellence in the digital age. You really can do both at the same time! • Safety First: Addressing the dangers of unlicensed procedures and DIY treatments and our obligation to keep bad actors out of our specialty • Personal Experience: How her decision to forgo injectables and choose surgery at 35 took her consults to the next level• Business Growth: Insights on expanding to a second clinic location while managing a busy schedule, the finances, and Instagram vs. Reality expectations• Continuous Learning: The value of ongoing education and conference attendance for experienced practitioners to stay innovative and connected in a rapidly evolving specialty • Patient Education: Creating transparent, informative content to build trust and expertise in the field but make it fun, trendy, and sometimes viral!Nune shares her own journey through imposter syndrome, weight issues, mean girls and more, and she’s come through it all with her authentic self still intact and zero concern that she’s changing who she is to fit anyone’s narrative! Her commitment to ethics and patient safety are at the forefront as she navigates the complex world of medical aesthetics with grace, humor, and a dash of sass and brings us all along for the journey. This episode will inspire you and provide a healthy dose of truth moments whether you’re an aspiring injector, established practitioner, and anyone finding their way in the evolving world of medical aesthetics. Tune in to hear Nune keep it real in an industry that can be anything but transparent. Warning: Side effects may include a few “hell yeah,” moments of shock, awe and pure entertainment, and a newfound respect for speaking the truth!Learn more about Nune and The Stepanyan Clinic:Instagram: https://www.instagram.com/thestepanyanclinic/?hl=enWebsite: https://www.thestepanyanclinic.com/

In this episode of For The Record we dive into the dollars and cents of running a successful med spa, particularly managing finances effectively. We’re joined by Nick Liguori, CPA, and Dan Simard, Director of Business Development from Liguori Accounting, a New Hampshire-based, full-service accounting firm that exclusively serves the Aesthetic industry. We explore many of the common pitfalls Practice owners must watch out for when starting their business- things like, Can I keep my own books and save money? Why am I working so hard but making no money? Do I wait until I can pay cash to buy a device? These questions and many, many more are top of mind for med spa owners, even when they’ve matured out of their early startup phase. That’s where Liguori comes in! They discuss what it means to have a fractional CFO to not only help assess the data and be on call to make the important decisions, but also to NOT be on the payroll when their services aren’t required. In addition, they speak to the differences in that role versus a CPA and a bookkeeper- a distinction that is critical when it comes to managing the day to day versus the long-term financial health and overall tax burden of the business. When do you outsource? When do you insource? What happens if you’ve been burned by a prior firm, and now you are scrambling to pick up the pieces? As a firm who specializes specifically in our industry, Nick & Dan have such a good handle on the challenges clients face throughout their entrepreneurial journey, and they offer some great tips and areas of opportunity for any owner making the decision to change up their financial management team. From bookkeeping and tax strategies to navigating revenue recognition and fractional CFO services, Nick and Dan share practical advice to help you grow your med spa business smartly and sustainably:Key Takeaways:1. Why Outsourcing Accounting Matters – Learn the benefits of having an outsourced accounting team with industry-specific knowledge and how it helps med spa owners focus on what they do best.2. Revenue Recognition & Cash Flow Planning – Understand the importance of accurately tracking sales, package liabilities, and the impact on your financials.3. Navigating Common Med Spa Accounting Challenges – From keeping track of inventory to dealing with complex tax strategies, Nick and Dan break down how to simplify your med spa’s financial management.4. The Importance of Financial Forecasting – Discover why it’s crucial to work with professionals who can provide insights on growth opportunities and potential financial risks.5. Tips for Preparing for Tax Season – Proactive planning can help avoid surprises when tax time rolls around, and Liguori Accounting gives advice on how to stay ahead.6. Avoid the DIY Trap – Why it's better to delegate accounting tasks to professionals and focus on running your practice efficiently.7. Beware of Always Showing a Loss- When you need to take out a loan or show value in your business, be cautious of taking advantage of all the write-offs and showing little to no profit…..it may come back to bite you!Nick and Dan share common financial mistakes we all make when it comes to burning through cash, tightening the belt with expenses, and finding the right opportunities for growth. This episode is time well spent learning actionable tips on how to better manage cash flow, optimize tax planning with a fractional team, and understand your financials to ensure long-term profitability. Whether you're just starting out or looking to scale, this episode will help you analyze how confident you feel in your existing accounting team, and what next steps may be if you are looking for a change!Reach out to Liguori Accounting; https://liguoricpa.com/Connect with Dan for a Discovery Call: [email protected] Liguori on LinkedIn: https://www.linkedin.com/company/liguoriaccounting/

In this week’s episode of For the Record, we welcome Danielle Mathers, RN, CANS, Founder and Lead Trainer at The Luxe Room, a Colorado-based med spa group that secured the #1 spot on Inc Magazine’s Fastest Growing Companies in the Rocky Mountain Region! Danielle shares the fascinating story of how she and her husband met in Rome, started their med spa journey in Australia, and eventually built a thriving business in the U.S. Danielle’s path from traveling the world to becoming a dominant player in Colorado’s aesthetic market is one of grit, growth, and great partnership.During the episode, Danielle discusses how she balances managing three busy practices with her husband, Brad, and how their complementary skill sets—Danielle's clinical and patient care expertise and Brad's operational and marketing savvy—have been key to their success. They share how their early days renting a room in a plastic surgeon’s office and bootstrapping their business taught them the importance of refining processes, sticking to core values, and scaling at the right time.Danielle dives into the challenges of running a growing business, hiring and training new staff, and maintaining company culture across multiple locations. She also shares insights into the rigorous hiring process for both injectors and practice managers to ensure their team is a great fit for The Luxe Room’s high standards.As a highly regarded Galderma trainer and frequent speaker at aesthetic conferences, including Aesthetic Next, Danielle discusses how she balances her passion for teaching and educating other injectors with the demands of running a med spa. She explains how staying involved in the training community keeps her skills sharp and opens doors for ongoing growth in the ever-evolving aesthetics industry.Danielle shares so many insights about what it takes to go from a single room to a multi-location, profitable collection of Practices, but it really comes down to business culture, the importance of building a strong team, and knowing when to take calculated risks for future growth. She and Brad were new to the US when she started her Aesthetic journey, which means no credit for a big loan, no professional network to rely on, and no patients! But they did it- they built an [growing] empire from the ground up!Some of Her Key Takeaways: • The importance of starting small, refining processes, and growing at a sustainable pace.• How Danielle and Brad balance their professional and personal relationship while running a business.• The value of strong company culture and the no-gossip policy that keeps their team professional and supportive.• Insights into the rigorous hiring and training process at The Luxe Room to ensure the right fit for both patients and staff.• How staying involved in industry training and speaking engagements can elevate your skills and your business.If you are just starting out and wondering “how big should I go” or you’re busting at the seams and ready to grow to the next level, this podcast is a perfect window into what it takes to scale! Learn more about Danielle:Danielle’s Instagram: https://www.instagram.com/injector.danielle/The Luxe Room: https://www.luxeroomcosmetic.com/Inc Magazine Press Release: https://tinyurl.com/58puut89

