PODCAST · business
FoundersPlace.co Podcast
by Founder's Place
"If you build it, they will come -- if they can find you." Founders, entrepreneurs, and big idea people quickly realize that creating a great product is only a small part of their newly discovered challenges to building a company. You quickly move from "visionary" to the company Swiss Army Knife, solving an array of problems - from office furniture to partnership agreements, from hiring the best talent to finding your customers. The challenges are never ending, the answers typically expose another problem. We can't solve everything, but how turning your idea into a product and then taking the product to the right market - and even growing that market - are right in the sweet spot of this podcast. Founders, and those who support them, weigh-in on how to solve these problems and where to turn for answers. Household names and those that aspire to be share insights, strategies, and some occasional hair pulling frustrations on what it means to be a founder -- and why almost all of them w
Episodes
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Episode 57 - Blitzscaling Your Company as a Leader with Chris Yeh
What does it take for a company to grow so big and so successfully in no time? Blitzscaling is defined as “an accelerated path to the stage in a startup's life-cycle where the most value is created.” In this episode, you will learn how your role as a leader is central and essential to…
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Episode 56 - Developing EQ in Business with Bob Tinker
Building your business isn’t about the IQ and the strategies alone because achieving growth lies in your EQ and how well you can learn to let go of your ego for the sake of the company. Bob Tinker is an Enterprise CEO, innovator, multi-time entrepreneur, start-up guy, and founder of MobileIron...
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Episode 55 - “What Happens When You Have A Mess” in An Entrepreneur's Point of View with Kate Byrne
How would you feel if you step into an organization knowing everything’s working out, but soon you find out you have to deal with other people’s mess? This is a great dilemma to which every people experience in every aspect. It is important to deal with it by surrounding yourself with the right...
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Episode 54 - Data-Driven Marketing with Mike Moran
As a founder, it was you who created the company from the ground up. You certainly have the knowledge and skills to run it and bring the organization to a level where you have envisioned it to be. However, like most founders, you may not know everything - just like everybody else. This is...
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Episode 53 - The Tech Path to Growth with Matt Benati
How can you lead your company to a path of growth as a founder? The tech and martech space offers founders revolutionary tools that can accelerate the growth that you desire. However, being clear about your direction as to what kind of growth you want to achieve for your company is important to...
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Episode 52 - Enhancing Marketing Competency with Kate Bradley Chernis
Not all marketers are superheroes. As a founder, you need to equip your marketing team with the right tools that can help them become more organized and highly competent. Find out how tools can help you eliminate redundancy, wastage, and disorganization especially using Lately as a platform. Kate...
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Episode 51 - Personal and Corporate Transformation with Julie Roehm
Not all individuals follow a traditional path in their careers. Some unique ones explore different careers not for a lack of sense of stability but the passion to ignite transformation where transformation can be most fulfilling. Julie Roehm has been CMO, Chief Storyteller, Chief Experience...
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Episode 50 - Building a Customer-centric Company with Manoj Phatak
Having developed a product is only the beginning. The company must continue to pivot as necessary to be finally molded into one that the customers need and want. As such, the customer has to take center stage in trying to develop that product that will bring the company success. Manoj Phatak is…
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Episode 49 - The Blue Delta Jeans Success with Nick Weaver and Josh West
Starting a business from scratch with almost nothing but your strengths has its advantages including developing resourcefulness and tenacity. Nick Weaver is co-founder and COO of Blue Delta Jeans. Josh West is co-founder and CEO of Blue Delta Jeans. Both Nick and Josh admit to making “custom…
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Episode 48 - Going through Transitions & Taking Breaths with Sameer Patel
There will come a point in your life and your career where you will have to decide whether you should take a risk and take a different route or not. Meanwhile, taking a breath mentally can be a productive way of preparing yourself for that next challenge. Sameer Patel is formerly a CEO at Kahuna...
