Found Revenue: Shopify Growth with Bryan Bowman

Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time. Through a compelling story of a Chicago pizza shop that ignored its customers' simple requests for takeout and larger tables in favor of adding a wine selection, Brian illustrates the costly danger of guessing what your customers want. Stop doing complete site redesigns that confuse your existing buyers and tank your revenue. Instead, it is time to pivot to "Voice of Customer" aligned optimization. In this episode, you will learn: The Problem with CRO: Why making your website "look pretty" by copying other brands is not a sustainable growth strategy. The Listen Phase: How to deploy immediate post-purchase surveys to your existing customers to gather hundreds of data points on exactly why they buy. The Watch Phase: The importance of using heatmaps and screen recordings to track actual buyer behavior and attribute revenue to specific actions. The Ship Phase: How to analyze your treasure trove of data, batch your updates, and run targeted split tests to guarantee positive results. Compounding Growth: How optimizing your site based on customer feedback directly increases your Return on Ad Spend (ROAS), improves email conversions, and drives compounding 5% to 10% month-over-month revenue growth. Stop guessing and start letting your customers write your copy and dictate your site experience. Ready to stop guessing and start scaling? Get expert help implementing Voice of Customer optimization to grow your direct-to-consumer brand by visiting www.FoundRev.com today!

Are you diversifying your Meta Ads by just rotating the format, swapping an image for a video or a carousel but keeping the exact same message? If so, you are missing out on the biggest multiplier in your ad performance. In this episode, Bryan Bowman, founder of FoundRev, breaks down the biggest mistake direct-to-consumer (DTC) brands make with their Meta ad creative. He reveals how to achieve true creative diversification by combining Eugene Schwartz's timeless "5 Levels of Awareness" with cutting-edge AI tools like Claude. Discover how to stop fighting the algorithm and start speaking directly to your customers exactly where they are in their buying journey from completely "Unaware" to "Most Aware." Plus, learn a step-by-step workflow using the latest Shopify and Meta integrations to generate highly targeted, differentiated ad copy in minutes. In this episode, you'll learn: The Format Trap: Why rotating ad formats (images vs. video) isn't enough to scale your campaigns. The 5 Levels of Awareness: A breakdown of Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware buyers complete with real-world ecommerce examples. The Multiplication Strategy: How to combine 5 ad formats with 5 distinct messages to create 25 truly unique ad variations. AI Copywriting Workflows: A practical guide to using Claude AI alongside new Shopify and Meta MCP integrations to automate and scale your messaging. Finding the Signal: How to test your new angles to find the winning "signal" in the marketing noise and gain a massive competitive advantage. Ready to scale your DTC brand? Take your ecommerce growth to the next level and get expert help scaling your direct-to-consumer brand by visiting www.FoundRev.com.  

Is your Shopify store stuck at $50k, $100k, or $150k per month? Most brand owners think the solution is more traffic, but the real problem is a "leaky hose." In this episode, Bryan Bowman from Found Rev reveals why doubling your ad spend won't work until you fix the holes in your business. He breaks down the 5 biggest revenue leaks found in hundreds of Shopify audits and provides a step-by-step playbook to plug them for instant profit. In this episode, you'll discover: The "Invisible Offer" Mistake: Why your hero image and tagline are failing to convert visitors. Product Page Optimization: How to turn your PDP into a high-converting landing page using price decoys and bundles. Eliminating "Shipping Shock": The checkout friction fix that transforms a "rip-off" into a deal. The 30% Email Rule: The 6 essential flows (including Win-Back and Browse Abandon) you need to hit 30-40% revenue from email. AOV Acceleration: Tactical ways to increase Average Order Value immediately, including cart drawers and post-purchase upsells. Stop letting revenue fall through the cracks. Tune in to learn how to seal the leaks and scale your store effectively. 🚀 Ready to find the revenue hiding in your business? Visit www.FoundRev.com to learn more about our alphaOS system and how we help brands scale on a performance basis.  

Are you focused on the wrong things to grow your Shopify store? In this episode, Bryan Bowman, founder of FoundRev, breaks down the exact "90-Day Revenue Sprint" framework he uses to guarantee clients a minimum 20% revenue increase in their first three months. Bryan reveals the "80/20 of the 80/20" - the critical few actions that drive the massive majority of your results. He argues that most founders try to scale backward by starting with top-of-funnel traffic. Instead, he introduces the "Iceberg" methodology, starting from the bottom of the funnel where the profit actually lives. In this episode, you'll discover: * The "Iceberg" Funnel Strategy: Why you must fix the "bottom of the iceberg" (retention and LTV) before you ever spend a dollar on new traffic. * Step 1 - Retention & Deliverability: How to fix email deliverability, optimize your six core flows, and use the "Nine Word Email" to wake up dead leads. * Step 2 - The "Money Page" CRO Fix: A crash course in optimizing your Homepage, Product Detail Pages, and Checkout to fix throughput before driving traffic. * Step 3 - The "Fast Cash" Promo: Implementing a 4-to-7-day promotion to inject immediate cash flow into the business. * Step 4 - The Offer & Traffic: How to construct a self-liquidating offer that funds your customer acquisition, making your Meta ads (the final step) purely fuel for the fire. Stop wasting budget on ads that lead to a leaky bucket. Tune in to learn how to implement this systematic roadmap today. Ready to scale your brand? Visit www.FoundRev.com to learn how we partner with Shopify brands to drive guaranteed growth.