In Episode 86, we sit down with Heather Zade, BSN, MSN, CRNP-BC, Founder & Medical Director at Adora Aesthetics, for a raw look at managing the controlled chaos, feeding an insatiable appetite for learning, and getting comfortable with taking risks. Heather shares her journey from her injecting friends & family out of her home to becoming a renowned injector, practice owner, and creator of her own trademarked lip technique. While we all know it’s not easy to climb your way to the top of a competitive field, and Heather approaches obstacles with flexibility and an innate awareness of the risk / reward payoff. She’s happy to admit that it’s not always picture perfect- something so few rarely do- but it’s her faith in herself and that things will work out as they should that has made this accidental CEO a bonafide business owner who has yet to take her foot off the gas. She’s in a place so many find themselves- it’s time to grow and scale, but how can we recreate the brand in a second location or scale without losing the details that make us who we are? For Heather, that’s easy! She’s intentionally built strong leaders who can fill the gaps when she’s out with a sick child, speaking at an event somewhere in the country, or who can take the reins when a new location opens its doors. As she transitions into this next phase of growing her practice and Adora Academy, all while training on behalf of manufacturers, her signature lip technique is opening doors and firmly planting her flag among the innovators and thought leaders in the industry. She won’t tell you it was luck or a stroke of genius that led her to building and trademarking her technique. No, it was hard work, a lot of curiosity, late night research and trial & error that created this novel approach to lips that nearly eliminates pain, significantly reduces needle sticks, and delivers a beautiful lip. Sounds like a win-win-win!We pack a major punch into this episode, but here are a few of the highlights: - Practice Growth: What it’s really like to transition from injecting in your living room to owning an 11,000 square foot practice with 15-16 employees- Innovative Techniques: Get the full scoop on the injection technique that has changed the lip game and put her on the map as the "Lip Queen."- Training and Education: How does she make time to train injectors & run a business and still contribute to ongoing education in the field?- Business Insights: 1. The importance of having full appointment books before expanding2. Why Heather avoids financing equipment and waits to purchase in cash3. Her approach to inventory management, staying involved in all aspects of the business, and a cautionary tale about delegating too much too soon4. Team Building: Her approach to retaining top talent by offering growth opportunities and prioritizing staff happiness.- Work / Life Balance: What’s that? Heather gets real about the sacrifices you must make to do it all. No matter where you are in your journey as an injector or Practice Owner, Heather’s perspective on what it takes to achieve success and the reassurance that you must trust yourself and step out on faith to move forward is a lesson for all. If you are eager to see Heather’s approach to lips and hear more of her story, join us Aesthetic Next 6.0 where Heather will perform her technique during the Sunday Showdown and lead a session on managing adverse events with lip injections. Find out more about Heather: Heather’s IG: https://www.instagram.com/injectorheatherzade/Adora Aesthetic: https://adoraaestheticsmd.com/Adora Academy: https://adoraaestheticsmd.com/injector-training/

In this episode of For The Record, we're diving deep into the value of Aestheticians in a medical aesthetic practice with one of our Aesthi besties, Delaney Poor, LE. Delaney is a Managing Partner at Beyond Skin Aesthetics in Columbus, Ohio, a KOL with Color Science and Alastin, an advocate for holistic skincare, and a client experience expert!As a Disney alum, she’s intimately familiar with the guest relations magic that permeates Disney parks & resorts every day and has for 65 years. Now, she’s focused on bringing those same quality standards and dedication to a consistent, exceptional client experience to the medspa world. Couple that with her passion for integrating gut health, skincare, and wellness into her approach, and it’s evident that she's redefining the role of aestheticians in modern medical aesthetic practice.In this episode we cover everything from teaching staff how to anticipate guests’ needs and creating a differentiated experience in your practice to how to select the right retail products for your shelf! From pixie dust to professional skincare, a few of the highlights include:• The Role of Aestheticians: Insights into how aestheticians are crucial for patient retention, education, and bridging the gap between medical treatments and at-home care• Skincare Science: Exploration of the latest advancements in skincare, including the importance of evidence-based products and treatments• Teen and Tween Skincare: Delaney's process for educating younger clients and the potential long-term impact of early skincare education.• The Disney Touch in Aesthetics: Delaney shares how her experience at Disney informs her approach to patient care, emphasizing safety, courtesy, show, and efficiency• Business Insights: Tips on creating treatment plans, improving patient retention, and integrating skincare sales into your practice model with a collaborative care model. We also chat about Delaney’s upcoming lectures at Aesthetic Next 6.0! She has several including a live demo of her signature Glow Beyond Peel. Whether you're an Aesthetician, Practice Owner or Injector looking to enhance your skincare offerings, this episode offers valuable insights on combining high-touch luxury experiences with medical-grade treatments for optimal patient outcomes. Delaney’s perspective as an Aesthetician in a large practice and as a managing partner in that same Practice gives her a unique blend of business & clinical that is relevant for everyone!Don't miss this enlightening conversation that bridges the gap between Disney-level customer service and cutting-edge treatments and products that will turn skincare into a profit center for your Practice! Find out more about Delaney:Delaney’s IG: https://www.instagram.com/skinbydelaneydanielle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Beyond Skin Aesthetics: https://www.instagram.com/beyondskinaesthetics?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Beyond Skin’s Website: https://beyondskinaesthetics.com/Delaney’s Aesthetic Next Schedule: https://s6.goeshow.com/aestheticrecord/next/2024/profile.cfm?profile_name=person&master_key=85DD4426-F000-EF11-8102-B95C44E1822F&page_key=7CDE043C-C926-865F-8B20-3C9AA04D0295&xtemplate