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Episode 47: How to Evolve in the Marketplace with Dick Hyatt
In a world where disruption is the trend, transformation begins to emerge as a more natural and progressive way to create value, effect unique changes, and build something bigger. Dick Hyatt is a serial entrepreneur who has been part of 6 to 7 different companies, leading transformational…
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Episode 46 - Putting the "C" back in "CMO"
What’s the “C” in CMO? Apparently, a decline has been seen in the role of the CMO in the organization and this may not be a trend to just brush aside. In this Toddcast episode, let’s dig deep and find out how we can turn things around. Christine Crandell is a Serial CMO, B2B board member, and...
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Episode 45 - Making Successful Career Transitions with Seth Greenberg
Knowing yourself and knowing exactly what you want can help you find that remarkable opportunity in a company where you can fit in. And if you are a founder, remember that personality takes precedence over skill set when you want to build up the right team. Seth Greenberg claims to be a marketer…
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Episode 44 - Transitions in Organizations with Eric Duerr
Transitions can seem undesirably difficult but with the right amount of curiosity, an authentic interest in people, and the desire to grow, it can be made productively successful. Eric Duerr is the Growth Strategy Lead at Yesler, an agency for B2B marketers. Learn more about your ad choices.…
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Episode 43 - Humanizing Brand Marketing with Bryan Kramer
There are different ways to approach marketing and the goal is to make it most effective in reaching out to customers. Every touch point is a potential for closing a sale and thus must be well-orchestrated, lest you loose that customer or client along the way. More than any meticulously planned...
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Episode 42 - Inspiring Creativity and Leadership in the Workplace with Courtney Kramer
Both creativity and leadership are not easy to inspire in the workplace – but maintaining an open mind and opening up to your true self can help spark that kind of company culture. Courtney Kramer is the Head of Global Marketing at Co-Active Training Institute (CTI), formerly Coaches Training...
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Episode 41 - Growth and Focus with Shanee Ben Zur
Company growth is a goal that founders strive to achieve at certain stages and growth marketing is both a scientific and artistic tool to use. As a science, growth marketing will require continuous, methodical experimentation until a viable conclusion on how to reach growth goals is attained. And...
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Episode 40 - Marketing and The Marketer in Today’s World with Michelle Killebrew
Gone are the days when marketing is just one segment of the organization. Today, a marketer has to communicate and collaborate with business leaders and other team members in a common language towards reaching revenue goals. Today's guest expounds on those principles and explains what it means to...
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Episode 39: Healthy Mix of Marketing and Marketing Evolution with Aaron Strout
It's good to really take time and segregate a budget for your marketing strategy and how you could build your own name in the industry. But some brands and companies just go with the flow without really having an end in mind. Setting your goals can help you reach your destination. In marketing…
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Episode 38 - A Walkthrough in a C-level Executive’s Mind with Blaine Mathieu
Working as a C-level executive is unimaginably difficult and brings a lot of pressure to the table. And every executive on a C-level (CEO, CMO, CFO, name it) has different perceptions in running the business and doing their responsibilities. Learn more from Blaine as he speaks about many…
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Episode 37 - Looking at the Perspective of a Business Strategist with Christine Crandell
“The intersection of customer experience is sustainability. It may sound like it’s not relevant to a lot of people but it is. It is the hidden tsunami that is going to knock people right out apart. It’s the next age of customer experience,”these are the words of Christine Crandell a business...
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Episode 36 - The CMO’s CMO with Karen Hayward
The function of a CMO is focused on facilitating sales & marketing strategies of a business. While CMOs work together with the other C-level executives, harmony in an organization isn’t always present. To execute a plan and make it work, there should be a forging partnership within an…
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Episode 35 - The Evolution of the CMO with Britta Meyer
As the function of marketing evolves, so does the role of the CMO in the organization. And if given the chance, the CMO can work together with other company leaders to achieve shared goals and encourage innovation. Britta Meyer is an Independent Advisor, Executive Consultant, and CMO. In the…
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Episode 34 - Business & Mindset with Jerome Nadel
A company in their earlier stages always has a notion of an abundance mindset. They want to grow and they are so eager to improve each day of operation. But when the company starts to grow, they start bringing in people with a scarcity mindset – control the budget, cut the costs, etc. Thinking…
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Episode 33: Toddcast #5 - Investors, VC's, and YOU
You’ve got your product, but how well do you know your market? Do pitches haunt your dreams? As a founder, you have to wear many hats. One of them is “finding a VC”, one of the most important parts of starting a company. But…how do you secure an investor? Today’s Toddcast recaps the last few…
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Episode 32 - Startups from An Investor’s Perspective with Steve Mankoff
How worthy are you? Yes, you have a great idea and an awesome product. But what about your market? Is it big enough? If you have been on the lookout for investors, these are just some of the questions that would need to be answered. Investors are going to scrutinize you from different angles. It…
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Episode 31 - From an Investor's Viewpoint with Maha Ibrahim
What makes an investor want to invest in a company like yours? A good pitch, a great presentation, or some sensational numbers - one can only guess what it is that makes an impressive impact on investors enough to make them say yes. More than a pitch, VCs are looking at how much you can make them...
