Freedom Scientific FSCast
by Impact Fuel
Your guide to motorsports sponsorship
Episodes
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#142 - BFGoodrich Tires and Michelin Motorsport Marketing Manager Peter Calhoun talks partnerships, social media, and...
Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing. This show is powered by AMSOIL. This episode is brought to you by:...
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#141 - How to drive value for your partners through testing, feedback, and good ol' fashioned R&D
Let's talk about the less socialized way to help your sponsors...product development. We have discussed this topic on the show before, but honestly, we need to be talking about it MORE. Tune in to see why. This show is powered by AMSOIL and this live experience was brought to you by GSP XTV.
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#140 - AMSOIL Racing and Events Manager, Kevin Kastner, talks storytelling, relationship building, and marketing data
"There is an opportunity in every conversation" - Kevin Kastner This show takes us inside the mind of AMSOIL's Racing and Events Manager, Kevin Kastner. We cover many aspects of motorsports marketing and sponsorship, including storytelling opportunities, the importance of relationship building…
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#139 - Vipe Desai LIVE discussing marketing budgets, getting started, and audience questions
We could hardly wait to get Vipe Desai back on the show and leverage more of his marketing experience from HDX Hydration Mix, Monster Energy, and many others. In this live show, we talked about how to get started and the expectations of marketing budgets. This show is powered by AMSOIL and this...
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#138 - Can you get sponsored without racing?
Can you get sponsored without racing? In this episode, Josh talks about what it takes to attract and retain sponsors as a weekend warrior that doesn't race. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing Crash Addict Industries Topthepodium.com
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#137 - Monster Jam and MX star Ami Houde is back to unleash some fiery hot truth
This episode is packed with energy and intensity as Monster Jam and motocross star Ami Houde returns to discuss all sorts of wackiness. Josh and Ami get deep into mindset, motivation, and even the Medici Effect! This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold...
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#136 - Compilation featuring top advice from fan favorites
At last! The single episode that compiles the main takeaways from our fan favorite shows. Featuring: RJ Anderson Blair Morgan Blake Wilkey Ben White of Textron Offroad Evan Schendel of Polaris RZR David McKinney of 509 Ami Houde Sara Price Joey D of 4 Wheel Parts (at the time UTV underground)...
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#136 - Compilation featuring top advice from fan favorites
At last! The single episode that compiles the main takeaways from our fan favorite shows. Featuring: RJ Anderson Blair Morgan Blake Wilkey Ben White of Textron Offroad Evan Schendel of Polaris RZR David McKinney of 509 Ami Houde Sara Price Joey D of 4 Wheel Parts (at the time UTV underground)...
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#135 - Josh Wiese goes LIVE to discuss those who own their niche and how you can too
This live show takes us into a plethora of examples of riders, racers, and celebrities that have discovered and owned their niche. It's time for you to do the same. This show is powered by AMSOIL and this LIVE experience is brought to you by GSP XTV.
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#134 - NASCAR driver and Navy Reserve officer Jesse Iwuji on crowdfunding, branding, and motivation
"Faith. Effort. Action." - Jesse Iwuji Jesse Iwuji brings his love of his country and racing to this inspirational episode. We learn about Jesse's adventures in the Navy and how he decided to pursue a NASCAR racing career. Ultimately we cover some great information about crowdfunding, personal...
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#134 - NASCAR driver and Navy Reserve officer Jesse Iwuji on crowdfunding, branding, and motivation
"Faith. Effort. Action." - Jesse Iwuji Jesse Iwuji brings his love of his country and racing to this inspirational episode. We learn about Jesse's adventures in the Navy and how he decided to pursue a NASCAR racing career. Ultimately we cover some great information about crowdfunding, personal...
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#133 - Josh Martelli LIVE discussing stars, teams, and races
Joshua Martelli of Mad Media, UTV Underground, and the Mint 400 is back LIVE to discuss upcoming races, rising stars, and building teams. Powered by AMSOIL and brought to you by GSP XTV. Check out his original interview here: Episode 56
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#132 - Polaris RZR marketing rep Evan Schendel answers YOUR key questions
Polaris RZR marketing rep Evan Schendel is back to dive deeper into his story, better understand marketing trends, and answer some critical audience questions. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries...
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#131 - TrailRecon star Brad Kowitz discusses Jeeps, YouTube, and diversifying revenue
Brad Kowitz of TrailRecon takes us on a journey to understand what it takes to make YouTube content and why diversifying your influencer marketing revenue stream is important. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict...
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#130 - Social media and public relations strategy with Natalie Jahnke
"Don't be afraid to contribute to the conversation" - Natalie Jahnke Natalie Jahnke of Innovation Creation Experts joins us to get into some great detail on social media and public relations strategy. After working with some of the top NHRA drivers, Natalie has learned what works and what…
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#129 - Time saving tips to streamline your sponsorship program
The new year is upon us, and your resolutions have begun. Whether you are planning for 2019 to bring you more wins or a stronger sponsorship program, you will need every minute you can get. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing...
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#128 - Goal Setting and 2018 Review; LIVE with Treavis Poynter
How do you establish goals and then take consistent action in order to achieve them? Join Treavis Poynter and Josh Wiese in our 21st live show to discuss this topic and more. This show is powered by AMSOIL Inc. and this episode is brought to you by GSP XTV.
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#127 - What can spaghetti teach us about sponsorship?
Really? How can something as ordinary as spaghetti teach us anything about motorsports sponsorship? Tune in and find out. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
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#126 - LIVE with MBRP Powersports Brand Manager Jared Heshka discussing the importance of brand loyalty
MBRP Powersports Brand Manager, Jared Heshka, is joining us for our 20th live episode to discuss the importance of brand loyalty. What IS brand loyalty? Does it matter how long you are with a specific company? What are the pros and cons? We hit it all here. This show is powered by AMSOIL and this...
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#125 - Freestyle MX racer Vicki Golden discusses the pros and cons of social media and overcoming career ending injur...
Vicki Golden gives us some insights into her professional career as a Supercross and Arenacross racer turned freestyle X-Games and Nitro Circus star. We discussed preparing for when your body eventually gives out, non-endemic sponsorship, and the good, bad, and ugly aspects of social media. This...
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#124 - Marketing guru Vipe Desai brings you insights from top brands, influencers, and good old fashioned experience
Vipe Desai comes at us with a TON of marketing experience. If being the founder of HDX Hydration Mix wasn't enough, he also brings marketing experience from Monster Energy and Red Bull along with crucial learnings from his work with masterminds Ken Block and Rob Dyrdek. This show is powered by...
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#123 - Duner and moto fanatic Nate Mclean talks truck builds, dirt bikes, and social media engagement
Nate Mclean joins us to talk about how he built his duner special Papa Smurf truck, his moto career, and the important role necessity and social media play in building a successful sponsorship program. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing...
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#122 - UTV Racer Corry Weller describes how she runs her sponsorship program like a business
Corry Weller, one of the top UTV racers right now, joins us to talk about how she runs her sponsorship program like a business. We dive into several detailed examples of how she built relationships with her partners and we also learn a little about how her program works with Weller Racing. This...
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#121 - 4x4 Barbie LIVE discussing GOOD deals vs BAD deals
4x4 Barbie, aka Pleasant Cook, is joining us live to discuss how to differentiate a good business deal from a bad one. This also makes Pleasant our first 4-peat guest. This show is powered by AMSOIL and this episode is brought to you by GSP XTV. Find her original interview here: Episode 66
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#120 - Mike Ziebert presents a MidWest view on backcountry and freestyle snowmobile sponsorship
Freestyle and backcountry rider, Mike Ziebert, joins us to share his perspective on MidWest snowmobile sponsorship. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
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#119 - LIVE with Carla and Casey Sims: Growing yourself and your sponsorship program
How do you support a racer that is growing mentally and physically every day? Carla Sims and Casey Sims are back to get us up to speed on all the changes that have occurred since they were last featured on Episode 60. This show is powered by AMSOIL and this episode is brought to you by GSP XTV.
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#118 - Textron Offroad Sponsorship Manager Ben White talks about what he looks for in a brand ambassador
Look, folks, Textron Offroad has become a big name in motorsports sponsorship. You need to pay attention to what they are doing in this space, and this episode gives you the insider access. Ben White, Sponsorship Manager at Textron, has come on the show to give you the insights into what he looks...
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#117 - Taylor Bunke and Andy Wenzlaff talk cross country snowmobile racing sponsorship
Endurance snowmobile racers Taylor Bunke and Andy Wenzlaff join us in this episode to discuss mentorship, learning from no, and what you can do to provide more value. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries...
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#116 - Shawn Widdicombe talks moto-climb, viral content, and family tradition
Moto-climb racer Shawn Widdicombe joins us to spread the word about dirt bike hill climb, family tradition, local business support, and what to do if you have a video go viral. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict...
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#115 - Live with Evan Schendel of Polaris RZR talking influencer marketing, sponsorship, and what Polaris RZR looks f...
It doesn't get much better than this. Evan Schendel of Polaris RZR is joining us to talk about his view of motorsports marketing and sponsorship. This is your chance to get advice directly from one of the most prolific motorsports brands of all time. This show is powered by AMSOIL and this live...
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#114 - Duncan Lee covers epic content, product reviews, and truly BECOMING part of the sales team
"It doesn't matter how big you go...as long as you go." - Duncan Lee Duncan Lee is a professional backcountry athlete and avalanche education advocate that just happens to know a thing or two about motorsports sponsorship. We discussed product reviews, epic content, and how YOU become part of the...
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#113 - LIVE with Taylor Heiman of Pressbox MX
We couldn't wait to bring Taylor Heiman back on the show to talk about her recent experiences with launching PressboxMX and getting to rub elbows with some of the top supercross racers on the planet. We also used this opportunity to field a bunch of audience questions and talk about the growth of...
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#112 - The Dirty Duner Show MASHUP talking content quality, sponsorship levels, and sand of course!
In this episode, Jake Coleman of the Dirty Duner Show joins us to discuss the dune life and how sponsorship impacts it. We dive into several topics including how good your content REALLY needs to be and what a sponsorship package could entail. This show is powered by AMSOIL. This episode is…
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#111 - Ross Robinson talks reaching outside your market, in-depth reviews, and recovering from failures
"Ask not what your sponsor can do for you - ask what you can do for your sponsor." Ross Robinson dives into this topic and many more by bringing in his experience with UTV and snowmobile sponsorship. Learn about his product reviews, signature snowmobile wraps, and how he helps promote our great...
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#110 - The Diesel Podcast mashup discusses opportunity in the truck market and pretty much every other conceivable sp...
This podcast mashup highlights the MASSIVE sponsorship opportunities for truck enthusiasts. Patrick Ellis, host of The Diesel Podcast, brings diesel market expertise, great questions, and prior experience sitting in the sponsorship decision-making seat. Honestly, we cover almost every element of...
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#109 - NASCAR driver Will Rodgers on knowing your sponsors, overcoming complacency, and running out of money
NASCAR driver Will Rodgers brings an element of poise and strategy to our show. He shares examples of making connections in motocross, sportscar racing, go-kart racing, and ultimately NASCAR while also sharing some of the techniques he uses to drive value AND sales for his sponsors. This show is...
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#108 - Live with Shelby Anderson of Polaris RZR
What do you get when you take an amazing racer and mix in professional marketing experience at Polaris? Answer = Killer advice from Shelby Anderson This show is powered by AMSOIL and this live experience is brought to you by Racing Addix and GSP XTV. Catch Shelby's first interview here: Episode 20
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#107 - Keegan Kincaid on family values, offroad racing, RC cars, and connections
Keegan Kincaid takes us behind the scenes into his offroad racing career which is fueled by deep connections, a supportive family, and tremendous sponsors. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Armor Kote Bold Racing Crash Addict Industries Topthepodium.com...
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#106 - LIVE with Jon Ferrian discussing the benefits of live video in your program
What can live content do for your sponsorship program? This is your chance to find out the answer to that question and much more from backcountry snowmobiler and Facebook Live host Jon Ferrian. This show is powered by AMSOIL and this episode is brought to you by GSP XTV axles and Racing Addix.
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#105 - Hay Days 2018 featuring AMSOIL, 4x4 Barbie, David Fischer, ISOC, SnowTrax, DirtTrax, Jess Kline, and Casey Cor...
Hay Days 2018 was jam-packed with industry titans! Non-stop, networking, and sponsorship advice. This episode is unlike any other one we have done below as it begins with two brothers just talking about snowmobiling. Hosted by Josh and Jeremy Wiese. Featuring... - AMSOIL rep Lindsay Premo - ISOC...
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#104 - Mike and Danielle Gardner talk honesty and championships
Mike and Danielle Gardner join us to share their story in the world of motorsports sponsorship. We learn the importance of honesty and championships along with the challenges of managing conflicting sponsors. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Armor Kote...
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#103 - LIVE with Racing Addix
Jay Cimmer of Racing Addix is joining us live to discuss how he is seeking to change the world of motorsports sponsorship. He also makes a big announcement which could directly benefit you. This show is powered by AMSOIL and this episode is brought to you by GSP XTV and Racing Addix.
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#102 - Vegas 2 Reno 2018 Part 2: The Bold Racing Family
In the second installment of our Vegas 2 Reno 2018 live interviews, we bring you the Bold Racing family. Collect business, racing, and sponsorship advice from Jimmy Sr., Jimmy Jr., and Josh Moore. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Armor Kote Bold Racing...
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#101 - LIVE with Kaden and Sarah Danbury talking racer AND program growth
Kaden and Sarah Danbury are back LIVE to discuss growing a racing program while also growing a racer. The Sponsored Rider Club Podcast is powered by AMSOIL and this episode is brought to you by GSP XTV and Racing Addix. Catch their original episode here: EPISODE 59
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#100 - Vegas 2 Reno 2018 Part 1: Featuring 4x4 Barbie, Jim Beaver, and many more!
This episode is packed with amazing advice from fan favorites, companies, and all new guests as well. All of this is coming to you from the 2018 Vegas to Reno Tech. and Contingency event. Tune in to hear from: 4x4 Barbie a.k.a Pleasant Cook Jim Beaver Vision Wheel rep Todd Robinson Mob Armor rep...
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#99 - Jay Mentaberry talks snowmobiles, sponsorship, and business
What would it take for you to cut the check? Hill climb and backcountry specialist, Jay Mentaberry, joins us to pose this question and answer many others in order to provide his perspective on motorsports sponsorship. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld...
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#98 - Blake Wilkey talks shred books, shred shacks, and shred life
Blake Wilkey joins us to share his roller-coaster journey in the motorsports sponsorship world. We talk about viral social media content, going broke, serving jail time, crafting a personal brand, building a radical ride, and ultimately marketing a lifestyle. This show is powered by AMSOIL. This...
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#97 - LIVE with the Maddog to discuss serving others behind the scenes
Boom shake the room!!! Lorin Morrell of Maddog Media Marketing is joining us live to discuss the benefits of serving and promoting others. Lorin was originally featured on Episode 92. This show is powered by AMSOIL INC. This episode is brought to you by GSP XTV.
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#96 - Taylor Heiman talks moto, marketing, and personal branding
In this show, Taylor Heiman takes us to a new level moto, marketing, and personal branding knowledge. She drops mad quotes throughout the episode as well, so get your notebooks and meme generators ready! This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing…
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#95 - RJ Anderson talks viral content, sponsorship plunders, and over-delivering vs. under-valuing
RJ Anderson sets the mic on fire in this show. He gives us insights into his social media strategy and tells the story of one of his biggest sponsorship fails. Most importantly though, he talks about the difficult balance between over-delivering on your expectations and under-valuing your…
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