In Episode 84, we sit down with John Wheeler, CEO of Alpha Aesthetics Partners and thought leader on all things business and scale. John and his team have grown the platform to 9 partners with 22 locations across the US and more on the way. Prior to joining Alpha, he was the CEO of Esthetics Center, a CA-based medspa where he grew revenue 1000% and scaled to 3 locations during his tenure before bringing it under Alpha’s banner and transitioning to the platform CEO. If you’ve spent even a minute with John, it’s obvious that he does things differently in all the right ways. What’s his secret to success? People. That’s what drives Alpha’s unique model of partnering with local med spas to help them grow and compete with larger chains, while still allowing them to maintain their own brand identity and autonomy. John is a believer of open-book management, sharing financial data with employees, and aligning compensation with the most important metrics for the business. Most of all, he’s passionate about empowering providers in every Alpha practice to make their own treatment decisions and lean into their own artistry. In return, he makes sure they have every product in their toolkit and access to training, resources and products, most of which are out of reach without the volume and purchasing power of a platform like Alpha. He's equally passionate about the numbers and relying on data to make better, smarter decisions. Additionally, he’s an advocate for sharing metrics and performance data with the team to ensure everyone is on the same page and working towards the same goals. If those numbers power your compensation plan, don’t you want people to know how they are performing?! What’s his #1 metric every practice owner (and all staff) needs to know? Revenue per Hour! In this episode, he shares so much insight on what every entrepreneur must do to get acquainted (and obsessed) with financial performance and benchmarking. Listen in for John’s insight on: • The advantages of partnering with an investment firm that specializes in aesthetics and is designed to help your unique brand thrive.• The importance of being a student of your craft. If you are a non-injector who owns a clinic, you are still responsible for learning everything you can about what Providers do day-to-day. • Prioritizing culture, brand and financials for long-term success.• The ongoing convergence of aesthetics and wellness and the future impact of AI on the medspa industry.If you are starting a medical spa, in your early years of entrepreneurship, or you need some inspiration to realign you to your goals, John’s insights on effective leadership, the importance of prioritizing people, brand, and numbers, and the challenges and responsibilities that come with running a successful business are like a field guide to running a successful business!Checkout more from John & Alpha:Alpha Aesthetics Partners: https://www.partnerwithalpha.com/John’s & Alpha’s Collection of Podcasts: https://www.partnerwithalpha.com/podcast-copyJohn’s Instagram: https://www.instagram.com/johnwheeler.alpha/Alpha’s Instagram: https://www.instagram.com/partnerwithalpha/

This week we sit down with Gilbert Saenz, III, a Physician Associate based in Austin, TX with a 20-year career spanning Family Medicine, Dermatology & Plastic Surgery. Because he’s spent the bulk of his career on both sides of the Aesthetic coin in Derm & Plastics, his expertise combines a deep knowledge of the skin with a thorough understanding of what lies beneath. He’s thriving in one of the most competitive markets in the US, Austin, TX, which is no doubt a biproduct of his skillset and his approach to treating patients like family! But as his patient base and the industry evolves, he’s not sitting still! He’s become a pioneer of body procedures, specifically Aveli, a precision cellulite release device he’s using to effectively treat cellulite in addition to a combination of biostimulators and other treatments to fight skin laxity (wait until you hear about the structural sandwich!). While he’s still very focused on the face, the writing is on the wall- GLP-1s have created a massive disruption in the marketplace, and those injectors who hope to retain patients and grow their market share must quickly up-skill on body procedures! We cover a whole host of topics throughout this podcast, but if you came for body insights, you are in the right place! And, if you leave wanting to know more, join Gilbert at Aesthetic Next 6.0 for a lecture on post-weight loss procedures, a live onstage demo of Aveli, and an all-star panel where our faculty discuss their approaches and perspectives on key cases. In this episode, Gilbert and Tiphany discuss: 1. Integrating ultrasound at the Point-of-Care for Aesthetic procedures2. The revolutionary impact of weight loss treatments on the aesthetics industry & adjunct treatments that satisfy patients and boost your P&L3. Innovative cellulite treatments, including the Avéli device, with proven results 4. Strategies for building and maintaining a loyal patient base5. The importance of continuing to innovate with new protocols that leverage the unique mechanisms of existing products 6. Insights into working as an intrapreneur vs. starting your own medical spa7. Sneak peek into upcoming presentations at Aesthetic Next 6.0 conference8. The 411 on his patient-focused podcast with fellow Aesthetic Providers, Plastic Surgery Untold, and how it helps create a sense of community before they walk in the door Follow Gilbert on Instagram for updates on new aesthetic treatments and techniques (he let us know something big is launching soon!). Check out the Plastic Surgery Untold podcast for more in-depth discussions on plastic surgery and aesthetics and be sure to catch Gilbert’s sessions at Aesthetic Next to learn more about bringing the total body experience to your aesthetic clinic!Connect with Gilbert on Instagram: @pa_gilbertsaenz Learn more about Austin Plastic Surgeon: www.austinplasticsurgeon.comListen to Plastic Surgery Untold: https://plasticsurgeryuntold.com/

In our second episode of Season 5, we are tapping into the 20-year expertise of Erin MacNeil, CEO & Founder of The Spa Business Coach. Erin has been at the helm of international luxury spa brands leading teams around the world. She’s come full circle from her start in the industry as an Aesthetician to now working together with Aesthetic Practices to help transform their operations and build profitability. Throughout her career, Erin has had a front row seat to the challenges of leading a team. Her insights are invaluable for the new Entrepreneur trying to do it all while learning to run a business and to the CEO who is constantly calibrating teams to drive operational success. She’s helped countless Aesthetic Practices to build sustainable, profitable businesses, and in this episode, she shares several priceless tips to help you do the same:1. The importance of creating a luxury experience in medical spas2. Transitioning from a hands-on practitioner to a CEO mindset3. Effective hiring, onboarding, and team management strategies4. The significance of setting clear standards and expectations5. Balancing generalist and specialist roles as your business grows6. The value of continuous feedback and personal growth in leadershipWe dive deep into the challenges of scaling a medical spa, with an emphasis on the need for proper systems, delegation, and a shift in mindset as the business expands. And we can’t forget investing in your team and creating a strong company culture!Whether you're a new med spa owner or looking to take your established practice to the next level, this episode offers practical advice and strategies to help you become a more effective leader and build a thriving, profitable business.Learn more about Erin & The Spa Business CoachWebsite: https://www.thespabusinesscoach.com/IG: https://www.instagram.com/thespabusinesscoach/LinkedIn: https://www.linkedin.com/in/erin-macneil-spa-business-coach/

