Forward Motion

This episode of Forward Motion dives into a growing challenge we've been hearing more and more about from operators in Northwestern Ontario. Andrew speaks with Laurie Marcil, Executive Director of the Northern Ontario Tourist Outfitters Association, about how U.S. angling guides are increasingly bringing clients deep into Canadian border waters—profiting from a “Canadian experience” while contributing almost nothing to local communities or tax bases.Laurie explains how LMIA‑exempt work permits, bigger boats, and changes in border practices have created economic inequities, border security gaps, and serious conservation concerns for fisheries on Lake of the Woods and Rainy River. We talk about invasive species risks, lack of data and oversight, and why local outfitters, First Nations, municipalities, and other partners have formed a coalition to push for policy change, better enforcement, and true reciprocity with the U.S.We also explore what makes Northern Ontario tourism special: remote fly‑in and train‑in lodges, iconic shore lunches, authentic hosting, and emerging trends like more family and couple getaways grounded in sustainability and genuine connection to place.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Water is Ontario's most powerful tourism asset. Our 250,000 lakes drive billions in visitor spending every year — from angling and paddling to cottage country getaways and waterfront dining. But those lakes are changing in ways that are already affecting visitor experience, destination appeal, and long-term business viability. In this Earth Day episode, Andrew Siegwart speaks with Dr. John Smol, one of Canada's leading environmental scientists to understand what's happening beneath the surface, and what it means for our industry.About our Guest:Dr. Smol is one of Canada's most recognized environmental scientists and a leading voice on lake health and climate change. He held the Canada Research Chair in Environmental Change for the maximum three 7-year terms (2001–2021), has authored over 760 scientific publications and 24 books, and has conducted fieldwork on all seven continents. His PEARL Lab at Queen's University uses lake sediments to reconstruct centuries of environmental history — giving policymakers, municipalities, and industries the long-term evidence base they need to make better decisions. In 2013 he was named an Officer of the Order of Canada.What we Cover:The science of reading lake history from sediment cores — and what centuries of data reveal about how fast things are changing nowBlue-green algal blooms: why they're increasing, why the old solutions aren't working as well, and what operators in affected areas should knowLake trout, walleye, and the angling economy — Ontario holds ~25% of the world's natural lake trout populations, and warming waters are shrinking their habitatInvasive species at our doorstep: Asian carp and what it would mean for Great Lakes-based tourismIce fishing seasons at risk — some communities have already lost entire seasons due to unsafe ice conditionsWildfire smoke: how fires hundreds of kilometres away are already forcing visitors to stay indoors and cancel travel plansWhat the Montreal Protocol teaches us about galvanizing governments — and the role industry voices play in making that happenPractical starting points for operators who want to act on sustainability — and why Dr. Smol says the business case is stronger than everResources and Initiatives: Looking to take action or learn more? Explore these programs, tools, and organizations supporting sustainability across Ontario’s tourism ecosystem:GreenStep | Sustainability that moves business forwardTake the Pledge | Sustainable Tourism 2030 PledgeIngersoll Key PuttDiscover unique Native Experiences in OntarioSustainable KingstonAir Canada – Leave lessSustainability | VIA RailPlanning Resources for Responsible Events | Ottawa TourismForward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart explores what the FIFA World Cup 2026™ means for Ontario’s tourism industry and how destinations can leverage this once-in-a-generation opportunity.Andrew is joined by Alex Mazanik of Context Research Group’s (CRG), who shares insights from a market intelligence study commissioned by Destination Ontario. Based on a survey of 1,400 likely FIFA World Cup 2026™ visitors, the research examines how travellers are planning their trips and what will influence where they go beyond Toronto.The conversation highlights Toronto’s role as a base for visitors, with strong intent to explore other parts of the province. In fact, 9 in 10 travellers indicate they are likely to travel beyond the city, reinforcing the opportunity for destinations across Ontario.Andrew and Alex also explore a shift in traveller behaviour, with visitors seeking more than just the matches. Atmosphere and overall experience are key drivers, particularly among high-value travellers who are comfortable navigating multi-city trips.The discussion emphasizes the importance of clarity in converting interest into action. Travellers are looking for simple, well-defined experiences and practical information that make it easy to plan and explore.The opportunity is significant, but not guaranteed. Destinations that are clear, visible, and easy to plan will