Stop pouring water into a leaky bucket. Most Shopify founders think they have a traffic problem. In reality, they have a "bucket" problem. In this episode, Bryan Bowman breaks down the 5 specific places where money is silently leaking out of your business. Before you spend another dollar on Meta ads or try to 10x your traffic, you need to plug these holes to capture the revenue that is already hiding in plain sight. You will learn: The Hero Offer Problem: Why your main offer might be killing your margin and how to re-engineer it for higher Average Order Value (AOV). The 3 "Money Pages": The critical mistakes brands make on their Home, Product, and—most importantly—Checkout pages. The Email Gap: Why "set it and forget it" flows in Klaviyo are leaving massive customer LTV on the table. Bundling for Profit: How to use strategic upsells to increase revenue without finding a single new customer. The Metrics That Matter: Why you can't fix what you don't track, and the specific weekly KPIs you need to stop flying blind. This is your step-by-step audit to find the "Found Revenue" inside your store right now. Mentioned in this episode: FoundRev.com

Marketing for Ecommerce is dead. Long live Found Revenue. Welcome to the new era of the show. After a hiatus, I'm back—but the generic marketing advice is gone. In this short announcement episode, I explain exactly why I killed the old show and what you can expect from Found Revenue moving forward. This isn't about Amazon tips, Etsy hacks, or chasing the latest TikTok algorithm. This is for Shopify founders who want to build a serious, predictable sales channel—not just a pretty website. In this episode: The Pivot: Why broad e-commerce advice fails and why we are going all-in on Shopify growth. The "Found Revenue" Philosophy: How to find the hidden money leaking out of your business before you spend another dollar on ads. What to Expect: Weekly episodes on offer creation, conversion rate optimization (CRO), unit economics, and building systems that scale without the rollercoaster. I'm Bryan Bowman—former consulting actuary and founder of FoundRev.com. My brain lives in risk, return, and data, not hype. If you are ready to stop guessing and start engineering growth based on math and metrics, you're in the right place. Subscribe now to catch the first official episode dropping soon. Mentioned in this episode: FoundRev.com

How can you create buzz around your product even if it's not the "sexiest" product to market? My guest, Chris Miller, does an incredible job with this. Lots of actionable takeaways in this one. Video: https://youtu.be/8uAy3WvH3QQ P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Worried about a looming recession? ...or current one, depending on who you ask. Reality is there's good reason to be concerned. However, there's always an answer for those prepared to seize the opportunity. Rob and Melissa help complete newbies start a profitable side hustle and the timing couldn't be better. FYI, this is how I first started selling online over 10 years ago and made over $40k in a year... over 10 years ago! And this still works. Have a listen and implement. Video: https://youtu.be/eYm9Jpv4tRs P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

Just recorded another great eCommerce business owner interview... Tracy Gunn is without a doubt an innovator in her business. She's a creative thinker full of incredible ideas and she defines what it takes to succeed as a small business owner.  There's some great takeaways for you and your eCommerce business in this one. Video: https://youtu.be/9C1YcmJXTms P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

I think you're gonna like this one. Camille Beckstrand is one of 6 sisters that runs the company... Six Sisters' Stuff. In this interview she shares how they grew their brand from 0 to 4,000,000 followers organically (that's right zero ads) ...and then went on to make millions in sales. Tons of outstanding takeaways in this one. Here's the video link: https://youtu.be/bjk5u1NgRVU P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

I'm not a fan of hyperbole (aka "lots of hype" to get attention). So, when I say this is the most important Facebook Ads training you'll ever hear, I mean it. To run effective ads (aka "ads that make you money and you can scale") you need to: Save Time Save Money Have quick feedback loops (aka "figure out what's working and what's not as fast as possible) This training will show you exactly how to do that by showing you how to read the key stats in your ad campaigns. Listening is good, but watching this will probably be better: https://youtu.be/7KrJuuGeWV4 P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

If you hang around the internet for a few seconds you'll inevitably run into someone promising to have the "secret to success" or "secret to becoming successful." Turns out there is a "secret"... problem is it's not really sexy and it's hard to hype up because it's almost too simple. Here's the actual secret (based on math and evidence from over 95% of all successful people) Link to the video version of this episode: https://youtu.be/EHpdFwcC1T0 Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

There's lots of numbers to look at when running ads for your eCommerce business. However, only ONE number matters most. Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk Link to the video version of this episode: https://youtu.be/2BSQs8OcNuk Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Your passions can make you rich... but not in the way you've been told.  Here's how my passion for Jiu Jitsu helped me in business and how it will help yours. Link to the video version of this episode: https://youtu.be/pU2xExxoZik Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

You've heard this number mentioned a million times... whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost. Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

The "Marketing Funnel" is costing you money. Stop losing money and do this instead… I've had a problem with the "Marketing Funnel" concept for a long time. In this episode I finally break my silence and reveal the ugly truth: Link to the video version of this episode: https://youtu.be/Z-xUkbhex1I Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible. Link to the video version of this episode: https://youtu.be/_dukVlgmzFs Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

If your Facebook Ads (or any paid ads) are struggling to perform profitably in 2022... watch this video to discover why and what to do about it. We're taking applications right now for 3 spots that have just opened up in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email [email protected] for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=TbvzE5DLhag Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video.  Listen, learn and implement. In this episode, I'm excited to have my friend and former client Ameka Coleman.  Ameka is the Founder of Strands of Faith and she's had an incredible journey. She shares it all in this episode. We're taking applications right now for 1 remaining spot in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email [email protected] for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=5kgM2XTNip0 Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)?  In this episode, I'm excited to have my friend Cole Humphus as a guest. Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquired by ShootProof in 2019.  Now Cole is focused on helping other online businesses consistently grow with sustainable & predictable profits so they can have great businesses without sacrificing a great lifestyle.  Note: Towards the end of the podcast, we dive into tactical tips you can apply today to increase revenue, profit and customer lifetime value. Take notes. Learn more about working with Cole to grow your business at www.rapidscalegroup.com Link to the video version of this episode: https://www.youtube.com/watch?v=W3yBxix5h8w Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

Tired of the hype and want to know what it actually takes to grow a multiple 7 figure eCommerce brand? Here's the no BS answer. We're taking applications right now for 2 remaining spots in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email [email protected] for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=upg3tedGV4U Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Do you know the most important question to answer before running Facebook Ads, or any ads for that matter? Here's a hint: Will Ads Even Work For Your Brand? In this episode, I break down the math behind this question and show you how to definitively answer this question.  This is probably the most important episode I've done about ads. Enjoy. Link to the video version of this episode: https://www.youtube.com/watch?v=mRjDTGdfkbI Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