In the season 5 premiere of For The Record, we welcome Chris Balbi, Co-Owner and Director of Operations at Meesha Aesthetics, a five location med spa practice headquartered in Philadelphia, PA. Chris has been with Meesha for more than a decade, and in that time, he’s grown it into a powerhouse brand that continues to innovate and find new ways to reach potential clients and bring value to those who are already part of the Meesha family. Throughout this episode Chris shares his cutting-edge practice management strategies, marketing techniques, and industry insights that are reshaping the aesthetics landscape in 2024.Chris is without a doubt a marketing expert- his legendary giveaways have become a staple part of the Meesha brand, and he’s disciplined and diligent every, single day in how he crafts content and engages with the online community. But, as he explores new ways to bring business to Meesha in a heavily saturated industry, he’s asking the multi-million dollar question….Is social media dead? There’s so much to take from this episode including the answer, but a few of the highlights that you do not want to miss include: 1. How Chris is adapting to the evolution of social media marketing in the aesthetics industry 2. How he’s leveraging innovative approaches to community engagement and event marketing to drive new leads into the Practice3. The power of membership programs like Meesha + and beauty banks in client retention4. His battle-tested strategies for staff retention and motivation in a competitive market5. How he prepares Meesha to adapt to changing client preferences and industry trends6. Why personalized follow-ups and lead management is a non-negotiable for success7. How Meesha is exploring new revenue streams through pop-up med spasThis episode provides a wealth of actionable insights for med spa owners and managers looking to stay ahead in a rapidly evolving industry. From rethinking marketing strategies to implementing innovative client retention programs, Chris’s approach offers a fresh perspective on building a successful Aesthetics Practice that can sustain the rapidly changing world of social media and the non-stop shifts in client preferences. In typical FTR fashion, of course he's sprinkling in a healthy dose of how to survive it all with a lot of fun & laughs along the way! Learn more about Meesha Aesthetics:Web: https://www.botoxbymeesha.com/IG: https://www.instagram.com/botoxbymeesha/?hl=en

Season 4 of For The Record is coming to a close, but we’re going out on a very high note in Episode 80: Hustle & Heart: A Rise to the Top with Erika Barry, NP-C and Libby Dysart. This dynamic duo has been working together for several years, and the proof of their combined powers is unmistakable. What Erika brings to the table as an expert injector, top trainer and KOL, Libby matches with brand management experience, social media expertise, and a knack for contract negotiations and influencer management. Erika started her IG in 2015 and quicky begin to grow her following. Her page was a combination of before & afters and an authentic look at her life- something that improved her patient relationships and become a calling card for her business.  But Libby encouraged her do more, and she took over in 2018. Now Erika’s follower number is at an impressive 295k! But that’s not even close to the whole story...With Libby’s insight into Patreon and Erika’s ability to connect with injectors and create a community that was hungry for more knowledge, they launched Erika’s account in 2017, the first in the medical Aesthetics field. Her Patreon has grown into a massive following and become a powerhouse business of its own. In 2023, Libby launched her own Patreon to share best practices for brand management and how to slay at social media, stepping out into her own light as an influencer! But while the social media influencer version of Erika is what you may see, behind that persona is a tremendous amount of hard work and hustle. She is extremely disciplined and professional in everything she does, and let’s face it, she does more in a day than most of us do in a week!  She’s the co-owner of award-winning Potomac, MD based medspa Moksha Aesthetics with another well-respected trainer & KOL, Hania Khorshidi. Recently, Libby finally turned over the reins to the Moksha brand to someone else, freeing up more time to focus on Erika’s many endeavors! In addition to Patreon and Moksha, Erika co-founded Aesthetic Intel with her longtime mentor and friend, Waseem Garbia, PA-C, another big name in the Aesthetic industry. Who hasn’t heard of the Injector’s Club consultation pads? This invaluable resource was the jumping off point for Erika and fellow industry veteran, injector and KOL, Shakira Cabrera, MPAS, PA-C, to start the Injector’s Club. Their joint venture not only supplies helpful tools like consultation pads and anatomy boards, but they frequently train on business building & injecting. No surprise, Libby is behind the curtain of both of these companies, masterminding a social media and brand strategy that has resulted in national recognition in a very short time. When Erika’s not involved in one of her businesses, she can be found touring all over the country speaking on behalf of companies taking the stage at conferences, advising manufacturers on product plans, and doing hands-on training.  Libby is her constant sounding board and confident, and together they have a unique balance of tough love and unwavering support that is the epitome of straightening another woman’s crown. As Erika’s star grows, Libby’s role has shifted to a talent manager- making sure Erika’s contracts, projects, compensation and schedule are the right fit for her brand and her role as a wife and a mom. With Libby’s success of the Bunny brand, she’s become a hot commodity all her own is  now in demand to share her knowledge and consult on the growth of other brands across the industry. From the humble beginnings in 2015 to the top of the class in 2024, these two are the perfect pair we never knew we needed. They’ve got heart, and there’s no question they’ve got the hustle, and they’ve earned their success every step of the way!To learn more, visit:IG: https://www.instagram.com/injectorbunny/https://www.instagram.com/socialbylibby/Patreon: https://www.patreon.com/Botoxbunny1https://www.patreon.com/libbydysart

We’re sharing the best kept secret in Aesthetics this week and pulling the curtain back on the 2023 Nexties winner for Training Institution of the Year, Beautiphi Academy & its founder, Kelly Hermans, CRNA. Based in Rochester Hill, MI, Kelly is on a mission to empower new injectors and business owners with her training academy, and Kelly and her team are also simultaneously delivering a high-touch patient experience and exceptional patient outcomes and at her medspa, Beautiphi Aesthetic Boutique. Kelly was a practicing CRNA, but after some unexpected life events, she found herself in a unique position to dive headfirst into aesthetics. Like so many, when she decided to start her own practice, Kelly had more questions than answers. Over the next year, after a lot of digging and trial and error, Kelly found what she needed, and in 2018, Beautiphi opened. Her experience was a catalyst for building what would become Beautiphi Academy. As her success grew, fellow CRNAs across the US sought Kelly out for her advice and her help to start their own practices. Fast forward 6 years, and she has amassed a following of more than 700 trainees who are actively involved in the Beautiphi community.  There’s no better word to describe this close-knit group of entrepreneurs who are learning, sharing, and overcoming the challenges of owning a practice together. No gatekeeping, no drama, and no frills! At the helm is of this group sits Kelly who is constantly advocating for lower pricing, more opportunities and better service from vendors across the industry, and it’s paid off. Beautiphi has become a well-oiled machine – Kelly finds the right vendors, handles the negotiations and then passes the benefits on to the community. Meanwhile, they all work together to share best practices, protocols, watchouts and successes among a curated list of products and services. Frankly, it’s genius, and it all started because Kelly found herself without a tribe and without access to the answers and the training she needed when she entered aesthetics. Manufacturers have certainly taken notice of what Kelly’s built.  She’s a national educator for Merz, Aerolase, and Rohrer Aesthetics in addition to being a thought leader for Revance, and of course, Aesthetic Record & LeadAR! And, while all this is going on, she’s running a very busy practice where she and her 5 injectors and her staff are offering cutting-edge treatments and pouring into their patient relationships. What you can’t help but love about Kelly is that she always shows up as her authentic self, and that means spending time where it’s most productive, even if it’s not popular. She’s not big on Instagram, she isn’t one for the glitz and glam, but what she IS focused on is working tirelessly to bring value to her Beautiphi community, to provide the best experience for her patients, and most importantly, to be a good mom and wife. That means showing her kids what it means to work hard, be ethical, and be someone others can depend on.  Even when others spend time stirring up drama and trying to drag her down, she’s remains steadfast in her commitment to prioritize what’s important and keep her head above the fray. What she’s been able to build is truly remarkable, especially when you consider that she’s done it all exclusively with word-of-mouth advertising and referrals from existing trainees, a testament to the constant investment of her time and her passion for helping fellow entrepreneurs to build successful businesses.  Her community is 700 strong and growing day by day, and she’s not slowing down. Beautiphi Academy may be a best kept secret, but it is long overdue, as is Kelly,  for the recognition it and she deserves, and we are more than happy to share it!!!  Find out more about Kelly & Beautiphi:Visit Beautiphi Aesthetic Boutique: www.Beautiphiyou.comVisit Beautiphi Academy: www.theBeautiphiAcademy.comFollow Kelly on IG: www.instagram.com/the_aesthetic_anesthetist/

