PODCAST · business
Funnel Radio’s Behind the Mic
by Susan Finch - Funnel Media Group LLC
Anyone can buy a mic and flip the switch. But you need to know how to prep so you don’t burn out after a few episodes. We’ll show you how to prepare through practical experience learned from producing dozens of successful podcasts. This is the advice only B2B boutique podcast production firms can tell you.
Episodes
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Final Checklist Before You Launch Your Podcast
As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you...
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Preventing Disasters and Snoozing During Your Hybrid Events
Tired of lackluster virtual and hybrid events? Do you want to captivate your audience, whether in-person or by logging in remotely? This episode will open your eyes to creative techniques for producing engaging hybrid experiences. Join me as I speak with Howie Zales, an expert in live event...
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Putting Your Podcast Guest on the Map - Google Maps Ideas
Today we're wrapping up our series on using Google to promote your podcast. I'll share tips for leveraging Google Maps to get more visibility for your podcast. We'll cover how to create a custom map for your show, add guest pins with episode details, make it public and shareable, and use layers…
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Creating a Google My Business Profile for Your Show and Ideas on How To Use it
Welcome to another episode of Behind the Mic! I'm your host, Susan Finch. Today we're continuing our series on using Google's free tools to promote your podcast. In this episode, we'll discuss 7 ideas for leveraging your Google My Business profile to spread the word about your show. We'll cover...
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Adding Your Podcast to Google Workspace
In this episode of Behind the Mic, host Susan Finch discusses how to leverage Google Workspace tools for your podcast. She recommends getting a dedicated domain and email address for your show through Google Workspace. This opens up free analytics tools and helps establish your podcast's online...
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Measuring Podcast Success: Reminder To Set-Up GA4
Today is the perfect day to set up Google Analytics 4.0 and elevate your tracking game. Even if you need assistance, our team is here to support you. And if your current team lacks the know-how, we strongly encourage them to take courses that reveal the logic behind Google Analytics 4.0. It's not...
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Podcast Host vs Event Speaker - Which is the Best Option for You?
Have you ever thought about how many keynote speakers are actually introverts? Think about the distance on the stage from the audience - even when you have an engaging speaker who includes the audience. Then think about podcasting and the intimacy of podcasting. You are putting the show in your...
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From Owner to Employee - When Mergers Align With Your Vision
Tenlo's Chief Technology Officer and podcast host, Tessa Burg joined Susan Finch to talk about the recent merger with Mod Op. Tessa talks about the expanded opportunities for their team, their clients, and the beauty of having an HR department. Sometimes trading the owner hat for a W2 is a very...
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Before You Commit to Creating a Podcast You May Want to Consider These Items
Before You Commit, Know the Answers to These Questions WHY ARE YOU DOING THIS? Is it to launch an initiative? Build reputation? Boost egos of your executives or clients? Give value to your existing clients? Open the door for new clients/prospects? Have fun with your lighter side? WHO WILL HELP?...
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Programmatic Media Buying Has Changed Everything
We are regularly asked at Funnel Media Group how to jump-start a show's reach into new markets, and reach new audiences. This episode covers advertising, sponsors, and the change in best practices over the past two years. Consumer behaviors have changed - how they consume media. This is where our...
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What Is a Podcast Guest Management Firm?
This episode was inspired by the great guests Interview Valet has been sending us for our hosts, and by a blog post, "Checklist Before You are a Guest on a Podcast". This episode covers expectations for guests hiring a podcast guest management firm, for those being contacted by them to have their...
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We All Have Our Favorite Podcast Equipment - What Are Yours?
In this 13 minute episode we cover our favorite podcast equipment and the reasons we prefer one over another. There are some additional items we suggest to give you a more professional look and sound. Podcast Microphones - Rode USB Condenser mic , Yeti RiversideFM has more ideas: If you’re on a...
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Tell Us: Why Might You Ask Your Guest For a Do-Over?
This episode covers one of the questions from the recent one with EJ and Nina in Funnel Feud. These are the top 8 answers given by 100 podcast hosts, guests, and team members. Aside from swearing, revealing too much, and other simple editing issues, why would a podcast host ask the guest for a...
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Funnel Feud! 3 Questions We Asked Podcast Teams
You know the music, you know how it works. Play along with our version - Funnel Feud to hear the answers to these questions: 1. What is a reason you would want a do-over with a guest? 2. What is the reason your podcast failed? 3. What is your favorite podcast equipment? We asked 100 podcast…
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Podcast Editing Tips for Hosts, Guests, and Editors
Podcasting editors' tips from EJ Albaugh. EJ reminds us that if we can do a bit of practice we can save time and money with our editing solutions. Don't be afraid of a retake, and beware of Zoom twang when there are bandwidth issues for your host or your guest, or your producer. If you listen to...
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Building Community Through Podcasting and Podchaser
Taking advantage of search engine goodness, building communities of podcasters and their teams, as well as profiles for creators is what Podchaser's Dave Keine and Susan Finch talked about today on Behind the Mic. Do not miss the list of free tools, tips and ways to build your listenership and...