What Does It Really Take To Build A 7 Figure Per Month Shopify Brand? Listen to this podcast to find out… In this episode, I'm speaking with a dear friend and client, Kati Evans. Kati and her husband have built an incredibly successful brand on Shopify selling candles. In this extremely candid conversation, Kati shares the highs, the lows, the things you must do and the mistakes you must avoid on your journey towards 7 figures and beyond. This is one of my favorite episodes to date so don't miss this one. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Do you know the most important number in your Facebook Marketing? Listen to this podcast to find out… If you're struggling to scale your revenue and Facebook Ads then this episode is for you. Discover what this number is and most important of all, learn what to do about this number once you've calculated it. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Can you still win with Facebook Ads after the iOS 14 updates? Frankly, the answer is… it depends. It depends on whether you're applying the 7 rules I share in this episode. Apply the rules and win. Enjoy and take action. Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

What should you focus on TODAY for maximum growth in your business? If you don't know then you definitely want to tune into this episode! I share the exact framework we use to evaluate and scale our brands, our client brands and even brands we're looking to acquire. Enjoy and take action. Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

What percent of your total monthly sales are coming from email? If you don't know then you definitely want to tune into this episode! Discover how email helps you get people to spend, spend more and spend more often. Plus, I'll share the best email platform for eCommerce sellers and talk about the biggest mistakes we see and what you can do to avoid them today. Enjoy and take action. Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

How do you recharge and rebalance to maximize your potential? In this episode, we're gonna talk about something we all need to be talking about way more as entrepreneurs… Self care and managing the flip side of our drive and ambition. Burnout happens when we don't create routines that balance the 5 core areas of our physical and emotional health: Air, Water, Sleep, Movement, and Food. Let's dive in and talk about how you can build and optimize your own self care routines to make sure you show up as the absolute best version of yourself every day. Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

How much more does it cost to acquire a customer than to keep one? If you said 5-7 times you'd be right… Which begs the question… Why aren't you doing more to maximize the value and bond with those customers. In my experience, the easiest win in your business is getting the most out of what you've already got. Namely, your existing customers. That's what we're talking about today. Enjoy and take action. Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

What if you could only pass on 1 piece of advice, what would it be? This episode is a bit different… I won't be sharing a specific eCommerce strategy or tactic, however, what I share will profoundly impact your business and so much more. If I were asked to pass on 1 piece of advice that would help all of us maximize our potential… this is it. Enjoy and take action. Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

How do you scale your eCommerce brand in 2021? Getting your first sales is exciting, but you quickly learn that what gets you traction in eCommerce isn't the same thing that's going to help you scale in eCommerce. So the question is: how do you go fast and scale your brand in 2021? In this episode, I'll explain a simple framework I created called SCALE that'll help you determine what exactly is going to help you grow and what you'll focus on this year. Whether you're just getting started or you've already been selling, this will help you. Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

What Shopify apps are the MOST important apps you need to have in your store? In part 2 of this 2 part episode, I keep sharing the most important apps you'll need in your store in 2021. Like I mentioned last time, we didn't pick these apps because they're the most popular or because they're trending. We picked them because they are part of a bigger system that's required to build and scale your brand. In this episode, we'll dial in the 3rd and 4th Power Levers of your eCommerce business and I'll share the essential apps you'll need. Resources mentioned in the episode: Klaviyo - Start your account here* *Note, some links listed here and mentioned on this episode are affiliate links and we do receive a commission if you sign up using these links.   Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ On Facebook On Instagram

What Shopify apps are the MOST important apps you need to have in your store? In part 1 of this 2 part episode, I breakdown the most important apps you'll need in your store in 2021. We didn't pick these apps because they're the most popular or because they're trending. We picked them because they are part of a bigger system that's required to build and scale your brand. I'll explain exactly why you need them and how they fit into your store's conversion and retention system. You do not want to miss this 2 part episode. Resources mentioned in the episode: Klaviyo - Start your account here* Optimonk* *Note, some links listed here and mentioned on this episode are affiliate links and we do receive a commission if you sign up using these links.   Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

Focus, focus, focus... It seems the advice you get when asking the question "How do I grow my business?" And for good reason... it's good advice. But exactly how do you focus in an eCommerce business and decide what is the most important thing you should be doing now to grow your brand? That's what I'll cover in this episode. I share the framework we use internally and with our students to identify the "one domino" you need to focus on knocking down. You'll walk away for this episode with massive clarity on what exactly you need to do next in your business. Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman      www.FoundRev.com On Facebook On Instagram

It's natural to think a focus on getting great results will naturally lead to the ultimate success we're striving towards.   It turns out, that can actually hold us back and sometimes even be detrimental to our success.   In this episode, I discuss a simple lesson I learned that has had a dramatic impact on how I progress towards the big targets I set in my life.   Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

This might seem backwards, yet, many times making more in your business actually comes down to doing less.   In this episode, I'll talk about how we use quizzes to make more while actually giving our customers less choices! What?!    Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

Considering building a community like a Facebook Group for your brand?   There are a handful of important decisions to make when building a new community…   However, none are more important than this:   Initial Conditions.   Nothing will influence how effective your group is and will be more than Initial Conditions.   In this episode I explain what Initial Conditions are and how to make sure you get them right.  Connect With Bryan Bowman     www.FoundRev.com     On Facebook     On Instagram

Are you hunting or farming in your eCommerce business?   Most sellers are hunting…   They go out and eat what they catch - day in & day out.   Successful sellers are farming.   The prospects they connect with today might buy today, however, they will most likely not buy today.   That's good news for you.   Why?   Because the "hunters" stop paying attention to the overwhelming majority of people that won't buy today, but will buy tomorrow, or the day after.   This episode is all about building your pipeline and how to make sure you have a constant stream of customers coming into your business.   Connect With Bryan Bowman  www.FoundRev.com On Facebook On Instagram