This week we are focusing on what drives growth in your Aesthetic practice and how to harness the power of systems, scale, technology, and digital marketing. We are joined by serial entrepreneur and aesthetic industry veteran, Cameron Hemphill,CEO of Growth99. Their focus as a company is on scaling your business through effective digital marketing and marketing automation strategies.As the medspa landscape continues to change, with new technologies emerging and private equity taking an increasing interest, we talk about the gaps that are starting to show in the industry. Patient perception is changing, so our businesses must change, too. Cameron’s company is known for building beautiful websites, and in his own words, the website is like a second location and the BEST place to start. It should be invested in and cared about to the same degree as a physical practice- a good website drives everything else you’ll need in your digital strategy. From there, Cameron reiterates that it’s about building a strong tech stack to handle your data exchange between your CRM, EMR, Ads, Social, etc. With disparate systems, it’s nearly impossible to scale!Some of our Favorite Takeaways with Cameron:1.     The Evolution of the Medspa Industry: Cameron provides an overview of how the industry has shifted, highlighting the introduction of private equity and new weight loss treatments and discussing the importance of staying informed and adaptable.2.     The Importance of Technology and Systems: We take a deep dive into the role of technology in scaling a medical practice. You need a customer relationship management (CRM) platform that can handle marketing automation and social media. Cameron talks about his own journey at G99 from offering managed services to developing a successful SaaS model so practices can manage their operations more independently andefficiently.3.    The Gap in Utilization & Knowledge: Our discussion uncovers a common issue where practices invest in technology but fail to leverage its full potential- as a software vendor we want you to use it all! What are you missing? How does that impact the practice? Your tech stack is only as strong as your use of your tools!4.     Building and Leveraging a Digital Presence: We talk about what your website really needs- It’s a way to collect data, enable online booking capabilities, and convert visitors into clients. It’s about strong SEO, easy functionality, and a strategy that connects to your ads, local SEO, social and more. 5.     Running a Successful Business: Cameron has decades of experience as a successful tech entrepreneur. He shares the lessons he’s learned and the blueprint for scale: SOPs, connected systems, a highly educated staff, and a dedication to clients. Some Key Takeaways for Medspa Owners: Embrace technology and systems to scale your practiceeffectively Fully utilize the tools and platforms you invest in toenhance your operational efficiency Pay attention to your digital presence, ensuring the website serves as an active tool for growth and client engagement Continuously educate yourself and your team on thelatest industry trends and technologies Remember, success in the medspa industry requires a balance between being a skilled practitioner and a savvy business ownerBuilding Your Tech Stack to Scale offers a comprehensive guide for medspa owners and injectors looking to navigate the complexities of the industry while also building beautiful websites, effective digital content and collecting data at every stage. Cameron is one of the leading voices in digital marketing in our industry, and his advice is incredibly valuable! This is one episode you MUST listen to and then GO take action- it’s packed full of impactful strategies to build systems and successfully. scale. Learn more about Growth99 at https://growth99.com/Checkout their Instagram at https://growth99.com/

This week, we're going to "skinny things up" by diving into the popular yet controversial world of weight loss. We're joined by a weight loss expert, Nikki Plourde, NP-C a nurse practitioner specializing in family medicine who turned her focus to weight loss and aesthetics in 2021. She's the co-owner of Nurturher in Fitchburg, Wisconsin, and in addition to her own busy patient load, she has trained thousands of Providers on implementing weight loss strategies with the ever growing list of demand for GLP-1s.In this episode, Nikki shares her journey from ICU nursing to family medicine and eventually to aesthetics and weight loss. She has watched the positive business impact of the weight loss boom firsthand- after working with Wegovy in her prior role, she knew the opportunity that had been laid at her feet when it was approved for weight management in 2021! She talks about how jumping in with semaglutide as soon as it was available was a catalyst for growth at Nurturher. They went from 2 Providers in a small space to a commercial property with 11 staff members, much of that growth she attributes to the semaglutide tidal wave.  But, she’s also passionate about helping others get started with semaglutide or tirzepatide the right way- with proper training and protocols in place. Nikki felt a strong calling to begin her own training program after seeing the lack of education available. She’s a stickler for BMI requirements, and her motto is to stick with the least effective dose, because, well, it works! And, it helps to mitigate the pesky side effects.  She has a consistent routine for how often she sees her patients & she arms them with tons of educational information and resources to promote a FULL lifestyle change - not just a shot.  In our short hour, she shares so much knowledge & critical information from how to dose and assess patients to how to market and price weight loss medications. She also talks about the overall health benefits of weight loss via GLP-1s including the ability to be more physically active, improved cardiac health and a better quality of life- something that we should communicate more to the public (and less about skinny celebrities!) Key takeaways from this episode include: 1. Expert Insights on Semaglutide: Nikki provides in-depth knowledge on how to effectively use semaglutide in weight loss, discussing the right patient profiles, dosing strategies, and managing side effects.2. Integrating Weight Loss into Practice: Learn how to incorporate weight loss treatments into your practice, from the medical aspects to marketing strategies. Nikki shares her experience in making weight loss a successful part of her practice.3. Patient-Centric Approach: Discover the importance of a personalized approach in weight loss treatments, considering factors like BMI, individual health conditions, and long-term goals.4. Marketing and Growth: Insights into how weight loss services can be marketed and how they contribute to the growth and expansion of a medical practice – and how to think about your pricing strategy so you can complete the “full picture” of weight loss.5. The Future of Weight Loss Medication: Discussion on the evolving landscape of weight loss drugs and what medical professionals can expect in the future.This episode is a must-listen for Providers looking to expand their knowledge in weight loss treatments, particularly in using GLP-1s like semaglutide and tirzepatide. Whether you're looking for dosing information, the best compounders, how to market or build a program, Nikki is an invaluable resource!Find out more about her training programs and & monthlysupport at www.Weightmanagementcourse.comFind Nikki on IG at https://www.instagram.com/nikki_nurturher/Learn more about Nurturher at www.nurturheraesthetic.com

