PODCAST · business
Franchising & Real Estate | Second Life Method Podcast FRE | 2LM
by LaunchPod Media inc.
Join host Kelly Maxwell as he explores proven strategies, shares his success stories, and features conversations with industry experts who have mastered the art of global real estate investing. Tag along and discover how offshore real estate can be a game changer in your financial future. This podcast is designed to be your ultimate guide in learning all you need to know about investing in real estate, dealing with offshore assets, and becoming a top-tier property manager. You can also expect to learn valuable insights on other related topics like franchising and building generational wealth. Tune in each week to unleash the power of the foreign market and grow your cash flow today!
Episodes
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5 Spider Bite Truths | Hard Truths about Growing Right
In this episode of the Second Life Method Podcast, host Kelly Maxwell delves into the metaphorical 'spider bites'—the uncomfortable truths and challenges—that entrepreneurs often face on their journey to growth. Drawing parallels between the unexpected pain of a spider bite and the unforeseen...
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Trapped Down Near the Wire | Poverty’s Grip On The Working & Middle Classes Part 1
In today’s episode, Kelly discusses poverty and how it affects the financial mindset of people all around the world. While you don’t have control over where you start in life, you do have control over where you go and this episode will break down some of the fundamental components that make...
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Real Estate Investing Criteria | What Should I Invest in First
In today’s episode, Kelly talks about what to consider when investing in real estate for both new and seasoned investors. Making good investment decisions will help you avoid future financial trouble and ensure that you get the biggest return on your investment. Maybe you’re buying your very…
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Speak Without Ego, Listen Without Defense | Nourishing Relationships Through Conversation
In this episode Kelly talks about the importance of communication and putting your ego aside in order to nourish relationships. Speaking without ego is so you don’t make enemies everywhere you go and call attention to yourself, and then listening without defense means you can listen to someone…
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1031 Tax Deferred Exchange | Pay No Taxes When You Sell a Property
Kelly is doing a follow-up on the Depreciation episode from yesterday and talking about 1031 tax exchange, which means essentially you pay no taxes when you sell a property and technically you postpone the tax, including any of the taxes associated with depreciation. This is not like a tax free...
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Depreciation | The Government Will Pay You To Invest
You’re probably wondering how on Earth the government is supposed to pay you to invest. Depreciation is one of investors’ and accountants’ best kept secrets for saving money at tax time, as well as helping people keep their wealth. The government provides a financial incentive for you to invest…
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Gain on Sale | How Much Profit Goes In Your Pocket
In this episode Kelly talks about how much profit goes into your pocket when you sell an investment property. It’s starting to be tax time again, so gain on sale is something you will want to understand. It is the taxable profit that is realized during the sale of a real estate asset or property....
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Adjusted Basis | Harnessing Financial Value Beyond The Numbers
Today Kelly talks about the adjusted basis. This is a simple calculation that’ll help you understand more clearly what your position is in a given deal. What your REAL position is, both in a financial sense for the purpose of calculating profits and taxes, but also to learn to identify value and...
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Cap Rate | Understanding What Makes a Good Deal and Why
In this episode, we’re going to understand capitalization rate, and what makes a good deal and why. A commercial property, like an office building or apartment complex, is valued according to how much income the property makes, minus its expenses. Residential properties, such as singles homes…
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Net Operating Income | How to Maximize Your Properties Value
Today’s episode is a lot of fun. Kelly talks all about Net Operating Income and millions and millions of dollars, how those real estate investors who invest in commercial and multi family apartments end up with millions of dollars of what seems like liquid cash that they can go invest wherever…
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Break Even Point | Mapping Your “Infinite Financial Return
Have you ever thought about making an infinite financial return on your investments? Kelly had never thought about it either until he read it in investing books and he started to hear this term, infinite return, and he became very fascinated. So today he has a very special episode for you all on...