Email marketing is a classic "Important, But Not Urgent" item in our businesses... ESPECIALLY eCommerce businesses. However, email is hands down the best asset in your business that you're probably not utilizing enough or to it's maximum potential. In today's episode I'll breakdown one of the most important email campaigns every single brand must get right: Promotional Emails. By the end, you'll be crystal clear on where to start and what to do next. Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

It's Q4, sales are skyrocketing, and NOW is the time to connect with customers. As an eCommerce seller, you're in the middle of the fight - outbidding your competition and getting products out to customers. But the big payoff comes in Q1. Prepare for that by nurturing those customer relations now. Don't miss the window of opportunity. Listen to this episode - find out the importance of timing, how to build relationships with your customers, and how to maximize profit. Follow these crucial steps in connecting with customers Building bonds with your customers is key to the growth of your eCommerce business. The more you build those relationships, the more profitable they become. Follow these steps to connect with your customers: Systematize and automate followup Create more content  Build community These take time to set up so it's important to block out time in your calendar. Do it TODAY. It will be worth the investment. You'll start to develop relationships with your customers and connect with them. Listen now to hear more details of how you can do this. How to monetize those relationships The key to maximizing profitability is to act now. Remember, you have something people need and they're willing to pay for it. Make the value of your product so high that it dwarfs the price. Understanding this concept was a game-changer for me and my business. Get to know your prospects and the reason they want your product. Then, position your product in a way that guarantees a sale. It's not about manipulation, but rather, giving your customers what they want. What's the CORE of your backend profitability? Some of the most successful brands have made it big through frontend acquisitions alone. But the backend is where the profit is. There are no advertising costs, no acquisition costs. The key to backend profitability is cross-selling. But remember, this has to be done in a timely manner. Don't miss out. Follow up with your customers and make them an offer they can't resist. Listen to this episode where I share what I've done in my business. It has had great results. Find out detailed steps on how you can optimize your backend profitability. Put money in your pocket by taking action TODAY!  Form a virtuous cycle that results in exponential growth Once you acquire the customer, make sales, and start maximizing profitability, you form what I call a virtuous cycle. This cycle leverages the four pillars - getting more leads, increasing conversion rates, increasing AOV, and maximizing lifetime value. As you make more money, it allows you to pour into getting more acquisitions. That leads to acquiring more customers and making more profit. Experience the big payoff firsthand by following the steps I outline in this episode. Outline of This Episode [0:33] What is the big payoff? [3:02] Maximize customer relations and profitability [6:57] Utilize these three things to strengthen those relationships  [10:14] How to monetize those relationships you've built [11:58] What is the CORE of your backend profitability? [15:27] How to see exponential growth in your eCommerce business Resources & People Mentioned "Do Things that Don't Scale" - by Paul Graham Dan Kennedy Jay Abraham Connect With Bryan Bowman    www.FoundRev.com On Facebook On Instagram

The psychology of success begins with this question: Who do I have to become to have what they have? We each know someone successful in business or accomplished in a particular skill. It's easy to think you could never achieve what they have. But consider this: instead of responding in jealousy or defeat, focus on what you could do to attain that level of success.  This perspective was a game-changer in my life and business. I had to focus on what it would take to get to that place of success. Listen to this episode where I talk about the need for a growth mindset. It will change your life and business. How to use the psychology of success to tap into your superpower A growth mindset is what's needed to attain success. Some of the most wealthy people have the mindset that change is attainable. You can have the same mindset. Be certain that you can develop the skills you need to get to where you want to be. Find out how environment is key in making you rise to a level of greatness. You can't simply rely on willpower alone. Tap into your superpower - adaptability. We as humans are the most adaptive creatures on the planet. Listen to this episode to learn how this superpower helps you rise to greatness and achieve things you never thought possible. Take deliberate steps - create an environment that forces greatness There are tactical things you can do to create an environment that forces greatness. I have to remind myself of these regularly. The first step is what I call elimination - getting rid of distractions. Think about it this way: The average CEO reads one book a week. I read two per week. Maybe you think you don't have time to read. But if I asked how much time you spend on social media, your phone or TV, you'd see where your time is going. Instead of relying on willpower to turn off the TV, simply eliminate it.  This strategy of elimination goes hand in hand with making a huge investment. Learn how to invest in yourself. I've done it and have seen great results. Find out how big investments force you to become a better person.  Wake up your competitive spirit Another deliberate step you can take is to get competitive. Think of people you see as role models in your life - in business or other areas. We all need examples and it's always good to learn from others. But go beyond that. Observe what they do and learn how to do it better. See them as your competitors. As you continue to improve on what they're doing, you'll get ahead of the game. Wake up that competitive spirit and it will become a huge asset in your business. Find the secret of ritual and routine  Another asset may be something that goes against your grain. No one likes to be told what to do, but the truth is that structure breeds freedom. If your goal is to succeed in life, the only way to get there is through a routine. It may sound uncanny - but the more structure you have, the more free you become. Listen to this episode to hear some of the rituals I've built. These not only give me more freedom in the day-to-day, but they also help me function in peak performance. Find out why these rituals and routines are more essential than mere willpower.  Outline of This Episode [0:41] The game-changer for me in life and business [7:30] Tap into your superpower [9:57] Create a forcing function for success [11:51] Be willing to make a HUGE investment to become the best [14:07] Wake up your competitive spirit [15:11] Create peak performance through ritual and routine Resources & People Mentioned Willpower Doesn't Work - by Benjamin Hardy Mindset - Carol Dweck Warren Buffet Relentless- by Tim Grover Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