This week we are heading to Kansas City to chat with one of the legacy injectors, a real OG, who has been part of our industry for more than 2 decades, Georgia Cirese, RN, CANS. Georgia began her journey in a Plastic Surgery office, pre-Botox, and found her niche in the science and artistry of injecting. She worked in a dermatology clinic for years after, but she felt the entrepreneurial pull 4 years ago when she opened Georgous Aesthetic Bar. Situated in the high-end Country Club Plaza in KC, she and her daughter have collaborated to build a world-class medspa that focuses on exceptional outcomes and patient experience. Georgia is part of the founding group of injectors who came together 20+ years ago to, in her words, slay the jungle of aesthetics. With little training and an even smaller portfolio of products, that veteran cohort of injectors laid the foundation for what would become a thriving industry decades later. Georgia was exactly where she needed to be when the Botox brand took off- she was assisting Dr. Jerome Lamb, a plastic surgeon in KC, in the OR as he performed face lifts and other aesthetic procedures.  Her surgical knowledge coupled with her own experience from her first Botox injections were the catalyst for her career. She understood the artistry, the anatomy, and she knew a gentle touch was a necessity if patients were going to want to come back! She enrolled in an Aesthetic Advancements course early on which helped to build the necessary skills to really thrive. Now she’s a trainer for the organization and has been for many years. It had a positive impact on her learning journey, and she’s paying it forward.   Catching up to modern day, Georgia is a well-known national trainer for Allergan and AAI, and she’s been on podiums throughout the industry. Looking back on where she started, she talks about the rise in influence of the medspa and the “non-core” injector and what it means to be faculty on podium and to be the respected expert in the room. That hasn’t always been the case Those are stripes she has definitely earned with years and years of practice, mentoring and training others, and acting as an advisor to the industry.  This year she was appointed to the board at ISPAN – a full circle moment. She was one of the original nurses to earn the Certified Aesthetic Nurse Specialist designation. Over the last several years, ISPAN has worked diligently to get the CANS certification recognized as a true board certification, and they’ve done it! As that organization expands to include more nurses and hopefully other licensures as well, Georgia is in a position to continue her advocacy of industry-wide standards and regulations to create a safer and better skilled specialty.  As an entrepreneur, she’s busy building her business with continued growth, including being named a top 10 Allergan account in Missouri. More than 50% of her patients come from word of mouth, and it’s not surprising when you hear her talk about her staff and the investment in hiring the right people to fit her culture. She’s creating a unique experience for patients through her team, and it’s her careful hiring and onboarding process that ensure it’s sustainable. She has her daughter as herright hand managing the business operations and marketing. Together, they have created a practice that is as well known for Georgia’s incredible skill as it is for that of her Providers. As Georgia continues to train, she doesn’t discount her own need to constantly learn and evolve. After 20 years in aesthetics, thousands of patients, and more injections than one can imagine, she’s still eager to constantly improve…..THAT is why she’s still slaying the jungle and remains one of the most respected injectors two decades later!Learn more about Georgia: https://georgouskc.com/Follow her on Instagram: https://www.instagram.com/georgousinjections/Follow GAB on Instagram: https://www.instagram.com/georgouskc/

We are shaking things up toward the end of the season with an innovative concept that marries the high-touch aspects of concierge medicine with the dedicated space and treatment room of a brick & mortar spa. In recent years, we've watched Aesthetic vendors take their businesses on the road with luxury RVs providing treatments in the middle of Times Square, to cadaver buses rolling up to conferences for a day of learning. It's no surprise that now, injectors are catching on to the benefits of going mobile!This week we sit down with Nurse Practitioner and new(ish) entrepreneur Michelle Chapman, APRN to learn more about how she's building out her dream business, MC Aesthetics, on 4 wheels!Michelle comes from an ICU background, but like so many, she decided she wanted more post-COVID. She moved on to travel nursing and she worked at a retail clinic with no windows, a tiny space, a crazy quota, and an experience that she just couldn't imagine doing forever. In walks Aesthetics.... she took a course and was immediately in love with her next career move. She saved up her travel nursing money to pay for a long list of trainings to build her skills- and as we discuss, some great, and others not so good!As she was learning her new craft, she decided to also take the entrepreneurial leap. It never occurred to her to open up a brick & mortar space. Perhaps it was her prior roll in that tiny retail clinic, but she wanted the freedom to move! So, MC Aesthetics, a luxury mobile med spa, was born. In this episode, we talk about the challenges of learning how to run a business. In all the trainings and all the conferences, the nuts and bolts of business ownership is rarely discussed. Knowing this from the start, Michelle elicited help from experts in the legal and compliance field to make sure she was doing everything right from the start. She also purchased a van and had it outfitted by a company specializing in corporate conversions. While it's not tied to a lease, don't be fooled into thinking it's cheaper or less work! The cost to build out a custom van is definitely on par with a brick & mortar build out, but where Michelle goes, her business follows without worrying about how she'll relocate!So far, her concept has proven to be a successful one! She travels between Tampa and Orlando, carefully scheduling her visits to ensure she has time to complete her signature facial balancing treatments as she goes from one location to the next. It's not unusual for her to park outside an office building and do a patient's lips over lunch or turn the home-based "botox party" into something more sophisticated by treating patients in a dedicated treatment room that just happens to be on wheels!She's received a lot of press and interest from local publications and bloggers in the Tampa / Orlando area despite only being open for a year - something that typically doesn't happen- but the concept is so inviting and so different, that people can't help but take notice. She is a rolling billboard with fellow drivers calling her after seeing her wrapped van advertising her services. Her patient reviews are fantastic, many of them mentioning convenience as a big part of the initial draw, but her skill and aesthetic eye is what keeps them coming back. Because the concept is so novel, it would be easy to rely on that alone as a competitive advantage. But not Michelle! She's focused on delivering fabulous outcomes- just ask her patients! Next, she has plans to grow her mobile med spa business either through franchising or expanding her own fleet. Regardless of how it happens, growth is inevitable. In a time where we are all in a hurry and Door Dash and Instacart have replaced dinners out and grocery runs, it only makes sense that we want our aesthetic treatments when we want them and where we want them! Learn more about Michelle at www.michellechapmanaesthetics.com Follow her on IG at https://www.instagram.com/mc_aesthetics__/

