The Real Reason Founders Quit
from Founder, Unfiltered Hosted by Natasha Maxwell
What if the real reason founders quit isn’t the market, the competition, or the money — it’s that they never set their business up to make them happy in the first place? In this episode, I’m coming to you fresh off the plane from Madrid, Spain, sharing the insight from Leila Hormozi that I simply cannot stop thinking about: the founders who keep going are the ones who’ve built their lives and businesses around what truly lights them up. I get real about why I moved abroad (again), what I learned from my time in Lima, how I’m intentionally setting up my new environment in Madrid, and the daily morning routine that keeps me grounded even when business gets hard — including the “morning pages” practice I swear by. If you’re feeling burned out, stuck, or close to throwing in the towel, this episode is for you. In this episode: * Why your business setup and your happiness are more connected than you think * How to identify and “hack” the daily stressors pulling you out of the game * My morning routine: quiet time, journaling, and why I never reach for my phone first thing * What I’m doing in Madrid to set myself up for success over the next two months Resources mentioned: * 📺 Leila Hormozi on why founders quit — Watch the reel here * 📚 The Artist’s Way by Julia Cameron — the book behind the “morning pages” practice I mention: Amazon link Get full access to Something of Your Own by Natasha Maxwell at themaxwellmethod.substack.com/subscribe
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