be best positioned to convert visitors into overnight stays and repeat visits.Explore the full research: FIFA World Cup 2026™ Market Intelligence StudyForward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week’s episode of Forward Motion: The Ontario Tourism Podcast is a little different. Instead of an interview, host Andrew Siegwart shares some personal reflections as Ontario prepares to release its 2026 provincial budget, and what the tourism industry should be watching for.Drawing on conversations with industry leaders, recent government announcements, and the priorities outlined in Ontario’s new tourism strategy, Andrew offers an insider perspective on how tourism fits into the province’s broader economic story. He discusses why tourism should be seen not just as an industry, but as a practical tool for economic growth, workforce development, regional prosperity, and investment attraction.In this solo episode, Andrew walks through the key themes TIAO has been raising in its pre-budget advocacy including marketing and demand generation, workforce and training, private-sector investment, product development, and support for festivals, events, and Indigenous tourism, and he explains what signals he’ll be looking for when the budget is tabled.This is a candid, conversational update for anyone who wants to better understand how provincial policy decisions affect tourism businesses, destinations, and communities across Ontario and why this year’s budget could matter more than most.We’ll be back next episode with our regular interview format, but for now, thanks for listening — and for everything you do to keep Ontario’s tourism industry moving forward.📄 Read TIAO’s 2026 Pre-Budget SubmissionForward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart explores how Black tourism in Ontario is evolving from a niche offering to an essential driver of both culture and the visitor economy.Guests Dionne Bishop (Events by Dionne Inc.) and Emma Rowley (Ontario’s Southwest) share their career paths in tourism and discuss how the Black Tourism Working Group organically grew into the Black Tourism Alliance of Ontario.They highlight the impact of the Black Tourism Spark Program, which has helped catalyze new Black-owned restaurants, culinary tours, and Black history experiences while building vital networks and mentorship opportunities.The conversation also explores standout destinations and experiences across Southwestern Ontario, including festivals, Underground Railroad heritage sites in Chatham-Kent and Windsor, and emerging culinary and storytelling ventures.Andrew, Emma, and Dionne discuss the economic power of Black travelers, the importance of visibility, safety, and authenticity in tourism, and the need for intentional partnerships between entrepreneurs, DMOs, RTOs, and community organizations.The episode offers a clear call to action: integrate Black-owned experiences into the heart of Ontario’s tourism story and recognize tourism as a tool for equity, belonging, and economic growth.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Toronto’s visitor economy is the focus of this week's guest, Kelly Jackson, Vice President of Destination Development at Destination Toronto. Listen in, while they unpack Toronto’s record-breaking 2025: 28.2 million visitors, $9.1 billion in visitor spending, and nearly $13.5 billion in total economic impact. Kelly explains how Toronto’s inclusive, globally connected yet distinctly Canadian identity, strong business events sector, and investment in experiences—from concerts and sports to culinary and culture—have driven growth, especially from international markets like the UK and Germany.They explore market diversification, air access challenges (including Asia and US routes), and the softening US market, along with a strategic shift toward targeting travelers by passion points rather than geography. Kelly highlights Toronto’s knowledge economy as a competitive advantage for attracting major conventions, the broader benefits that spill into regions across Ontario, and the city’s preparations for hosting FIFA World Cup 2026™ and a new 10‑year visitor economy master plan.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We explore the origins and impact of Hospitality Workers Appreciation Day in Ontario through the story of Danny Murrell, founder and CEO of Harrison Staffing. Host Andrew Siegwart traces Danny’s journey from an international student at the University of Toronto—who stumbled into catering to pay the bills—to a purpose-driven entrepreneur building a people-first staffing company.Danny shares how early frontline experiences in serving and janitorial work shaped his belief in dignity, respect, and genuine human connection at work. He explains Harrison Staffing’s model, centered on flexibility and opportunity for newcomers and international students, and how word-of-mouth and strong culture drive the business.The episode then explores a simple question—“Why isn’t there a day to recognize hospitality workers?”— which led Danny to work with MPP Ernie Hardeman and secure unanimous support at Queen’s Park to formally establish Hospitality Workers Appreciation Day, celebrating the people who power Ontario’s tourism industry.This episode was released on February 23 which is officially recognized as Hospitality Workers Appreciation Day, proclaimed through the Hospitality Workers Appreciation Day Act, 2025. This day honours over 426,700 workers in restaurants, hotels, and catering services.