Resilience and Opportunity: Inside Ontario’s New Tourism Strategy

Andrew Siegwart welcomes Rebecca MacKenzie and Michael Crockatt, outgoing and incoming chairs of the Tourism Industry Association of Ontario’s board. Together, they reflect on their personal journeys in tourism and discuss the launch of Ontario’s new tourism strategy—a collaborative, industry-led roadmap designed to foster growth, innovation, and sustainability across the province. The conversation explores the sector’s resilience post-pandemic, the growing importance of indigenous and culinary tourism, and the critical role of government support and long-term investment.Both Rebecca and Michael emphasize the value of strong leadership, teamwork, and open communication within not-for-profit organizations. They also share practical advice for young professionals entering the industry, encouraging entrepreneurship, networking, and a passion for learning. The episode wraps up with a rapid-fire Q&A, offering insights into current trends, leadership influences, and the evolving landscape of Ontario’s vibrant tourism sector.If you would like some more details about the TIAO's new Tourism Strategy, click here. Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.