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Gifts for Podcasters - Playlists and Profiles
Tune in for this packed episode with free tools podcasters can use to expand their reach. There are two free tools we are going to cover in this episode: Using Playlists to increase your exposure in the podcast venues including Spotify, Apple Podcasts/playlists, Podchaser, and the rest that give...
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Slow Show Time is the Time to Review and Improve
Sometimes guests are hard to secure during the holidays. Sometimes you are pulled in many directions and don't have the same time for your show. That's OK. Make the use of this time to improve your podcast for next season. Listen to these 10 tips you can start right away. ----more---- You can...
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Need to Move Your Podcast? Slow Down So You Don’t Botch Up Your Good Work
You created this great podcast, or so you thought, and you liked how it was set up, but not really. And you have new team members and they say, "I hate that software, I hate that platform, let's do something better." Or maybe even that platform went away or stopped being as effective, whatever…
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Why Be a Lone Ranger, When You Could Be Apart of a Family
Let's talk about television families. The good: The Brady, the Flintstone, Huxtable, Barone, Evans, Drummond & Jackson, Addams, Munster, Cleaver, Duke, Clampett, Arnolds, Jetsons, Partidge, Carwright, Bradford, Cunningham, Ingals, and Kyle Families Then the not so good but lovable Bluth, Simpson,...
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How to be a Great Podcast Host People Will Want to Listen to!
It's as much about the content as it is your voice. Many times I hear hosts that think they can just randomly start talking. Sometimes it's difficult to follow as they dart around taking tangents without ever completing a point or thought. They may have a fabulous voice, but what am I gaining by...
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Why Podcasts Fail to Get Beyond the 8th Episode
There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast. Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters. ----more---- This week’s Behind the Mike with Jim and Paul Paul Roberts…
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How to Get More Listeners for Your Podcast
Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems. But before we get to the list, let's go through a short...
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How to be a Great and Memorable Podcast Host
This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts…
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Ten Steps to Start a Podcast in Two Weeks!
Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced...
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How to Get a Guest for Your Podcast
Some say getting a guest for your podcast is easy, some say not so easy. To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio. McKinney gives us a…
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How Hosting a Podcast Helped at Chief Outsiders
We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market...
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Learn About the Many Types of Popular Podcasts
There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners. This is for marketing and sales management in B2B companies. ----more---- This…
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Podcasts are the Number One Source for Multi-Use Content
Marketers crave content, they are desperate for content, sometimes too desperate. For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content. This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand...
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Balancing the Rise of the Cost of Marketing with a Smaller Staff
The demands on marketing are increasing exponentially. Technology and AI are opening new lead gen, and branding opportunities, finding staff to use the technology is outgrowing a company’s ability to pay for them. Our guest is Stacy Gentile, partner at Martivia. This program is for C-Level...
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Narrowcast Podcasting for B2B Marketers
B2B Podcasts have matured to reach a passionate narrowcast audience. The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters. This program’s audience is every B2B marketer.…
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Predictions for Post Pandemic Business
We’d all like to know the immediate future. Marketing veteran Darryl Praill predicts what will occur in the world of sales in this episode of Funnel Radio. This short episode is for C-Level executives, specifically sales managers and salespeople. ----more---- About Darryl Praill Praill is the…
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This Exciting Time in Marketing is What You Were Hired to Do
Yeah, yeah these are difficult times, but marketers are always faced with difficult times. It is every marketer's job to over-come difficult times, be it market crashes, governments that stop buying, recessions, product failures, competitors, international meltdowns, hurricanes, tornadoes. As...
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How to Manage Teams Remotely – PSA from David Kreiger
Pivoting to Remote Work: How to Keep Your Team Healthy and Productive in the Wake of Coronavirus David Kreiger, President of SalesRoads, shares his advice on how to manage your teams remotely. Kreiger has successfully used this as his business model for 13 years and has advice for large and small...
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The Magic of Podcasting Is in Storytelling
Before books and before drawings on cave walls, there were stories. Stories of the human struggle—maybe heroic stories, personal trials, or business successes and failures that draw in listeners. When someone says they have a story to tell, others grow quiet, shift their gaze to the storyteller,...
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How to Successfully Publish Your Book
While everybody may have a book inside of them, getting it published and read are the issues. For this episode, host James Obermayer interviews Indie Book Publisher Henry Devries. This book should be read by anyone that is contemplating writing a book. How to get your book written in just a few...
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On average 75% of Sales Managers Don't Have a Sales Plan, But It Isn’t Too Late
Program title: It isn't Too Late to Have a Sales Plan for 2020 Did you know that on average only 25% of B2B sales managers have a sales plan? Aside from a forecast, compensation plan, and territory alignments and additions, 75% of sales managers aren’t creating a written, objective-strategies and...
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How Podcasting Enhances Personal Branding
This show focuses on the advantages of personal branding by using podcasting as a medium to reach listeners on an authentic personal basis. Contributors are Paul Roberts our producer/ station manager of the Funnel Radio Channel shows and Susan Finch, Vice President of Operations at our own Funnel...