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Canada’s tourism industry is emerging from recovery into a high-stakes transition, and TIAC President & CEO Sebastian Benedict argues that the sector is both underestimated and ready. In conversation with Andrew Siegwart, he traces his path from political staffer and lobbyist to national tourism advocate, explaining how listening to operators across Canada has shaped his agenda. Despite headlines about record visitor spending, he notes that many SMEs still struggle with labour shortages, access to capital, and air access, while federal policy shifts on immigration and international students are compounding workforce challenges. Benedict stresses that tourism is a service export and economic solution, not just “vacation,” and that fragmented advocacy weakens the sector’s influence in Ottawa. He calls for unity, stronger investment in marketing and destination development, better emergency preparedness, and more federal champions for tourism, emphasizing that the industry is resilient, mobilized, and poised to play a bigger role in Canada’s economic future.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart, President of the Tourism Industry Association of Ontario is interviewed by Samuel Miele and discussed the development of a five-year tourism strategy to address regional needs and economic conditions. The strategy includes forming strategic working groups and an alignment council to prioritize initiatives and measure success. Andrew emphasized the importance of diversifying tourism investments, including infrastructure and capital incentives, to attract both domestic and international visitors. He also highlighted the need for skills training and workforce development to address the current labor shortage. The conversation also touched on the impact of reduced international student numbers and the need for a balanced approach to tourism marketing and infrastructure investment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Chris Gibbs from Toronto Metropolitan University joins Andrew to explore the critical challenges facing tourism talent development. Drawing from his extensive experience, Gibbs discusses the evolving expectations of students, who are increasingly motivated by financial stability and career growth opportunities.The conversation covers the shifting dynamics of workforce recruitment, highlighting the need for employers to adapt to a new generation of workers who prioritize work-life balance and clear career pathways. Gibbs emphasizes the importance of work-integrated learning, introducing the Jumpstart initiative as an innovative approach to early student recruitment and engagement.Against the backdrop of funding challenges in post-secondary education and declining international student enrollment, Gibbs advocates for reimagining tourism education. He suggests focusing on core skills like service, leadership, and sustainability, while telling compelling stories that attract talent to the industry's diverse and dynamic career opportunities.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest is Kelly Higginson who provides an in-depth look at Canada’s restaurant industry, revealing the sector’s complex challenges and innovative solutions. Drawing from her extensive experience, Higginson discusses the ongoing struggles with rising input costs, workforce shortages, and the impact of economic pressures on restaurants nationwide.The conversation explores critical issues like immigration cuts, the importance of culinary training programs, and the potential of technology to support operators. Kelly highlights the “Food is Food” campaign, which demonstrated how policy changes like the GST holiday could create jobs and stimulate economic growth.Emphasizing the restaurant industry’s role as a cultural and economic driver, she underscores the sector’s resilience. From addressing misconceptions about skilled labor to advocating for supportive policies, Higginson paints a nuanced picture of an industry adapting to unprecedented challenges while remaining essential to Canada’s social and economic fabric.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart is joined by Claire Green from Tourism Burlington to explore the city's innovative approach to destination development. Green shares how Burlington has merged its economic development and tourism departments into a single organization, creating a unified strategy for growth. The discussion highlights the city's new destination stewardship plan, which focuses on marketing, product development, and community engagement.Green explains how Burlington is positioning itself as more than just a pass-through city, showcasing its unique blend of waterfront, nature, and urban experiences. The conversation delves into the city's rebranding efforts, which aim to attract both visitors and investors by telling a compelling story about Burlington's character and potential.Andrew and Claire review the importance of collaborative planning, understanding audience synergies, and creating a dynamic brand that