From Startup to Wunder Brand

From pressure-washing businesses to global CPG giants, Will shows how temporary mind states, nine core motivations, and simple laddering conversations let you craft messages that cut through the filter of the non-conscious mind. In a world drowning in AI-generated content, understanding goals, motivations, approach and cognitive biases is the difference between noise and real behaviour change. Mindstate Group: https://mindstategroup.com Will on LinkedIn (case studies and ongoing thinking) Timestamps 00:00 – The number one marketing mistake 01:30 – Why traditional research fails 04:00 – The shift to non-conscious science at PepsiCo 07:00 – Have brains changed since COVID? 09:30 – Why small businesses need this more than big brands 13:00 – The SunChips story and narrative psychology 17:30 – People buy feelings, not products 19:30 – What’s next: AI + mind states and the new book 22:00 – Personalisation fatigue and the transparency trap 25:00 – Fear marketing and why it backfires long-term 27:00 – Where to find Will Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

DMA Events - https://www.dmaevents.com Buy and Rent Robots - https://www.buyandrentrobots.com Digital Mirror - Experiential Marketing - https://www.digitalmirror.ca Rich E Foltys - LinkedIn - https://www.linkedin.com/in/rich-efoltys LinkedIn - https://www.linkedin.com/in/rich-efoltys Website - https://www.dmaevents.com Chapters 00:00 Introduction to Richard E Foltys and DMA Events 2249:58:37 Why live events remain vital in a digital world 4444:25:30 Maximizing trade show presence with engagement tactics 6888:52:17 Using photo booths for entertainment, branding, and data 11666:38:59 The power of AI in content creation and image enhancement 14749:59:05 Innovative AI video applications for events 15555:32:26 Using lineups and themed activations for brand awareness 16749:59:08 The future of robotics in experiential marketing 20611:06:03 Types of event robots and their applications 23833:19:29 Renting and deploying robots globally for events 25472:12:50 Merchandise and giveaways as engagement tools 28055:32:57 The next 18 months: Robots and AI in events 28805:32:57 Creating compelling content with AI 33583:19:47 The importance of storytelling before, during, and after events 37611:06:36 Using data effectively for follow-up and engagement 39027:46:40 Exploring the digital mirror and experiential marketing services Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

She cut her teeth in direct-response media. From 2007 her team built ~60 channels for a restricted client and turned them into hundreds of millions in sales—many still active. Two years ago she and Matthew Pierce launched TurboRank.co to do the same focused work for e-commerce and brand clients. What’s dead in 2026: random uploads and no strategy. What works: deep diagnostics, content calendars built on winnable searches, weekly consistency, proper optimisation and off-page signals (especially Reddit). These push ranking, feed AI citations and unlock YouTube Shop—high-margin, first-party sales with zero platform fees for Shopify brands. TurboRank.co LinkedIn: Maryann Bautista Email: [email protected] 00:00 – Welcome and TurboRank introduction 01:40 – How Mary Ann cracked YouTube from 2007 03:32 – Ideal clients and the YouTube Shop advantage 06:20 – What’s dead vs what works in 2026 07:45 – Off-page marketing and AI citations 11:33 – Process from product video to sale 15:44 – Diagnostic, strategy and content pillars 19:26 – Podcast challenges on YouTube 23:21 – How to get in touch Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