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Rule of 72’s | How Long Until My Property’s Value Doubles
In this episode, Kelly wanted to show you a very useful investment trick that you can use the next time you’re out looking for properties, which is called the Rule of 72’s. This is kind of an older trick used mostly by a lot of the veterans of investing, but the definition is the rule of 72’s...
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Vacancy & Credit Loss | Minimizing Loss, Maximizing Occupancy
This is a topic that makes investors very nervous, but we must reckon with it. Kelly gets questioned all the time about how much cash someone should put aside for a rainy day in real estate. The words vacancy and credit loss make their ears sting, so today Kelly talks about exactly how much money...
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Rich People Don’t Overpay | Quit Thinking You Can Rip Them Off
This is something that has bothered Kelly for a while. It’s about manners and ethics, and don’t make a fool of yourself out there, which a lot of people end up doing. It’s a trap that many fall into where they brag about charging a client a lot of money for something they did very little work…
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Debt Service Coverage Ratio Secure Financing For Your Investment Properties
This is a shorter episode for you guys today. Kelly wants you to be getting out there investing, and building your money and empire. Listen to him explain this quick and easy napkin investment calculation metric to make a part of your due diligence process to help make your loans be more likely…
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Ride the Momentum! | Gaining Financial Momentum in Business
There are times when all the stress of career, family, the risks in the market, changes in the government, and everything that’s happening, it all just gets a little overwhelming. There are times, while running companies especially, when things start to really feel like a grind and it becomes...
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6 Ways to Put Yourself on The Path to $1M in Net Worth in 2025
Having a one million dollar net worth would make a huge difference for an individual and their family. Most people have thought about what it would be like to obtain that level of wealth, but most people haven’t actually considered the actual possibility of obtaining it. If you set the right…
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Exhale Sales, Inhale Profits | Winning New Customers at Trade Shows in 2025
As mentioned previously, Kelly was in Las Vegas for the ISSA show, which features all the biggest facilities, maintenance, and cleaning companies brands from across the world. He noticed there was a large amount of businesses there that were geared towards helping you run your service business on…
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Write it Down! Make a List! | Enormous Hack That Nobody Talks About
Today Kelly is talking about an enormous investing hack that very few people talk about, which is making a list and writing down the things you have to do, and then do them one by one until you’re finished. He tells his franchisees this all the time. If they forget to do something, say the...
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Beyond Profits | David Greene & Bigger Pockets Divorce | A New Era Begins
In this episode, Kelly talks about the former Bigger Pockets host, David Greene, who a few years ago was let go from his host position, and then due to popular demand, started his own podcast, which soon became a hit show. The David Greene Show has broken into the top 10 business podcasts on...
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“Heal the Tribe” | A Guide To Interacting With Your Loved Ones This Thanksgiving
Thanksgiving can be a great time to spend with family and loved ones, but it can also be a bit challenging at times to get along with those same people when everyone comes together. In this episode, Kelly gives some quick tips from his own experience and learning on how to interact with your…
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ISSA Show Las Vegas 2024
Kelly Maxwell is at the International Sanitary Supply Association show in Las Vegas. He looked at complete business software for JanSan companies, an aroma diffuser company out of Shanghai, and some technology companies he found could be very useful for a franchiser as himself. Join him today to...
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W.A.T.C.H. | Ways, Actions, Talk, Character, Heart – Words to Live By
Today Kelly talks about this awesome acronym he learned recently on a trip he went on while in the back of an Uber in Atlanta Georgia. The acronym is W.A.T.C.H. and it stands for Ways, Actions, Talk, Character, Heart. Kelly got talking to his African American driver, who discussed the plight of...