This week we sit down with one of the most well-known, influential, and, at times, controversial figures of the Aesthetic industry, Josh Davis, BSN,RN or as we all know him, Tox Josh! From his start in rural Tennessee to music, trauma nursing, and now Aesthetics, Josh has trail-blazed his own way from simple beginnings to superstar status. But things aren’t always what they seem. Behind that larger-than-life persona is a man who has fought his way through incredible challenges to not just survive, but to turn those messes into a metamorphosis. Since battling through a life-altering complication with filler just last year that was extremely serious, he’s reemerged as a new Josh- one who is focused on his own mental health, using his platform to bring awareness and advocacy, and sharing his journey to help others do the same.   There was a time when most people thought of Josh as nothing more than a social media influencer. Can he really inject? Is he just a personality? While he was logging 9-10 hours a day of screen time to cater to his growing follower count, he was also running a successful business and delivering high-quality patient outcomes. For those of us watching, it became more about what kind of tea he might spill and less about his skillset as a bona-fide injector who has trained alongside some of the biggest names in our industry.  Over the years, he’s taken the stage at multiple conferences for live injections, conducted trainings and programs across the country, been a guest injector at well-known clinics, and become a KOL for industry partners who align with his value system. He’s quieted the doubters and proven that there’s more to him than what you see on Instagram. During his meteoric rise to industry fame, he was also busy building a successful medspa that also experienced rapid growth and change. He started small at Davis Aesthetics then traded up to Whisper Wood – a traditional, Tennessee suburban-approved med spa that benefitted from Josh’s notoriety, growing quickly in parallel. He soon found out that a growing business means more time spent working on the business and less time doing the things he loves- treating patients, being involved outside the practice, training and. managing his high-profile brand. He made the decision to downsize and get back to what he loves- in addition to aesthetic treatments, he’s created a unique experience that is about more than just outer beauty. It combines his love of non-traditional treatments like reiki (he’s a certified healer!), human design, massage and more into the medspa environment. This exodus into the eccentric was too much for some- 30% of his patients didn’t make the move from Whisper Wood- it had nothing to do with skillset and everything to do with optics. But as Josh often does, he turned that challenge into a triumph by using that experience to attract patients who better align with the holistic experience he’s building. Instagram Josh Version 2.0 has traded his call outs and controversy for a focus on mental health, healing, and being a force for positive change in the industry. He coined “Community Over Competition” not so many years ago, and while that message has been muddled and misused over time, it’s something he still believes in – you are only in competition with yourself. But now more than ever, it’s apparent he knows you can’t run a marathon at full speed. Nobody can. With a new book launching in January, a faculty position with the vendors he wants to work with, a thriving practice that is the right amount of business and pleasure, he’s standing on top of his mountain going in to 2024. Like any metamorphosis, the journey never stops, and we’ll all be watching! As Josh says….in a field of horses, be a unicorn, and he’s certainly one-of-a-kind! Find out more about Tox Josh at:www.toxjoshstudios.comhttps://www.instagram.com/toxjosh/

This week we’re sitting down with Tox Papi to talk all things male perspective, seizing every opportunity to learn, the power of networking, and staying humble along the way!@toxpapi also known as Christopher Cotto, MS, PA-C spent the last several years as a Physician Associate specializing in Emergency Medicine, but as the pandemic came to a close, he felt a calling to move into a new specialty, one where he could focus on treating the patient holistically and build long-term relationships. Enter Aesthetics!He’s an avid seeker of education, and he knew he needed to hone his skills before jumping into a new field. So in between his ER shifts, he was shadowing Larry Blevins, PA-C, and eventually applied and was accepted as a Fellow in the American Foundation for Aesthetic Medicine- a rigorous 6-month fellowship that focuses not only on the procedural skills for all things Aesthetics but also business skills, clinic setup, optimizing workflow, and completing a research project with a goal of publishing. When you meet Puerto-Rican born, Orlando raised @toxpapi, he’s a larger-than-life guy! In a field that is dominated by women, Chris certainly stands out. But he’s found a way to use that to his advantage as a clinician and a business owner. In this episode we talk a lot about his patient population and the small details he’s put in place to make a big impact on their experience.  We discuss how his commitment to providing a thorough consultation continues to increase his conversion rate and build loyalty.  It’s apparent he loves his patients and the opportunity to spend time with them – he’s building relationships while he’s building revenue. We also discuss his foray into sexual wellness. While it’s still only a fraction of his practice, he’s seen the impact it has on patients when you can treat not only their aesthetic concerns but also their sexual ones. As a result, his patient base continues to grow for these procedures week after week. It’s not only a profitable add-on, but as Chris mentions, those happy Patients are incredibly loyal, and they continue to refer and lead more patients to his practice. One thing Chris does so well is finding the right room with the right people. He not only shadowed and completed a fellowship for months with no pay, but he’s consistently volunteering and assisting at events where he’s onstage and behind the scenes with well-known injectors. Why? He’s eager for an opportunity to learn. And, through his efforts, he’s scored an onstage lecture at AN 5.0, grown his network to include an enviable set of friends and mentors, earned opportunities to teach and train, and more. Is it difficult to take a step back and work for free after years as a practicing PA? Nah! Chris’ advice: let go of that negativity, get ready to learn, and just stay humble. He's learned a lot of lessons about business along the way- some tougher to learn than others- including the dissolution of a partnership in his first med spa, Renew. Chris realized not long into the endeavor that partnerships are a tough road; someone is always doing more work than someone else, opinions don’t align, and splitting the money 4 ways doesn’t leave a lot for each person. He got out of the partnership, took the leap, and founded his own practice Aesthetic District Medspa so he can focus on doing things his way without the added stress of too many cooks in the kitchen. He provides us with a few watch outs for anyone looking to go the partnership route- and as everyone always says in hindsight- get it all in writing! This is a fantastic episode for those who are eager to make the jump to aesthetics and those who are ready to go out on their own! In Chris’ own words, get ready to let go & learn!Learn more about Chris at https://www.instagram.com/toxpapi/Learn more about Aesthetic District Medspa at https://www.instagram.com/admedicalspa/ and https://admedicalspa.com/