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How to get a 100% Meeting Response – Stu Heinecke
Direct Marketer and Cartoonist Stu Heinecke reveals how it is possible to use direct marketing techniques to achieve a 100% response rate by salespeople asking for meetings. In his previous book, How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing (2016) Heinecke...
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Why Marketers are the Builders of Wealth – Matt Heinz
“A lot of companies don’t think of marketing as builders of wealth,” says Matt Heinz. “Marketing done the right way can generate not just sales, not just revenue impact, but significant profit for the organization.” In this fast-paced interview, Matt discusses how marketing acquires the mentality...
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How to Manage Prospects in a New and Productive Way
In the chaos of the marketing and sales tech stack, it is easy for marketing management to be misled into thinking the prospect’s experience is taken care of by the CRM system, Marketing Automation and eventually salespeople, but this isn’t the case. Author, sales guru, and lead generation...
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CSO Insight Study Results are Troubling – Has the Canary Died Yet?
CSO Insight Study Results are Troubling – Has the Canary Died Yet? Seleste Lunsford, Chief Research Officer of CSO Insights discusses the startling results of their latest World-Class Sales Performance Study: All that Glitters is Not Gold, with Funnel Radio host Jim Obermayer. Lunsford talks…
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When No One in Your Company Agrees about the Definition of a Qualified Lead
It is easy for marketing management to be misled into thinking the prospect’s experience is taken care of by the CRM system, Marketing Automation and eventually salespeople, but this isn’t the case. The more we automate the more we rely on software to do a job that needs a personal touch. Author,...
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How to Use Your Leadership Superpowers
Let’s face it, we’d all like to think we’re great leaders, but thinking isn’t getting and I’ve heard managers admit that deep inside, they have doubts about their ability to lead. Our guest today, Professor Bryan Bennett, believes that inside of every manager there can be Superpowers if tapped…
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Scout by Miller Heiman Drives Seller Actions and Changes Outcomes with Microsoft Dynamics 365
Miller Heiman Group, the flagship 40-year-old company in the sales training and consulting space, has introduced integration of “Scout” for Microsoft Dynamics. In this program, Dana Hamerschlag, Chief Product Officer of Miller Heiman Group, discusses how Scout improves daily sales productivity…
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CSO Insights’ Surprising Results: Revenue Up, Performance Down
Seleste Lunsford, Chief Research Officer of CSO Insights discusses the surprising results of their latest Sales Performance study with Funnel Radio host Jim Obermayer. She talks about how the 900 companies in the study report that 95% are on their revenue plan and yet other parts of the report…
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Is There an ROI for Sale Enablement?
Ahh, the sweet promise of Sales Enablement. If only the right content could be created to support what salespeople really need to sell. If only sales training were more than product training. If only sales enablement enabled salespeople to be the best that they can be. If only the marketing and...
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The Prospect Experience Isn't Marketing Automation or CRM
In the chaos of the marketing and sales tech stack, it is easy for marketing management to be misled into thinking the prospect’s experience is taken care of by the CRM system, Marketing Automation and eventually salespeople, but this isn’t the case. Author, sales guru, and lead generation...
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Funnel Radio Channel: Nov 29th: Singer, Sixsmith, Marks, Muessig, O'Connel and Stulz
For those with a long workout or miles to go before you sleep hike, listen to six programs on the Funnel Radio Channel. Click to hear all programs sequentially. Or click on the program links below to listen to individual 25 minute podcast replays of the live program. These are the Funnel Radio...
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5 Podcast Pre-Launch Tips
Podcasts continue to be a hot digital vehicle to reach at-work and away from work listeners. As webinars have waned in usefulness, radio podcasts have surged as the digital media with long tails to build thought leadership, a personal brand and a network that knows of you and your company. It is…
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ABOUT THIS SHOW
Anyone can buy a mic and flip the switch. But you need to know how to prep so you don’t burn out after a few episodes. We’ll show you how to prepare through practical experience learned from producing dozens of successful podcasts. This is the advice only B2B boutique podcast production firms can tell you.
HOSTED BY
Susan Finch - Funnel Media Group LLC
CATEGORIES
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Frequently Asked Questions
How many episodes does Funnel Radio’s Behind the Mic have?
Funnel Radio’s Behind the Mic currently has 54 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Funnel Radio’s Behind the Mic about?
Anyone can buy a mic and flip the switch. But you need to know how to prep so you don’t burn out after a few episodes. We’ll show you how to prepare through practical experience learned from producing dozens of successful podcasts. This is the advice only B2B boutique podcast production firms can...
How often does Funnel Radio’s Behind the Mic release new episodes?
Funnel Radio’s Behind the Mic has 54 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Funnel Radio’s Behind the Mic?
You can listen to Funnel Radio’s Behind the Mic on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Funnel Radio’s Behind the Mic?
Funnel Radio’s Behind the Mic is created and hosted by Susan Finch - Funnel Media Group LLC.
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