He’s been the hardest-working, lowest-paid person in his own businesses more than once—near burnout, building companies that no one else wanted, and scaling one to £35 million with 450 staff only to watch money leak through the cracks. That experience is exactly why he wrote The Bee Myth: how successful people accidentally build businesses that steal their lives. Right now this matters because most founders are still chasing every new AI toy while doing £10 tasks at a £100-an-hour rate. Louis shows the simple system that flips the equation—calculate your real hourly value with the 2K rule, stick the number on a post-it, and only touch work that actually pays. Everything else goes to AI-trained VAs that free time and generate revenue through lead magnets, personalised outreach, content, and meeting prep. Get the book and book a virtual coffee at louisswart.com Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne 00:00 – Meet Louis Swart and the Ironbridge mission 01:56 – Why you become the hardest-working, lowest-paid person in your business 03:55 – Why most AI implementations fail (and the iPhone trap) 05:22 – Building a meeting-report AI in minutes with Hermes 08:46 – Where to actually start with AI in any size business 09:16 – The 2K rule that tells you what your time is really worth 13:06 – Finding the money leaks in growing companies 15:08 – Turning AI from cost-saver into revenue generator 18:43 – Lessons from the Millionaire Speaker Summit 21:09 – Where to get The Bee Myth and connect with Louis 22:04 – The one post-it note action that changes everything Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Background in computer science, persuasion and ten years of biotech software engineering. She and her husband built the business on relationships and real outcomes. Over 300 clients have chosen her approach because members stay when they get results—not when they sit in another generic platform. Most creators leave money on the table. Treat selected episodes as strategic assets with one clear call to action, reverse-engineer them for the next step in the buyer’s journey, and you turn old content into conversations and sales. Links Membership Lab + Podcast Lead Flow: https://membershiplab.com/nicholas Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Meet Nathalie and the problem she solves 01:27 – Why 300+ businesses choose Membership Lab 08:01 – Validate the offer before you build anything 10:26 – Podcast Lead Flow for podcasters who want clients 13:27 – The power of a single call to action 19:20 – One reworked episode → $7,500 sale 22:55 – How Podcast Lead Flow creates personalised responses Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From private equity boardrooms to late-night dropshipping experiments, David used his ruthless data-driven mindset to spot massive inefficiencies in performance marketing. What started as a simple tool to dynamically match landing pages to search queries evolved into full end-to-end AI autonomy for Google Ads. The real value right now? You can connect your campaigns and literally never touch them again while the AI scales and optimises better than a full team of humans or a traditional agency. Perfect timing as ad costs rise and competition intensifies. Guest Links: GROAS: https://groas.com Contact David: [email protected] Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps: 00:02 – Introducing David Pourquery and the leap from hedge funds 01:46 – Why investment brain transfers perfectly to Google Ads 02:39 – The original landing page problem that started GROAS 04:37 – How dynamic AI landing pages work in real time 05:22 – Building full autonomous AI agents for Google Ads 07:14 – Managing brand tone of voice and copy quality with AI 08:59 – Shifting from self-serve to high-value agency and enterprise clients 09:39 – One-year journey: explosive growth, painful lessons, and pivots 13:44 – Why technical edge is dead – brand and distribution win now 16:34 – Personal branding in the AI era 21:29 – Next frontier: dominating organic AI visibility Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Katie shares hard-won lessons on the biggest challenge most founders face: letting go of control and bringing in outside specialist support. She reveals why so many businesses get burnt by agencies, how to set clear expectations and KPIs even when you lack the expertise yourself, and the right way to vet and onboard talent that actually delivers. You’ll learn exactly when your “fire” is dimming and it’s time to hand off the tasks draining your joy, why fractional executives often beat full-time hires for growing companies, and how FRX carefully selects battle-tested operators who have sat in real C-suite seats managing seven-figure budgets. Guest Links Connect with Katie Peterman on LinkedIn Learn more about FRX fractional executive services Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome & Katie Peterman’s background 01:06 – The real challenge of releasing control to outsiders 02:13 – Why agencies often fail and how to fix it 04:39 – Setting KPIs and expectations when you lack the expertise 09:39 – Taking full ownership across departments 10:34 – How FRX vets and selects elite fractional executives 15:27 – When founders should bring in help (the joy test) 18:41 – Fractional vs full-time executives 20:43 – What happens when fractional talent gets full-time offers 23:18 – Where to find Katie and FRX Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer, more impactful communication. The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort. Guest Links: Website: ethicalpersuasion.com.auPodcast: Ethical Persuasion UnlockedBook: How to Hear Yes More Often Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne *Timestamps: 00:00 – Introduction to ethical persuasion with Patrick van der Burght 00:59 – Patrick’s “aha” moment with Cialdini’s work 01:35 – Persuasion in everyday life and why it’s a learnable skill 02:50 – Why young adults and students should master persuasion early 06:07 – The problem with calling it a “soft skill” 07:48 – How the brain makes decisions (System 1 vs System 2) 12:10 – Persuasion across the customer journey and relationship stages 13:47 – Building relationships, reducing uncertainty, and creating motivation 17:07 – When to accept “no” and knowing it’s not manipulation 20:08 – Improving your odds with science-backed techniques 21:07 – Resources: podcast, book, free downloads, and training 22:43 – Why persuasion remains timeless in an overloaded world 24:17 – Final thoughts and call to action Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After 20+ years running a thriving agency, AI changed everything. Angie shares why your job is just one risky client, how GenXers undervalue their experience, and practical ways to turn your knowledge into multiple income streams — with real implementation, not just theory. 🔥 Ready to build your authority? Visit Ange’s site & take the Personal Brand Quiz → angedove.com 🎙 Edit your podcasts like a pro with Descripthttps://get.descript.com/mrzy10nwivuq 🎤 Guest on the show or launch your own podcasthttps://www.joinpodmatch.com/nickkuhne Timestamps: 00:00 – Ange Dove’s journey 02:14 – Why personal branding matters in the AI age 04:30 – Overcoming “nobody wants to listen to me” 06:56 – The Authority Accelerator explained 09:47 – Beating procrastination & getting things done 13:17 – 23 years as an entrepreneur 16:39 – AI disruption and identity reinvention 20:05 – Integrating your past expertise 22:41 – Global clients & next steps What you’ll learn: personal branding for GenX, building authority online, multiple income streams, side hustles after corporate, work from anywhere lifestyle. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