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Leasing Your Commercial Fleet | An Intelligent Use of Financing
Some of the financial benefits of leasing your commercial vehicles for your company might surprise you. Kelly shows how having a company fleet can actually increase the value of your business, and help you recruit the best people, and help people long term. If you currently have company vehicles…
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Cash Flow Millionaire vs. Net Worth Millionaire | Know the Difference
When things aren’t going well and you’re a little bit broke, it can feel like everyone is richer than you. Everyone has what they need and you don’t. Everyone has a nice car, houses, and it’s all figured out. Then when you get a little money, you start feeling that you can do it too, but there…
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Take Your Cues from Wealthy People, Not Sales People
Today Kelly gives his listeners some sound advice, which is to take your cues from wealthy people. It doesn’t matter if this person was accomplished at one point in time, or if someone is telling you to listen to someone specific that did such and such. Learn from the people who are actively out...
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Simple Interest vs. Compound Interest | The 8th Wonder of The World
Compound interest every time! Kelly helps you clear up this simple investment principle, as well as a few others over the next couple weeks, so come back to learn more in addition to this episode. Einstein called compound interest the 8th wonder of the world, saying “He who understands it, earns...
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CEO vs. Founder | The Essential Differences
Kelly talks about CEO vs Founder in this episode and the essential difference between the two. We hear these terms a lot online, and the term CEO for example sounds very sexy and there’s some prestige. It means you’re a leader and there’s some kind of influencer of people and you have some...
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Cash on Cash Return | Measurement for Calculating Asset Cash Flow
Many investors’ North Star is this cash on cash (COC) return measurement of investment. COC is a static measure. It’s simpler to calculate and takes into account fewer factors than IRR (Internal Rate of Return). With the election on the horizon and some changes happening in the country, these...
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IRR | The Mysterious ‘Internal Rate of Return’ Simplified
Kelly talks about IRR, or the Internal Rate of Return in this episode and simplifies for those of you who have a hard time understanding exactly what this means. Why do investors need this investment measure? Many just make sure the cash flow is positive and don’t bother to calculate the...
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Time Value of Money | The Clock’s Ticking!
If you already understand the time value of money very well, maybe you send this to your investment partners or your staff who may need a refresher on this very important financial topic. Maybe they’re about to send their own money, or your own money, away to Wall Street for pennies on the dollar...
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Discounting Cash Flows | The Present Value (PV) of Future Income Streams
Kelly starts of this episode by talking about an investment filter and asking “Which way does the cash flow? Does it flow away from you or toward you?” This is an old tip given by Robert Kiyosaki, author of Rich Dad Poor Dad. Cash flowing toward you helps you feel good and gives you relief…
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“EBITDA” | Exactly How Much Net Profit Does Your Business Make?
What on Earth is EBITDA? It’s an accounting measure that’s calculated using a company’s earnings before interest expenses, taxes, depreciation, and amortization are subtracted as a proxy for the company’s current operating profitability. This has become a very popular form of measurement for...
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Tulum 2034 | AirTaxi – The Future of Transportation in The Mayan Riviera
Today we look into the future, as we often do on this podcast, and part of Kelly’s job is to keep you updated on the best modern investments and the new changes coming to the market. Today’s topic is flying cars, also known as air-taxis, aerial vehicles, or air transportation. Vehicles are going…
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Building or Remodeling in a Historic Zone
Today Kelly is talking about building or remodeling in a historical district or zone, depending on where you live, but there are historical zoning laws that govern the comings and goings, and remodelings of all historical structures in the communities in which you live. When it comes time to...
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For Those of You Who Sell a Premium Product or Service
If you’re in business and you sell a premium product, package, or version of your product/service, do yourself a favor and do everything you can to make it feel premium to those you serve. Most companies mess this up. You also need to be very clear to your customers about what is premium. If…
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Bootstrapping Intelligence | Kelly’s Bookshelf Pt 2
Today Kelly is talking again about his bookshelf and you’ll get an inside look into what Kelly Maxwell has been reading and what books he most recommends. These are the same books that have helped him along his journey to financial abundance, which if you take the time to read, you will greatly...
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Bootstrapping Intelligence | Kelly’s Bookshelf Pt 1
In this episode you’re going to get an inside look into Kelly’s personal bookshelf, the things he reads to run his businesses and to build his empire so to speak. If you’re familiar with Kelly’s story, you’ll know it’s one of these rags to riches types of story where he didn’t grow up with wealth...
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Building a Property Empire | Lessons from Abi Hookway
In this episode Kelly had the opportunity to speak with special guest Abi Hookway of Touchstone Education. Abi is a passionate property investor who transformed her life from an unfulfilling corporate career to becoming a multi-million-pound investor within five years. She specializes in various...
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Are You a Bugatti in a Trailer Park?
There was a social media post in which an American football player posted a picture of a Bugatti parked in a trailer park and was trying to send a message to his team about being held back and him being a very star player, playing in a market where he could not shine to his highest capacity.…
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Rent vs Buy | The Debate!
In this episode Kelly talks about the heated debate of buying vs renting, which debate rages today. There are many people who are very passionate about either of these sides of the issue, and as a disclaimer, Kelly has done both and believes there are benefits to doing either one, which he will…
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7 Things to Ask Yourself Before Buying Your Next Home
If you’ve already owned 20 homes and you’ve got apartments and commercial real estate, then you’re beyond this house buying stuff. However, if you, your son or daughter, or someone you care about is seeking to buy a home for the first time and needs to hear what the process of buying a home looks...
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Accessing Real Estate Loans for First Time Buyers
If you’re a green, first time buyer, and you feel you really need help and tips for buying your first home, this episode is for you. If you’re experienced in real estate, you can send this episode to a friend, a loved one, or just listen for review. Buying a house these days is quite the...
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Help, It's 2024, I Own Commercial Office Space!
If you currently own some commercial real estate, you’re likely very familiar with the problems that face your current investments. Kelly also invests in the commercial real estate sector, developing hotels, which is a little different than commercial office space, but he realizes that people who...
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AI | The Future of Tech in Real Estate Investing
Today Kelly is looking into the future and talking about artificial intelligence and tech in the real estate industry. AI is the science of making machines that can think like humans and can do things that are smart. This technology can process large amounts of data unlike humans are able to…
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5 Hacks the Savviest Real Estate Investors Know
Every once in a while Kelly gets this question where people ask him for the secrets that they don’t want people to know, or what the information that isn’t very relevant to the commoner, so they don’t get shared often. This episode will go over that and Kelly dives into 5 hacks that the savviest...
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Developing Dialectical Mindset In Business and in Life
In this episode of the Second Life Method podcast, Kelly talks about dialectical thinking in business and in life. What this actually means is more or less the ability to consider conflicting views as both being true, such as it’s Spring and it’s snowing. One example Kelly gives is Disney and...
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Radical Personal Transformation
This is something Kelly has a fair amount of experience with and is still working on this aspect of his life. Most of the work is done, but he’s still peeling back the layers, but Kelly wants to talk about business as a transformational journey and just how to connect with yourself, know…
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Take the Leap into Business
In this episode, Kelly talks about taking the leap into business. A lot of people talk and fantasize about the idea of leaving their job and diving into a business venture, but that always seems like a daunting task, especially to someone who has never tried it before. There are people who feel...
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5 Things You Must Know Before Investing Abroad
In this episode, Kelly talks about things you must know before investing abroad, because if you’re like him, you’ve been on that airplane, you land at the airport, you get out there and are hanging out in paradise, and then you think about the possibility of investing there. There seems to be…
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ABOUT THIS SHOW
Join host Kelly Maxwell as he explores proven strategies, shares his success stories, and features conversations with industry experts who have mastered the art of global real estate investing. Tag along and discover how offshore real estate can be a game changer in your financial future. This podcast is designed to be your ultimate guide in learning all you need to know about investing in real estate, dealing with offshore assets, and becoming a top-tier property manager. You can also expect to learn valuable insights on other related topics like franchising and building generational wealth. Tune in each week to unleash the power of the foreign market and grow your cash flow today!
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LaunchPod Media inc.
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