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Episode 30 - Venture Capital Redefined with Bruce Cleveland
Product ideation can be the most exciting stage in your starting a company. And once you are able to establish your MVP or most viable product, you might think that Venture Capital or VC firms will now be interested in investing in your company so that you can have your capital start up. However,...
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Episode 29 - The Real Deal on VCs and How to Get Your Money with Paul Jozefak
What does it take to get that most coveted funding and then be able to take your company to the next level? First-time founders could think that simply sending potential investors an email, pitch deck, or business plan is enough to make an impression. However, it is never as simple, or instant…
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Episode 28 - ToddCast - How to Be the Leader in your Category
Everyone can’t make it to the top all at the same time. We have different phasing, different timelines. But what if you could do something about it to change the process, and lessen the time you spend on other things, in order to lead? Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 27 - The American Foster Care System with Jennifer Jacobs and Jessica Stern
A lot of people have misconceptions about the American Foster Care System. They think it’s just a government thing and people have no say about it. But Jennifer and Jessica were so eager to make a change in the lives of these children - that in turn will benefit the future of the society. Learn…
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Episode 26 - Work the Way out of Networking with Karen Wickre
Karen Wickre is a veteran editor, content strategies, curator, and connector of people and ideas. She is so passionate about what she’s learned about connections and networking that she wrote the book: “Taking The Work Out of Networking: An Introvert's Guide To Making Connections That Count”....
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Episode 25 - Marketing 101 for Startups with Devin Redmond
What would be the best way to approach marketing if you are a startup? Well first off, you have to acknowledge the importance of marketing in helping you achieve business success. Unfortunately, most founders tend to underestimate such importance and then end up realizing too late what was…
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Episode 24 - Workforce Diversity and Inclusion with Lily Zheng
Lily Zheng empowers employers to create inclusive workplace environments through policy recommendations, trainings and best practices. She is also a diversity and inclusion consultant, executive coach, and design researcher who helps people and organizations transform their positive intentions…
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Episode 23 - Authenticity in Marketing with Stacey Epstein
How much should you be watching over your shoulder to your competitors? When you are just starting out, it's easy to keep looking at what your competition is doing, wanting to make sure that you're getting ahead and surpassing whatever it is they're doing. If you want to really stand out, you…
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Episode 22.5 - Toddcast #3 - Founder's Fear
Fear is a basic emotion that haunts many individuals and cause them to stop on their tracks, and a founder like yourself is no exemption. Your journey as a founder can be beset by fear and it is important to know what forms they take and at which particular stages so that you become aware of them...
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Episode 22 - Doing It Right with Jiwon Hong
We often hear how practice makes perfect to the point of it being a cliché but the importance of constant practice cannot be denied. Being a founder is not an ordinary feat and if you want to succeed, you really have to put in the hard work and have to be extraordinary. This episode is about...
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Episode 21 - Dispute Resolution and Mediation with Larry Friedberg & Colin Rule
How does a problem turn into an opportunity? Early-stage founders only have the positive road ahead in mind. As the company grows however, problems and disputes are bound to grow in magnitude as well. If you do not have policies and guidelines in place and fail to resolve the problem satisfyingly...