What's the best way to use your product marketing to connect with your audience? It's all about painting a mental picture. Learn how to communicate your unique selling proposition most effectively. The key is using simplicity and familiarity. When introducing your product don't overcomplicate it. Listen to this episode to hear the best strategy to get people's attention and how to get them to spread the word about your product. How schema plays an important role in product marketing Schema is information in your mind that's familiar. Think about if I were to ask you what a pummelo is. If you didn't know the answer, I could describe it in great detail - the color, the texture, the taste. But it would be most helpful if I said it's like a super-sized grapefruit. I tapped into your schema of grapefruit to help you understand what a pummelo is. You can do the same when describing your product to tap into what the buyer is already familiar with. What is an IKOLA and how can you use it to your advantage? Steve Jobs talked about using what he called "IKOLAs." It's an acronym for "it's kind of like a…"  One of my favorite branding examples is Scrubbing Bubbles. In their branding, they use an IKOLA. They don't talk about the chemical composition of the product. They help you visualize it by giving personality to these bubbles. It's kind of like having small scrubbers doing a thorough cleaning job in your bathroom. It's easy to understand and remember the product. Find out how to use IKOLAs in marketing your product and see the difference it makes. Make it simple. Don't speak techno-babble "The quicker picker-upper"  "Just do it"  "Melts in your mouth - not in your hands"   These well-known product descriptions create images and emotions that we're familiar with. They're perfect examples of simple communication that creates desire in a customer. Speaking simply doesn't mean dumbing down ideas. It's a way to connect people with your product. In behavioral psychology, studies have shown that when people are confronted with a complex idea, it triggers an alert in their brains. This leaves room for doubt and confusion, hindering the decision-making process. You want your customers to say yes - not maybe. Don't give them a reason to look elsewhere. How to make your USP stick When you keep your marketing ideas simple, it helps you do two things - tear down barriers and tap into something your customers already know. It's easy to understand, it makes them stop, and it gets their attention. Once you have their attention, trigger emotions that cause them to take action. Find out in this episode the best methods on how to tap into people's schema. It will make your product memorable and easy to share. Outline of This Episode [1:57] Find help in your marketing by using this simple illustration [3:17] How you can best communicate your USP [5:03] Make it simple. Don't speak techno-babble [8:15] How to tap into people's schema Resources & People Mentioned Made to Stick - by Chip Heath & Dan Heath Steve Jobs Russell Brunson Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

We all have superpowers - the problem is that most of us don't recognize them as such. We need others to point them out to us. This episode is about that - and it's sparked by a conversation I was having with a friend just this week. He's feeling down, like it's hard for him to get himself into the game and I totally understand the feeling. I want you to hear what I shared with him because I think it's powerful. If you can do this one thing you'll equip yourself with the tools you need to pull yourself out of that slump every time it happens. Give yourself permission to feel down. On the other side of pain is tremendous power Before we get too far into this, I want you to understand something - nobody can be motivated and "up" all the time. Life simply isn't that way. In spite of the impression we get from Instagram, nobody's life is perfect and happy all the time. And here's the good news - it's OK to feel down. We need to learn how to let the pressure off of ourselves and quit expecting that we should be full of motivation and energy all the time and give ourselves permission to be down when the time comes. When we can do that - and work through the painful down time - we'll find tremendous reserves of power available on the other side. Start with the 5 core elements you need as a human being One last thing before I tell you what I told my friend. As human beings we all need 5 core elements to be well adjusted and healthy. Too often we jump to radical things like therapy or fasting or a crazy eating plan when all we really need to do is focus on these 5 basics consistently. What are they? Water, sleep, movement, diet, and air. I spend a small portion of this episode explaining what I mean by each of those and why they are so important. If you take nothing else away from this podcast but can get yourself going in the right direction with these 5 things, you'll be doing well. Do you know what a swipe file is? The concept of a swipe file comes from the famous copywriters who have made their money by fashioning headlines, marketing campaigns, and advertisements. They would pay attention to the other marketing and branding going on around them and keep examples of things that inspired them or that they thought were particularly brilliant. When they were ready to create their next piece of work, they would not start from scratch. They'd go to that swipe file and begin pursuing the ideas that had made them want to do great work themselves. Without fail, they'd find some ideas to put together that would serve as fuel for their current project. Keep that concept in mind as I reveal what I told my friend. He needs to create what I call a "superpower swipe file." What the heck is a superpower swipe file? Along the lines of a traditional swipe file that any entrepreneur, writer, or business owner might create, you can and should create your own personal swipe file. It's not for capturing great business ideas - it's for capturing the great things that are said about you, your services, and your products. When people praise us, we need to do more than just say "thank you." We need to pay attention. And if we are able to pay attention over time - by keeping the notes, emails., etc. - we'll be able to encourage ourselves with the truth of what others have seen in us, on the spot, when we need it. My friends - please start your superpower swipe file today.  Outline of This Episode [0:37] The reason I'm sharing this topic with you [1:23] The feeling of being stuck, being out of the game, without motivation [2:01] Give yourself permission to feel down [3:32] Nature is a tremendous resource for resetting your mood [4:55] 5 core elements everyone needs [8:08] Create a superpower swipe file [12:52] And about a business swipe file...   Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

Words have power. But there's one word considered to be magical because it's the most powerful. It affects things like the kinds of people you're drawn to, what foods you like, and even what you do for a living. What is this magic word? It's your name. There's been a lot of research done about the power of names and the words we use. Listen to this episode to hear how you can use names in your eCommerce business. It can be a game-changer! Find out how words can be used as a strategy statement A name helps define the purpose of something or someone. It has so much power and can be used as a strategy statement. Take Thomas Edison, for example. He had a team who ran numerous experiments. He named them "muckers." That may sound like a random name, but he used it purposefully. When doing the experiments, the muckers didn't have to ask what the next step was. Their given name helped eliminate the question of what they were responsible for. It defined them and their purpose. Learn how you can use names to benefit your business. Why you should call your customers "clients"  What's the difference between customers and clients? Customers are transactional relationships. They give you money, you give them a product. Clients, on the other hand, see you as a trusted adviser. You develop relationships with clients and you sell products to customers. I call all of my customers clients. Whether they've bought any product or not, internally in the company, everyone is a client. Try it. Start calling all of your customers clients. Listen to find out how making this simple change in words can make a BIG difference in your mindset and ultimately in your business. How you can add intrinsic value by naming products As you think about the power in a name, correlate that to your products. A practical tip you can start using TODAY is to name everything. It's a rule I live by. This especially works well with bundles. For example, if you put three products together, don't just call it a three-pack. Give it a name like "the fresh start pack" or something that catches the buyer's attention. Create an irresistible offer and add value to it by giving it a name. Listen to this episode to hear about a company that did this well. Learn to use words to gain a competitive advantage Since we know names are the most important words, it's vital to remember other people's names. I make a point to do this any time I meet someone. I know the power of that and how it makes them feel. It makes them feel like their voice is heard. I'm always amazed by the connections I make with people by doing this.  Names - remember them and use them to market your products. Very few sellers use this simple practice and it can help you gain the competitive advantage you need. Outline of This Episode [0:43] What is the power in a name? [3:23] Do you want customers or clients? [5:17] Why it's important to name your products  [8:46] How to gain a great competitive advantage Resources & People Mentioned Thomas Edison Thomas Edison's Muckers Connect With Bryan Bowman www.FoundRev.com On Facebook On Instagram

How can music relate to the fundamentals in business? If I tapped out the beat of a song, what is the likelihood of you guessing what it is? A study was done about this and it was expected that 50 percent of people would be able to recognize a song, but only 2.5 percent were able to identify it. When I tap out a song, I already know the melody in my head. But to you, it just sounds like random tapping. When I tap out a song, I already know the melody in my head. But to you, it just sounds like random tapping.  It's the same in the world of business. When you launch your product for the first time, you need to get your audience's attention. You know all the time that went into choosing that product but others don't. You know the melody of your "song," while others just hear noise. Listen to this episode to find out how to make your music known by differentiating your product.  What are the five fundamentals in business? If you've been listening to me over the years, you have heard me talk about these five fundamentals. But it's important to realize that having a passion for learning about them isn't enough. You must have a passion for executing these in your business: Unique selling proposition Irresistible offer Unique value proposition Unique experience proposition Unique safety proposition Listen now to find out the best way to implement these into your business TODAY. Learn how to connect your audience with your brand and be ready for great results. How to define your unique selling proposition (USP) Going back to the music analogy, the melody line is your USP. It's the thing that differentiates you from the rest of the competition. One of the best descriptions of how USP can be summed up is a phrase that answers the question, "Why should I, the prospect, do business with you given all the other choices available in the marketplace?" Learn from other brands and see what they're doing. Find out in this episode some of the best methods on how to define your USP.  Learn how to use your unique value proposition and irresistible offers to draw customers in Your unique value proposition (UVP) points out why your product has value. It's your job to make the value of your product so high that it dwarfs the price. Focus on what value you can bring to the customer. Think of creative ways of how you can put products together so that the sum of them becomes more valuable than each individual part. Listen to this episode to hear more about the importance of UVP and creating irresistible offers. Learn how you can use these to keep your customers coming back for more. Find out how to create raving fans So many sellers focus solely on acquisitions - which of course are vital to driving growth. But to ensure success, you MUST become passionate about the post-purchase experience. This is where the unique experience proposition comes in. When customers have a positive experience with you, they'll become raving fans and your strongest advocates. Along with building these relationships, you must also ensure buyers that there's no risk in the transaction. Find out how you can make them feel safe and ready for the purchase. In your business, it doesn't matter what stage you're in. Always start here with the fundamentals. Differentiate and grow your brand by implementing these TODAY! Outline of This Episode [2:15] What does music have to do with your business? [6:48] Define your unique selling proposition to stand out from the competition [10:00] How your unique value proposition draws customers in [12:04] Create raving fans with your unique experience proposition [13:27] Build confidence in your buyers with your unique safety proposition Resources & People Mentioned Russell Brunson Dan Kennedy Ready, Fire, Aim - by Michael Masterson Connect With Bryan Bowman    www.FoundRev.com    On Facebook    On Instagram

How can you take massive action in your business to get the results you want? Listen to this episode to hear what you can learn from the great artists and composers of the past. Take Picasso, for example. He created over 12,000 paintings and drawings, but only a handful was considered his greatest work. What is the takeaway from his life? Take purposeful action TODAY to make a radical difference. It gets the ball rolling and your business will excel above the rest. Learn how to propel your business forward - choose QUANTITY over quality What separates the great people of the past is not only the quality in everything they did but the QUANTITY. Take my advice from their experience - stop worrying about quality every time. Focus on cranking out content, content, content. Just like the mass production that came from each of the Greats, you have to do the same. Stop focusing on perfectionism. Listen to find out how I put this into practice and how you can crush it in the eCommerce world.  What to do when you're having difficulty figuring out what products to launch Don't just rely on genius, ability or talent. Be ready for a lot of hard work. Remember the great artists and composers who created hundreds of thousands of pieces. It's going to take effort on your part to poll audiences, gather a lot of samples, and TEST, TEST, TEST. Do things that don't scale. Find out how to surround yourself with the right people and listen to the appropriate influences to get you moving in the right direction. How to overcome the element of randomness and find the one thing that skyrockets your business In your eCommerce business, you don't know what's going to work best. The only way to overcome this huge element of randomness is by taking massive action. Learn from a man who has written about building an antifragile business and how you can do that yourself. Listen to find out about one of the biggest tech failures in history, and how the element of randomness affected some of the most prominent men in business. Learn how to take purposeful massive action to ensure success How can you be intentional about building your business? Taking massive action that includes quality is KEY. There are important things to remember like understanding differentiation points in the market. Listen to find out what else you can do to ensure success.  I have to remind myself to learn lessons from the great people of the past and how important it is to take massive action. I don't know what's going to be successful, but I do know at least one thing will work because I'll keep at it until it does. When you combine quality with quantity - you're sure to get amazing results. Outline of This Episode [0:30] What important advice would Picasso give you for your business? [4:27] Why you MUST focus not only on quality but QUANTITY [6:56] How to overcome the element of randomness and find the one thing that skyrockets your business [10:33] Learn how to take purposeful action to ensure success Resources & People Mentioned Charlie Munger & "learning from the eminent dead" Warren Buffet Berkshire Hathaway London Philharmonic Nassim Nicolas Taleb Segway Steve Jobs Jeff Bezos Connect With Bryan Bowman     www.FoundRev.com     On Facebook     On Instagram

If your online store is getting traffic, but you're having difficulties finding the best conversion methods, you're not alone. In today's technology-driven world, setting up an online store is easy. There are so many options to choose from like Shopify, BigCommerce, and Click Funnels. Most sellers know what to do when it comes to sourcing their products and driving traffic. But finding the best way to convert traffic is difficult. Let me share one of the most powerful things I use. Listen to this episode to hear details of what will become the best conversion asset in your eCommerce business. What do golf shirts have to do with converting traffic? As most of you know, I love golf. But one thing that has frustrated me is finding the right golf shirt. As inconsequential as this may sound, it's important to have the right shirt so you don't feel constricted when you make your swing. A man I had never met before knew my exact pain point AND he had the solution. He articulated his frustration with tight golf shirts and told me the best option for flexibility and comfort. Right after that game, I went straight to the store and bought several of those shirts based on his testimony.  Find out why this story is a vital lesson for your business. Listen to this episode to find out how to apply its principles to your eCommerce business and get traffic to convert. What is user-generated content and why is it so important? User-generated content (UGC) is simply content that's generated from your customers. After they've made a purchase and had a positive experience, they share their experience. It's social proof and it's so powerful. If you get the right content, it can be worth a lot of money. Listen now to hear what the right content includes and what it can do for your business today.  Find out how you can use post-purchase emails as one of your best conversion methods One of the most powerful forms of UGC is video content. But how do you get it? The answer is in post-purchase emails. This is one of the most vital things you can do in your eCommerce business. If you're not utilizing post-purchase emails, start TODAY and use it to get video content from your customers. Get a system in place and incentivize buyers. The more positive their experience with you, the more likely they'll want to talk about it. Listen as I share several ideas on how to incentivize your buyers. How to use UGC at different stages of your funnel Take the necessary time and effort to test what works best for your business. The UGC you get will become the most powerful conversion asset in your eCommerce business. Use it in different stages of your funnel. It can be at the top of your funnel as an ad to get the audience's attention. Use it for prospects who have abandoned cart.  Make this a priority in your business. UGC is the best way to convert traffic. Find out what separates the amateurs from the professionals. Listen now to find out detailed steps of using UGC and how you can succeed by implementing them today.  Outline of This Episode [0:41] Listen to an important golf story to learn how to convert traffic [4:13] What is user-generated content and why is it so important? [6:46] Find out the most effective way to utilize post-purchase emails [9:17] When is the best time to use UGC? Resources & People Mentioned Shopify Click funnels BigCommerce Magento Connect With Bryan Bowman     www.FoundRev.com     On Facebook     On Instagram

In this episode, I share some unconventional strategies to grow your business. I've personally used these and can tell you they work. One of the most powerful pieces of advice I've ever gotten was from Paul Graham. He talked about startup companies and how they either take off or they don't. Those that take off need a nudge from the founders. He emphasized the importance of aggressively marketing their products at the beginning. But Graham's primary point is to do things that don't scale. Find out about this counterintuitive principle and how it gives you incredible benefits in your eCommerce business. Find out what I did to jumpstart my first online business When I wanted to start my business, I needed to find a niche. Because of my interests, I chose to focus on outdoor products - things like camping and hiking gear. But my next step was deciding on product selection. What was the best way to find out what customers wanted? Without knowing the advice from Paul Graham on how to grow a business, I started doing things that didn't scale. One of the most helpful things I did was spend hours at REI talking to customers. No software program could compare to the valuable insights I gained by doing this. Listen to this episode to learn why these conversations were crucial to growing my business.  Learn how to gain momentum in your business and get ahead of the competition  When you're doing things that don't scale, it helps to do customer research. Go to stores that sell the same type of items you're selling. This simple practice puts you ahead of your competition. While they're looking for programs or software to find things out about their customers, you'll be talking to them. Don't just imagine your buyer persona. Find out your prospects' likes and dislikes. Make a ridiculous offer. I'm doing that right now. Go to bestQ4ever.com and see what I get so excited about. Listen now to find out how you can create enthusiasm in your business and keep it from becoming stagnate. Use these strategies to grow your business  There are so many ideas you can implement to start growing your business today. Learn how to connect with your customers on a personal level. Here are a few ways you can do this: Offer a personalized onboarding experience Follow up with customers who abandoned cart  Collect user-generated content (UGC) The bestQ4ever offer I talk about in this episode is a great example of a personalized onboarding experience. I personally welcome those who join our premium community for sellers. Although this doesn't scale, I love to do it because it adds a very personal touch and creates a connection. Find out more strategies you can use to not only connect with your customers but to build your business at the same time. Don't just automate - make it personal In today's business world, we try to automate and systematize everything. Instead of always trying to think about the big picture, sometimes to have a greater impact, we have to go small. How can you "go small" in your eCommerce business? You do things that don't scale. This is a simple yet difficult thing because it makes you step out of your comfort zone. Pick up the phone and call that customer who abandoned cart. It may make you feel uncomfortable, but the benefits will pay off. Create enthusiasm by adding the personal touch that's missing in your business. If you're hitting a plateau and want to get to the next level, listen to this episode now to hear the details I give to make this happen TODAY.  Outline of This Episode [1:26] Why focus on things that DON'T scale your eCommerce business? [3:47] Find out what I did to jumpstart my first online business  [6:58] Use these unorthodox methods to gain amazing insight your competitors overlook [9:56] Get ideas on how to boost enthusiasm in your business [13:34] Don't just automate - make it personal Resources & People Mentioned Paul Graham "Do Things that Don't Scale" - by Paul Graham Y Combinator Stripe bestQ4ever.com Gary Vaynerchuk Connect With Bryan Bowman     www.FoundRev.com     On Facebook     On Instagram

Learn the effective email marketing strategy I've been using in my business. As you continually grow your list, that's what's going to be the most profitable thing in your eCommerce business. Focus your attention on emails. You can run ads and promotions, but the consistency is going to come from your email lists. Listen to this episode where I explain in detail how to get the most out of your current list and how to monetize it. Use my proven framework to get the best results in eCommerce sales I use this framework in my email marketing and it has been very effective. There can be some variations, but the basic framework looks like this: Day One - send one email to announce the promotion  Day Two - send one email to advertise the bonus  Day Three - send two emails to remind them of the bonus and inject the urgency to act Day Four - send two emails to remind them again of the pending expiration of the deal  When using any promotions, you'll always have three distinct groups of people in these stages: those who take advantage of the sale right away, those who procrastinate, and the middle stage of people who need to be nudged toward a purchase. This third group is who you MUST focus on. In this episode, learn how to convince them that your offer is the perfect one.  The first step - find out why it's vital to know your buyer persona  You need to keep the buyer's psychology in mind because they have a lot of people offering them deals. How do you make your offer stand out from the rest? The key is first understanding your buyer persona. Don't simply find out their demographic data. Learn about them. In this episode, I'll tell you how to make your conversations with your prospects more genuine. Learn how to make an offer they can't refuse. What does quid pro quo have to do with maintaining the integrity of your brand? Always remember something for something - quid pro quo. Whenever you have a sale, there has to be a reason for it. Think about the mattress sales on Labor Day. There's no correlation between the two, but it's a reason for the sale. That's how you maintain the integrity of the brand - attach the sale to something. When sending out your email promotions, do this, otherwise, it sounds like you're just giving discounts for no reason.  Take action now - don't miss out on the profit center waiting for you Don't overthink your emails. Get your four-day promotion out as soon as possible. Remember, it doesn't have to be perfect. The more offers you get out, the better you'll become at putting them together. And the earlier you start these email promotions, the better. Some sellers have huge lists but have never promoted anything. That's just a profit center waiting.  Remember, it's important to know what differentiates your brand from the rest. No matter what you're doing, always remember this question: Why should the consumer do business with you, given all the other choices in the marketplace? The bottom line is if you can't answer that question, you're losing in the market. Use my framework and start running those promotions. You'll be excited to see how fast sales increase.  Outline of This Episode [0:33] Got your prospects' attention? Learn how to monetize that [4:34] Using email promotions - find out a proven framework to get the best results [7:22] Why it's vital to first know your buyer persona [9:30] How to maintain the integrity of your brand [11:58] Don't miss out on the profit center waiting for you to take action Resources & People Mentioned Russell Brunson https://www.ecomunderground.com/klaviyo (affiliate link) Paul Graham Connect With Bryan Bowman     www.FoundRev.com     On Facebook     On Instagram

A specific lead nurturing strategy results in a bigger audience, which equates to more revenue. Nurturing your audience never stops. You have to build automation and processes to succeed in the eCommerce world. But don't make the mistake of coming up with a complex system. When a complex system breaks, it's difficult to figure out how to fix it. Some of the best systems are very simple. Listen to this episode to find out the strategies I've used to grow my audience and my business. Find out the best equation that results in higher revenue When you're nurturing an audience, you're trying to build goodwill and community. There's a specific equation I like to use to explain how this works best: audience X goodwill X number of offers = revenue The size of an audience is the community you've built. The goodwill is the bond you've made with that audience. We all buy from people who we know, like, and trust. How much do they know, like, and trust you? With making offers, you don't want too little or too much. The result is the amount of revenue you make from those three factors combined. Use this equation to help you remember the importance of building your audience and goodwill. You won't be disappointed when you watch your revenue increase.  Why Q4 is the time to capitalize and build your audience Right now is the time to build up your audience and goodwill. It's easier in the fourth quarter because the price of getting that audience is going up. You don't want to have to pay premium prices to reach them. That's why it's vital to focus on the relationships you already have. People are already in the shopping mode so start now. Listen to this episode to help you define your unique selling proposition that will not only build your audience but boost your sales.  Define your lead nurturing strategy to build community I recently heard a speaker who did a good job building community. His methods are a good strategy for you to follow and implement. He told stories and used humor. He also "baked in" his propositions. This is KEY. Don't forget to first define your five propositions: Unique selling proposition Unique value proposition Unique experience proposition Unique safety proposition Unique irresistible offer You MUST define these and use them every chance you get. In this episode, I tell you detailed steps on how to do this. Don't miss out on this great opportunity. How to get the most out of what you already have Start with what you already have. If you only have ten emails - treat them like gold. When you have a small customer list, it's easy to call each one or write them a personal note. This is the momentum you need to propel your business forward. Let me show you how to get the most traction when you start to build your audience. In this episode, I give step-by-step strategies on how you can make the most out of what you already have. Outline of This Episode [1:28] Don't miss out on opportunities to grow your eCommerce business [4:47] Find out why this fourth quarter is the prime time to build your audience [7:44] What's the best strategy to build community? [11:32] How to get the most out of what you already have [14:22] Why reaching your problem-aware audience is key Resources & People Mentioned Episode 78 - Unlock The Secret To Success With Customer Follow Up Connect With Bryan Bowman     www.FoundRev.com     On Facebook     On Instagram