resonates with both residents and visitors. The episode offers a blueprint for mid-sized communities looking to reimagine their tourism and economic development strategies.More about Claire: Claire Green is the Director of Destination Development and Marketing at Burlington Economic Development and Tourism, the official economic development and destination management organization for the City of Burlington. In this role, Claire is responsible for implementing the city’s destination stewardship plan and delivering the marketing and communications objectives of the organization, ensuring Burlington is strategically positioned to attract both tourism and investment.A strategic and collaborative leader, Claire is recognized for her ability to translate complex ideas into clear, compelling strategies that inspire action. She is a skilled communicator who excels in building partnerships, engaging stakeholders, and leading high-performing teams to deliver innovative, award-winning results.Since joining the organization in 2013, Claire has led several transformative initiatives, including the design and launch of TechPlace, Burlington’s innovation centre providing space, resources, and programming to technology start-ups and entrepreneurs.Claire holds a Master of Arts in Cultural Analysis and Social Theory and an Honours Bachelor of Arts in Communication Studies from Wilfrid Laurier University, as well as a Business Marketing Diploma from Georgian College. In addition to being recognized as one of Business Link Media Group’s 40 Under 40, Claire has led award-winning initiatives that have received national and international recognition from the International Economic Development Council (IEDC) and the Economic Development Council of Canada (EDAC).Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special live episode, join Ontario tourism leaders Brad Kozak, Trevor Norris and Libby Warden at a live panel moderated by Abdullah el Safadi of Air Canada, where they discuss the evolving landscape of tourism in the province. Key themes include the importance of authentic experiences over technology-driven tourism, the value of storytelling and community connection, and the need for clear communication with visitors. The panel highlights the role of younger professionals in sparking innovation and encourages organizations to invest in mentorship and align with their values. Collaboration is emphasized as a path to industry growth, with stories of partnerships and trust-building. The episode offers advice for new entrants—network, seek supportive organizations, and prioritize values—and for industry veterans: stay open to new ideas. The discussion wraps with panelists’ dream travel destinations, exemplifying lifelong curiosity and passion for tourism.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this two-part episode, Andrew Siegwart celebrates two 2025 Tourism Champions of the Year: Brad Kozak and Trevor Norris, who are transforming Ontario's tourism landscape through innovative approaches.Brad Kozak reveals how his golf tourism platform connects over 50 golf courses and 25 accommodation partners across nine tourism regions, creating a seamless booking and marketing experience. By prioritizing customer needs and leveraging technology, he's revolutionized golf travel in Ontario.Trevor Norris shares his regenerative tourism strategy for the Bay of Quinte region, focusing on community-driven experiences that empower local entrepreneurs and storytellers. His approach goes beyond traditional tourism, creating meaningful connections between travelers and local communities while supporting sustainable economic development.Both champions demonstrate how tourism can be a powerful force for economic growth, community engagement, and positive change. They highlight the importance of collaboration, innovation, and putting customer experience at the forefront of destination development. And both offer insights into adapting to market changes, addressing climate challenges, and creating authentic, memorable travel experiences that benefit both visitors and local communities.Book Now! There is space still available to join us at the Ontario Tourism Summit.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart leads a powerful discussion on public safety in Ontario's tourism industry. Joined by Deputy Chief Nick Milanovic, Robert Serpe, and Sumeeta Kohli, the conversation delves into critical issues like human trafficking, active shooter preparedness, and community protection.The panel explores the evolving landscape of public safety, emphasizing the importance of proactive measures over reactive responses. They discuss how technology, diverse communities, and changing communication channels impact safety strategies. A key focus is human trafficking, with experts highlighting the vulnerability of international students and the need for industry-wide awareness and training.The discussion underscores the collaborative approach required to combat safety challenges, stressing that public safety is a shared responsibility. From law enforcement to tourism operators, everyone has a role in creating safer destinations. The episode concludes with a call to action, encouraging individuals to stay aware, speak up, and be part of the solution.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart is joined by Indigenous tourism leaders Kevin Eshkawkogan (Indigenous Tourism Ontario), Henry Tso (Indigenous Tourism British Columbia), and Robert Bernard (Nova Scotia Indigenous Enterprise Network) to discuss the transformative impact of Indigenous tourism in Canada.Kevin, Henry and Robert share their personal journeys into the industry and reflect on how Indigenous tourism fosters reconciliation, cultural revitalization, and local prosperity. The conversation highlights the importance of authenticity, community-driven approaches, and the need for collaboration across regions. The episode also introduces the Indigenous Coalition of Tourism Champions, a new initiative aimed at uniting provincial organizations to amplify Indigenous voices and support grassroots development. Listeners gain insight into innovative programs, such as cultural authenticity designations and frontline training, and receive recommendations for unique Indigenous tourism experiences from coast to coast. The episode emphasizes the value of storytelling, partnership, and building a more inclusive and meaningful tourism landscape in Canada.Forward Motion thanks its partners for their support of this show:Destination OntarioOntario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart hosts a discussion with Aaron Binder and Liliana Locke of the Better Way Alliance (BWA) on building a fairer, more resilient business ecosystem in Ontario. They explore ethical employment and sustainable business practices. Aaron shares his journey from tour guiding to leading the BWA, emphasizing the importance of curiosity, narrative, and food in tours. Liliana highlights her background in sustainability and the BWA's role in influencing policy. They discuss the fixed cost crisis, advocating for predictable rent increases, dispute resolution mechanisms, and standardized leases. The BWA also offers tools and pilot programs to support ethical employment practices.Forward Motion thanks its partners for their support of this show:Destination OntarioOntario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lisa McLean, Country Manager of Le Boat Canada, talks to Andrew Siegwart about the company’s rapid growth and the increasing popularity of boat-based vacations in Ontario. Lisa shares her career journey in tourism and explains how Le Boat offers a unique, accessible luxury experience on Ontario’s historic waterways, including the Rideau Canal and Trent-Severn Waterway. She highlights shifting travel trends, with more travelers seeking DIY itineraries and authentic local experiences. Lisa discusses Le Boat’s appeal to multi-generational families, corporate groups, and international tourists, emphasizing the ease of use—no boating license required—and the strong support from local communities. Andrew and Lisa cover Le Boat’s economic impact on small towns, partnerships with local businesses, and the importance of digital marketing and influencer engagement. Lisa also shares hidden gems along the waterways and encourages Ontarians to explore their own backyard, underscoring the collaborative spirit driving Ontario’s tourism industry forward.Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart welcomes Rebecca MacKenzie and Michael Crockatt, outgoing and incoming chairs of the Tourism Industry Association of Ontario’s board. Together, they reflect on their personal journeys in tourism and discuss the launch of Ontario’s new tourism strategy—a collaborative, industry-led roadmap designed to foster growth, innovation, and sustainability across the province. The conversation explores the sector’s resilience post-pandemic, the growing importance of indigenous and culinary tourism, and the critical role of government support and long-term investment.Both Rebecca and Michael emphasize the value of strong leadership, teamwork, and open communication within not-for-profit organizations. They also share practical advice for young professionals entering the industry, encouraging entrepreneurship, networking, and a passion for learning. The episode wraps up with a rapid-fire Q&A, offering insights into current trends, leadership influences, and the evolving landscape of Ontario’s vibrant tourism sector.If you would like some more details about the TIAO's new Tourism Strategy, click here. Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We spotlight the vital role heritage preservation plays in Ontario’s tourism and community development landscape. Joined by leading experts from the Architectural Conservancy of Ontario (ACO), we explore how protecting our historic buildings goes far beyond aesthetics — it’s about identity, sustainability, and economic opportunity.From the environmental benefits of adaptive reuse to the untapped potential of heritage tourism, this discussion reveals how keeping, fixing, and reusing heritage structures can support thriving, resilient communities.Key Takeaways:Sustainability: Renovating historic buildings significantly reduces emissions and construction waste.Economic Growth: Heritage tourism offers strong ROI and revitalizes local economies.Community Connection: Preserved spaces deepen our cultural roots and social cohesion.Challenges Ahead: Restrictive demolition bylaws and insufficient municipal support remain barriers.What’s Needed: Increased funding, policy reform, and a broader understanding of heritage value — beyond architecture to social and economic context.Today's Guests:Dr. Lynne D. DiStefanoCo-founder of the Architectural Conservation Programmes at The University of Hong Kong. Former professor at Western University (Ontario) and Chief Curator of Museum London.Catherine Nasmith, CAHPHeritage consultant and urbanist with offices in Toronto and Muskoka. Catherine has been a leader in heritage planning, research, and advocacy across Canada.