00:00 Introduction to Stefan Bajayo and VibeLogic 01:52 The Evolution of SEO and AI's Impact 05:35 Understanding Web Presence Intelligence 09:35 The Challenges of SEO in Large Organizations 12:53 The Shift in Content Strategy and Customer Understanding 16:43 The Role of AI in Content Creation and Consumer Trust 20:50 Navigating the Noise: The Future of AI and Marketing 24:25 Actionable Insights for Businesses 27:49 Conclusion and Final Thoughts resources VibeLogic - https://viblogic.com LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaio guest links LinkedIn - https://linkedin.com/in/stephanbajaio Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

00:00 – Intro & Jed’s welcome 01:20 – How Backstory Branding was born from client feedback 02:33 – Jed’s non-traditional background vs. the usual MBA crowd 04:52 – Why founders struggle to accept bold brand strategy 06:50 – Branding is not a crap shoot 08:26 – How strong brands multiply SaaS exit value 12:13 – The four phases of the Backstory Brand Wheel 13:46 – The DemoChimp → Consensus rebrand story ($110M raise) 16:36 – Jed’s IDEO days, patents & human-centred design 20:10 – Why marketing leadership churn destroys brand equity 23:27 – Final thoughts & where to find Jed Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Follow Emil on LinkedIn & Twitter (X) Learn more about FlashPass: flashpass.com (or search FlashPass upskilling) 00:00 FlashPass: Upskilling for the AI Era 02:08 From Dorm Room to Millions: Emil's Origin Story 03:47 The $65K Summer: Tennis, COVID & Finding His Lane 07:01 What Is FlashPass? Upskilling America for the AI Era 10:27 AI Won't Just Take Jobs — It's a Feature of Progress 12:40 How FlashPass Works: Intake, Upskill, Match 14:44 Bipartisan Support & Scaling to 20% of America 15:29 Building Courses with Industry Partners 16:49 Working with Government & What's Next 18:30 Where to Find Emil Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With 13+ years of experience, she reveals why buying lists destroys your brand reputation, how to create irresistible lead magnets that feel on-brand, and the smart automations and segmentation that make every subscriber feel personally known. From welcome series tailored to signup source to connecting email seamlessly with your wider brand strategy, this episode gives you the playbook to stop treating email as an afterthought and start using it as a core Wunderbrand asset. The Value Right Now Email still delivers a 35:1 ROI and is the quiet channel where real brand relationships are built and protected — especially when every other platform changes algorithms overnight. Guest Links Website: bylorengene.com LinkedIn: Lauren Luedeke Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're joined by Daniel Frankavilla, an experienced brand strategist and entrepreneur who excels at turning purpose into real-world traction. His journey, from founding a nonprofit organization at 17 to building and selling a creative agency, showcases his deep understanding of marketing and business. Daniel's ventures consistently help others achieve tangible results, embodying the spirit of effective entrepreneurship and personal branding. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