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Episode 20 - A Business with a Purpose with Villy Wang
The primary purpose of growing a business is to generate revenue - lots of it, but, that may not always be the case. A non-profit social enterprise has the ability to give you both revenue as a business and fulfillment as a life’s mission. Most founders tend to focus too much on the monetary side...
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Episode 19 - What Leadership Really Means with Jeff Eggers
Leadership is a crowded book topic. A lot of authors have already laid down their ideas about leadership, but Jeff Eggers, together with his co-writers, has given us a different view in the new book "Leaders: Myth and Reality". In this episode, Jeff talks about the various people they profiled…
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Episode 18 - ToddCast #2- 2019 Trends in Talent
Have you been thinking in a while how to fill in those vacancies, or how to keep great people in your organization? Are you following a process that doesn't give you the results you need? Todd Wilms has invited several experts in talent and recruitment to talk about how to draw talents, how you…
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Episode 17 - Hiring Your Marketers the Right Way with Michael King
Michael King has been in the recruitment industry since the late 90’s. He has worked with founders and startup companies finding great talents – teaching them where and how to get them. He loves working with small companies because every hire is crucial to the company’s success. Learn how he can...
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Episode 16 - Talent, HR, and Benefits with Tariq Hilaly
As a founder, you make decisions on an everyday basis and one of them pertains to talent, recruiting, and benefits. Apparently, employee benefits can be very expensive if you just rely on your insurance broker for information. In addition, you have to know what your competitors are offering....
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Episode 15 - Harnessing Your Team’s Strengths with Dana Shaw-Arimoto
Often, the approach is to try to improve on your weaknesses. But does that really work? It is easy to think that people can still improve, especially when it comes to their weaknesses. When you are able to identify what each of your employees are good at, you will be able to place them in the…
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Episode 14 - The Art and Science of Talent Acquisition with Will Staney
How do you go about acquiring talents and leaders for your teams? As a founder who does a lot of multitasking, you might find yourself instantly hiring someone who looks like an expert just to fill in the position. In the long haul however, you will realize that same employee isn't really a good...
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Episode 13 - The Role of Marketing in Startups with Jon Miller
Marketing can play a different role for different kinds of companies but for startups, there are basic principles that apply. Typically, marketing is responsible for creating awareness and ensuring preference in buyers. It is important to hire the CMO who can work on answering the marketing need...
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Episode 12 - Building a Foundational Company Culture with Daren Martin
What does having a well-established company culture have to do with you running your business? Some would like to think that a culture organically gets developed over the course of time; most companies that don't go out of their way to set up the kind of culture they want suffer later when a...
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Episode 11 - Leading Your Company through an Exit with Nikhil Raj
Why should a company like yours choose an exit? Wouldn’t you want to grow your company, especially when you’re starting to gain momentum and success is just at the horizon? Apparently, as a Founder, you could get confronted with forks on the road as your company goes through the different stages....
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Episode 10 - Growing Your Team and Succeeding with Investors with Kevin Eyres
You are not perfect - you’re human. Your being a founder does not make you immune from having weaknesses and making mistakes. As such, in choosing people to be part of your team, you can’t just hire anybody. You have to hire that someone who is not just an expert but someone who will fill in the...
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Episode 09 - Toddcast #1
Is it enough for you to be a Founder and an expert at what you do? Founders are humans with amazing skills, talent, and expertise. But like any other human, founders have limitations too and there are things that they still need to learn and skills that they need to develop in order to achieve...
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ABOUT THIS SHOW
"If you build it, they will come -- if they can find you." Founders, entrepreneurs, and big idea people quickly realize that creating a great product is only a small part of their newly discovered challenges to building a company. You quickly move from "visionary" to the company Swiss Army Knife, solving an array of problems - from office furniture to partnership agreements, from hiring the best talent to finding your customers. The challenges are never ending, the answers typically expose another problem. We can't solve everything, but how turning your idea into a product and then taking the product to the right market - and even growing that market - are right in the sweet spot of this podcast. Founders, and those who support them, weigh-in on how to solve these problems and where to turn for answers. Household names and those that aspire to be share insights, strategies, and some occasional hair pulling frustrations on what it means to be a founder -- and why almost all of them w
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Founder's Place
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