This week we take a closer look at the legal, clinical, technological and practical aspects of performing Good Faith Exams in a growing practice. In light of the recent tragedy in ourhome state of Texas, it was important for us to use For The Record to bring you a group who can provide guidance, solutions and watchouts for Practices who are wrangling the GFE beast. In Episode 72: Ask The Experts: Good Faith Exams, we head back to Aesthetic Next 5.0 for a panel focused specifically on how to take your GFE processes and protocols from good to great.  FTR Host and CGO of Aesthetic Record, Tiphany Hall, moderated the panel and provided her perspective from a software partner operating inside the practice: How can we leverage technology and what we know about scale to make sure we performan appropriate GFE but that we keep it efficient and repeatable with every patient? She was joined by panelist, Justin Marti, Esq., of Marti Law Group, a hyper-focused, boutique law firm that specializes in healthcare law, specifically dental and aesthetics. His firm helps clients from startup to scale all the way through an exit, and as an attorney working across the US, he’s familiar with the ever-changing landscapeof our industry. Also joining us was Noah Bohbot. He is the mastermind behind Qualiphy, an innovative, virtual GFE provider that keeps the practice in control while delegating the execution of the GFE to Nurse Practitioners and Physicians who are available on demand. Patients are able join a Qualiphy provider for a telehealth GFE exam within seconds of receiving a link. The fee is low to the Practice, and most importantly, the GFE is performed by an appropriately licensed medical professional who is familiar with the service and can assess before treatment.We rounded out our panel with Jennifer Hartley, ACNP, Founder & Medical Director at Skin Synthesis in Seattle. Prior to Aesthetics, Jenny worked in Critical Care for nearly a decade, and she approaches the GFE process with the same intensity you’d expect from a former ICU NP! Jenny has done extensive research and spent a lot of time, money and energy building her arsenal of legal documents, SOPs, and safeguards to protect her Patients and her Practice. As she looks to scale Skin Synthesis, she has to strike a balance between Patient care, business efficiency and financial viability. Throughout the course of this AN 5.0 panel, the group talks about the multitude of factors to consider for GFEs: What are the questions you need to ask for eachprocedure to meet the medical and legal standards? Are you comfortable sending out your GFEs to a 3rd party to complete? How can you be sure it’s legal in your state? If you use a company like Qualiphy, what are the processesyou need in place to request the GFE, get the results, and store them in the chart? Hint: Aesthetic Record is now fully integrated with Qualiphy! What are the legal pitfalls and watchouts you need toconsider when it comes to the actual exam- What if your patient isn’t truthful? How does a growing practice decide whether to investin additional NPs or PAs to complete exams or bring in a third-party? Do we approach the GFE with the same rigor that we wouldan intake for critical care or more invasive medical treatments? We covered a lot of ground in this panel, including several audience questions and perspectives that have been simplified and restated for our listeners. When we consider the realpossibility of tragic events like the one that unfolded in Texas and the inherent risk of any medical procedure, there’s one thing the panelist all agreed was imperative for Patient safety- conducting a thorough GFE.Follow our panelist as they share more about GFEs, legal, compliance and Practice management topics through their own companies:Marti Law Group: https://www.martilawgroup.com/Qualiphy https://www.qualiphy.meSkin Synthesis: https://skinsynthesis.com/

This week we are headed to the Big Apple for a story about overcoming the odds, leading with innovation, finding your why, and building your empire your way in Episode 71: The American Dream Unleashed. We sit down with Lanna Cheuck, DO, FACS, a urologic surgeon turned aesthetic mastermind, to understand what it truly means to overcome incredible odds and turn rejection into redirection. Dr. Lanna is the child of Chinese immigrants who came to the US with $6 in their pocket and a desire to give her a better life. She was always extremely dedicated to her education and had an innate need to do very well in school- something her parents never had the chance to do, and she was always aware of their sacrifice to give her the opportunity. She earned a coveted spot at Brown for medical school, then on to urologic surgery which is extremely competitive with very low acceptance rate. She served as Chief Resident, completed a fellowship in Urologic Surgery with a focus in robotics, and she became one of the most prolific and early pioneers of the DiVinci robot, eventually becoming the Director of Robotics at South Nassau Community Hospital in Long Island. From there, she found her a passion for sexual wellness and developed her own program for penile rehabilitation. But with all her accolades and expertise in the OR, she was still being paid less than her male colleagues. She was working an insane number of hours with 1 baby and 1 on the way, and she was at a crossroads. When a discussion about her pay led to her eventual dismissal from her position, she turned her part-time interest in Aesthetics into a full-time success! She is theowner & CEO of Dr. Lanna Aesthetics in midtown Manhattan where she’s known for her celebrity facelift among other procedures. She opened her third location and has scaled her business not only in size but also in impact. She founded Face Med Training shortly after she started in Aesthetics – the mantra “See one. Do one. Teach one.” stuck with her, and she had a calling to teach and train others almost immediately. Now, she’s impacting not only her own patients but also her students and their patients. She also started a large Facebook community from the get-go where her students and colleagues could collaborate, share best practices, and eventually, they came together to secure better pricing from manufacturers. She co-founded Face Med Store with Dr. Hardik Soni as a way to formalize GPO pricing and give her nearly 40K Facebook community an opportunity to buy products she’d already vetted, build better, more successful businesses, and do it all collectively. Face Med Store is now an online marketplace that connects buyers to all sorts of products, services, and supplies they need day-to-day in their aesthetic practice. Her goal is to leverage Face Med Store to do more to help bridge the gap for business owners who so often lack a blueprint or a guide on how to get started. She’s been knocked down, but she most definitely got back up. Dr. Lanna had no big dreams to be an entrepreneur and very little interest in being the “boss” but when her why became so big and so powerful that it could no longer be ignored, she knew what she had to do. When she started Dr. LannaAesthetics, her close friends commented that she had become unleashed- free to pursue her passion and create her future by design, and she’s done a stellar job at it! And in true Dr. Lanna fashion, she freely shares her thoughts for hiring, delegating, prioritizing, and running a successful business throughout our hour together.This episode is so, so interesting and Dr. Lanna is a proof that no matter where you come from or what happens along the way, success is within your reach if you are willing to do the hard work to make it happen! Learn more about Dr. Lanna:Dr. Lanna Aesthetics website: https://doctorlanna.com/Face Med Store: https://doctorlanna.com/providers/face-med-store/