🔗 Canadian Association of Heritage Professionals (CAHP)Kae ElgieFormer Chair of the Architectural Conservancy of Ontario (ACO), Kae is an advocate for education, conservation, and community engagement in heritage spaces.Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart interviews Mayor Cam Guthrie of Guelph, Ontario, exploring how the city is setting new standards for mid-sized urban centres. Mayor Guthrie shares his personal journey into municipal leadership and highlights Guelph’s reputation as a sustainability leader and economic innovator. The discussion covers the city’s diverse economy, including its strong agri-food and automotive sectors, and the challenges of infrastructure and housing development. Mayor Guthrie explains how Guelph leverages the municipal accommodation tax to boost tourism and support local events, while also investing in both large-scale festivals and grassroots initiatives. The episode delves into Guelph’s commitment to sustainability, climate resilience, and community safety, emphasizing partnerships and innovative approaches to social services. Mayor Guthrie also reflects on the importance of regional collaboration and public engagement, offering insights into the city’s forward-thinking, community-driven approach to growth and well-being.Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Di Donato, President and CEO of Liberty Entertainment Group, joins Andrew Siegwart to reflect on his journey in the hospitality world. From earning Canada's very first Michelin star to putting Toronto on the global culinary map, Nick shares what it takes to stay at the top in an ever-changing industry. He opens up about the challenges of rising costs—especially with increased minimum wage—and how innovation is helping him adapt. We dive into his ambitious new project at the newly opened 55,000-seat Rogers Stadium in Downsview, where modular kitchens and a team of 1,500 locals will bring food service to the next level. Plus, Nick gives us a sneak peek at his plans for the historic Prince Estate in Prince Edward County—and how he hopes to help transform the area into a premier tourism destination.Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart explores the current state of tourism through a conversation with William Schatten and Alex Mazanik from Context Research Group. The researchers dive into traveler sentiments across Ontario, the United States, and Europe, revealing how geopolitical tensions, economic pressures, and changing consumer priorities are reshaping travel decisions.The duo revealed insights, conducted in partnership with Destination Ontario. including a decline in Ontarians' enthusiasm for US travel, driven by political concerns and cost-of-living challenges. Conversely, European travellers view Canada as an attractive, distinct destination aligned with their values. The discussion highlights the tourism sector's resilience, with operators focusing on sustainable growth, local experiences, and community well-being.The episode also introduces the Ontario Travel and Tourism Monthly, a new data tool designed to provide real-time insights for tourism businesses. Guests William Schatten and Alex Mazanik ended the show by sharing their personal off-the-beaten-path travel recommendations.Ontario Travel & Tourism Monthlyhttps://www.crg.ca/ontario-travel-tourism-monthlyPromo code: TIAOEU Pulse Study Resultshttps://www.crg.ca/post/eu-traveller-pulse-survey-resultsUS Pulse Studies Results (Wave 1 & Wave 2)https://www.crg.ca/post/us-traveller-pulse-survey-results-wave-2Ontario Consumer Study Resultshttps://www.crg.ca/post/ontario-consumer-study-resultsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart interviews Kirkland Lake Mayor Stacy Wight and Economic Development Director Dan Laverdure the town's transformative economic strategy. Kirkland Lake, a historic mining community of about 8,500 people, is reimagining its future by diversifying its economy and revitalizing tourism. The municipality is developing a five-year tourism plan that leverages its rich mining heritage, implementing a Municipal Accommodation Tax, and attracting new development through innovative approaches.Key initiatives include partnering with Keepers of the Circle, an indigenous women-led organization building a modular home factory, and creating a resident attraction campaign. The town is focusing on showcasing its cultural assets, including historical mining sites, the Northern Throttle drag races, and a multicultural center.Wight and Labrador emphasize the importance of community collaboration, indigenous reconciliation, and targeted support from provincial and federal governments to help smaller communities grow and thrive.Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart speaks with Lauchlan Rogers, Chief Marketing Officer at Destination Ontario, about his journey from academia to leading the province’s tourism marketing strategy. Rogers shares how his early studies in anthropology, human geography, and GIS led him into digital strategy roles and eventually to Destination Ontario, where he advanced from social media advisor to CMO. He reflects on the challenges and innovations during the pandemic, including global content management and recovery planning. The conversation focuses on the creative strategy behind the new “We Stand” campaign, emphasizing themes of provincial pride, wellness travel, sustainability, and the impact of AI on marketing. Rogers highlights the importance of dynamic partnerships, powerful storytelling, and understanding consumer behavior to drive tourism growth across Ontario. Listen for valuable insights for tourism professionals and destination marketers aiming to adapt to evolving travel trends and promote all of Ontario’s experiences.Forward Motion thanks its partners support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart sits down with Ashley Salem, operator of Blue Heron Cruises and co-owner of Sweetwater Bay in Tobermory, Ontario. Ashley shares her deep-rooted connection to the region, having spent summers in the area since childhood and working in tourism since 1999.Blue Heron Cruises offers glass-bottom boat tours, sunset cruises, and a new diving and snorkeling experience in the Fathom Five National Marine Park. This year, they're launching Blue Heron Adventures, providing tours for various skill levels around the area's 20+ shipwrecks.Sweetwater Bay, a recent addition to their portfolio, offers six high-end suites on the Bruce Trail, featuring a restaurant, pool, vegetable garden, and lavender maze. The property provides a unique accommodation experience for hikers and nature enthusiasts.Ashley discusses the evolution of Tobermory's tourism, highlighting the impact of social media, reservation systems, and the area's natural beauty. She emphasizes the importance of sustainable practices, staff training, and creating memorable experiences for visitors.Andrew and Ashley cover the challenges of managing multiple tourism businesses, recruiting staff, and catering to diverse visitor demographics. Ashley's advice for travellers: make reservations early and explore the Bruce Trail to discover hidden gems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Tyler is the Marketing Manager at Horseshoe Valley Resort. She shares her love for travel from a young age, recalling creating Lego airports, to becoming a marketing professional, highlighting her background in communications and passion for hospitality.Horseshoe Valley Resort, founded in 1962, has evolved into a four-season destination offering skiing, mountain biking, golf, and live music events. Tyler discusses the resort's strategic approach to guest experiences, focusing on inclusive packages, personalization, and local partnerships. The resort collaborates with nearby businesses like Tree Top Trekking and Beta Nordic Spa to create comprehensive visitor experiences.Our host Andrew Siegwart ask about marketing innovations, including the use of micro-influencers, segmented email campaigns, and data-driven strategies. Tyler emphasizes the importance of authenticity and meeting guests' diverse needs, particularly for families seeking convenient, multi-activity vacations.Recent challenges like the ice storm have showcased the resort's community-oriented approach, with Horseshoe Valley providing support and refuge during difficult times. Looking ahead, the resort is seeing strong bookings and remains committed to highlighting local tourism, offering unique experiences, and adapting to changing market trends.Sarah mentioned the Influencer Partner Program - here is the link for those interested. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Forward Motion, host Andrew Siegwart interviews Darrell Schuurman, CEO of the CGLCC (Canada's 2SLGBTQI+ Chamber of Commerce), exploring his journey from Alberta's tourism industry to leading a national organization supporting queer-owned businesses. Schuurman discusses the challenges facing the LGBTQI+ community amid recent anti-diversity movements in the US and Canada, highlighting the importance of economic inclusion and supplier diversity. The conversation covers the CGLCC's innovative programs like Rainbow Registered and international trade missions, emphasizing Canada's potential as a welcoming destination for queer travelers. Schurrman shares insights on navigating political pressures, maintaining organizational values, and the significant economic potential of the queer travel market, which is estimated at $300 billion globally.A transcript of this episode is available here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Young, President and CEO of Attractions Ontario, shared his career journey, starting from his early days at Canada's Wonderland and evolving through various roles, including owning a local newspaper and serving on municipal council. He emphasized the importance of seizing opportunities and being introspective. Young discussed the evolving nature of attractions, highlighting trends like personalized experiences, sustainability, and immersive technology. He also stressed the economic impact of attractions, noting their role in driving tourism and the need for better data and advocacy. Young co-founded the Canadian Attractions Network to ensure attractions receive proper support and representation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Megan Knott, CEO of Tourism Kingston, discusses the dynamic and resilient tourism industry, emphasizing the importance of community partnerships and the global reach of tourism. Kingston's unique brand, influenced by its history, nature, and cultural icons like The Tragically Hip, attracts 3 million visitors annually, contributing over $500 million to the economy. Knott highlights Kingston's diverse offerings, including historical sites, culinary experiences, and cultural events, and stresses the importance of strategic planning, collaboration, and resident engagement. She also addresses the need for investment in tourism infrastructure and the impact of tourism on local economic and community vitality.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features Andrew Siegwart and Madison Simmons from the Tourism Industry Association of Ontario (TIAO) focused on the recent provincial election and the future of Ontario's tourism industry. Premier Doug Ford secured a third consecutive majority, with the election highlighting economic concerns and trade relations with the US as key priorities.TIAO launched a pre-election campaign called "Ontario Needs Tourism," generating over 1,200 letters to candidates and emphasizing the sector's economic importance. The conversation explored several critical recommendations for tourism growth, including:Increasing marketing funding by $15 million to compete with other provincesCreating a $20 million fund to support sport and business event biddingImproving transportation infrastructureAddressing workforce challenges, particularly international student work permitsReforming municipal accommodation tax regulationsThe discussion also previewed an upcoming Ontario Tourism Strategy developed through consultations with over 1,000 businesses. The strategy's six key priorities include:Strategic investment in tourism capacityTransportation infrastructure improvementsMarket diversificationSustainability initiativesWorkforce developmentEnhanced collaboration among support organizationsThe overarching message emphasized the need for focused, collaborative approaches to drive productivity and economic growth in the tourism sector, particularly in the context of current economic uncertainties.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Victoria Clarke emphasizes the importance of seizing opportunities and being adaptable. She joined Visit Mississauga during the pandemic, seeing it as a chance to build a new destination marketing organization from scratch. Her approach focuses on innovative, bold marketing strategies that challenge traditional tourism boundaries.Key initiatives include events like the Jackalope Festival and APIC, which aim to showcase Mississauga's diverse, multicultural identity and attract global attention. She highlights the city's hidden gems, particularly its rich culinary scene, which represents 126 countries through local restaurants and markets.Clarke is actively involved in national and international tourism organizations, believing in the power of collaboration and continuous learning. Her advice to emerging leaders is to be genuine, volunteer, and dream big. She stresses the importance of building a strong network of mentors and colleagues.Her leadership philosophy centers on being open to learning, taking risks, and creating opportunities that benefit both the tourism industry and local communities. Victoria sees tourism as a powerful tool for cultural understanding and economic development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Forward Motion - a show emanating from the offices of the Tourism Industry Association of Ontario.The Tourism Industry Association of Ontario (TIAO) is recognized by government as the voice of tourism. We advocate the importance of tourism as an economic driver and job creator in order to serve the interests of Ontario's diverse tourism industry and business community. Join the Conversation.Andrew Siegwart is your host. At TIAO, we work on behalf of our membership, collectively representing the majority of tourism businesses and employees across the province, to take on pressing policy issues that impact the Ontario tourism industry. TIAO leads the way in government relations on behalf of the Ontario tourism industry, including tourism businesses and operators, destination marketing organizations, regional tourism organizations, and educators. We provide evidenced-based policy recommendations to ensure the provincial government understands and addresses the multifaceted needs of the tourism industry.TIAO propels the powerful and innovative Ontario tourism industry by connecting tourism leaders, innovators, government, and educators through events and conferences. We are proud to host the largest gathering of tourism leaders, educators, businesses, and government officials in Canada, at our annual Ontario Tourism Summit.And this... is our podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.