From CFO/CEO roles to running Boston Market Strategies (reviewing 450+ products), to re-engineering clinical trials at places like Penn and Drexel, Curtis has spent 38+ years bridging academia, industry, and investors. In 2009 he launched Eureka Connect, a behavioural science powerhouse that uses validated assessments to reveal exactly why you do what you do — your hardwired drives, ego, discipline, social skills, and more. The core value right now? Leadership is the bottleneck in biotech translation. Curtis shows how understanding behavioural mechanisms of action lets you build teams that don’t just survive but actually deliver cures, close funding rounds, and scale without the usual ego explosions. Guest Links Eureka Connect: https://eurekaconnect.comInstitute for Biomedical Entrepreneurship: https://ibeinc.org Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Introduction & Curtis Sprouse’s background 02:30 – What Eureka Connect actually does (behavioural mechanism of action) 06:45 – Why 30 minutes reveals more than you expect 09:30 – Building real trust and social skills in teams 11:45 – Why the Institute for Biomedical Entrepreneurship exists 14:00 – The knowledge gap vs funding gap in translation 17:30 – Real success stories and the power of the 1500-person network 20:15 – US reshoring, investment climate, and global collaboration 25:00 – What Curtis’s year as CEO actually looks like 28:30 – Integrating AI into a 13-year-tenured team 32:45 – Behavioural science vs finance – where the real excitement is 35:30 – When to take the assessment (high school to C-suite) 37:45 – How to get involved with Eureka Connect and IBE Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode you’ll discover why most “masterminds” are really just group coaching, how to stop choosing between business success and family presence, and why being a serial integrator might be the highest-leverage role in any company. Guest Links • Gathering the Kings: https://gatheringthekings.com • Driven to Win Podcast (Jake’s show) – link in description Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome & Jake Isaacs introduction 01:00 – The serial integrator explained (Gino Wickman Traction reference) 03:45 – Why fulfilment comes from execution, not likes 05:10 – The power of true mastermind communities vs group coaching 07:30 – Legacy beyond money: being present for your family 09:45 – Real success story: landscaping owner adds $2M while running 100-mile ultras 12:30 – The lie of work-life “balance” – obsession in both arenas instead 15:20 – Jake’s personal story: two divorces, hospitality fixer days, and the phone-off transformation 19:00 – Daily boundaries and protecting your time 21:00 – Who Gathering the Kings is for: “grateful but not done” entrepreneurs 23:30 – Final thoughts and call to connect Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Links Website & Resources: alfon.com Daniel’s LinkedIn: Search Daniel Alfon (profile with 1,893 followers and serious results) Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome and Daniel’s 20+ years on LinkedIn 01:50 – Why only 1,893 followers after two decades 03:30 – Best connected vs most connected 05:10 – Why clients come to him (no cold outreach) 07:00 – Natural engagement instead of spammy messages 09:00 – His training offers and keeping the fire after all these years 11:30 – What he’d fix if he ran LinkedIn 14:40 – Advice for new grads entering the workforce 16:20 – Podcasting as the new Wild West 20:30 – Where to find Daniel’s resources Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Links Rising Tides Marketing: https://risingtides.io Grady’s YouTube: [link to be added] Book “Building Distribution” (coming Q3/Q4 2025) Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome & Grady’s wild background 01:30 – Why 250 launches cost him his hair 02:45 – What “Building Distribution” really means 05:20 – Why most founders fail at customer acquisition 07:40 – The brutal focus conversation every founder needs 09:15 – Finding your first 100 ideal customers 12:00 – How to stop being everything to everyone 14:30 – Building marketing systems that actually work 20:45 – Rising Tides team model explained 26:30 – Making the hand-off to in-house teams easy 31:00 – The real mentality behind building distribution 33:20 – Final advice on killing founder dissonance Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you’re in.👉 This one’s for you if you think all the good ideas are taken – David proves there’s gold in overlooked corners of the market.David's businesses:💼 Royal Restrooms – https://royalrestrooms.com🛻 Savannah Bar Carts, Airy Transit Trailers, Kruger Bush Camps🔗 LinkedIn: David Sauers00:00 – Meet David Sauers: Royal Restrooms CEO01:15 – “Number one in the number two business”: Owning the humour03:45 – Elevating the porta-potty: Weddings, horse races, and VIP events06:00 – Innovation and branding in an overlooked industry08:20 – Building a premium restroom experience: Design + rentals10:40 – Bar carts, quick space, and bush camps: Product expansion12:30 – Franchising model: Growing without owning every location15:00 – African safari inspiration: Why Kruger Park changed everything18:40 – Where to find David and Royal Restrooms20:00 – Final thoughts: Find your niche and elevate it Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy