PODCAST · business
Founder, Unfiltered
by Natasha Maxwell
Founder, Unfiltered is a reflective podcast for women building businesses — and building themselves at the same time. Each episode shares real-time perspective on identity, self-trust, and the emotional reality of the messy middle. themaxwellmethod.substack.com
Episodes
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I Read a Dating Book and Now... I Don't Want to Be a Career Woman.
I have been reading a dating book. It’s called Getting to I Do by relationship therapist Dr. Pat Allen, and it’s all dating advice for women who want to get married. You’re probably asking yourself, okay, what does a dating book have to do with being a founder? Let me drop a couple of gems for…
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My Niche Is Wellness. My Last Three Clients Aren't.
Niching gets a bad rap, especially if you’re multi-passionate. It can feel like you’re boxing yourself in or hiding the rest of who you are. I’ve gone back and forth on it myself, and I’ve shape-shifted around what I thought the algorithm wanted more times than I can count. If this is your first...
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The Ugly Career, Live: Career Pivots and Resume Gaps
If you’ve ever had an ugly career, one that zigzags and doesn’t move in a straight line and doesn’t always make sense on paper, this one’s for you. This is the first time I’m doing Founder, Unfiltered live. I already have the podcast version, and it’s all about the messy middle, for those of us...
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What Happens When You Quit Netflix
Show Notes: Three months ago I canceled my Netflix membership, almost without thinking twice about it. I’d been living in Madrid and then Lisbon, and I noticed I really wasn’t turning it on anymore. So I figured, let me save the membership fee and just feel out what it’s like to not use it. In…
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People are hungry for what you have. But no one can find where to order.
People are hungry for what you have. So why aren’t you sharing your menu? I see this constantly across Substack, Instagram, and LinkedIn. Genuinely talented creators and coaches sharing incredible value, and when someone goes looking for a way to actually work with them or buy from them, there’s...
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You Don’t Have A Marketing Problem. You Have A Dream Client Problem.
Show Notes You’ve been showing up. Posting consistently, trying new hooks, rewriting your captions, maybe even changing your whole aesthetic. And it’s still not translating. Or worse, you’re getting likes and comments and saves, but not sales. Here’s what I don’t think enough people are willing…
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Nobody Tells You Growth Means Losing Friends
SHOW NOTES My mom is ghostwriting an autobiography for a friend of hers, a man who built his empire from nothing in the South, at a time when that wasn’t supposed to be possible for someone who looked like him. He shared a story with her that his grandfather told him back when he was still...
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You're Building on Sand, and No One's Had the Heart to Tell You
In this episode of Founder, Unfiltered I break down a pattern I keep seeing on discovery calls: founders who go straight for Google Ads or Meta Ads, or bring in a paid ads company, before ever stopping to look at whether their own brand or business is set up to hold that traffic. In this episode…
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Nobody Builds A Business From Scratch (They Build It From A Wound)
Hello Founder Fam, we’re back with another episode of Founder Unfiltered. I had a discovery call this week with a urologist who’s been in her field for over 30 years. Her focus now is perimenopause and menopause, and when I asked her about her offers, her answer stopped me. Every single one…
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Nothing Is As Expensive As You Think It Is
Happy Fourth of July Weekend! This week I’m digging into something that’s been on my mind as we head into America’s 250th birthday: resourcefulness, and why so many of the things we assume are out of reach actually aren’t. If you’re new here, follow along at themaxwellmethod.substack.com so you...
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They Make Millions and They Still Called Me
This week I’m sharing something that genuinely caught me off guard. A potential client reached out about building a brand. I didn’t know much about them going in, just that they wanted to connect. So I showed up the way I always do on discovery calls: curious, open, no agenda other than…
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You're Allowed to Change Your Mind: Your Brand Isn't Supposed to Stay the Same
There’s a version of decision-making that feels like life or death and then there’s the version that actually serves your business. In this episode, I’m talking about one of the quietest growth blockers I see founders run into: the paralysis of trying to get it perfect the first time. Whether…
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Your Yap Style Is a Business Strategy. Here's How to Find It.
Show Notes By now you’ve probably seen it. Millennial creator Jessi Jean (@jessijean) just launched a Yap Challenge that brought in over $1.2 million, organically, with over 4,000 students buying into a course priced just under $300. And the internet had feelings about it. I’m not here to add to...
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Stop Job Searching Alone: The Consulting Collective Model That Changes Everything
Show notes What if the answer to surviving this job market wasn’t to search harder, but to stop going at it solo? This week I’m diving into a concept that has been showing up in my algorithm on repeat and honestly, I can’t stop thinking about it: the consulting collective. I first came across the...
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Why I'm Doubling Down on LinkedIn After 12 Years on Instagram
After 12 years of building my personal brand on Instagram, I made a decision that surprised even me. I’m doubling down on LinkedIn. Not abandoning Instagram. But getting really honest about where the people I actually want to work with are spending their time... and what they’re looking for when...
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The Loneliest Part of Being a Founder Isn't What You Think
Hi Founder Fam, I’m recording this one from Lisbon. I just got in yesterday after eight weeks in Madrid, and I want to be honest with you about something that’s been sitting with me. The past three months have been a bit of an emotional rollercoaster. I’ve been a founder for six years, but only...
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How to find the one thing that pulls you out of spin-out
A short follow-up to last week’s deep dive on nervous system regulation. After six weeks of nonstop build mode in Madrid, I got invited to Denia Beach (in the region of Alicante) and the second I sat in front of the water, I remembered: this is the tool. The ocean isn’t just something I love.…
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Your Nervous System Is Running Your Business (Whether You Know It or Not)
Something I never expected to be talking about as a brand strategist — nervous system regulation. And yet here we are. For a while I kept seeing it everywhere. Instagram, TikTok, YouTube. Somatic coaches, nervous system experts, all saying the same thing: you can only grow as much as your nervous...
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Your Superpower Is Already There: Now Build Something With It
The job market is shifting fast. AI is displacing roles in design, copywriting, marketing, engineering, and if you’ve been feeling that pressure, this episode is for you. This week I’m breaking down the one thing I wish more people did before the uncertainty hit: figure out what you’re already...
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Why Whimsy Is a Business Strategy
Three weeks into Madrid and I’ve stumbled onto something the locals seem to know by default; joy isn’t the reward at the end of the to-do list. It’s the fuel you run on while you’re doing it. In this episode I’m talking about the whimsy trend, why I think it’s actually a nervous system necessity...
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Why Referrals Aren't a Scaling Strategy (And What Actually Is)
If referrals have been the backbone of your business, this episode is for you and honestly, it’s for me too. In this episode, I’m getting real about a pattern I’ve been seeing while auditing wellness founders on Instagram: your website is built for scale, but your social media is still quietly...
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How Changing Your Scenery Changes Your Business Brain
What happens to your business when you stop working from the same four walls — and what neuroscience says about it. I picked up my life, my dog, and my business and moved to Madrid, Spain. And within seven days, something shifted. In this episode of Founder Unfiltered, I’m talking about one of…
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The Real Reason Founders Quit
What if the real reason founders quit isn’t the market, the competition, or the money — it’s that they never set their business up to make them happy in the first place? In this episode, I’m coming to you fresh off the plane from Madrid, Spain, sharing the insight from Leila Hormozi that I simply...
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Perfectionism Is Just Procrastination in a Cute Outfit
This week I’m getting real about something I noticed in my own business — the sneaky cycle between perfectionism and procrastination. If you’ve ever stayed up until 2am perfecting something only to wake up the next day and avoid it entirely, this one’s for you. I break down why the pressure to…
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Why Founders Need Founder Friends
Episode 5: Dear Algo, Send Me My People No one understands a founder’s struggles quite like another founder. In this week’s episode, I share how rediscovering Threads gave me the community I didn’t even know I needed—and why finding your people matters at every stage of the founder journey.…
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If Bad Bunny Can Share His Truth, So Can You
This episode is a reminder for personal brands and content creators that sharing from a real place doesn’t cost you; it expands you. When you reach the moment where you feel like you can’t hold something in anymore, that’s not a mistake. It’s human. Inspired by artists like Bad Bunny, this...
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Stay With It, Even When You’re Scared
As your business grows, things will change.New decisions come up. New directions. New discomfort. This episode is about how to respond when fear shows up during those moments.Not by panicking.Not by pulling back.And not by abandoning what you’re building. Growth brings change.Change brings...
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And Then What? (The Part of Scaling Nobody Talks About)
This is the first time in six years I’ve hired someone to help with sales… and it brought up everything. In this episode, I’m talking about the “and then what?” moment — when you finally expand, and your brain immediately wonders if you’re set up to handle what you asked for. We get into:— making...
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Doomscrolling Is Quietly Wrecking Your Momentum
This week’s quick Founder, Unfiltered reflection is about doomscrolling — and how it quietly hijacks your nervous system and slows down your momentum as you’re building. If you’ve been feeling scattered, overstimulated, or suddenly doubting yourself after too much time online… this is your…
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Founder, Unfiltered — Trailer
Founder, Unfiltered is a reflective podcast for women building businesses — and building themselves at the same time. In this short trailer, I share what this podcast is (and what it isn’t), who it’s for, and why I’m choosing to talk about the parts of building most people leave out. If you’re in...
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ABOUT THIS SHOW
Founder, Unfiltered is a reflective podcast for women building businesses — and building themselves at the same time. Each episode shares real-time perspective on identity, self-trust, and the emotional reality of the messy middle.
themaxwellmethod.substack.com
HOSTED BY
Natasha Maxwell
CATEGORIES
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Frequently Asked Questions
How many episodes does Founder, Unfiltered have?
Founder, Unfiltered currently has 30 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Founder, Unfiltered about?
Founder, Unfiltered is a reflective podcast for women building businesses — and building themselves at the same time. Each episode shares real-time perspective on identity, self-trust, and the emotional reality of the messy middle. themaxwellmethod.substack.com
How often does Founder, Unfiltered release new episodes?
Founder, Unfiltered has 30 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Founder, Unfiltered?
You can listen to Founder, Unfiltered on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Founder, Unfiltered?
Founder, Unfiltered is created and hosted by Natasha Maxwell.
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